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Tag: #BeThereBeFree!

  • The 7th edition of Vh1 Supersonic promises to be a grand affair; introduces Illenium and Chon to India

    The 7th edition of Vh1 Supersonic promises to be a grand affair; introduces Illenium and Chon to India

    MUMBAI: #BeThereBeFree! step up music fanatics and get ready to groove to the pumping beats of India’s biggest multi-genre festival – Vh1 Supersonic 2020.  Known for diverse music, extravagant stages, breakthrough artist line-up, and wholesome festival experience Vh1 Supersonic 2020 returns to its three-days original format and promises to set you free with its theme – The Rabbit Hole. The theme is a place of infinite possibilities, a place that resonates with the beat of Supersonic- #BeThereBeFree. The seventh edition of Budweiser Presents Vh1 Supersonic is all set to ramp-up your senses with ultimate musical experience from 7th – 9th February at Mahalakshmi Lawns, Pune.

    Living up to its legacy of being India’s largest multi-genre festival this edition also brings the prefect blend of Indian and International artists. Taking the festival to its crescendo will be the all-time favourite – American DJ and musician Illenium, rock band Chon, Indian rapper Divine and world’s biggest techno brand Awakenings! While 2017 Electronic Music Awards winner Illenium promises a hot-rodding ride with his perfect mixture of beats and captivating sets; Chon, Divine and Awakenings will get the crowd grooving to their mind-blowing blockbusters. The music fiesta will witness 60+ artists line-up which will let the crowd indulge in the spirit of multi-genre music across 4 stages – EDM, Live, Techno and Reggae with an exhilarating 10000 Lions sound system.

    While your mind is already enroute to Supersonic with the bustling news, we suggest you take a halt as there is more to the salt. Supersonic is known for leaving its attendees in an awe with its matchless wholesome experiences, year-on-year the organizers have successfully led attendees hold on to the ticking clock to appease their want of more. This year will be no different as the masters bring you plethora of ultimate experiences and exultant vibes. Vh1 Supersonic 2020 has in store out-of-the-box experiences with Budweiser’s Brew District, beautifully curated after hours, De-Stress Tents, art showcase, fun filled on-ground activities, gaming zones, finger licking haute cuisines at the Super Flea and much more. To further enhance the experience of attendees, the festival this year is launching “SUPER STREET”, making Vh1 Supersonic a complete fashion and lifestyle festival. SUPER STREET is one of a kind fashion street that will bring boutique designers, fashion bloggers and influencers under one roof infused with some really interesting and edgy décor. This is just the tip of the iceberg for what Vh1Supersonic 2020 has in store for all festivalgoers.

    With a line-up featuring some of the biggest names in music from across the world and country, art showcases, food, fashion & lifestyle, and a variety of interactive experiences on-ground, this very special edition of Vh1 Supersonic is about to be one for the books.

    Speaking about the festival, Mahesh Shetty, Head – Network Sales, Viacom18, said, “Vh1 Supersonic is the ultimate journey for festivalgoers who unite year after year celebrating their love for music. Our stronghold association with Budweiser is what motivates us to come back with some of the most unique and upbeat themes for the musical extravaganza, year on year. Stepping into the seventh season, we hope to live up to the promise of bringing an unforgettable experience and music for the music lovers.”

    Commenting on the festival, Nikhil Chinapa, Festival Curator, said “We’re thrilled to announce we’re back as a 3-day festival in 2020, giving fans an incredible array of music across several genres, spread across an entire weekend in Pune. Vh1 Supersonic continues to be the destination festival of choice for fans who know their music and who also value exhilarating experiences that doesn’t just include curated music & artists, but also jaw-dropping stage and environmental design. Save the date, be there and yes, be free!”.

    Commenting on the announcement, Alexander Lambrecht, Vice President Marketing – South Asia, AB InBev, said “Budweiser is globally known to nurture the culture of music, and our association with Vh1 Supersonic for the fourth consecutive year acts as a testimony to our philosophy. We are truly thrilled to see how the festival has bundled up so many euphoric experiences under one umbrella, one place, for our audiences; Vh1 Supersonic 2020 won’t just be the pilgrimage for music lovers but an ultimate wholesome festival experience where one can immerse, unwind, unleash, celebrate, engage, and BE FREE! With experiential marketing being such an important aspect of connecting with our consumers, Supersonic is one such avenue where one can experience Budweiser in all of its glory. This year the festival will see some power packed performances by two world renowned artists debuting in India i.e. Illenium and Chon along with Awakenings, Divine and 60+ international and national artists. We are elated to elevate the music landscape in India through our association with Vh1 Supersonic.”

    An extraordinary ambience with multi-genre music and impeccable experiences awaits festival goers at Vh1 Supersonic 2020. Rediscover yourself at India’s largest music festival and gateway to paradise begins with the early bird sale on 3rd December 2019.

