ITV

Tag: BETC

  • Havas Q3 revenues grow 10.6% year-on-year

    MUMBAI: French media communications agency Havas has reported a 10 per cent rise in its revenues in the third quarter ended 30 September to €428 million from €387 million a year earlier.

    The group‘s organic growth was 2.0 per cent in the third quarter and 2.5 per cent for the first nine months of the year. Revenues from new businesses in the third quarter were €304 million, which includes new clients, clients retained after a competitive review, and new product or brand expansions for existing clients.

    The Asia Pacific and Africa region grew at 11.8 per cent with India and China being the forerunners in the growth. The region witnessed a number of significant new wins in this period like Tata Motors in India, Playstation and Study Adelaide in Australia, Sugon and YFY Investment in China. Danone opted for Havas digital agencies in Melbourne and Kuala Lumpur.

    Havas CEO David Jones said, “The macro-economic environment continues to be challenging. Notwithstanding, the Group‘s organic growth in North America, Latin America and Asia-Pacific increased in the third quarter, and we continued to generate healthy net new business. Not surprisingly, Europe slowed in Q3 though the Group continued to gain market share in the region, reflecting our competitive strength in this market. Digital continues to accelerate and is an increasingly important driver of the business.”

    In September Havas rebranded 316 of its creative agency Euro RSCG Worldwide offices to Havas Worldwide to underscore the group‘s unique integrated structure.

    Havas said growth slowed across the whole of Europe in the third quarter. France declined slightly in the third quarter due to a limited number of clients reducing spend. The UK, too, was down slightly as last year‘s loss of certain accounts continued to affect this quarter, although the losses have now been almost entirely offset by new wins.

    Performance in the rest of Europe was mixed, with growth driven by Belgium, Italy, Ireland, Germany and Russia in particular, plus a return to growth for Spain. The performance delivered by BETC London, a start-up launched just over a year ago, deserves special mention, as do recently acquired agencies such as Boondoggle and Creative Lynx.

    The growth rate for North America accelerated in the third quarter, a particularly pleasing performance given the high comparative base in Q3 2011.

    Double-digit growth in Havas‘ Asia-Pacific operations was driven mainly by China and India, with all business lines contributing to this strong performance.

    Havas said growth in Latin America accelerated considerably and continues to deliver solid performance, driven mainly by digital, media, advertising and healthcare communication. Brazil in particular delivered strong performance in the region.

  • Cannes: India ends disappointing run with Gold for Taproot in Film Craft

    MUMBAI: Ending this year’s Cannes Lions Festival on a winning note, Taproot India bagged a Gold Film Craft Lion for its ‘I am Mumbai‘ campaign for client Times of India, in the Direction sub-category.

    India‘s overall performance at Cannes was not inspiring at all as it failed to get a Grand Prix. The scorecard looked unhealthy as it pocketed just three gold trophies, three silver and eight bronze. The winning list was better last year with four gold and a total of 24 trophies that included 10 silver.

    India‘s weaker record was all the more disappointing as newer markets like Tunisia, Puerto Rico and the UAE made their mark in the creative field.

    India also scored a a blank in the recent categories like Cyber and Mobile.

    Taproot may have had some satisfaction amid this gloom. The last winning streak, which came in the form of ‘I am Mumbai‘ campaign, was created by Ramesh Deo Productions.

    The film had also qualified in the Film Lions category, but failed to convert the shortlist into a metal win. Also shortlisted in the Film Craft category was BBH India’s work for Google Chrome titled Tanjore, but did not win a metal.

    Paris-based agency BETC won the Grand Prix in the category for its ‘Bear‘ campaign that it created for Canal+ in the ‘Best Production Value‘ sub-category.

    Taproot’s ‘I am Mumbai’ campaign consists of a series of stories featured in the paper compiled in one film. It touched upon current events like the politically-motivated university ban of Rohinton Mistry’s book, the milk adulteration fiasco, the horrifying hell of the kavda orphanage and the fight against illegal political posters destroying our cityscape. The idea was to communicate that every morning one voice – the tabloid Mumbai Mirror – makes sure that many voices in the city are heard.