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Tag: Bharatiya Janata Party

  • Bihar Election 2020 – Political ad spend analysis: TAM data

    Bihar Election 2020 – Political ad spend analysis: TAM data

    MUMBAI: The battle for Bihar in 2020 wasn’t just fought on dusty village squares and opposition rallies. It raged across television screens and newspaper columns, with political parties unleashing millions in advertising rupees to woo voters. TAM Media’s advertising expenditure data reveals a lopsided affair: television gobbled up a staggering 93 per cent of all political advertising spend, leaving print media to scrap over a measly 7 per cent.

    The Bharatiya Janata Party emerged as the undisputed heavyweight, commanding 38.7 per cent of overall ad insertions—more than double its nearest competitor. On television, where the real money flowed, BJP’s dominance was even more pronounced at 41 per cent of all ad slots. The National Democratic Alliance, its coalition partner, secured 17.4 per cent overall, with an 18.6 per cent share on television.

    Congress, despite its third-place finish in overall spending at 17 per cent, displayed tactical nous in print advertising. The party ranked second in newspapers with 7.1 per cent of insertions as a standalone advertiser, while a Congress-led coalition (Congress-I/RJD/CPI variants) topped print spending at 15.7 per cent—edging past a BJP-led alliance’s 14.1 per cent.Top 5 ad spenders

    Rashtriya Janata Dal and Janata Dal United rounded out the top five, with 11.9 per cent and 8.9 per cent of overall insertions respectively. The fragmented opposition was evident in the numbers: 25 other parties collectively managed just 6.1 per cent of ad insertions, with print media seeing an even messier 44.6 per cent split among 15 smaller players.

    But the real story lies in the timing. TAM Media’s week-by-week analysis reveals a campaign that began as a whisper and ended as a roar. For the first six weeks—from early September through early October—political advertising barely registered on television. Print maintained a modest but steady presence during this period, with a slight peak in week three.

    Then came the deluge. From week seven onwards, television advertising exploded in a dramatic crescendo. By week nine (25-31 October), TV ad insertions hit their peak at 42 per cent of the entire campaign’s television spend—a staggering concentration just days before polling. Print advertising followed a similar trajectory, peaking at 31 per cent during the same crucial week nine, though it maintained a more consistent presence throughout the campaign compared to television’s late surge.

    The pattern is unmistakable: parties held their fire until voters’ attention was sharpest, then carpet-bombed the airwaves in the final fortnight. Week ten saw a slight decline as polling day arrived, but by then the damage—or persuasion—was done.

    The data, covering political advertisements across Bihar’s television channels and publications during the election period, paints a clear picture: in Bihar’s ad war, television was the main battleground, BJP brought the biggest guns, and everyone saved their ammunition for a final, frenzied assault on voters’ senses. Welcome to democracy, Bihar-style—where timing is everything and the biggest megaphone usually wins.

  • ABP News-CVoter opinion poll predicts a third term for NDA

    ABP News-CVoter opinion poll predicts a third term for NDA

    Mumbai: An opinion poll conducted by ABP News and CVoter, a significant indicator and the last one ahead of the 2024 Lok Sabha elections, has revealed interesting insights. The latest opinion poll shows the ruling Bharatiya Janata Party (BJP)-led National Democratic Alliance (NDA) in a dominating position, predicting its return for a third term with a comfortable majority — 373 seats out of the total 543. With a vote share of 46.6 per cent, the alliance looks set to strengthen its position compared to the 2019 election. Prime Minister Narendra Modi-led BJP is projected to secure a significant portion of the NDA’s overall success, with its vote share and seat count increasing since last time.

    Key highlights from the ABP News-CVoter opinion poll    

    Vote & seat shares

    The I.N.D.I.A bloc is expected to win 155 seats, gathering a vote share of 39.8 per cent. In 2019, these parties, not contesting as a bloc, had together garnered 36.6 per cent of the total votes.

