ITV

Tag: BharatMatrimony

  • IAMAI condemns removal of apps and urges Google to reinstate delisted apps

    IAMAI condemns removal of apps and urges Google to reinstate delisted apps

    Mumbai: IAMAI condemns removal of apps and urges Google to reinstate delisted apps.

    IAMAI has strongly condemned the removal of some of the most prominent consumer digital companies’ apps from the Play Store, including those of Bharatmatrimony, Info Edge, Shaadi.com, and TrulyMadly and IAMAI urges Google to reinstate the delisted apps.  

    The association’s governing council has in a statement called the delisting of apps unfair and disproportionate. The association urges Google to urgently reinstate the delisted apps and engage in consultations with the industry body or member companies to find mutually agreeable solutions till the matter is subjudice.

  • BharatMatrimony ads draw parallels between cricket & marriage

    BharatMatrimony ads draw parallels between cricket & marriage

    NEW DELHI: BharatMatrimony, a leading online matrimony player, is known for contextual content during IPL and often rides on topical news. The brand is again back with its cool contextual posts driving social engagement and this time it is relating cricket with marriage. BharatMatrimony is wooing fans with relationship lessons from cricket and IPL humor besides clever creative content on interesting match moments.

     

     

    For instance, the brand recently shared a creative that mentions – 'Cricket is a game of two competing sides, in marriage, husband and wife are on the same side.' BharatMatrimony has been sharing such humourous and witty creatives for a few days now.

     

     

    These creatives are being released on the social media platforms and aim to build a deeper connection of the brand with the audiences through topical marketing.

     

     

    “IPL came after months of lockdown and we knew that people were going to be glued to the TV. Besides, the rapid pace of digital adoption and the lack of outdoor entertainment during Covid-19 offered a good opportunity for us to ride the buzz by sharing relatable content to the audience. And they seem to be loving it. As a brand, we constantly look for opportunities to spark or add to a conversation. Cricket and BharatMatrimony are a perfect match,” explains Matrimony.com GM – marketing Rajasekar KS.

     

     

    The matrimony brand is clearly trying to leverage the cricket fever and create traction for the brand. Interestingly, the creatives are a witty take on cricket and unlike a lot other posts and ads doing rounds on social media.

     

     

    In March 2020 also, the brand garnered a lot of attention from viewers for it's relevant messaging for Covid2019. From "Spread the message, don't spread the virus" on the eve of lockdown to "It's all in your hands" that talks about the choice to stay at home and fight the virus, not to speak of washing hands with soap frequently; to tips on staying safe to sharing helpline numbers, has been posting relevant content to engage with the people.

     

     

    BharatMatrimony has been a very old hand in this category and has done several interesting campaigns in the past that were well received by the audiences.

  • Bharatmatrimony bags superbrand 2019 recognition

    Bharatmatrimony bags superbrand 2019 recognition

    MUMBAI: India’s largest and most trusted matrimony service, BharatMatrimony, from Matrimony.com, has been conferred with the prestigious 'Superbrand 2019' status by leading independent brand arbiter Superbrands India.

    This year's effort was endorsed by 18,013 consumers who scored across 2018 brands and 244 categories.

    “This recognition is for the superior choices BharatMatrimony offers millions of members, our enhanced products and the efficient member service across India and abroad through different touch points including our 135 plus retail outlets. Our thanks to millions of customers who helped us earn this honour. We feel more responsible with every new award we bag and look forward to consistently innovating and serving those looking for a life partner,” says Murugavel Janakiraman, Founder and CEO at Matrimony.com.

    With nearly 3 Million active customers, millions of app downloads and more than 135 retail outlets BharatMatrimony together with its regional services including MarathiMatrimony, BengaliMatrimony, HindiMatrimony, TamilMatrimony, TeluguMatrimony and KeralaMatrimony has become the primary choice of Indians looking to find a match online.

  • BharatMatrimony launches ‘Find Your Equal’ campaign

    BharatMatrimony launches ‘Find Your Equal’ campaign

    MUMBAI: Matrimony Service, BharatMatrimony, has launched a new TV commercial “Find Your Equal”, starring MS Dhoni. Conceptualised by Planning Room, the ad is made with a sharp focus on women’s right to equality in a relationship and features MS Dhoni.

    Elaborating on the idea behind the campaign, Planning Room says, “Our idea came from observing lives of married couples across social strata. Women had many concerns …felt their partners took their opinions selectively. Their family influenced big and small things. Simple everyday work wasn’t shared equally. Every day roles played out at home had strong gender typecasting. These serious concerns were a big put off to most women of marriageable age. With the Idea – “FIND YOUR EQUAL” BharatMatrimony wishes to be the voice of millions of women who seek “Equal Relationship” in their marriage. We believe when partners in a marriage value equality, they see each other as equals, treat each other with respect, consider each other's needs, and support one another while pursuing their individual interest too. The campaign features MS Dhoni who plays an equal partner much like he does in his real life. We hope this inspires everyone to find their equal.”

