MUMBAI: Anita Dongre has brought a touch of Rajasthan to Rodeo Drive country. The celebrated Indian designer has opened her 3,000 square feet flagship boutique on Wilshire Boulevard, Beverly Hills, becoming the first Indian designer to debut a store in this iconic fashion district.
This new outpost is Dongre’s fourth international store after New York and Dubai, a milestone that underscores her mission of “taking India to the world.”
Co-hosted by Mindy Kaling and Poorna Jagannathan, the launch saw a gathering of South Asian trailblazers from Hollywood and fashion, including Jay Shetty, Payal Kadakia, Richa Moorjani, Deepica Mutyala, and Nidhi Sunil, among others. Together, they celebrated a designer who has long woven culture, craftsmanship, and conscience into couture.
The store itself feels like a serene slice of Rajasthan, its hand-painted Pichhwai walls, embroidered cushions, and bespoke wallpaper handcrafted by Indian artisans. Every corner reflects Dongre’s signature balance of mindful luxury and timeless artistry.
At the centre stands a striking elephant matriarch and calf installation from The Great Elephant Migration, an art movement supporting sustainability and indigenous craft communities. Made from invasive lantana weeds, the sculptures are both art and activism, a fitting metaphor for Dongre’s eco-conscious vision.
“Every creation we make is touched by the hands of skilled women artisans whose stories inspire our work,” said Dongre. “Bringing their artistry to Beverly Hills isn’t just about fashion, it’s about giving India’s craftspeople the global platform they deserve.”
Rooted in Rajasthan yet globally resonant, Dongre continues to redefine what modern Indian luxury looks like: authentic, ethical, and exquisitely made. With her Beverly Hills store, she adds another glittering thread to her international legacy.