    The NDA also shows an increase in its vote share to 46.6 per cent, from 45.1 per cent in 2019, with its seat tally going up to 373 against the majority mark of 272. The BJP remains the dominant force, though some of the allies show slightly reduced contributions.

    State-wise and party-specific highlights

    Tamil Nadu shows a strong performance by the DMK+, which is expected to take 30 out of the total 39 seats, leaving the rest of the 9 seats for the I.N.D.I.A partner Congress.

    Andhra Pradesh sees an NDA (TDP+BJP+JSP) sweep. Though YSRCP is projected to poll 39.9 per cent of the votes, against the NDA’s 46.7 per cent, it won’t manage to win more than five seats. The rest of the 20 seats are likely to go to the NDA.

    Kerala stands out with UDF leading with 43.4 per cent of the votes, in contrast to the NDA’s low support at 21.2 per cent. The ruling LDF is projected to corner 30.9 per cent of the votes, but all 20 seats are likely to be going to the Congress-led UDF.

    West Bengal shows TMC’s dominance with 43.5 per cent of the vote, surpassing the NDA’s 41.9 per cent. In terms of seats, the TMC and NDA are standing neck and neck, expecting to win 20 seats each in the 42-member house, leaving two for the Congress.

    Telangana appears to be a divided vote. While the I.N.D.I.A bloc is projected to corner 10 seats, NDA is likely to get 5, leaving one each for BRS and AIMIM.  

    Assam, the Northeast state with the highest number of seats (14), is projected to stay with the NDA, giving 12 seats to the ruling alliance.

    Odisha showcases BJD in a competitive position with a 35.6 per cent vote share against the NDA’s 40.9 per cent. In terms of seat count, the BJP is expected to bag 13 seats and the BJD 7, leaving 1 for the Congress in the 23-member House.

    In Rajasthan, Madhya Pradesh, and Chhattisgarh, which saw state elections late last year, and Gujarat, it’s BJP all the way, according to the ABP-CVoter opinion poll. The BJP-led alliance is projected to win all 25 seats in the desert state, all 26 in Gujarat, 28 out of the 29 seats in MP, and 10 out of the 11 seats in Chhattisgarh. In Karnataka too, the NDA is projected to win 23 out of the 28 seats.  

    Punjab highlights a fragmented voter base with the ruling AAP holding 27 per cent vote share and the Congress 30.4 per cent. In terms of seats, the Congress is projected to win 7 and AAP 4, leaving 2 for the NDA.

    In Bihar, the NDA projection is strong at 50.8 per cent, and is projected to sweep the state with 33 seats, leaving only 7 for the I.N.D.I.A bloc.

    Uttar Pradesh, a key battleground state, is all set to go with the BJP, as the ABP-CVoter opinion poll projects 73 seats out of the total 80 seats for the NDA. Regional players SP+ command a significant 38.1 per cent in the state, but will manage to get only seven seats.

    Maharashtra anticipates a relatively even split between I.N.D.I.A (18 seats) and NDA (30 seats), indicating a major battleground for both coalitions.

    Still short of ‘Mission 400’, but NDA poised for a return

    As far as the overall projection is concerned, the ABP News-CVoter opinion poll shows, the NDA is likely to get 46.6 per cent votes, up from 45.1 in 2019. In contrast, the opposition bloc of I.N.D.I.A is expected to get a vote share of 39.8 per cent. In 2019, these parties, not contesting as a bloc, had garnered 36.6 per cent of the total votes.  

    Though the rise in I.N.D.I.A seats hints at an improving coalition strategy, which may impact future legislative dynamics, the NDA sustains its majority, showcasing continued voter confidence.

    The Congress party, leading the I.N.D.I.A bloc shows only a marginal growth in its prospects. The party’s total vote share, in fact, is projected to dip slightly from 19.5 per cent in 2019 to 19.2 per cent in 2024, but its seat count is expected to go up from 52 to 65. The bloc’s performance is strong in certain states like Tamil Nadu, due to alliances with strong regional parties like the DMK, but nationally it struggles to compete with the BJP’s appeal.

