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Tag: Bharat matrimony

  • Bharat Matrimony bets on AI to align stars

    Bharat Matrimony bets on AI to align stars

    MUMBAI: When tradition meets technology, even the stars take note. Bharat Matrimony has partnered with AI startup Ask My Guru (AMG), investing 500,000 dollars to bring centuries-old Vedic astrology into the digital matchmaking era. The move follows AMG’s 1.2 million dollar seed round, taking total funding to 1.72 million dollars, aimed at accelerating AI-driven astrological compatibility for modern users.

    Astrology continues to shape over 80 per cent of Indian marriages, and this partnership bridges cultural wisdom with AI precision. Ask My Guru’s platform makes horoscopes instantly accessible while adding deeper, nuanced insights to compatibility analysis, blending faith, tradition, and technology seamlessly.

    “Marriage is not only about bringing two people together but ensuring harmony between them. Astrology has always played a vital role in this process. With Ask My Guru’s AI-powered astrology, we combine tradition with cutting-edge technology for the benefit of millions,” said Matrimony.com Group founder & CEO Murugavel Janakiraman.

    AMG’s founders, Krishna Mohan Vedula and Vivek Sadamate, bring over a decade of experience in scaling consumer platforms. “Bharat Matrimony’s trust in our vision will elevate AI-driven astrology from a niche tool into a mainstream, culturally anchored solution,” Vedula said. “Users will now enjoy real-time compatibility assessments, personalised astrological guidance, and multi-dimensional life insights, making AI astrology a transformative part of matchmaking.”

    Launched in June 2025, Ask My Guru has already recorded 5 million chats and 400,000 registered users. With Bharat Matrimony’s backing, AI astrology will now be integrated into the matchmaking experience, expanding language support and predictive precision, and positioning AMG as a leader in AI-enabled Vedic guidance.

    This strategic partnership underscores Matrimony.com’s vision to future-proof India’s most cherished tradition, ensuring that even in a digital age, the stars continue to guide the journey to “happily ever after.”

  • Rajkummar Rao & Patralekha challenge household norms in Vim’s Equal Vows

    Rajkummar Rao & Patralekha challenge household norms in Vim’s Equal Vows

    MUMBAI : Vim’s latest campaign, Equal Vows, takes a fresh look at household equality with film couple Rajkummar Rao and Patralekha Paul Rao. Tackling the age-old divide in domestic chores, the campaign challenges traditional gender roles and encourages couples to share responsibilities as true partners.

    The campaign’s ad film follows a young couple, Isha and Nimit, who host Rajkummar and Patralekha for dinner. When Isha’s mother questions why Nimit is washing dishes, the conversation shifts to the true meaning of partnership in marriage. The film ends with Isha and Nimit pledging to share household duties equally.

    HUL head of home & hygiene Ashwini Rao  said, “Household chores, especially after marriage, often fall disproportionately on women. Through ‘Equal vows,’ we aim to challenge these ingrained perceptions and promote true partnership in relationships.”

    Rajkummar and Patralekha, who embody these values in their own lives, expressed their support for the campaign. “We believe in sharing responsibilities at home Patralekha enjoys cooking, and I do the dishes. It’s a simple yet important way to show mutual respect,” said Rajkummar.

    The campaign extends beyond television and digital platforms, with Vim partnering with Bharat Matrimony to engage soon-to-be-married couples. Celebrities such as Tanvi and Rohan, along with comedian Varun Grover, have also joined the movement, sharing their commitment to equal partnerships.

  • Bharat Matrimony launches new ad campaign ‘Be Choosy 2.0’

    Bharat Matrimony launches new ad campaign ‘Be Choosy 2.0’

    Mumbai: Bharat Matrimony has launched their new ad campaign ‘Be Choosy 2.0.’ The campaign’s main objective is to highlight their feature called ‘Interest Matching’, and thereby double tap on the importance of having shared interests for a loving, strong relationship.

    In a world where like-minded people often struggle to find each other, Bharat Matrimony has emerged as a powerful platform to help them connect. This campaign aims to show how BharatMatrimony has revolutionised the matchmaking process by enabling people to meet and create meaningful connections based on their shared interests.

    The films showcase different people with similar interests never getting the chance to meet each other. Bharat Matrimony directly resolves this issue with their new feature.

    Speaking about the collaboration, Wondrlab content leads Bhavesh Kosambia and Rahul Chandwani said, “Our collaboration with BharatMatrimony has always led to some insightful work. With ‘Be Choosy 2.0’ we were able to crack a wonderful execution device. The stories showed couples together, but as a fantasy, and then their separation takes them back to their far-off origins. However, despite their geographical distances, they’re able to connect and find a loving partnership thanks to Bharat Matrimony’s Interest Matching feature.”

    BharatMatrimony CMO Arjun Bhatia said, “BharatMatrimony has been changing the social narrative about relationships and marriage. We believe people must be choosy when making the most important decision of their life – finding their life partner. And as India’s leader in the matchmaking segment, we keep innovating our processes and platform to make our customers’ journeys seamless, hassle-free and successful. Our latest revamp is a step in this direction. With features like ‘Hobby and Interest Matching’ that helps you find profiles with similar interests and ‘Filter Breathers’ that let you prioritise your filters, we are bringing compatibility to the forefront of the soulmate search. After all, interests are really the starting point for two strangers to meet, start a conversation, assess the potential for a meaningful relationship, and hopefully find a lifelong partner. These new features engineer interactions between the right people so that every member on BharatMatrimony discovers love.”

