ITV

Tag: Beti Bachao

  • COLORS & Ministry of Women and Child Development join forces to support ‘Beti Bachao, Beti Padhao’ initiative

    COLORS & Ministry of Women and Child Development join forces to support ‘Beti Bachao, Beti Padhao’ initiative

    Mumbai: COLORS, India’s leading Hindi GEC, has announced its collaboration with the Ministry of Women and Child Development’s ‘Beti Bachao, Beti Padhao’ initiative, to address the issue of girl child abandonment, through the launch of its new fiction show Doree. Television as a medium has played a huge role in holding a mirror to society and led to many women becoming agents of change. With an aim to bring societal change and address the gender bias against girl child, through this association COLORS aims to raise awareness about the social evil of girl child abandonment. In addition to launching a primetime show on the subject, as part of this association, COLORS will promote the 24-hour emergency toll-free Childline India helpline number (1098) for those seeking assistance for any abandoned girl child across the nation. Doree, airing every Monday to Friday at 9:00 pm on COLORS, aims to generate popular conversation and thereby raise awareness on the issue of girl child abandonment.

    Hon’ble Minister of Women and Child Development and Minority Affairs  Smriti Irani said, “Just as a nation’s progress is defined by how it treats its women and children, similarly entertainment’s impact is defined by how it can change mindsets. Under the guidance of our honourable PM Shri Narendra Modi, the Ministry of Women and Child Development has made great strides through the ‘Beti Bachao, Beti Padhao’ initiative in changing the way girl child is perceived. I’m glad that our country’s foremost entertainment channel COLORS has joined in this initiative to create a show, Doree on the important but often overlooked issue of girl child abandonment. The channel will be raising awareness of our Childline India 1098 helpline amongst viewers and provide the much-needed popular support to this initiative.”

    Viacom18 CEO – broadcast entertainment Kevin Vaz said, “We are honoured to be partnering with the Ministry of Women and Child Development to raise awareness about the prevalent issue of girl child abandonment through our new show, Doree and the ‘Beti Bachao, Beti Padhao’ initiative. As the country’s most watched primetime entertainment destination, joining forces with the ministry to promote the Childline helpline number through our show is poised to catalyse meaningful behavioural change in society.  We are hopeful that Doree will touch the lives of millions of viewers and bring focus on the social evil of girl child abandonment.”

    The social drama revolves around a six-year-old Doree fighting against a patriarchal society for her rights and features popular television actors Amar Upadhyay as Ganga Prasad, Sudhaa Chandran as Kailashi Devi Thakur, and child actor Mahi Bhanushali as Doree.

    Let’s pledge to bring a change in society with ‘Doree’ premiering tonight at 9 pm and thereafter every Monday to Friday only on COLORS.

  • PwC joins ‘Swachh Bharat’; schools access clean toilets, impacting dropout

    PwC joins ‘Swachh Bharat’; schools access clean toilets, impacting dropout

    MUMBAI: Corporates undertake social responsibility. Joining the national focus on empowering the girl child (Beti Bachao, Beti Padhao) and providing sanitation facilities in the country (Swachh Bharat), the PwC India Foundation in collaboration with NGO FINISH Society held the closing ceremony of its year-long school sanitation project in Ajmer that directly impacts 9000 girls.

    The two phased project saw 11 Government Schools from this Smart City being provided with child friendly WASH (Water, Sanitation and Hygiene) facilities that included handwashing stations, supporting Operations & Maintenance (O&M) of these facilities for a year, running a 90-day hygiene curriculum to promote safe hygiene practices, refurbishing existing toilets and building new toilet complexes. Addressing all aspects of sanitation, phase I looked at six schools while phase II covered five schools, impacting over 9000 girl children.

    The closing ceremony was graced by PwC India COO Satyavati Berera, and PwC India Foundation vice chairman Jaivir Singh at the Govt. Girls Senior Secondary School Beawar Cantt. students, teaching staff and the school management committee.

    Singh said, “The feedback from Phase I has been extremely positive. While students and teachers took the onus of managing these facilities, we had few students who didn’t have toilet facilities at home demand the same from their parents after learning the benefits of safe hygiene at school that we facilitated. Our NGO and school supported this initiative of the students wholeheartedly. For us, this was a huge mind-set change.

    Our girls are valuable and deserve a private, safe and hygienic environment to manage their bodily functions, including their period without fear and embarrassment. With the completion of the Second Phase, we are optimistic of the changes that our girls will experience with these new facilities in place.”

    The broad objectives of this intervention have been to support improved sanitation and hygiene facilities as essential components of a Child Friendly School (CFS), design and construct innovative school toilet blocks which can be replicated as a model. The project aims to create an inclusive environment in schools that promote and safeguard health and hygiene, contribute towards increasing the enrollment and retention of children in schools and empower children to be change agents.

    PwC India Foundation will continue to engage with the schools through FINISH Society and monitor the impact of the programme for the next couple of months.