    Methodology

    The survey findings and projections are based on CVoter Opinion Poll CATI interviews (Computer Assisted Telephone Interviewing) conducted among 18 plus adults statewide, all confirmed voters.
    Sample size: 57566
    Survey date: 11 March to 12 April, 2024
    LS seats covered: 543
    Margin Of Error (regional level): .+_/_- five per cent 
    Confidence Level: 95 per cent

  • BJP leads political ad spends on Facebook

    BJP leads political ad spends on Facebook

    NEW DELHI: Social media has emerged as one of the most powerful tools in elections. All the political parties are making the utmost use of social media platforms during the elections to tilt the opinion in their favour.

    From February 2019 till August 24 this year, BJP spent Rs 4.61 crore on Facebook advertisements and Congress Rs 1.84 crore, according to the data available on the social media giant’s spending tracker. Keeping an eye on Maharashtra elections, the ruling Bhartiya Janata Party spent most on this money tp push social issues, elections, and politics. 

    Four other advertisers, linked to the BJP, also made it to the top 10 list including three that share the same address in Delhi as the ruling party’s national headquarters, according to the tracker.

    These four include two community pages, ‘My First Vote for Modi’ (Rs 1.39 crore) and ‘Bharat Ke Mann Ki Baat’ (Rs 2.24 crore); Nation With Namo, which is categorised as a news and media website (Rs 1.28 crore); and, a page (Rs 0.65 crore) affiliated to BJP leader and former MP R K Sinha, who owns Security and Intelligence Services (SIS).

    According to Facebook, an ad is categorised under “social issues, elections, and politics” if it is made by or on behalf of a candidate, political party, or advocates an outcome; is about a particular election or referendum; is regulated by political advertising, or is about a local social issue.

    In total, these accounts and BJP spent Rs 10.17 crore on advertising, which accounts for 64 per cent of the total amount spent by the top ten rank holders, that is Rs 15.81 crore. The period covered includes the general elections in April-May 2019, which saw the BJP return to power with an overwhelming majority.

    Earlier, a report by the Association for Democratic Reforms (ADR), claimed that BJP is by far the richest political party in India. The ADR analysed the audited accounts of the BJP, and six other national parties, including the Congress, for 2016-17. In 2019, BJP earned Rs 2,410 crore.

  • Opinion poll surveys predict Aam Aadmi Party to get second term in Delhi

    Opinion poll surveys predict Aam Aadmi Party to get second term in Delhi

    MUMBAI: Amid the fierce political battle, opinion polls indicate that Aam Aadmi Party is set to retain power in the national capital in the 2020 Delhi Legislative Assembly elections, which are scheduled for 8 February and the results will be declared on 11 February.

    According to ABP News-CVOTER, Aam Aadmi Party (AAP) is leading with a 45.6 per cent vote share that is around 42-56. Similarly, the India News-Neta App Poll survey also portrayed that the AAP will bag around 52-57 seats in 70-seats Assembly.

    The ABP News-CVOTER survey also projects Bharatiya Janata Party may come second with 37.1 per cent vote share gaining 10-24 seats and Congress, as same as last terms election, to remain at third spot with mere 4.4 per cent vote share occupying 0-4 seats. The survey also said that around 12.9 per cent respondents were undecided about the same.

    Meanwhile, the News India – Neta App poll survey predicted that the BJP is likely to win between 11-18 seats and the Congres around 0-2 seats. The results are based on inputs from 3.45 lakh people across 70-member Assembly constituencies in Delhi.

    There has been resurgence for the BJP in Delhi election with 37.1 per cent vote share amid the Shaheen Bagh anti-CAA and NRC protests turning into a top poll issue, said ABP News-CVOTER poll survey. It also said that at least 82.5 per cent of respondents believe Shaheen Bagh has become a political pawn.

    The survey conducted by Centre for Voting Opinion & Trends in Election Research (CVOTER) along with ABP keeps the viewers abreast of the various political opinions and understand the mood of voters.

