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Tag: Bhadipa

  • Priyadarshini Indalkar and Priya Banerjee join the cast of Sony LIV’s Shantit Kranti 2

    Priyadarshini Indalkar and Priya Banerjee join the cast of Sony LIV’s Shantit Kranti 2

    Mumbai: After the success of Shantit Kranti, Sony LIV is now gearing up for the release of the highly anticipated second season of its hit Marathi original. The critically acclaimed show is set to take viewers on another enthralling journey filled with laughter, relatability, and introspection. Adding a fresh twist to the narrative, the makers have unveiled two new additions to the cast – Priyadarshini Indalkar and Priya Banerjee.

    This season will see Priyadarshini Indalkar, known for her remarkable stint on Maharashtrachi Hasyajatra, step into the shoes of Samruddhi, who navigates through the complexities of an arranged marriage with Shreyas. On the other hand, the versatile actress Priya Banerjee will be seen essaying the role of Kani, an NRI from San Francisco.

    Expressing her excitement about Shantit Kranti 2, Priyadarshini Indalkar shared, “I instantly resonated with Samruddhi’s character when it was first pitched to me. She’s a straightforward woman who believes in the power of genuine connections. Her journey in the show is a testament to the power of love’s potential. I can’t wait for the audience to witness my character and her relationship with Shreyas in the series.”

    Talking about her role in the series, Priya Banerjee added, “Kani’s character is such a beautiful blend of spontaneity and self-reflection. I think a lot of our generation can relate to her earnest search for happiness. Kani’s journey reminded me that life’s most special moments can be found in the simplest, most unexpected places. Shantit Kranti 2 is a rollercoaster of emotions and I’m so grateful to be a part of this incredible project.”

    Created by TVF in association with BhaDiPa and produced by Arunabh Kumar, the show is directed by Sarang Sathaye and Paula McGlynn. The series stars Abhay Mahajan, Alok Rajwade, Lalit Prabhakar, Mrinmayee Godbole, Priya Banerjee, Priyadarshini Indalkar among others.

    Shantit Kranti 2 streaming on 13 October only on Sony LIV!

  • Beloved trio Prasanna, Dinar, and Shreyas return with Shantit Kranti season 2

    Beloved trio Prasanna, Dinar, and Shreyas return with Shantit Kranti season 2

    Mumbai: After the massive success of season one, Sony LIV is all set to bring the second season of its critically acclaimed Marathi original – Shantit Kranti. Season 2 promises a double dose of laughter and awakens the spirit of self-discovery. Uniting after 18 months, Shreyas (Abhay Mahajan) surprises the boys with news that he’s getting married, and three boys decide to leave for Shreyas’s international bachelor trip. Things spiral out of control when they realise Shreyas is not even engaged, Prasanna (Lalit Prabhakar) has brought his baby along, and Dinar (Alok Rajwade) has booked them on a six-day pilgrimage to Nepal in a bus with 10 random strangers instead of bachelor’s trip.

    Lalit Prabhakar said, “Shantit Kranti season 1 received immense love from the audience. We are excited to return with an all-new season where we embark on a new journey that is filled with revelations, laughter, twists, turns, and more! This season truly redefines the bonds as well as introduces new characters that help each one of us grow. We hope this season will entertain and resonate with the audience.”

    Created by TVF in association with BhaDiPa and produced by Arunabh Kumar, the show is directed by Sarang Sathaye and Paula McGlynn. The series stars Abhay Mahajan, Alok Rajwade, Lalit Prabhakar, Mrinmayee Godbole, Priya Banerjee, Priyadarshini Indalkar among others.

    Shantit Kranti 2 streaming from 13 October only on Sony LIV.

  • Scaler, Isobar India partner with Bhadipa for web series ‘BE Rojgaar’

    Scaler, Isobar India partner with Bhadipa for web series ‘BE Rojgaar’

    Mumbai: Tech-based upskilling startup Scaler in collaboration with creative experience agency Isobar has partnered with Marathi content platform Bharatiya Digital Party (Bhadipa) to launch a web series “BE Rojgaar.”

    The upcoming web series is an aspirational story of three friends that captures the struggles faced by engineers in India, today. Directed by Sarang Sathaye, the show stars Saie Tamhankar, along with Sambhaji Sasane and Jagdish Kannam.

    “The objective of this association is to convey the brand’s value proposition to its niche audience through engaging storytelling, the core focus is to leverage the power of digital media on the back of regional content,” said the statement.

    “We have done other small experiments in vernacular language content, and the business & brand outcomes were fantastic. The one-line story of the show is ‘skills over degrees’ built around friendship and employability of engineers, with the quintessential Marathi sass – is right up our alley,” commented Scaler and InterviewBit head of brand and content Ranjeet Kumar. “With ‘BE Rojgaar,’ we want to develop a strong affinity with our Marathi audience and break the degree/certificate hoarding bias when it comes to skilling. We are very confident it will be one of the biggest shows in that market, and our learners will resonate with the theme.”

    “Content is always more relatable when it comes packed with cultural nuances and regional flavours. When a brand is seamlessly integrated within that, it is sure to hit the sweet spot and move the needle on business,” remarked Isobar India AVP and head of branded content and partnerships Madhura Ranade. “A great brand experience is elevated when it is encountered in the most comfortable setting, which is being a regional language in this case. This has proven true, time and again and with every new partnership, this belief gets stronger. This time, addressing a key market in Maharashtra and with none other than the team at Bhadipa and a stellar star cast, we are sure to make this a blockbuster in the Marathi-speaking market and beyond.”

    Isobar India group CEO Heeru Dingra said “this will be the largest regional content collaboration India has ever seen.” She further added, “Given India’s size and diversity, we have always been hearing that vernacular and regional content is the way to go. However, with most brands, there is a hesitation when it comes to committing to this narrative. We are glad to team up with pan India, addressing a brand like Scaler.”