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Tag: Beyond Snack

  • Beyond Snack unveils new Coconut Oil Banana Chips

    Beyond Snack unveils new Coconut Oil Banana Chips

    Mumbai: Beyond Snack, a Kerala banana chips brand and renowned name in the snack industry, is delighted to announce the launch of its latest product – Kerala Banana Chips in Coconut Oil, a unique blend of traditional Kerala banana chips cooked in coconut oil. This new offering is the epitome of Beyond Snack’s commitment to quality, health, and authentic taste.

    For centuries, Kerala’s banana chips have been synonymous with coconut oil. Aligning with this tradition, Beyond Snack endeavored to create a product that delivers consistent taste and texture and embraces healthier cooking methods. After an intensive 8-month product development phase, Beyond Snack is now ready to meet the high expectations of health-conscious consumers.

    Building on the momentum of the ’24 Carat Taste’ campaign, Beyond Snack’s introduction of Kerala Banana Chips in Coconut Oil represents a thoughtful blend of tradition and modern health consciousness. Emphasizing coconut oil’s traditional significance in Kerala’s culinary landscape, this launch reinforces the brand’s dedication to celebrating cultural heritage while addressing the nutritional preferences of today’s consumers. This launch is a reflection of Beyond Snack’s ongoing efforts to blend cultural authenticity with modern health standards, providing consumers with an indulgent yet guilt-free snacking experience.

    What sets this product apart in the market? It is made without onion and garlic, catering to consumers who seek fasting-friendly options. Significant to this product is our transition to using rock salt, an alternative to the commonly used refined salt. The standout feature of this new product lies in its cleanliness – we’ve meticulously curated these banana chips with hygiene as a top priority. What sets them apart is that they’re the first-ever branded banana chips made with coconut oil. This enhances the chips’ health benefits and adds a delicious twist to the classic snack.

    Beyond Snack co-founder Manas Madhu said, “With Kerala Banana Chips in coconut oil, we’ve embraced the historical connection of coconut oil and banana chips and elevated the snack to meet modern health expectations. Our rigorous development process and thoughtful ingredient selection are a nod to our responsibility towards our consumers who trust us for quality and experience.”

    Beyond Snack’s commitment to quality and nutrition remains unchanged. Like all our products, these coconut oil-based banana chips are gluten-free, non-GMO, and made with real, premium ingredients. As always, they are free from artificial preservatives, colours, and flavours, ensuring that every bite is a wholesome, guilt-free indulgence.

    Kerala banana chips made with Coconut oil will be available in 85gm packets at a price of Rs 75 per pack. Consumers can purchase these healthy and delicious chips across all leading e-commerce platforms such as Amazon, Flipkart, Big Basket, Blinkit, and Instamart, as well as in their nearest retail outlets pan-India and on our website www.beyondsnack.in.

  • Beyond Snack introduces “Banana Waves”

    Beyond Snack introduces “Banana Waves”

    Mumbai: Beyond Snack, the pioneering Kerala banana chips brand from Kerala, continues its mission to revolutionize the snacking landscape with an exciting and innovative product makeover. Beyond Snack is thrilled to unveil the latest addition to its banana chips lineup: Banana Waves. Banana Waves come in two irresistible varieties: Cheesy Jalapeno and Sriracha Delight are a perfect blend of crunch and flavour, creating an unforgettable snacking experience.

    Born from a desire to infuse an old favourite with youthful zest, Banana Waves are nothing like traditional banana chips. “In our market research, we recognized the need for an upgrade in the traditional banana chips, aligning them with the preferences of today’s younger consumers, explained Beyond Snack co-founder Manas Madhu. “Our quest was to reimagine this classic into something vibrant, exciting, and irresistibly contemporary,” remarked Manas.

    Banana Waves boast a mesmerizing, wave-like form that breaks away from the conventions of the ordinary. “The journey from a traditional snack to Banana Waves has been driven by the desire to create a unique snacking experience that resonates with the younger audience”, Said Co-founder Jyoti Rajguru. Designed to be distinctly different from traditional banana chips, Banana Waves boast a trendsetting wave-like shape, promising a crunchier bite and a palate enriched with a medley of exotic flavours with continental undertones.

    The Cheesy Jalapeno variety combines the richness of cheese with the thrilling kick of jalapeno, harmonizing perfectly with the new wavy structure. The Sriracha Delight variant offers a symphony of bold and spicy notes that dance delightfully on the taste buds, amplified by the extraordinary texture.

    Beyond Snack’s commitment to innovation extends to its packaging as well. A vivid illustration of a giant Banana octopus generating waves symbolises the exhilaration contained within each bag. Beyond Snack co-founder Gautam Raghuraman said, “Banana Waves Chips are not just a snack; they are an experience of joy and exhilaration. We wanted to challenge the norms and create a product that ignites excitement from the very first bite.”

