ITV

Tag: Beyours

  • Male fashion dominates with classic timeless style reveals Beyours

    Male fashion dominates with classic timeless style reveals Beyours

    Mumbai: In the ever-evolving world of men’s fashion, Beyours has firmly established its dominance, with its survey revealing strong consumer preferences and sales data. Leading the charge is the classic shirt, a testament to timeless style, capturing an impressive 34 per cent of the brand’s total sales. This staple piece is closely followed by the versatile air hoggers and functional air cargo pants, securing 16 per cent and 10 per cent of sales respectively. These favorites highlight Beyours’ unique ability to blend traditional elegance with modern functionality, resonating with consumers’ tastes and lifestyle needs.

    Looking ahead, Beyours is set to introduce an exciting array of upcoming products that promise to redefine men’s fashion standards. Among these are the stain & water repellent hybrid trousers, designed for the modern man who demands both style and durability. Additionally, the easy linen trousers offer a perfect combination of comfort and elegance, ideal for the warmer seasons. In a significant stride towards inclusivity and diversity, Beyours is also proud to announce plans for launching a women’s wear line, aiming to cater to a broader audience and meet the rising demand for high-quality, stylish clothing.

    “Beyours has always been at the forefront of men’s fashion, and with our upcoming lineup, we’re excited to continue this tradition while also exploring new territories with our women’s wear collection,” said Beyours founders Ashish and Nilesh. “Our dedication to innovation and quality is unwavering, and we look forward to bringing our customers products that not only meet but exceed their expectations.”

    This announcement marks an exciting phase for Beyours as it continues to cement its status as a leader in the fashion industry. Known for its quality, style, and innovative approach to attire, Beyours is poised for continued success, setting the standard for men’s and soon, women’s fashion.
     

  • Beyours records exponential business growth; Targets 50 crore for the next fiscal

    Beyours records exponential business growth; Targets 50 crore for the next fiscal

    Mumbai: Beyours, a leading player in the direct-to-consumer fashion segment, has recently recorded a significant milestone in its growth journey. From bootstrap’s inception in May 2019, Beyours has rapidly scaled its operations, reflecting an unwavering commitment to quality and customer satisfaction.

    Having witnessed a remarkable growth trajectory, the company reported a revenue leap from 6 crore last year to an impressive 14-15 crore this year and has set an ambitious target of 50 crore for the next fiscal year. This growth trajectory is backed by its robust sales strategy, with 90% of sales generated through the website and the remaining 10% through its partnership with Myntra.

    Commenting on the company’s remarkable growth, co-founder Nilesh Karnani said, “This expansion and revenue growth reflects our commitment to excellence and sustainability in the fashion industry. We aim to keep setting higher benchmarks for ourselves, contributing to the development of a more stylish and conscious world.”

    In tandem with the monumental financial growth, Beyours has also expanded its office space from 5,000 square feet to a sprawling 13,000 square feet. This expansion accommodates the company’s growing team, which has more than doubled in size, from 13-14 employees to 30 dedicated professionals.

    Co-founder Ashish Baheti expressed his enthusiasm about the company’s achievements, stating, “Our journey from a small office space to a significant footprint in the fashion industry is a testament to our team’s hard work and our customers’ trust. We are thrilled to see our vision materialize, as we continue to innovate and elevate the shopping experience for our valued customers.”

    A standout moment for the company was the Diwali sale, where Beyours generated revenue of 50 lakh in a single day, highlighting the brand’s strong market presence and consumer trust. The air joggers, Air cargo & classic shirts, have emerged as hit sellers, underscoring Beyours’ ability to understand and cater to the evolving needs of the fashion-forward consumer.

    As Beyours continues on its upward trajectory, the company remains dedicated to delivering high-quality, fashion-forward products to its growing customer base. With a solid foundation and a clear vision for the future, Beyours is poised to redefine the fashion landscape.