    The News India – Neta App poll had ensured a pertinent sample size. The application had used multiple mediums like the app, IVR calls and SMS to gather data on evolving political inclinations.

  • Govt places embargo on publishing exit poll of Delhi Assembly election

    Govt places embargo on publishing exit poll of Delhi Assembly election

    MUMBAI: Amid the battle for power in the national capital, the Election Commission of India has banned all print or electronic media from showing exit poll of Delhi Assembly election between 8 am to 6.30 pm on 8 February 2020.

    The government, setting an embargo time for the exit poll, said, “Election Commission has notified the period between 8 am and 6.30 pm on 8 February 2020, conducting any exit poll and publishing or publicising the result of exit poll by means of the print or electronic media or in any other manner shall be prohibited in the ongoing General Election to the Legislative Assembly of NCT of Delhi, 2020.”

    Meanwhile, the statement also read, “Displaying any election matter including results of any opinion poll or any other poll survey, in any electronic media, would be prohibited during the period of 48 hours ending with the hour fixed for conclusion of poll in the aforesaid General election.”

    Delhiites will vote on 8 February 2020 and the results are expected on 11 February 2020. Channels tend to go in a frenzy to declare the winners using experts and poll results.

  • Swamy seeks transparency in IPL media rights through SC

    Swamy seeks transparency in IPL media rights through SC

    NEW DELHI: The Indian Premier League, which saw a brief lull in controversy with Lalit Modi preferring to remain overseas, appears to be in for another storm, this time over broadcast rights.

    Bharatiya Janata Party member and Rajya Sabha MP Subramaniam Swamy has moved the Supreme Court seeking a transparent mechanism for auction of telecast rights of IPL cricket matches for the next five years. The auction is slated for 17 July 2017.

    Swamy told indiantelevision.com that his petition for e-auctioning of IPL media rights was expected to come up for hearing on Friday this week or Monday next week. He said that there is a requirement of non-discriminatory and transparent method, with the best international practices, to be adopted for distribution of the valuable media rights so as to ensure the maximum revenue in the larger national interest.

    The petition questioned the manner in which the rights worth Rs 250 billion to Rs 300 billion were being distributed by the Board of Control for Cricket in India (BCCI).

    Seeking a stay of the present system, he said the huge investments make it mandatory to have the auction process robust, completely transparent in order to maximise the revenue and prevent vested interest from making undue gains.

    Swamy mentioned the matter before the bench headed by Chief Justice J S Khehar for early hearing of the matter as the BCCI next week.

    A lawyer himself, Swamy cited various orders of the apex court after finding irregularities committed by country’s apex cricket body. He said that as the BCCI was found having irregularities, illegalities, misappropriation and asymmetries in the functioning, the Supreme formed the Mudgal Committee as an investigator and then the Justice R M Lodha Committee was formed on 22 January 2015 by the Supreme Court.

    The Supreme Court on 30 January 2017 appointed a four-member committee of administrators headed by former Comptroller and Auditor General of India Vinod Rai to run the affairs of the BCCI and implement court-approved recommendations of the Lodha panel on reforms.

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  • Most advertised brands on television in first quarter of 2017

    BENGALURU: Fifty-four brands from 15 main genres were present in the Broadcast Research Council of India (BARC) top 10 brands list in terms of television ad insertions during the first quarter of 2017 (Weeks 1 to 13 – Saturday 31 December 2016 to Friday 31 March 2017, Top 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals). NineteenFMCG brands catapulted the genre to top position with combined weekly TV advertisement insertions (CWAI) of 4,19,502during the period. The frequency of FMCG brands presence in BARC’s top 10 brands list for 57 times out of a maximum possible of 130.

    The Phone genre comprising of Phone Services, Phone Apps, Phone Walletor Banking and Mobile Phones was next with 11 brands having combined weekly ad insertions of 2,21,819 with a frequency of 27 out of a maximum possible of 130 in the top 10 lists during the period.