    Matrimony.com founder and CEO Murugavel Janakiraman says, “BharatMatrimony is constantly looking to break new ground and change the social perspective about relationships and marriage. We understand and believe that marriages are happier and successful when there is equality in the relationship. The insight came from consumer interactions and through surveys on social media. It is BharatMatrimony’s endeavour to understand changing customer expectations and aspirations and to highlight the same to drive social change.”

    He adds, “Some years from now, we want to have played a significant role in bringing about equality in relationships. We constantly strive to offer services that are relevant to customers’ aspirations and therefore you will see changes in our product that reflect the woman’s right to equality in a relationship.”

    MS Dhoni, while talking about why he endorsed the brand and the concept said, “I believe in a woman’s right to equality in the relationship. I’m happy that BharatMatrimony is taking up this important cause to drive social change. I’m proud to be part of the #FindYourEqual campaign that has the potential to bring about a social change.”

    BharatMatrimony will soon launch a 360-degree marketing campaign featuring ads to target singles of marriageable age across TV, print, radio, and outdoor.

  • Bharatmatrimony’s campaign to target the elite

    Bharatmatrimony’s campaign to target the elite

    MUMBAI: BharatMatrimony has launched a campaign to introduce Elitematrimony.com a matrimonial service catering to the elite society. The television commercial has been produced by Radical Infinity.

    The commercial ad will air on niche channels mainly channels and even infotainment. The ad will also be screened on social media platforms like Facebook, YouTube and Twitter.

    The ad talks about a father from the ‘elite‘ or the upper middle class who has everything to give his daughter, but when it comes to finding a perfect match for her he feels hopeless and helpless. The father’s friend suggests Elitematrimony.com which can help them to find a suitable match for his daughter. At the end, the girl is seen happily married to a well to do man who takes her in a helicopter.

    BharatMatrimony marketing head Kaushik Tiwari said, “This online website is not a common portal and targets the rich people from the society. Director of the commercial ad Manav Menon has always come up with inspiring and encouraging messages that can reach the audiences at large.”

  • Yahoo and Canaan Partners invest US$8.95 mn in BharatMatrimony

    Yahoo and Canaan Partners invest US$8.95 mn in BharatMatrimony

    MUMBAI: Yahoo! Inc., and Canaan Partners, a global venture investor in technology companies, have announced that the companies have both invested US $8.65 million in BharatMatrimony.com Pvt. Ltd. Both investors will be represented on the board of the company. Veda Corporate Advisors acted as a strategic advisor to the transaction.

    The BharatMatrimony Group plans to significantly expand its presence on-ground and will also invest in the global personals space. BharatMatrimony already offers content in six Indian languages and soon plans to offer content in two more languages. As part of its expansion plans, BharatMatrimony Group expects to double its headcount to 700 by the end of this year.

    The company also plans to increase the number of BharatMatrimony Centres (BMC), its offline initiative, from 38 to over 300 across the country by 2008. BharatMatrimony has plans to open offices in UK and in key South East Asian markets to cater to the Indian Diaspora and to open up religion / country based matrimony portals, informs an offcial release.

    The matrimony service provider with 7.5 million registered members, BharatMatrimony Group CEO Murugavel Janakiraman said, “It gives me immense pride that two of the world’s leading companies in the technology and Internet space have invested in our business. More importantly, the global knowledge, partnerships and experience that both these investors bring will help us scale our business globally. The infused capital will be used to further sustain our leadership position in the matrimony sector. The investment will also be used to enhance our portfolio of services and take them to leadership positions in their respective sectors.”

    Canaan Partners executive director – India Alok Mittal said, “We are very excited to be an investor in BharatMatrimony. The company is very well positioned to grow rapidly and maintain its leadership in the Indian Internet landscape while continuing to be a highly valuable company from a social standpoint. The company’s services truly change the lives of millions of Indians around the world. India is one of the key markets for Canaan Partners and we are looking at creating lasting partnerships in the technology space and generating shareholder wealth over the coming years.”

    Mittal, who will represent Canaan Partners on the Board, was the founding managing director of a prominent job portal, JobsAhead.com. Janakiraman says that Mittal’s experience and expertise will give a strong competitive advantage to BharatMatrimony’s ClickJobs.com, adds the release.

    Commenting on Yahoo!’s investment in BharatMatrimony, , Yahoo! Inc. chief financial officer Susan Decker said, “India is one of the fastest growing Internet markets and our investment in BharatMatrimony furthers Yahoo!’s plans to extend our leading position in the country.”

    Yahoo! India managing director George Zacharias said, “BharatMatrimony Group’s strength in matrimonial and other services complements the strong offerings we already provide in the Indian market across communications, search, and mobile. On completion of the investment, Yahoo! India and BharatMatrimony Group will cooperate through a business partnership”.