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Tag: Beth Ann Kaminkow

  • WPP acquires e-commerce agency Corebiz

    WPP acquires e-commerce agency Corebiz

    Mumbai: WPP has announced that it is acquiring Corebiz, a Latin American e-commerce agency specialising in VTEX implementation. It is one of the largest enterprise digital commerce platforms in the region. 

    Founded in 2013, Corebiz employs over 600 people across Latin America, with the majority of its headcount based in its São Paulo and Franca offices in Brazil. The Brazilian operations of the company will join the VMLY&R COMMERCE global network, with further regional outposts of the business coming onboard over the course of the coming year. 

    Corebiz counts companies such as Whirlpool, Casino Group, Walmart, Carrefour, Decathlon and Estée Lauder amongst its clients. It specialises in a range of e-commerce digital solutions covering three key pillars: acquisition, from creating visuals for digital campaigns to driving targeted SEO; conversion, including CRO and full stack development; and loyalty, spanning from CRM system implementation to managing consumer data and running targeted promotional campaigns. As an implementation specialist of VTEX, the agency helps clients reduce time-to-market, reach audiences across multiple channels, and uncover new growth areas in Latin America and beyond.

    WPP said that this acquisition reflects its ongoing investment in strengthening its commerce offer for clients as consumer needs continue to change. It is aligned with WPP’s accelerated growth strategy, building on existing capabilities in the areas of commerce and technology. WPP added that it is ranked as a leader in Forrester’s global Commerce Services Wave, and already manages more than $40 billion of direct and $20 billion of marketplace GMV for clients and employs 13,500 commerce specialists across its agencies.

    WPP in Brazil country manager Stefano Zunino said, “Companies both in Latin America and around the world are looking to grow their e-commerce capabilities, having seen over the last two and a half years the impact that strong digital commerce strategies can have on business growth. Corebiz’s market-leading knowledge of enterprise commerce platforms such as VTEX will further strengthen our commerce expertise. I look forward to welcoming the Corebiz team as we expand our offer to clients here in Brazil and beyond.”

    VMLY&R COMMERCE global CEO Beth Ann Kaminkow said, “Bolstering our creative commerce offering to drive conversion every day for our clients is an essential ingredient to creating connected brands. The team at Corebiz are not only experts in this field, but also share our philosophy for building a thriving company culture alongside business growth. We’re thrilled to get our collaboration underway across our client base.”

    Corebiz founders and co-CEOs Felipe Macedo and Renan Mota said, “Over the last few years, we have actively participated in the acceleration of the ecommerce market in Latin America. Now, our goal is to take this expertise to the rest of the world. This will only be enhanced by joining WPP and the VMLY & R COMMERCE network, and we are excited to strengthen ecommerce enablement for VMLY & R COMMERCE’s global clients.”

  • Geometry joins VMLY&R to create leading global commerce business

    Geometry joins VMLY&R to create leading global commerce business

    New Delhi: WPP has launched VMLY&R Commerce, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global offerings. VMLY&R Commerce will operate as a distinct company within the VMLY&R global network.

    WPP agencies Geometry and VMLY&R will bring together their respective commerce capabilities to provide world-leading expertise and delivery for clients at a time of unprecedented global growth in e-commerce. VMLY&R Commerce will be led by global chief executive officer Beth Ann Kaminkow, currently global CEO of Geometry.

    VMLY&R Commerce will be central to the VMLY&R network’s total brand and customer experience offering. It will help connected brands grow by unifying client strategies around commerce to drive both brand equity and conversion.

    Kaminkow said: “Consumer experiences today are centered on commerce, making it increasingly important to our clients’ marketing and media decisions. As the pandemic accelerates new consumer behaviors and expectations, commerce is fast becoming the next channel for the most creative engagements and experiences. With the launch of VMLY&R Commerce, we can now offer our clients creative commerce at scale, harnessing data and technology to build brands and sell products across channels.”

    Geometry has proven a key partner in helping clients navigate the new commerce landscape. VMLY&R has also seen substantial momentum across its customer experience practice, expanding its e-commerce business with client partners. VMLY&R Commerce will align these global powerhouses to create a best-in-class, end-to-end offer for clients. It will leverage the combined assets of the Geometry and VMLY&R networks, which between them have more than 11,000 employees across 80 countries worldwide.

    VMLY&R Commerce will harness Geometry’s proprietary Living CommerceTM platform to guide strategic commerce consultation, development and activation across retail, design, experiential and innovation disciplines. Living Commerce facilitates the understanding of how, when and why people buy to deliver creative commerce solutions based on real human insights, driving commercial impact.

    “I’m thrilled to work with Beth Ann on the evolution of our collective commerce offering through VMLY&R Commerce,” VMLY&R Global CEO Jon Cook said. “We have been partnering closely across many clients and it is clear we share a vision and belief in the role commerce plays in a consumer’s journey and creating connected brands. Importantly, we both have a deep passion for leading our businesses with a focus on culture – both internally and with our client partners which is essential in creating a new company built for the future.”

    WPP CEO Mark Read said: “2020 has seen explosive growth in e-commerce as brands adapt to a new reality. This new company will offer outstanding creativity, industry-leading commerce expertise, and sophisticated data and technology skills to help brands grow in an omni-channel world. It also meets clients’ needs for simple, tightly integrated propositions from their marketing services partners.”

    VMLY&R Commerce will be fully operational from January 1, 2021, and the integration of the agencies’ teams and assets will continue through 2021.