    This paper must be read with a caveat: It deals only with the players present in Broadcast Audience Research Councilof India (BARC) top 10 lists of advertisers and brandsper week. The sums/percentages of other advertisers/brands other than those indicated in BARC’s top 10 lists have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher.

    Further, Phone Services brands such as Reliance’s JioDigital Life, Phone Wallets of Phone Banking Services brands such as Airtel Payments Bank, Phone App brands such as Vodafone Play App, Phone devices brands such as Vivo V5 Plus have been grouped under one genre – Phones. Jewellery and Apparel genres have been indicated separately.

    Five Online brands which include eComerce, OTT (Amazon Prime Video), etc., with CWAI of 1,15,528and a frequency of 14 placed the genre at third place. The Bharatiya Janata Party was the sole brand from the Politics genre that was present in the list with a frequency of 5. The Auto genre includesAutomobiles-4 wheelers and Automobiles-2 wheelers. Brand IPL Season10 with a frequency of 2 was the sole entrant from Sports Events genre. Please refer to the figure below:

    public://f1_1.jpg

    The top 20 most advertised brands in the period had the BJP in the pole position with CWAI of 71,450 during the five weeks that it was present in the weekly top 10 brands in terms of TV ad insertions. Phone Wallet brand Airtel Payments Bank was the second most advertised brand with a frequency of 5 and CWAI of 55,320 during the period under consideration in this paper. The fourth and fifth places were taken by Oral acre FMCG brands Colgate Dental Cream and Close Up Ever Fresh with CWAI of 55,113 and 54,803 respectively a frequency of 7 each in the weekly top 10 brands lists during the first quarter of 2017. Ecommerce Online brand Amazon.in was fifth with a frequency of 4 and CWAI of 48,856. Please refer to the chart below for the twenty most advertised brands on television in weeks 1 to 13 of 2017.

    public://f2_1.jpg

    For complete list of most advertised brands on television in week 1 to 13 based onBARCweekly data please click here

     

  • BJP, Lever rule brands, advertisers lists in Feb 2017 so far

    BENGALURU: The Bharatiya Janata Party (BJP) was the top brand in terms of television advertisement insertions for the month of February 2017 so far for weeks 5, 6 and 7 (Saturday 27 January 2017 to Friday, 17 February 2017).

    Analysis of Broadcast Audience Research Council (BARC) data for Top 10 Brands Across Genre: All India (U+R): 4+ Individuals, shows that 19 advertisers were present in the top lists for weeks 5, 6 and 7of 2017. The BJP ranked first as top brand in terms of TV insertions during all the three weeks.  Only one other brand was present in the top 10 brands list based on television ad insertions besides the BJP – this was Mobile Pone brand Vivo V Plus. Please refer to Fig A below

    This paper must be read with a caveat: It deals only with the players present in BARC’s top 10 list of advertisers/brands. The sums/percentages of other genres/players’ advertisements other than those indicated in BARC’s top 10 lists of brands and advertisers have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher.

    public://Untitled-2_11.jpg

    Hindustan Lever Limited (Lever) ranked first during the three weeks under consideration in this paper as per (BARC) data for Top 10 Advertisers Across Genre: All India (U+R): 4+ Individuals. Among the thirteen advertisers that appeared in the list of top 10 advertisers, the Indian FMCG major had  a combined total of 315,067 insertions across the three weeks and was far ahead of the second ranked player Reckitt Benckiser (India) Limited (Reckitt).

    In terms of advertiser ranks based on number of TV ad insertions, the BJP ranked ninth in the list with its presence in two weeks – weeks 6 and 7 of 2017. Though the BJP did not find a place in the list of top 10 advertisers in week 5, even if one were to consider its insertions for week 5, its rank of 9 in the pecking order of top ten advertisers would remain unchanged, with a total of 49,557 insertions, behind Colgate Palmolive India Limited which had a combined total of 56,851 insertions.

    Of note is the presence of the Music advertiser -Super Cassettes Industries in the top 10 list during all the 3 weeks. Besides Super Cassettes, all the other seven advertisers that were present in the listsduring all the three weeks were FMCG players.

