ITV

Tag: Beyblade

  • Disney’s Marvel HQ to offer fresh content

    Disney’s Marvel HQ to offer fresh content

    MUMBAI:The Walt Disney Company India is making some changes to its newly renamed channel Marvel HQ. To attract viewers, the chanel will undergo a content change. 

    The channel aims to transport viewers into the world of epic storytelling told through inspiring characters and will reach out to kids 9+ (boys and girls) introducing them to the world of Marvel and also bring in youth and audiences who are fans of Marvel animation and the movies.

    The Walt Disney Company (India) executive director and head of product media networks Devika Prabhu said that the content will be available in Hindi, English, Tamil and Telugu and the cluster will look at animation, live action, action adventure genre. “For series, the channel has Hulk and the agents of smash, Avengers Assemble, Avengers BlackPanther’s Quest, Guardians of the galaxy, Rising secret warriors and among others.”

    Apart from Marvel collection, the channel will also offer shows like Pokemon, Digimon, Beyblade and along others. The fresh new offering is expected to be rolled out on 20 Jan, while having the programs throughout the day.

    When asked whether coming up with Marvel HQ was because of the tariff regime, Prabhu refuted, “If you want to plan a channel, it has to be much in advance. We believed that it is the right time and within our portfolio we want to cater to all of our consumers and viewers. In Disney Junior we managed our pre-school space well, with Disney channel we have the whole family and kids and with Marvel we get the opportunity to tap into the whole action adventure space.”

    When asked about the strategy for refreshing the content at such an early time when kids get their summer vacations during the month of April or May, Prabhu replied that the strategy was to create a base in advance. “So we will build up a viewer base over the next few months and in summer it will be there already, so that they don’t have to look for it and that they will be habituated to it.”

  • Hungama to add 90 hours of original content this summer

    Hungama to add 90 hours of original content this summer

    MUMBAI: It’s that time of the year when kids say goodbye to schools, books and welcome the long summer vacation. It is not just an important part of the year for the kids, but also for the kids television genre.

     

    One such is Hungama, which is courting its viewers with different customized offerings to have a bigger bite in the viewership pie, this summer.

      

    It can be noted that the kids genre accounted for 7.3 per cent of the viewership share in 2014, making it the largest genre after Hindi general entertainment channels (GECs) and movie channels.

     

    This summer, Hungama has a special strategy lined up to engage kids with a series of new shows and movies, spread across successful genres of action-adventure comedy. The channel will also add a new genre with chase comedies.

     

    Disney India media networks content and communications VP Vijay Subramaniam says, “If I have to replace the entire set of fun adjectives in one word, I will call it Hungama.”

     

    To stay ahead of the curve, the channel is set to add 90 hours of original programming to its kitty across the summer months. “That has been our constant endeavour on Hungama. While we give our audience innovative content we also increase the variety of offerings on our channel,” informs Subramaniam.

     

    The channel will have three major highlights this summer. The first in line is Pokemon, to which the channel will give a new dimension. With the ever-growing popularity of the character and the action-adventure comedy genre, Hungama is launching a new series in the same genre along with presenting Pokemon in long format for the very first time on Indian television with the premiere of Pokemon movie, which will air on 18 April at 12 pm.

     

    “Moreover, Pokemon has got maximum fan following. Week-on-week and month-on-month the numbers are only getting stronger,” reasons Subramaniam.

     

    A perfect complement to Pokemon, the channel will launch action-adventure series Beyblade on 13 April at 1.30 pm. “This is another demonstration of the fact that the channel is innovating and pushing content, which is active in the space of game play both in the world of television and real world. Pokemon and Beyblade will make a good compliment on-air,” asserts Subramaniam.

     

    On 3 May, Hungama will launch the third season of Vir: The Robot Boy, which is a series with a different identity in the space.

     

    Hungama has also been developing local animated series. The channel is set to launch a fundamental block, the offering for local animation shows that will be launched at the afternoon band. The three shows that will be launched are Bunty aur Billy, Hum Chik Bum and Eena Meena Deeka (working title), which will go on air on 18 May.

     

    As per reports, localization of content on kids channels continues with the average ratio for international to local content at 60:40 currently compared to 90:10 in 2008. 

     

    In 2014, Hungama reached out to 85.7 mn individuals (CS 4+) of which 19.0 mn were kids (CS 4-14 ABC) across all India during summers (AMJ’14).

  • Cartoon Network & Pogo toons shake a leg with kids

    Cartoon Network & Pogo toons shake a leg with kids

    MUMBAI: Cartoon Network and Pogo hosted a ‘Fun Day Out’ for Mumbai kids giving them an opportunity to meet their favourite toon stars including Johnny Bravo, Noddy, Dexter, Dee Dee, Popeye and Scooby Doo on 29 October 2006.

    Aimed at engaging viewers in activities beyond the scope of television the ‘Cartoon Network and Pogo Fun Day Out’ had the adorable cartoon characters render a local flavour to the event as they danced to popular chartbusters, urging the kids to also join in with them.

    In addition to catering to the kids, games were also organised for the entire family. On-stage games such as ‘Dance Like Noddy’ and ‘Pogo Trivia’, tested the skills and knowledge of not only the children, but also the elders. Special Cartoon Network and Pogo games were also organised beyond the stage including puzzles like ‘Back Where They Belong’, ‘Knock Down The Villian’, ‘Play Smarter’ and ‘Tiny TV Play Area,’ informs an official release.

    Kids also got a chance to show off their beyblading skills with ‘Beyblade’ games. While other games like the ‘M.A.D (Music, Art and Dance) Fan Club’ allowed kids to scribble and draw their messages on a large canvas.

    The gala day came to an end with 20 lucky kids hogging the opportunity to shake hands with Bob the Builder, Scooby and Noddy while the winners of the various games pocketed Cartoon Network and Pogo goodies as prizes.