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Tag: Best Deal TV

  • CoD: CEO Kundra no longer offers ‘Best Deal’

    CoD: CEO Kundra no longer offers ‘Best Deal’

    MUMBAI: Prospects of Best Deal TV seemed to be bleak as Raj Kundra, the husband of Shilpa Shetty, who was the CEO of the home shopping channel, has put in his papers.

    Best Deal TV was launched in March 2015 by Kundra and Shetty who jointly owned a majority stake while Bollywood actor Akshay Kumar owned eight per cent as part of his endorsement deal with the channel, whereas UY Industries MD Deepak Kothari invested a significant amount.

    Best Deal, in December 2016, had suspended operations after experiencing a sharp falls in business after demonetisation, which directly affected cash-on-delivery (CoD) — the most preferred way of payment in India.  Soon after, on 15 December 2016 itself, Kundra reportedly sent his resignation to the company.

    Also Read:

    Best Deal TV appoints Hari Trivedi as COO

    Shop CJ’s regional space initiatives for revenue boost

     

  • CoD: CEO Kundra no longer offers ‘Best Deal’

    CoD: CEO Kundra no longer offers ‘Best Deal’

    MUMBAI: Prospects of Best Deal TV seemed to be bleak as Raj Kundra, the husband of Shilpa Shetty, who was the CEO of the home shopping channel, has put in his papers.

    Best Deal TV was launched in March 2015 by Kundra and Shetty who jointly owned a majority stake while Bollywood actor Akshay Kumar owned eight per cent as part of his endorsement deal with the channel, whereas UY Industries MD Deepak Kothari invested a significant amount.

    Best Deal, in December 2016, had suspended operations after experiencing a sharp falls in business after demonetisation, which directly affected cash-on-delivery (CoD) — the most preferred way of payment in India.  Soon after, on 15 December 2016 itself, Kundra reportedly sent his resignation to the company.

    Also Read:

    Best Deal TV appoints Hari Trivedi as COO

    Shop CJ’s regional space initiatives for revenue boost

     

  • Best Deal TV appoints Hari Trivedi as COO

    Best Deal TV appoints Hari Trivedi as COO

    MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

    Trivedi until recently spearheaded Naaptol.com as the president and was responsible for Technology, Vendor/ Warehousing/ Inventory/ Merchandising /Media/ Call centre/ Logistics/ CRM and overall sales and marketing at Naaptol. Prior to this, Trivedi was associated with Aksh Optifibre as the Head of IPTV business and Times Internet Ltd as the National Head for e-commerce.

    Best Deal TV founder CEO Raj Kundra says, “Hari has been in the industry for over 30 years, and has oodles of experience in home shopping, e-commerce and e- governance platforms. We are proud to have him on board, and believe his experience will do wonders for Best Deal TV. We are one of leading home shopping network and we wanted someone like him to pace our operations and fulfill our ambitious targets. Hari’s thorough experience and Best Deal TV’s budding business enterprise would be apt to meet the need of the consumers and sellers.”

    Trivedi says, “The home shopping business in India had the scope to quadruplicate itself in the last few years. I see myself as contributing to the overall growth of the e-commerce industry. I would like to go for a more innovative approach to double the current readers’ offers industry.”

  • Best Deal TV appoints Hari Trivedi as COO

    Best Deal TV appoints Hari Trivedi as COO

    MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

    Trivedi until recently spearheaded Naaptol.com as the president and was responsible for Technology, Vendor/ Warehousing/ Inventory/ Merchandising /Media/ Call centre/ Logistics/ CRM and overall sales and marketing at Naaptol. Prior to this, Trivedi was associated with Aksh Optifibre as the Head of IPTV business and Times Internet Ltd as the National Head for e-commerce.

    Best Deal TV founder CEO Raj Kundra says, “Hari has been in the industry for over 30 years, and has oodles of experience in home shopping, e-commerce and e- governance platforms. We are proud to have him on board, and believe his experience will do wonders for Best Deal TV. We are one of leading home shopping network and we wanted someone like him to pace our operations and fulfill our ambitious targets. Hari’s thorough experience and Best Deal TV’s budding business enterprise would be apt to meet the need of the consumers and sellers.”

    Trivedi says, “The home shopping business in India had the scope to quadruplicate itself in the last few years. I see myself as contributing to the overall growth of the e-commerce industry. I would like to go for a more innovative approach to double the current readers’ offers industry.”

