ITV

Tag: Beverages

  • Arghya Chakravarty takes over as CEO Times OOH

    Arghya Chakravarty takes over as CEO Times OOH

    MUMBAI: Times Innovative Media has appointed Arghya Chakravarty as its CEO. He will be directly reporting to Times OOH MD Sunder Hemrajani.

    On the new appointment, Hemrajani said, “He comes from a great pedigree and I’m sure that with his rich experience and insightful business acumen, he is sure to take Times OOH to even greater heights!”

    Prior to this, Chakravarty was with Pepsi Co where he was working as executive director, sales and beverages. He has more than 15 years of experience during which he has worked with several organisations such as Asian Paints, Akzo Nobel Coatings and Tata Steel.

    Chakravarty began as a trainee at Tata Steel in 1995 and after completing his post graduation in management from IIM Calcutta, went on to join Asian Paints in 1997. He spent eight years at Asian Paints, and after a short stint with Akzo Nobel Coatings went on to join Pepsi Co where he served in different capacities during his six year stint with them.

  • IKF bags digital business of Greenways Foods and Beverages

    MUMBAI: At a time when online presence for any brand is becoming essential for brand positioning, Pune-based Greenways Foods and Beverages has awarded its digital duties to I Knowledge Factory (IKF).

    The partnership goes beyond a traditional customer-service provider relationship and ensures strong social media effectiveness, an engaging digital presence, and strong digital branding for Greenways.

    It will be serviced by the agency‘s Pune office.

    The announcement comes close on heels of the appointment of Triton Communications as the brand‘s creative agency.

    I Knowledge Factory CEO Ashish Dalia said, “With FMCG as a fast growing and a much in demand market, it‘s both a challenge and a pleasure to be partnering with Greenways Food and Beverages. This association further strengthens our position in the digital realm.”

    “The last two decades has witnessed irresistible rise in importance and dependence on digital media. Greenways Foods & Beverages would stay abreast with the digital innovations and we are confident that the partnership with I Knowledge Factory would facilitate the continuous connection and engagement with the new age customer,” Greenways Foods & Beverages GM – Sales and Marketing Vinod Gaikwad added.

  • Triton Communications bags Greenways creative mandate

    MUMBAI: Pune-based Greenways Foods & Beverages (D) Pvt.Ltd, part of the 40-year-old Pushpam Group has awarded its creative mandate to Triton Communications.

    The agency won the account after a long evaluation process which began in January.

    The Mumbai office of Triton Communications will handle the account and will be responsible for creating a unique communication strategy to strengthen the brand imagery of Greenways Foods & Beverages‘ various brands in the beverage category.

    Currently the company has launched its two products; first being Notty – fruit-energy drink (Non Caffeinated) for children in the Indian market for first time in this category with 4 flavours (Strawberry, Pink Guava, Mango and Multi Fruit). Second is Lounge Myx, a range of non-alcoholic mixers created by a crew of professional bartenders.

    Greenways Foods & Beverages MD Sachin Chopda said, “Triton Communications‘ understanding of the sector and our vision coupled with the innovative theme they presented made us choose them as our partner. We look forward to a continued association with them to help us achieve food and beverage business growth.”

    Greenways GM marketing and sales Vinod Gaikwad said, “We are happy to be associated with the Triton team who will partner us in our brand building journey ahead. The team has a good understanding of the Indian consumers and we believe they‘ll help us connect better with our well defined customers for Notty- Fortified fruit drink, I Can- Energy drink and Lounge Myx- Range of Classic Mocktails.””

    Triton Communications CEO and NCD Renton D‘Sousa said, “Triton is proud to be associated with Greenways and to be a part of the team that will launch the new brands. We have a track record of launching Indian brands and creating market leaders in the categories they operate in, in a short time. Our wealth of F&B experience and understanding of the New Age Indian consumer is sure to give established competition a run for their money.”

    Triton Communications head- strategic planning Pankaj Arora said, “The beverage category in the country has been fairly cluttered with all the big brands in the fray. Sharper segmentation coupled with an innovative creative approach is sure to generate a lot of excitement in the category. Look out for some great fun work for Greenways from Triton.”