MUMBAI: Eggfirst has bagged the creative and digital mandate of Wok Express. Wok Express is a quick service restaurant serving signature flavours from across Asia. The idea behind Wok Express was to be able to customize the food.
Recently, Wok Express was awarded the Best QSR Chain (West) in the Indian Restaurant Awards 2016. After a multi-agency pitch, Eggfirst was chosen for the creative mandate as well as digital strategy and management.
Lenexis Food works director Aayush Agarwal said, “Our agency found their creative most strategic and fresh.”
Eggfirst CMD Ravikant Banka says, “It is an opportunity to infuse fresh energy in the brand and take it to newer heights.”