  • Best Deal TV seeks out women entrepreneurs with #WeRespect campaign

    Best Deal TV seeks out women entrepreneurs with #WeRespect campaign

    MUMBAI: Known for its celebrity brand endorsements, Best Deal TV was recently lauded for going ‘people first’ with its notable campaign on women empowerment. Best Deal TV now seeks out women entrepreneurs with the #WeRespect campaign Devised to shout out its new policy that offers women consumers to exclusively become its Direct Channel Agents (DCA), the campaign has already garnered a positive response.
    A DCA’s role is simple. “Their job is to book orders for us from our mobile app or paper catalogue. For every successful order best deal pays a commission to the agent. We will also handle the advertising training for the fulfilment of the order,” informs Best Deal TV, CEO Raj Kundra.
    Elaborating on the concept, Kundra says, “The idea was to empower women who were keen to create an income working from home or as a second job for further financial stability.” Given that the channel’s 70 per cent target group are women, the campaign can also surge up the viewership, Kundra feels.

    When asked how being a DCA for the channel would empower women, Kundra explains that the system works on simple commission basis.  “We pay very good commissions on each successful order and a DCA can build her army of sales personnel under her wing, making a commission even on their sales. The idea is with minimum headache to give maximum benefits to the DCA agents to become financially independent selling our exclusive and innovative products,” he adds.
    Having his wife and company shareholder, actress turned entrepreneur Shilpa Shetty Kundra as the face of the campaign also benefits greatly, Kundra admits. “Home shopping as a business runs on trust and credibility so having Someone like Shilpa and Akshay as faces and co-owners in the company makes a huge difference. Cricket and Bollywood are two things that help sell everything in India, and if used properly can be a winning combination, which is the founding thought behind our channel,” says Kundra.
    So far, Best Deal TV has released a TVC starring Shilpa Shetty Kundra titled ‘Women Empowerment’ which has garnered many queries. “The ad was made in house and conceptualised by our channel’s head Manish Dubey and executed by Nazar Abbas.,” Kundra says.

    Further explaining the channel’s marketing strategy, Kundra shares, “We have also done some targeted SMS blasts to our TG and we are using celebrity social media handles to get the message out there. We have allocated a sizeable budget to advertise in the market and create this model.”
    Besides OOH advertising, the channel is also looking at ground activation. “We will look at on ground activation. We have recently ties up with sheroes.in, India’s first female placement agency and have received many leads from them. We do talks at colleges on female empowerment NGO’s,” Kundra elaborates.
    It is interesting to note that while the campaign addresses women, the DCA offer is not restricted to the fairer sex alone. “We are not restricted to just women agents and the idea is to create a battalion of over 10,000 DCA’s across the country. Even if each books one order a day that’s 10,000 orders. My dependency on carriage of my channel is reduced,” Says Kundra further shedding light on his marketing strategy with this new initiative.

    Founded by Bollywood actor Akshay Kumar and Raj Kundra, Best Deal TV is an Indian celebrity driven 24/7 Home shopping channel that specialises in the sale of consumer products via innovative and immersive on and off screen experiences. The home shopping channel has multiple platform presence via TV, mobile, online and retail.

  • Best Deal TV joins Sheroes.in to empower career-oriented women

    Best Deal TV joins Sheroes.in to empower career-oriented women

    NEW DELHI: The celebrity driven home shopping channel Best Deal TV, launched by Raj Kundra and Akshay Kumar, has associated with Sheroes.in to help connect women with their careers.

     

    The initiative was launched by Shilpa Shetty Kundra with an aim to support women wanting to earn money while working at their own convenience. The rapidly growing market has given women an opportunity to showcase their entrepreneurial skills.

     

    Under this programme, women aspiring to be financially independent can enrol in their Direct Channel Agents Programme. An aspiring entrant will be required to invest a minimum of Rs 10,000 and will be provided the catalogues and demo videos.

     

    Best Deal TV chairperson Shilpa Shetty Kundra said, “The initiative is extremely close to my heart as it aims at supporting every Indian woman who would like to be self-sufficient and their own boss. We are extremely delighted in associating with Sheroes as they closely work with the women of today who love to work on their own terms.”

     

    Best Deal TV co-founder Akshay Kumar added, “At Best Deal TV, we believe in creating equal opportunities for every woman who would like to hone her entrepreneurial skills. This initiative is all about appreciating the women who love to work at their own convenience and make some extra income. We hope to create jobs for thousands of ladies across India who look for financial independence or an additional source of income.”

     

    Sheroes.in founder and CEO Sairee Chahal said, “We are thrilled at joining hands with Best Deal TV. The working terms and opportunities they offer to their brand experts are exactly what our member community seeks. The role in question is not only flexible and adaptable to the needs of mothers and homemakers but is also challenging and rewarding, making it an ideal blend of what the driven and grounded woman professional of today desires.”