  • Supari Studios conceptualises Vh1 Supersonic’s campaign – #BeThereBeFree

    Supari Studios conceptualises Vh1 Supersonic’s campaign – #BeThereBeFree

    MUMBAI: Leading up to the Vh1 Supersonic music festival, digital content studio, Supari Studios conceptualised and produced a film that draws attention to the sense of belonging that music gives us. The film uses a spoken word piece, complemented by interesting match-cuts and catchy music, to weave together a narrative targeting the festival’s tagline and collective ethos- ‘Be There Be Free’.

    When did you first discover music? Was it in a quiet corner of your room, when you just got acquainted with the internet? Or was it in an old record shop down the street, a few blocks from home? Or perhaps on a sunny afternoon after school, when you and your friends shut yourselves from the world to write down new song lyrics and string together some tunes? Over the years, music brought us together and made us feel like we were all a part of something bigger, across ages and spaces, irrespective of who we were and what life threw our way.

    Through the course of the film, we see a variety of different individuals in their own unique settings- all of whom can truly be themselves in a place that celebrates their uniqueness: the Vh1 Supersonic Music Festival.

    Nisha Vasudevan, Director of the film said, “When the brief first came to us, the idea was to highlight VH1 Supersonic’s inclusive ethos and employ a visual language that would make it stand out from other festival properties in that space. We approached this piece with a heartfelt, poetry-based script that was meant to evoke nostalgia and take us back to a time when the internet first opened the world of music up to today's millennial. It was during those moments that we began to identify with specific subcultures, and those are the influences that make us the people we are proud to be today – and we wanted to specifically strike this chord. Visually, we decided to use match-cuts and action-cuts to move the narrative forward from person to person. The idea was to showcase a wide range of personalities while also alluding to commonalities between them all.”

    Manoti Jain, Executive Producer, Supari Studios said, “When Vh1 approached us to create a film promoting their Supersonic Music Festival, we tried to put together a narrative that encapsulated the festival’s vibe and inclusive spirit, while also bringing back memories that people associate with music. The team went down a slightly different route from the usual festival videos, conceptualising a spoken word piece that was both nostalgic, as well as hard-hitting, with the aim to immerse viewers into a time and space that they could truly resonate with. We brainstormed on visuals that best represented our encounters with music, as well as on showcasing a diverse set of people, to make the film as reflective of reality as possible. Rather than using actors to play different parts in the film, we also chose to work with real people who were characteristic of each scene, so that we could best represent their stories.”

  • #BeThereBeFree at Vh1 Supersonic 2018 this Weekend

    #BeThereBeFree at Vh1 Supersonic 2018 this Weekend

    Calling all music lovers to Pune, Vh1 Supersonic powered by Budweiser is all set to transform into a multi-genre international destination from 9th – 11th February. Every year, the festival just keeps getting bigger and better. In this edition, as the youth capital of India turns into the nation’s ‘music and party capital’ there is something for everyone in the fifth edition of Vh1 Supersonic!

    Here’s all the excitement this edition of Vh1 Supersonic promises to offer from rock and indie music to future bass and driving techno and a heady mix of artists in the Super Line-Up. The artist lineup for this year comprises over 70 artists with multiple headlining acts. Starting with the American Rock Legend –  Incubus, one of the most popular Rock bands and coming to India or the first time, Brandon Boyd from Incubus will be joining none other than the legendary Dancehall Rapper Sean Paul as he sets the stage on fire. The bass-heavy electronic dance music producer Marshmello along with some the most popular musicians such as Major Lazer, Alt-J, Dillon Francis, Ookay, Joseph Capriati and many more.

    Commenting on what’s in store for Vh1 Supersonic 2018, Integrated Network Solution & Consumer Products, Business Head, Saugato Bhowmik said, “We wanted to celebrate our fifth Anniversary edition of Vh1 Supersonic with our fans. To do that, we are bringing back the iconic trio Major Lazer and keep our promise to fans that have been eagerly waiting for the gang. We have always brought the most loved and talented artists to our festival and we are extremely delighted to bring Major Lazer back. We will continue to make our Superfans happy.”

    The 2018 edition of the festival will not only see some of the biggest names from the world of dance music but will have five stages including the techno ensemble The Awakenings. The hottest addition is the new Live Stage which will feature rock music legends.

    As the festival goers enjoy the epic artist line-up across three days, the festival will surprise them with numerous experiences to enjoy along with the music. From the delicious food market – #SuperGrub to a shopper’s paradise – #SuperFlea to world class art at #Art@Supersonic to release the inner kid in you at Action Central. Unwind at the beautiful beer garden or the De-stress Tent or just chill out and enjoy the Happy hours as Vh1 Supersonic is where the party never stops!

    Vh1 Supersonic is open to all and special arrangements are made for the specially-abled in association with Enable Travel, from volunteers to elevated platforms and ramps. To show that we support WomenPower, the festival has women only bars equipped with an essentials booth and a women safety squad watching over the festival grounds. Because we care for the environment, we trade trash for goodies!

    Owing to the success in the last four years, this edition of Vh1 Supersonic has received support from its sponsors with Gionee has come on board as a Title sponsor and the festival is powered by Budweiser. The festival has sponsors across various sectors such as Ecommerce, Lifestyle Consumer, Electronic Retailer and FMCG, to name a few.