ITV

Tag: Beyhadh

  • Sony strengthens weekday programming; launching four shows by July ’17

    Sony strengthens weekday programming; launching four shows by July ’17

    MUMBAI: After strengthening the weekend programming with Super Dancer, Sony Entertainment Television is all set to bring one of its iconic shows — Indian Idol — back.

    “Sony has traditionally done very well as far as the weekend is concerned. So, when we started rebuilding this channel a year ago, the aim was to make Sony the number one weekend destination. I am happy to say that we have achieved that. Weekday programming is where we are going to focus now. We have launched Beyhadh which received a good opening. Weekday is a habit which will take time to be cultivated, and can’t happen in one go,” said Sony Entertainment Television EVP and business head Danish Khan.

    Khan added, “There are three-four launches between January and July in 2017, and, in July, people will see a very healthy weekend. It will be gradual, step by step, but, like you have seen in the weekend, you will see weekday of Sony fulfilling expectation of the audience very soon.” Sony’s much talked about historical drama Peshwa Bajirao is slated to launch in January.

    Indian Idol is the first step in bringing back the old iconic shows of Sony. The show will be aired from 24 December on Saturday and Sunday at 8pm.

    The channel has roped in Vivo as the title sponsors, and KUV 100 and Quick Heal as the ‘Co-powered By’ sponsors. According to sources, a 10-sec ad rate for the show has been sold for Rs 1 lakh each.

    This season also marks the comeback of its original trio of judges, Farah Khan, Sonu Nigam and Anu Malik, which has come together on the platform once again, after 12 years. Their chemistry and unique style of interaction with the participants holds promise — to make this season an ultimate entertainer on the Indian television.

    While the contestants impress viewers with their talent, the judges will also mark them on three most important factors that define the Indian Idol platform – Riyaaz, Awaaz and Andaaz. The legendary singing sensation of India, Sonu Nigam, will focus on the contestants’ ‘Riyaaz’, the maestro Anu Malik will be keenly observing their ‘Awaaz’, and known for her distinguished style, Bollywood’s ace choreographer-turned-director Farah Khan will judge their ‘Andaaz’.

    The show will begin with audition episodes from across the country; episodes that witnessed lakhs of talented singers competing to make it into the top 110. Hosting the ninth season will be the charming Karan Wahi and Paritosh Tripathy.

    Speaking to Indiantelevision.com, Sony Pictures Networks CEO NP Singh said, “It’s an authentic talent hunt show with authentic talent. Indian Idol is a show which broke new ground a few years ago, and in many ways changed the landscape of reality shows in India. It worked really well for us.”

    Post the fantastic success of its most popular show Super Dancer, the channel now brings to the fore one of its biggest properties — Indian Idol. Khan informed, “We have created a dedicated time of 8pm on weekends that will continue to bring unseen talent to our viewers. Super Dancer saw some amazing dancers and now, with Indian Idol, we intend to take this legacy ahead. The original trio of judges is a wonderful combination in the world of music and their chemistry coupled with outstanding singers will surely create magic on screen.”

    Said FremantleMedia India business head Vidyuth Bhandary, “The global phenomenon of the Idol format — launched in 52 territories worldwide and rated as the No 1 show 48 times — has been watched by half a billion viewers globally, making it one of the world’s most loved shows. We are proud of our strong partnership and collaboration with Sony Pictures Networks India, and happy to announce the launch of the 9th season of Indian Idol. It’s been 12 years since the first season of Indian Idol was launched on SET making it the longest-running reality show in India with unprecedented participation.”

    The channel will soon bring back all its iconic shows such as — KBC and Dus Ka Dum.

    “Indian Idol has been a torch-bearer of sorts in terms of the non-fiction programming slate for Sony, and has proved to be a war-horse when it comes to TVR numbers. Thus, it’s great news for Sony that the show is making a return after a rather long hiatus and what’s better is that they have gone back to the earlier panel of judges, which allows the audience to find an instant connect from the word go. What’s worked for the show earlier is the platform that it has provided for stars of the future, but the fact that the show wasn’t around for four years has allowed other shows like ‘The Voice’ to create ample room for competition. It will be a great battle to be witnessed between Indian Idol’s return along with a new format in Colors’ Rising Star on the small screen in the coming days,” said a senior media planner.