  • Saffolalife creates awareness drive to #ProtectHerHeart

    Saffolalife creates awareness drive to #ProtectHerHeart

    MUMBAI: On World Heart Day, Saffolalife urged several couples along with Shilpa Shetty Kundra and Raj Kundra to participate in a morning walk together. This first-of-its-kind event was to create awareness of women’s heart health in India. A study has shown that two out of four Indian women are at risk of heart problems due to increasing weight. The morning walk on Carter Road set the tone for a new movement as the couples then pledged to walk together daily for 30 minutes as a simple yet valuable step to #ProtectHerHeart.

     

    The organisers also devised a unique weight-heart test, that helps assess the impact of fitness levels on your heart health. Accessible on www.saffolalife.com, the test helps understand the impact of your weight on your heart.

     

    Shilpa Shetty Kundra said, “As women, we tend to overlook our health while caring for our families. I was surprised to learn that two out of four Indian women are at risk of heart problems due to increasing weight. We are concerned about putting on weight, but don’t realise how it’s taking a toll on our hearts. This World Heart Day, I am grateful that Saffolalife is encouraging all of us to start going for a daily 30-minute walk as a beginning towards protecting our hearts.”

     

    Best Deal TV CEO and co-founder Raj Kundra added, “It’s the small things that make a difference. If we make time to walk together daily for 30 minutes, it’ll go a long way in protecting our hearts. Moreover, it’s a great way to get some much-needed we-time into our busy lives! Just like Shilpa and I, we hope you also take the pledge to walk together and care for your heart health.”

  • “Best Deal TV has been consistent and seen a 10% MOM growth:” Raj Kundra

    “Best Deal TV has been consistent and seen a 10% MOM growth:” Raj Kundra

    MUMBAI: Entrepreneur Raj Kundra and Bollywood action star Akshay Kumar owned Best Deal TV, recently signed a deal with e-commerce giant Amazon. The deal marked conglomeration of e-tailing and home shopping industries which by far was considered as subtle competitor to each other.

     

    Launched exclusively for the southern part of the country, Best Deal TV since its launch has continued its series of innovations.

     

    The deal with Amazon opens up avenues of expansion for the newly launched home-shopping channel, feels Kundra. He tells Indiantelevision.com, “We wanted to reach out to a completely different and new clientele. Since our product offering was also unique, we pitched the offer to the head of Amazon and after the first meeting they were convinced it would be a great partnership.”

     

    The experimental deal has been signed for a trial period of one year. Other than gaining reach, Best Deal TV, through the association, will look to yield benefit from Amazon’s robust logistics network along with co-branding through new marketing strategies.

     

    “On 26 June, we dominated the front page of Amazon with a video and big Best Deal TV banner. Separately, Amazon will be marketing our products on its site and we will be driving traffic to our brand store on Amazon,” Kundra informs.

     

    Best Deal TV, as per recent reports, had fetched Rs 3 crore in the first month of its operation.

     

    Speaking on the sales and target Kundra asserts, “We have not set any sale targets for this venture as this is more about creating a customer experience which will eventually add up to sales. So far we have been consistent and seen a 10 per cent month-on-month growth.”

     

    A veteran from the home shopping industry on condition of anonymity says, “It’s a smart way to enhance your reach. Multi system operator (MSO) Den and e-commerce player Snapdeal did it in the past and now Best Deal TV and Amazon. We will see more and more of such deals happening. But what is the turnover from the deal will be something to observe. For example on television when a headphone is showcased for sale you don’t have 10 other headphones from six different brands popping up which happens on Amazon or Flipkart or Snapdeal. So, this will be an added challenge to deal with. In my opinion reach and marketing opportunities are the positive part of the deal but other available products of same genre will test Best Deal TV’s product.”   

     

    Another expert from the home shopping space asserts, “Best Deal TV acquired a lot of goods from different brands which it is not being able to sell though its channel and hence it has tied up with Amazon. The deal will help them clear the stock as Amazon has massive presence but the margin of profit would be different. So to me it looks like a damage control deal.”

  • Best Deal TV ties up with Amazon.in

    Best Deal TV ties up with Amazon.in

    MUMBAI: The newly launched home shopping channel Best Deal TV has partnered with e-commerce giant Amazon.in. Through this, customers will get an opportunity to buy a variety of celebrity backed fashion and lifestyle products on Amazon.in platform too.

     

    Amazon Fashion, India head Vikas Purohit said, “Our exclusive tie-up with India’s first celebrity home shopping channel, Best Deal TV reinforces our vision of transforming the way India sells and buys. We believe that tele-shopping and online shopping will work in synergy for Indian consumers, giving them more and varied selection of products and purchase options. We look forward to delighting our customers across the country with our offering of wide and unique selection at low prices and fast delivery experience.”