  • PwC joins ‘Swachh Bharat’; schools access clean toilets, impacting dropout

    PwC joins ‘Swachh Bharat’; schools access clean toilets, impacting dropout

    MUMBAI: Corporates undertake social responsibility. Joining the national focus on empowering the girl child (Beti Bachao, Beti Padhao) and providing sanitation facilities in the country (Swachh Bharat), the PwC India Foundation in collaboration with NGO FINISH Society held the closing ceremony of its year-long school sanitation project in Ajmer that directly impacts 9000 girls.

    The two phased project saw 11 Government Schools from this Smart City being provided with child friendly WASH (Water, Sanitation and Hygiene) facilities that included handwashing stations, supporting Operations & Maintenance (O&M) of these facilities for a year, running a 90-day hygiene curriculum to promote safe hygiene practices, refurbishing existing toilets and building new toilet complexes. Addressing all aspects of sanitation, phase I looked at six schools while phase II covered five schools, impacting over 9000 girl children.

    The closing ceremony was graced by PwC India COO Satyavati Berera, and PwC India Foundation vice chairman Jaivir Singh at the Govt. Girls Senior Secondary School Beawar Cantt. students, teaching staff and the school management committee.

    Singh said, “The feedback from Phase I has been extremely positive. While students and teachers took the onus of managing these facilities, we had few students who didn’t have toilet facilities at home demand the same from their parents after learning the benefits of safe hygiene at school that we facilitated. Our NGO and school supported this initiative of the students wholeheartedly. For us, this was a huge mind-set change.

    Our girls are valuable and deserve a private, safe and hygienic environment to manage their bodily functions, including their period without fear and embarrassment. With the completion of the Second Phase, we are optimistic of the changes that our girls will experience with these new facilities in place.”

    The broad objectives of this intervention have been to support improved sanitation and hygiene facilities as essential components of a Child Friendly School (CFS), design and construct innovative school toilet blocks which can be replicated as a model. The project aims to create an inclusive environment in schools that promote and safeguard health and hygiene, contribute towards increasing the enrollment and retention of children in schools and empower children to be change agents.

    PwC India Foundation will continue to engage with the schools through FINISH Society and monitor the impact of the programme for the next couple of months.

  • Star Plus to air film on women empowerment on 29 August

    Star Plus to air film on women empowerment on 29 August

    MUMBAI: With an aim to inspire a billion imaginations to empower girls, Star Plus will be airing a ground-breaking film titled Girl Rising – Woh Padhegi, Woh Udegi by Academy Award nominee Richard E. Robbins.

     

    The movie will be telecast for the first time in India on 29 August. Girl Rising – Woh Padhegi, Woh Udegi narrates the stories of eight girls across – from Afghanistan, Egypt, Ethiopia, Haiti, India, Nepal, Peru and Sierra Leone – and their fight to overcome impossible odds to realise their dreams.

     

    Actresses Priyanka Chopra and Freida Pinto are also producers and ambassadors for Girl Rising.

     

    Star India CEO Uday Shankar said, “Star Plus has constantly worked to redefine the role of television as an agent of social change. Our aspirational content has especially resonated with the women of this country and has influenced their changing role in society. On this Raksha Bandhan, Star Plus will be presenting Girl Rising – Woh Padegi, Woh Udegi. We believe that the happiness of a nation depends on how we treat our daughters.”    

     

    Union Minister of Women and Child Development Maneka Gandhi added, “I am very happy about the collaboration between the Ministry’s ‘Beti Bachao Beti Padhao’ campaign and girl rising. The child sex ratio in India is a matter of concern for all of us. Time has come to initiate more interventions and consolidate our efforts to secure the future of our girls. Prime Minister Narendra Modi has chosen the auspicious occasion of Raksha Bandhan to broadcast the film asking families to not only protect the daughters but to also promote their education.”

     

    Chopra said, “Woh Padegi, Woh Udegi  it’s what I’ve truly believed in and it’s a motto shared by every one of the amazing women who have joined me on this journey for Girl Rising.”

     

    “We are also very humbled and thankful to have the support of the PM and the remarkable Beti Bachao, Beti Padhao campaign. Together, I know we can all make a difference in getting closer to our objective of ensuring that all girls get through secondary school. Every girl has the right to education and the more girls we educate the more our country stands to gain,” she added.   

     

    Pinto said, “There couldn’t be a more appropriate day to bring to every Indian a movement that is so crucial in changing the way we perceive the role of girls and raise our boys in our country.”

     

    U.S. Agency for International Development (USAID) acting administrator Ambassador Alfonso E. Lenhardt said, “Every day, girls are changing the world. An educated girl has a positive ripple effect on her health, family, community and society as a whole. That is why USAID is committed to girl’s education in India and around the world. This exciting partnership reflects a new model for development–a powerful collaboration of governments, the private sector, civil society and media lending their voices, talents and resources to promote a more inclusive and prosperous India by educating and empowering girls.”

     

    The Hindi version of the two-hour film features actors like Chopra, Pinto, Nandita Das, Madhuri Dixit, Sushmita Sen, Alia Bhatt, Parineeti Chopra and Kareena Kapoor and has voice narration by Amitabh Bachchan.

     

    The campaign is powered through partnerships that include USAID, HP, Intel, Star TV, and Ministry of Women and Child Development’s Beti Bachao, Beti Padhao Abhiyan.