    Eight of the thirteen advertisers were present in the top 10 list across all the three weeks; as mentioned above, the BJP was present in two weeks; and the other 4 players (all FMCG) were present in the list for one week only. Please refer to Fig B below:

    public://Untitled-3_14.jpg

    The frequency (how many brands of a genre were in the top 10 list across the three weeks) of FMCG brands in the top 10 list for weeks 5 to 7 of 2017 was 15 with 108,791 insertions. The Politics genre represented by the BJP stood second in terms of frequency, but second in terms of insertions. Mobile Phones (Vivo V5 Plus) and Mobile Banking (Airtel Payments Bank) came in at numbers 3 and 4 respectively. Please refer to fig C below.

    public://Untitled-4_1.jpg

    Only three genres of advertisers-FMCG, Music and Politics found a place in the top 10 advertisers list for the weeks under consideration, as compared to nine genres in the top 10 brands list.  With regards to frequency, of the thirty possible ranks, FMCG held as many as 25, followed by Music (Super Cassettes) with 3 and Politics (BJP) with 2 Please refer to Fig D below:

    public://Untitled-5_0.jpg

    Fig E below shows the list of top 10 advertisers in weeks 5, 6 and 7 of 2017. Hindustan Lever was numerouno across all the three weeks under consideration in this paper.

    public://Untitled-6.jpg

    Fig F below shows the list of top 10 brands in weeks 5, 6 and 7 of 2017.  As mentioned above, the BJP was at pole position across all the three weeks. Mobile Phones brand Vivo V5 Plus was present in the list in all the three weeks.

    public://Untitled-7.jpg

     

  • BJP, FMCG companies in BARC’s top 10 list

    BENGALURU: Once again following the trends of the first four weeks of 2017, FMCG advertisers hogged most of the ranks (9 out of the top 10 ranks) among the top 10 advertisers list on television in terms of ad insertions (advertisers list) for week 5 of 2017. Also, the national ruling political party – the Bharatiya Janata Party (BJP) – was ranked first among the top 10 brands list in terms of brand ad insertions on television (brands list) in week 5 of 2017 (Saturday, 28 January 2017 to Friday, 3 February 2017) as per Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals.

    The lone non-FMCG player in the top 10 advertisers list was music company Super Cassettes Industries (SCI) which was ranked 7 with 18,154 (6.49 percent of sum of insertions by top 10 advertisers) insertions. SCI was also present in the advertisers list for week 4 at rank eight with 18,804 insertions and in week and rank 9 in week 2 of 2017 with 17,250 insertions.

    Maintaining their respective ranks in the advertisers list at the first three positions were FMCG players Hindustan Level Limited (Lever) with 95,638 (34.17 percent of sum of insertions by top 10 advertisers) insertions; Baba Ramdev’sPatanjaliAyurved Limited (Patanjali) with 31,761 (11.35 percent of sum of insertions by top 10 advertisers) insertions and Reckitt Benckiser (India) Limited (Reckitt) with 25,912 (9.26 percent of sum of insertions by top 10 advertisers) insertions. Please refer to Figure A below for the advertisers list for week and Figure B below for the advertisers list for weeks 1, 2, 3, 4 and 5 below.

    As mentioned above, the national ruling political party – the BJP tops the brands (in terms of number of television insertions) list in week 5 of 2017 with 11,563 (14.47 percent of sum of insertions by top 10 brands).  The number of insertions by three Mobile services/devices brands had the largest chunk of insertions in the brands list with 26,314 (32.94 percent of sum of insertions by top 10 brands) in week 5. Four FMCG brands followed slightly behind with 25,349 (31.73 percent of sum of insertions by top 10 brands) in week 5. One brand each from politics (BJP), associations (Petroleum Conservation Research Association – 11,053 insertions) and online (OLX.in, 5,613 insertions) genres completed the top ten brands list in terms of television ad insertions per week list. Please refer to figure C below for the top 10 brands list in terms of television ad insertions in week 5 of 2017.