     

    Best Deal TV CEO Raj Kundra added, “We are delighted to launch our products exclusively on India’s largest online store, Amazon.in and help consumers buy not just celebrity endorsed products but also affordable quality products from Best Deal TV selection on Amazon India. Reaching out to the consumers in every nook and corner of the country with exclusive brands especially endorsed by celebrities is now possible with Amazon India.”

     

    The fashion and jewellery collection includes Shilpa Shetty’s designer Slim Shape Jeans, her very own line of sarees, Satyug Mangalsutra bracelet, Neeta Lulla’s sarees and Anushka Dandekar’s line of jeggings. The platform will soon launch Akshay Kumar’s exclusive AK clothing range and many more just a click away. The beauty and lifestyle selection includes products from other Bollywood and famous celebrities like Akshay Kumar’s Twist Head-phones, Neha Dhupia’s hair extensions, Farah Khan’s air loc containers, Bipasha Basu’s suggested air fryers, celebrity endorsed and owned mobile phone brands, TV’s and many more such exciting and innovative products. 

  • Shop CJ eyes deals with Sun Direct and MSOs to expand reach

    Shop CJ eyes deals with Sun Direct and MSOs to expand reach

    NEW DELHI: The home shopping market in India is hotting up. With players like Best Deal TV and the newbie Big Deal TV for the south entering the market, the existing players are looking at upping their game plan.

     

    In the midst of growing competition, Korean home shopping player Shop CJ is looking at expanding its distribution network and in turn increase its turnover to approximately Rs 1200 crore this fiscal.

     

    Shop CJ is currently available on four DTH platforms namely Dish, Tata Sky, Airtel digital, and Videocon d2h. The company is now looking at entering into a distribution agreement with Sun Direct so as to make in-roads into the southern market. Moreover, with a presence on two major multi-system-operators (MSOs) namely Hathway Cable and Datacom and Den Networks, Shop CJ is also eyeing deals with other MSOs to reach the entire country.

     

    Claiming that Shop CJ was the third largest shopping channel in India, Shop CJ chief financial officer N Ramakrishnan told Indiantelevision.com that the company spends less than 10 per cent on marketing the channel in India.

     

    Ramakrishnan also said that Shop CJ, which believed in personal contact and word of mouth publicity, had for the first time launched a television commercial. The TVC showcases its product offering that syncs with the company’s philosophy to bring ultra-trendy, durable, cost-effective, innovative and customer-friendly products, which delight the customers. “The TVC also showcases the new brand identity and name change from Star CJ Alive to Shop CJ with the new brand tagline – ‘shop a new trend’, which signifies company’s product offering that are in synch with customers lifestyle and latest trend,” he said,

     

    Ramakrishnan said that unlike most other shopping channels on TV, Shop CJ was not concentrating as much on electronic items as on kitchenware, clothes and other items that appealed to the homemaker.

     

    Focusing on its core USP of product portfolio, content and multichannel business model, Shop CJ will reach out to its customers with a mix of Indian, international and private brands to offer them variety and choice. While some Korean goods are also sold on the channel, the channel’s concentration is more on Indian goods.

     

    Shop CJ director and CEO Kenny Si Yeol Shin said that the Indian teleshopping market stood at $5,525 million at present and that the channel’s major sales came from Delhi and Mumbai.

     

    “We are very optimistic on the home shopping industry in India as it has the potential to grow by leaps and bounds in the coming few years. Being a multichannel platform is a huge advantage for us as it gives us the opportunity to tap customers from various sources. However, the target groups for each of these mediums is different. TV viewing majorly happens by housewives and other two mediums of internet and mobile by working professionals. Hence we plan to reach the customers with differentiated content, which is relevant and engaging. Being a global leader, we want to change the face of home-shopping in India and we stand committed in our efforts to do so.”

     

    Additionally, Shop CJ is also planning to improve its backend service in order to serve customers quickly and effectively. Being a multichannel platform, Shop CJ will also bring synergy between the three platforms by communicating about online buying option on the TV channel. Whereas on the mobile platform, it will have live streaming option where customer can watch shop CJ channel on their mobile.

     

    Breaking away from the clutter of typical home-shopping channels in India selling sauna belts and slimming teas, Shop CJ has gauged the shifting trend in home-shopping and focused on providing a good product portfolio, engaging the customer through its unique programming, which is entertaining and informative.

     

    Shop CJ’s product-mix, content and multi-channel business has helped the company retain customers at a repeat purchase ratio of 40 per cent.

     

    In the Rs 40 billion TV home shopping market in India, Shop CJ competes with players like HomeShop18, Den Snapdeal TV-Shop, Best Deal TV and Big Deal TV.