  • Matrimony.com appoints Jaikumar KP as SVP for MatrimonyPhotography

    Matrimony.com appoints Jaikumar KP as SVP for MatrimonyPhotography

    MUMBAI: Online matchmaking and marriage service matrimony.com has appointed Jaikumar KP as senior vice president to spearhead sales and operations of MatrimonyPhotography, the leading Wedding Photography and Videography Service that has completed nearly 15,000 weddings.

    Jaikumar brings over 26 years of rich experience leading large teams across FMCG, Banking and Insurance. An IIM (B) graduate, he earlier worked with Reliance Life Insurance, Birla Sunlife and Cholamandalam Investment and Finance.

    matrimony.com CHRO Prasad Nelliparthi says, “We’re pleased to welcome Jaikumar KP to join our vibrant team and lead MatrimonyPhotography to newer heights. His varied experience is an asset and we wish him the best in his journey here.”

    MatrimonyPhotography offers high resolution photography and videography shoots by professionals with latest high-end cameras and equipment. The interesting features of the service include live streaming of weddings, candid photography, photo booths and digital video invites.

    Matrimony.com is India’s first pure play Consumer Internet Company to be publicly listed. It is a signature consumer internet conglomerate, managing marquee brands such as BharatMatrimony, CommunityMatrimony and EliteMatrimony..

    The Company has several new business models such as MatrimonyPhotography, MatrimonyBazaar, MatrimonyMandaps, and CommunityMatrimony, a consortium of over 300 community matrimony websites.

  • Lowe Lintas and Partners sign on over 100 new businesses in 15 months

    Lowe Lintas and Partners sign on over 100 new businesses in 15 months

    MUMBAI: In a year that was relatively sluggish for the industry, Lowe Lintas and Partners announced today that they registeredover 100 business wins in the past 15 months. These wins have come across its 7 divisions and 9 offices in India.

     

    Joseph George (Joe), Chief Executive Officer – Lowe Lintas and Partners says, “2013was the culmination of an aggressive 3 year New Business plan that was put in place in early 2011; resulting in us, signing up upward of 300 new businesses in this period.Fantastic work leading to in-market success of our existing brandshas played a disproportionate role in helping us earn the confidence of new clients.I have always believed that doing well on Existing business is the best strategyto acquire New business”

     

    Some of the clients acquired in this period include Hero Motocorp, myntra.com, STAR TV, OLX, Heinz, Bharat Matrimony, Onida, Expedia, bookmyshow, Milma, Coir Board, Bharat Benz, Max Bupa, Finolex, Gyproc, Apollo Hospitals, Wockhardt, Bharat Forge, MCX, Heinz, Rajasthan Tourism, Nutricia, Mahanagar Gas, Dr. Reddy’s Labs among many others…

     

    Lowe Lintas and Partners, IPG’s largest operation in India,partnersabout 250 clients. Some of whom, amongst India’s most successful and marketing savvy companies–Aditya Birla Group, Arvind Brands, Axis, Britannia, Croma, Dabur, DLF, Essar, Future Group, Godrej, Havell’s, Hindustan Unilever, ICICI, ITC, Johnson & Johnson, Maruti, Micromax, MRF, Nestle, Croma, Tata Tea, Tanishq, Times Group, Videocon to name a few.

     

    OpineAmer Jaleel and Arun Iyer, National Creative Directors at Lowe Lintas – “The agency has put out the best body of work in the industry; now for 2 years in a row. So while 100 or 300 is a statistic that we are certainly very happy about, what is even more gratifying,is that the infectious energy ofthese wins are spurring on all of us to deliver even better work”

     

    Lowe Lintas and Partnershas traditionally been a strong player in advertising; but in recent times, its divisions outside of advertising have been significant contributors to business growth. A reasonable chunk of the over 100 wins have been accounted for, by LinOpinion-Golin Harris (Public Relations), LinEngage (Activation), dCell ( Design ), LinTeractive-Interactive Avenues and LinHealth-ICC (Healthcare Marketing)

     

    Some of the clients acquired in this period by the “non-advertising” divisions include Shapoorji Group, Brylcreem, Bru Coffee, Haldiram’s, Abbot India, Piramal, Mattel Toys, Tata Asset Management, Supermax, Wadhawa Group, NEC India, Herbalife, INOX, G.M. Pens, VST Industries, Govt of Netherlands, Onida, Sony Max, Bangalore Literature Festival among many others..

     

    Vikas Mehta, Chief Marketing Officer – Lowe Lintas and Partners said, “For the past year or so, we’ve gone about client acquisition as a group in a lot more orchestrated manner. It’s heartening to see our divisions like PR, Activation, Digital and Healthcare firing too.The investments we made through partnerships like Interactive Avenues and Golin Harris have shown results and we would like to make further and faster strides in that direction.”

     

    Joseph George concludes “An often used metric byclients to evaluate apotential agency partner is the consistency with which itkeeps putting out work that impactsbonding, buzz and business results. And most new prospects find us doing rather well on that count…”