  • Sony strengthens weekday programming; launching four shows by July ’17

    Sony strengthens weekday programming; launching four shows by July ’17

    MUMBAI: After strengthening the weekend programming with Super Dancer, Sony Entertainment Television is all set to bring one of its iconic shows — Indian Idol — back.

    “Sony has traditionally done very well as far as the weekend is concerned. So, when we started rebuilding this channel a year ago, the aim was to make Sony the number one weekend destination. I am happy to say that we have achieved that. Weekday programming is where we are going to focus now. We have launched Beyhadh which received a good opening. Weekday is a habit which will take time to be cultivated, and can’t happen in one go,” said Sony Entertainment Television EVP and business head Danish Khan.

    Khan added, “There are three-four launches between January and July in 2017, and, in July, people will see a very healthy weekend. It will be gradual, step by step, but, like you have seen in the weekend, you will see weekday of Sony fulfilling expectation of the audience very soon.” Sony’s much talked about historical drama Peshwa Bajirao is slated to launch in January.

    Indian Idol is the first step in bringing back the old iconic shows of Sony. The show will be aired from 24 December on Saturday and Sunday at 8pm.

    The channel has roped in Vivo as the title sponsors, and KUV 100 and Quick Heal as the ‘Co-powered By’ sponsors. According to sources, a 10-sec ad rate for the show has been sold for Rs 1 lakh each.

    This season also marks the comeback of its original trio of judges, Farah Khan, Sonu Nigam and Anu Malik, which has come together on the platform once again, after 12 years. Their chemistry and unique style of interaction with the participants holds promise — to make this season an ultimate entertainer on the Indian television.

    While the contestants impress viewers with their talent, the judges will also mark them on three most important factors that define the Indian Idol platform – Riyaaz, Awaaz and Andaaz. The legendary singing sensation of India, Sonu Nigam, will focus on the contestants’ ‘Riyaaz’, the maestro Anu Malik will be keenly observing their ‘Awaaz’, and known for her distinguished style, Bollywood’s ace choreographer-turned-director Farah Khan will judge their ‘Andaaz’.

    The show will begin with audition episodes from across the country; episodes that witnessed lakhs of talented singers competing to make it into the top 110. Hosting the ninth season will be the charming Karan Wahi and Paritosh Tripathy.

    Speaking to Indiantelevision.com, Sony Pictures Networks CEO NP Singh said, “It’s an authentic talent hunt show with authentic talent. Indian Idol is a show which broke new ground a few years ago, and in many ways changed the landscape of reality shows in India. It worked really well for us.”

    Post the fantastic success of its most popular show Super Dancer, the channel now brings to the fore one of its biggest properties — Indian Idol. Khan informed, “We have created a dedicated time of 8pm on weekends that will continue to bring unseen talent to our viewers. Super Dancer saw some amazing dancers and now, with Indian Idol, we intend to take this legacy ahead. The original trio of judges is a wonderful combination in the world of music and their chemistry coupled with outstanding singers will surely create magic on screen.”

    Said FremantleMedia India business head Vidyuth Bhandary, “The global phenomenon of the Idol format — launched in 52 territories worldwide and rated as the No 1 show 48 times — has been watched by half a billion viewers globally, making it one of the world’s most loved shows. We are proud of our strong partnership and collaboration with Sony Pictures Networks India, and happy to announce the launch of the 9th season of Indian Idol. It’s been 12 years since the first season of Indian Idol was launched on SET making it the longest-running reality show in India with unprecedented participation.”

    The channel will soon bring back all its iconic shows such as — KBC and Dus Ka Dum.

    “Indian Idol has been a torch-bearer of sorts in terms of the non-fiction programming slate for Sony, and has proved to be a war-horse when it comes to TVR numbers. Thus, it’s great news for Sony that the show is making a return after a rather long hiatus and what’s better is that they have gone back to the earlier panel of judges, which allows the audience to find an instant connect from the word go. What’s worked for the show earlier is the platform that it has provided for stars of the future, but the fact that the show wasn’t around for four years has allowed other shows like ‘The Voice’ to create ample room for competition. It will be a great battle to be witnessed between Indian Idol’s return along with a new format in Colors’ Rising Star on the small screen in the coming days,” said a senior media planner.

