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  • Bisleri’s Anjana Ghosh steps down as international director – marketing & business development

    Bisleri’s Anjana Ghosh steps down as international director – marketing & business development

    Mumbai: After a 16-year long stint with the bottled water brand Bisleri International as director – marketing & business development, Anjana Ghosh has decided to move on. Ghosh was with Bisleri for approximately 16 years, having joined the company in 2006. She is currently taking a break even as her next move is yet to be disclosed.

    Sharing the development on LinkedIn, Ghosh posted: “Routine can make one complacent, we hide our true self, the spark dwindles, our outputs are more mechanical and that can drain you. I want to make an attempt to step out of my comfort zone, challenge myself to begin fresh towards brand building and marketing for another brand and transform its growth journey.  

    After spending 16 years in Bisleri I am looking out for the next Challenge.”

    “In my association I saw the brand rise to become brand number one, build huge consumer connects with clutter breaking campaigns, saw the company grow leaps and bounds, the experience of which I shall cherish for the rest of my life. Undoubtedly, I carry loads of memories of good times spent at Bisleri,” she further said, adding, “Time to challenge myself again!”

    Ghosh was primarily responsible for bringing innovation to the brand and was involved in a lot of pioneering projects including the brand makeover from blue to green and the latest foray into the e-commerce industry. She handled multiple roles in the organisation including strategy and planning for the brand. Ghosh also worked with the brand on a slew of sustainability and plastic recycling initiatives.

    ALSO READ | Bisleri’s Anjana Ghosh reveals why the beverage brand floated its own e-comm platform

    Ghosh joined the beverage company as deputy general manager, sales & marketing after 15 years in the steel industry. She grew into the roles of general manager and later, director, over the next three years.

  • Salman Khan meets his past self in Pepsi’s latest TVC

    Salman Khan meets his past self in Pepsi’s latest TVC

    Mumbai:  In a bid to double the swag quotient, beverage brand Pepsi has unveiled its latest campaign featuring brand ambassador Salman Khan in a dual role. Bringing back the nostalgia of the 90’s, the TVC showcases the star coming face-to-face with ‘Prem,’ one of his popular characters from the decade. The TVC will be amplified via a robust 360-degree campaign spanning TV, digital, outdoor, and social media.

    The ad film opens out on a bungalow that seems to belong to a 90’s Bollywood film set. The narrative hinges on modern-day Salman bumping into his younger version, Prem and the fun banter that ensues between the two Salmans. Thrilled to see his hunky future avatar, Prem engages Salman in a series of questions to know more about his future self. 

     

     

    The brand makes use of hi-tech Deepfake technology to recreate and bring to life the Bollywood character. Sharing his views on the campaign, the director of the ad film Ayappa KM said, “For the first time in Indian advertising, Pepsi has used hi-tech DeepFake technology to resurrect Salman from the 90’s. While it’s a throwback to the past, the tech is a peek into the possibilities of the future.”

    “My fans have showered love to all my characters over my career, however Prem has held a special place in their hearts as well as mine,” said Salman Khan. “It brings me great joy to bring back Prem as a blast from the past with Pepsi for my fans for this new campaign.”

    “As a culture-curator, Pepsi has constantly endeavored to bring entertaining campaigns for its consumers through innovative storytelling,” said PepsiCo India category lead- cola Saumya Rathor, on the launch. “With Bollywood being a key consumer passion point in India, this new campaign takes the Swag narrative several notches higher by featuring not one but two Salman Khans. For the first time in Indian advertising, we have leveraged hi-tech deep fake technology to recreate one of the most iconic characters of Indian cinema. We are confident that this campaign will resonate strongly with our consumers, given the entertainment quotient in this film.”

    “We felt an instant rush when the brief landed on the table – to create a big summer campaign for one of the most legendary brands on the planet, featuring the biggest superstar in the country. Cliched as it may sound, we wanted to break category codes and push all the P’s of marketing to its absolute limit.  It was a delight working with those who backed us to the hilt with this idea,” the film’s writer Devaiah Bopanna commented.

  • Salman Khan urges youngsters to own singlehood in Pepsi’s V-Day campaign

    Salman Khan urges youngsters to own singlehood in Pepsi’s V-Day campaign

    Mumbai: Ahead of Valentine’s Day, beverage brand Pepsi has launched a digital film featuring Bollywood star and brand ambassador Salman Khan that encourages the youngsters to own their singlehood with ‘Swag.’ As a part of the campaign, the brand has unveiled a limited edition set of ‘Swag Se Solo’ cans.

    According to a recent poll that was conducted by Pepsi on a social media, more than 80 per cent people mentioned that they would be single this year on Valentine’s Day. Hence the campaign urges the young generation to live their life on their own terms and revel in their singlehood status – without paying attention to the societal pressures that this day encompasses.

    In the brand film, Salman Khan urges youngsters to fall in love and make a commitment to themselves. He further nudges them to take themselves out for dinner, eat their favorite dish and buy flowers/chocolates for themselves. Salman is seen talking to the youngsters as he says, ‘Is Valentine’s Day, apne aap ko single mat bolo. Tum ho Swag Se Solo!’

     

     

    “Over the years, Pepsi has had its pulse on the ever-evolving beliefs and feelings of the younger generation. Keeping this in mind, this Valentine’s Day, we are excited to put forward a unique twist to what is traditionally seen as a week of celebrating couples,” commented PepsiCo India category lead (cola) Saumya Rathor. “The brand endeavors to empower the singletons and not bow down to the peer pressure that they may feel. The intent is to urge the youngsters to have a relationship with themselves that is filled with self-confidence, unshakeable self-belief and irrefutable swag.”

    Commenting on the digital film, Salman Khan said, “The Swag Se Solo ideology resonates strongly with me and the generation of today, who are confident, have the right attitude and don’t shy away from being who they really are. The launch of this new campaign is close to my heart given its intention of empowering youngsters and thereby celebrating the youth of today.”

    The limited-edition Pepsi cans are available across select retail stores and e-commerce channels till February.