Mumbai: In a time when immersive experiences are crucial for brand engagement, Warehouse 47 has set standards in creative solutions. Their recent project with Bgauss, an EV motorcycle company, demonstrates their ability to provide end-to-end solutions that blend technology with event management. This case study highlights Warehouse 47’s execution of a comprehensive solution for Bgauss in the automotive industry.
Bgauss, known for its innovative, eco-friendly EV motorcycles, needed a sophisticated launch event to showcase their latest model. The goal was to create a memorable experience for the press and dealers, highlighting the motorcycle’s features through advanced technology and interactive elements. The project scope included event management, audiovisual technology, 3D scanning and Unreal Engine presentations, an AI-generated photobooth, an interactive LED display, and full event design and management.
Warehouse 47 planned and managed the event, ensuring smooth transitions and high engagement. They handled venue selection, talent management, and integrated advanced audiovisual technology. The motorcycle was 3D scanned and featured in a 45-minute unreal engine presentation, which highlighted its features. Guests enjoyed an AI-generated photobooth and an interactive LED display for a detailed exploration of the motorcycle.
The 360-degree solution provided by Warehouse 47 covered all aspects of the event, including custom design, fabrication, lighting and sound setup, talent coordination, and catering. The Bgauss launch was successful, with positive feedback from the press and dealers, demonstrating Warehouse 47’s capability to deliver a comprehensive solution that met client expectations.