  • Sony looks to strengthen weekday programming with Beyhadh debut

    Sony looks to strengthen weekday programming with Beyhadh debut

    MUMBAI: In week 37 of the Broadcast Audience Research Council (BARC) India data, Sony Entertainment Television saw a rise in ratings in the urban Hindi speaking market (HSM) and grabbed the fourth position that week. Sony’s weekend properties The Kapil Sharma Show and Super Dancer were the top rated shows in their respective slots. And Indian Idol is slated to launch in the not too distant future with Sonu Nigam making a comeback as a judge after 10 years.

    In a previous conversation with Indiantelevision.com, Sony Entertainment Television EVP and business head Danish Khan mentioned that the broadcaster’s prime focus was on strengthening the general entertainment channel’s weekend properties.

    That done, and with the ratings coming in steadily on Saturday and Sunday, Khan has his eyes set on firming up Sony’s weekday prime time. Come January, and the channel is aiming to fill up its prime time band between 7 pm and 10 pm with a clutch of engaging and interesting new shows.

    As a first step in that direction, Sony is launching its new prime time offering, Beyhadh from 11 October at 9pm. Produced by Cinevista, the show is a finite series which will run for a year. And it’s coming as a replacement for its earlier 9 pm attempt Bade Bhaiyya Ki Dulhania, which did not really chalk up the ratings.

    According to sources, Beyhadh’s per episode budget estimate is at around Rs 15 lakh. The channel has roped in Macho as the presenting sponsor and mobile company Vivo as the co-powered partner.

    Says Khan: “ There are more shows coming up. Our weekend programming is pretty robust now. Good week day programming can only add to our TVTs and hence by January I am strengthening that.”

    Starring the attractive Jennifer Winget, Kushal Tandon and Aneri Vajani in lead roles, Beyhadh chronicles the lives of Maya (Jennifer), Arjun (Kushal) and Saanjh (Aneri) and how their paths cross as one of them decides to rewrite their destinies. In the romantic thriller genre, it showcases two different shades of love – one driven by obsession and the other by selflessness and purity. Maya plays the insomniac sociopath, Arjun her boyfriend and Saanjh, a lawyer. Other cast members include: Imran Khan, Kavita Ghai, Rajesh Khattar and Sharad Vyas.

    “Beyhadh is a powerful drama, with an impact casting. Jennifer, Kushal and Aneri bring a lot of power to their respective characters. The characters are new, never seen before and so is the storyline. We are delighted to partner with Cinevista and their young and talented team,” adds Khan.

    Developed from a story by Ritika Bajaj, the show’s screenplay is by Shripad d’meleo and dialogues have been penned by Radhika.

    Says Cinevista vice-chairman & managing director Sunil Mehta: “In 2014 we had Ek Haseena Thi which was a mind blowing serial, in 2015, we had Dilli Wali Thakur Girls and in 2016 we have Beyhadh. We decided to come up with a show which is dynamically different from whatever is being screened across the GECs. We wanted to position Cinevista differently and I think we have achieved that with Beyhadh. We don’t want to repeat the same stuff running across the GECs. One channel is imitating what the other channel is doing because at the end of day it’s about the game of GRPs going up which is important because they need to commercialise.”

    The new show is pitted against Zee TV’s most rated prime time show Kumkum Bhagya, Colors’ Chakravartin Ashoka Samrat, Star Plus’ new show Naamkarann, Life OK’s Nagarjun: Ek Yodha and Sab TV’s Chidya Ghar.

    Says a media observer: “Differentiation for the sake of differentiation is something channels try to do. And often they fail. The promos of Beyhadh seem to forecast a different, yet interesting story line. However, the performance of the cast – while it has the lovely and vivacious Jennifer Winget and the handsome hunk Kushal Tandon and the sweet looking Aneri Vajani – could improve. At least if one goes by the promos. Hopefully, this and the direction will improve as the episodes are unveiled to viewers. The treatment will matter greatly – it has to be massy enough to get the ratings that have evaded Sony’s fictional programming for a while now. It’s looking strong on the weekends. It’s crucial for the channel to really get some audience share at the 9 pm slot on weekdays. For if it does with this show, it could well jump into the top three in the GEC pecking order.”