    Banana Waves are now available across retail outlets in prominent cities such as Mumbai, Pune, Bangalore, Hyderabad, and more. With a robust retail presence and nationwide online availability through prominent platforms, including Amazon, Flipkart, Big Basket, Blinkit, Swiggy, and Zepto, consumers across India can embrace the wavy snacking revolution. Both the new variants are priced affordably at Rs. 50 for a 65g pack.

    “We wanted to redefine banana chips while retaining the wholesome goodness that our customers expect from us. The wave-like texture and the exotic flavours provide a more engaging experience that we believe our customers will love,” Gautam added.

    With this launch, Beyond Snack envisions creating a snacking revolution that resonates across India and worldwide. As with all Beyond Snack products, the Banana Waves are non-GMO, cholesterol-free, and trans-fat-free, made from the finest bananas and premium ingredients.

  • Nostalgia Marketing: How Snack Brands are Reviving Classic Products for a New Generation

    Nostalgia Marketing: How Snack Brands are Reviving Classic Products for a New Generation

    Mumbai: In an age where trends come and go at the speed of a tweet, nostalgia marketing—tapping into consumers’ fond memories of the past—has emerged as a potent strategy. As Marcel Proust aptly said, “Remembrance of things past is not necessarily the remembrance of things as they were.” Snack brands tap into emotions and nostalgia to reconnect consumers with their fondest memories; this approach is effective in today’s digital world, thereby appealing to all generations. But what nuanced strategies do snack brands employ to harness nostalgia’s potent force to appeal to a new generation of snackers?

    Untapped Power of Nostalgia Marketing

    The emotional connection created by nostalgia is unique as it brings back joyful memories of a simpler time and cherished traditions. Thus, to establish a solid emotional connection with their desired audience beyond just the product, brands can leverage this potential of nostalgia marketing. For instance, consider banana chips a staple snack among South Indians. For many, these crispy delights are not just food; they are a memory, a tether to a time gone by. There’s something indescribably heartwarming about a memory of grandmothers welcoming their grandchildren with bowls full of freshly cooked Banana Chips. Prepared lovingly by hand, these snacks were the hallmark of festivities and gatherings. Their presence was as anticipated as the festival itself. For many South Indians, evening tea was never complete without a side of these chips. Furthermore, the famous Sadya feast of South India ceremoniously begins with Banana Chips, accentuating their importance in the cultural fabric.

    A Return to Classics

    Brands that may have faded from store shelves are re-emerging, often with their original packaging designs and formulas. This revival is beyond reintroducing a product; it is about capturing the essence of a bygone era symbolizing the emotions, memories, and shared experiences of these products. For instance, certain cereal brands have reintroduced discontinued varieties, and candy brands have resurrected treats that were long thought extinct.

    Effective Nostalgia Marketing Strategies

    Successful snack brands are implementing significant strategies in their nostalgia marketing campaigns:

    Smart Product Revivals: More than simply re-releasing an old product, it is crucial for brands to maintain and ensure that the product remains top-quality and meets consumer expectations. This might mean using healthier ingredients, adopting sustainable packaging, or introducing new flavours while maintaining the essence of the original.

    Engaging Marketing Campaigns: For a broader reach, brands need to tap into contemporary marketing channels, such as social media and harness the power of influencers from multiple generations to tell their stories to bridge the gap between the old and the new generation.

    Limited-Edition Releases: Making the product a limited-time offering can create a sense of urgency, exclusivity, drive immediate sales, and generates buzz, making the product a conversation starter.

    Storytelling Through Multimedia Campaigns: A narrative approach is becoming increasingly popular among snack brands to connect with consumers on a deeper level through commercials, online videos, or even interactive platforms; brands recount their histories, reminding consumers of the good times associated with their products and educating the younger generation about the brand’s legacy.

    Curating Experience-driven Events: To drive brand engagement, encourage social sharing and introduce the brand’s rich history to new customers, brands host themed events reminiscent of earlier decades, such as pop-up cafes, vintage-themed parties or even interactive exhibitions showcasing the brand’s journey through the years, offering consumers a tangible walk down memory lane.

    Future Challenges

    While nostalgia marketing offers numerous benefits, it’s not without challenges. Consumer tastes have evolved, and what was once a top-selling product may no longer hold the same allure. Brands must be wary of merely capitalizing on nostalgia without paying attention to current market dynamics and preferences.

    Additionally, overreliance on nostalgia can pigeonhole a brand, making it appear outdated or out of touch. Brands must strike a balance – leveraging the past but not at the expense of innovation and forward momentum.

    The Road Ahead

    Nostalgia marketing is proving to be more than a passing trend in the snack industry; it’s a strategic blend of understanding human emotions and the current market pulse. Today’s consumers yearn for authenticity and relatability, and nostalgia marketing hits the sweet spot on both fronts. Snack brands are masterfully tapping into this, weaving narratives that bridge generations and cementing their place in the hearts and minds of consumers, old and new. In a landscape driven by ‘what’s next’, the truest innovation lies not in constantly looking forward but, occasionally, in looking back. As the saying goes, “Everything old is new again.” For snack brands, that has never been more accurate.

    The author of this article is Beyond Snack co-founder Manas Madhu.