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Tag: betterU

  • betterU ropes in Chris Gayle as brand ambassador

    MUMBAI: betterU, India’s largest online marketplace for education, has announced that Chris Gayle, cricketer from the Indian Premier League (IPL), has joined betterU’s Brand Ambassador programme in the company’s effort to continue to grow awareness and draw attention to the importance and personal value of skills development through betterU’s global education marketplace.

    betterU’s vision is to provide all individuals across the country with the opportunities to learn and grow. This bold initiative is in line with prime minister Modi’s mandate to skill up 500 million people by 2022. To achieve such levels of mass education, betterU understands that there is a need for a collective collaboration between global educators, industry leaders, and government as well as influential individuals such as Chris Gayle. This also aligns with the recent addition of Satnam Singh, the first NBA player to ever get drafted from India, who joined betterU back in late 2016. Part of betterU’s ongoing strategy is to continue to create awareness to the value of life-time learning and the ongoing need for personal advancement of one’s skills.

    Gayle and the CEO of betterU both came from backgrounds in which they struggled with access to quality education. Yet even through these limiting moments, their dedication, persistence and a passion to become more, resulted in both growing to become leaders in their respective fields. “When Chris and I met in Bangalore many months back, I realized the value he could bring to betterU because of his appreciation and understanding towards the value of education along with his love of India, made us immediate partners. Everyone has the right to education, but the realities are that not everyone has access to it, whether that be due to their physical location, affordability, connection to technology, or fear of the unknown. I am excited to welcome Chris to the betterU family, and for helping support betterU and India! I am also looking forward to building a life-time friendship” said Brad Loiselle, President and CEO, betterU Education Corp.

    betterU and Gayle will be working on collaborative opportunities to promote the company’s content partners’ through betterU’s overall vision to support India. “I am excited to be working with Brad and betterU in the supporting of this great initiative. I have so many fans across the country that have supported me for so many years and I feel passionate about continuing to support them outside of Cricket. I love India, I love the people and I want to be part of making a global difference through opening education to all!” said Gayle.

  • betterU launches Diwali campaign #FestivalOfLearning

    betterU launches Diwali campaign #FestivalOfLearning

    MUMBAI: India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion of Diwali.

    Taking this unique approach ahead, the campaign also plans to expand upon the company’s efforts to bring online education to the mainstream.

    “Our festive campaign has been built on the insight of people looking to give more meaningful gifts this festive season. While traditional campaigns keep their communication purely discount led, betterU is trying to highlight the spirit of the Diwali by proposing an interesting alternative by shifting focus from the traditional gift choices to giving immaterial possessions.The campaign has been woven around the value in gifting education, which triggers a connection between the giver and the receiver,” said betterU CEO Bradley Loiselle.

    The campaign, starting this weekend will revolve around the concept of education being the perfect present for a better future this Diwali. In line with the brand’s mission to present education as the unsurpassed gift, the campaign attempts to ask the audience why they think education would be a good gift and secondly, to tag the friends who would gift a course from the website. The chosen winners will be provided prizes in terms of discounts at the betterU website.

  • betterU launches Diwali campaign #FestivalOfLearning

    betterU launches Diwali campaign #FestivalOfLearning

    MUMBAI: India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion of Diwali.

    Taking this unique approach ahead, the campaign also plans to expand upon the company’s efforts to bring online education to the mainstream.

    “Our festive campaign has been built on the insight of people looking to give more meaningful gifts this festive season. While traditional campaigns keep their communication purely discount led, betterU is trying to highlight the spirit of the Diwali by proposing an interesting alternative by shifting focus from the traditional gift choices to giving immaterial possessions.The campaign has been woven around the value in gifting education, which triggers a connection between the giver and the receiver,” said betterU CEO Bradley Loiselle.

    The campaign, starting this weekend will revolve around the concept of education being the perfect present for a better future this Diwali. In line with the brand’s mission to present education as the unsurpassed gift, the campaign attempts to ask the audience why they think education would be a good gift and secondly, to tag the friends who would gift a course from the website. The chosen winners will be provided prizes in terms of discounts at the betterU website.