  • Sony looks to strengthen weekday programming with Beyhadh debut

    Sony looks to strengthen weekday programming with Beyhadh debut

    MUMBAI: In week 37 of the Broadcast Audience Research Council (BARC) India data, Sony Entertainment Television saw a rise in ratings in the urban Hindi speaking market (HSM) and grabbed the fourth position that week. Sony’s weekend properties The Kapil Sharma Show and Super Dancer were the top rated shows in their respective slots. And Indian Idol is slated to launch in the not too distant future with Sonu Nigam making a comeback as a judge after 10 years.

    In a previous conversation with Indiantelevision.com, Sony Entertainment Television EVP and business head Danish Khan mentioned that the broadcaster’s prime focus was on strengthening the general entertainment channel’s weekend properties.

    That done, and with the ratings coming in steadily on Saturday and Sunday, Khan has his eyes set on firming up Sony’s weekday prime time. Come January, and the channel is aiming to fill up its prime time band between 7 pm and 10 pm with a clutch of engaging and interesting new shows.

    As a first step in that direction, Sony is launching its new prime time offering, Beyhadh from 11 October at 9pm. Produced by Cinevista, the show is a finite series which will run for a year. And it’s coming as a replacement for its earlier 9 pm attempt Bade Bhaiyya Ki Dulhania, which did not really chalk up the ratings.

    According to sources, Beyhadh’s per episode budget estimate is at around Rs 15 lakh. The channel has roped in Macho as the presenting sponsor and mobile company Vivo as the co-powered partner.

    Says Khan: “ There are more shows coming up. Our weekend programming is pretty robust now. Good week day programming can only add to our TVTs and hence by January I am strengthening that.”

    Starring the attractive Jennifer Winget, Kushal Tandon and Aneri Vajani in lead roles, Beyhadh chronicles the lives of Maya (Jennifer), Arjun (Kushal) and Saanjh (Aneri) and how their paths cross as one of them decides to rewrite their destinies. In the romantic thriller genre, it showcases two different shades of love – one driven by obsession and the other by selflessness and purity. Maya plays the insomniac sociopath, Arjun her boyfriend and Saanjh, a lawyer. Other cast members include: Imran Khan, Kavita Ghai, Rajesh Khattar and Sharad Vyas.

    “Beyhadh is a powerful drama, with an impact casting. Jennifer, Kushal and Aneri bring a lot of power to their respective characters. The characters are new, never seen before and so is the storyline. We are delighted to partner with Cinevista and their young and talented team,” adds Khan.

    Developed from a story by Ritika Bajaj, the show’s screenplay is by Shripad d’meleo and dialogues have been penned by Radhika.

    Says Cinevista vice-chairman & managing director Sunil Mehta: “In 2014 we had Ek Haseena Thi which was a mind blowing serial, in 2015, we had Dilli Wali Thakur Girls and in 2016 we have Beyhadh. We decided to come up with a show which is dynamically different from whatever is being screened across the GECs. We wanted to position Cinevista differently and I think we have achieved that with Beyhadh. We don’t want to repeat the same stuff running across the GECs. One channel is imitating what the other channel is doing because at the end of day it’s about the game of GRPs going up which is important because they need to commercialise.”

    The new show is pitted against Zee TV’s most rated prime time show Kumkum Bhagya, Colors’ Chakravartin Ashoka Samrat, Star Plus’ new show Naamkarann, Life OK’s Nagarjun: Ek Yodha and Sab TV’s Chidya Ghar.

    Says a media observer: “Differentiation for the sake of differentiation is something channels try to do. And often they fail. The promos of Beyhadh seem to forecast a different, yet interesting story line. However, the performance of the cast – while it has the lovely and vivacious Jennifer Winget and the handsome hunk Kushal Tandon and the sweet looking Aneri Vajani – could improve. At least if one goes by the promos. Hopefully, this and the direction will improve as the episodes are unveiled to viewers. The treatment will matter greatly – it has to be massy enough to get the ratings that have evaded Sony’s fictional programming for a while now. It’s looking strong on the weekends. It’s crucial for the channel to really get some audience share at the 9 pm slot on weekdays. For if it does with this show, it could well jump into the top three in the GEC pecking order.”