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Tag: Bessie Lee

  • WPP’s Kuvera joins hands with China’s mobile platform PaiPai

    WPP’s Kuvera joins hands with China’s mobile platform PaiPai

    MUMBAI: Kuvera, a wholly owned WPP company specializing in e-commerce in China has forged a partnership with Paipai, China’s social commerce platform on mobile owned by JD.com. The deal names Kuvera as Paipai’s strategic partner in a new initiative of developing mobile social e-commerce in China for global brands.

     

    Under the agreement, Kuvera acts as a total solution provider for WPP’s clients to conduct online retailing business on Paipai’s e-commerce platform, utilizing social networking and a variety of marketing tools; if circumstances permit, Paipai will recommend WPP agencies to Paipai’s merchants, as a preferred service provider of marketing and promotion services and as a strategic partner of Paipai.

     

    Specifically, Kuvera becomes a qualified service provider on Paipai and will assist Paipai to recruit new brand merchants. Kuvera will provide a full spectrum of services to clients, including transaction services, storefront management, brand promotion and customer relationship management (CRM). In turn, Paipai will provide clients with necessary support and resources, including traffic, technical solutions and merchandising staff. 

     

    The agreement also provides Kuvera access to Paipai’s advertising inventory, including its organic traffic and traffic from social media which Paipai connects with, such as WeChat and QQ.

     

    “It is a milestone that we are going to provide a total solution package including advertising and online sales for global brand names under social e-commerce context. Through Paipai and Kuvera, we hope more global brand names can enjoy the benefit and excitement that social e-commerce brings to them and we hope JD and WPP will have further and tighter co-operation along the way,” said JD.com CEO Richard Liu. 

     

    “China’s consumers are among the world’s most engaged in the e-commerce, social networking and mobile spaces. This agreement provides WPP and our clients the ability to leverage Paipai and JD.com’s platforms,” added WPP CEO Martin Sorrell. 

     

    “Brands are seeking to reach Chinese consumers more effectively, particularly over social and mobile networks. With this agreement, our clients now have greater access to social commerce channels, including the highly popular WeChat ecosystem,” said WPP China CEO Bessie Lee.

     

    In 2014 in Greater China, WPP companies (including associates) generated revenue of $1.5 billion with almost 15,000 people, with digital revenue around $450 million. WPP’s global digital revenue was $6.9 billion in 2014, representing 36 per cent of the Group’s total revenues of $19 billion. 

     

    “We are excited to have WPP as a strategic partner of Paipai. With WPP’s unparalleled branding and advertising expertise globally, we together will provide a total solution including brand and long tail ads and marketing strategy to our customers in the social commerce universe,” said Paipai president Kate Kui.

     

  • GroupM China launches mLab

    MUMBAI: GroupM China launched digital experience centre mLab which will provide media agencies and clients augmented online-offline digital support.

    The goal of mLab is to create an interactive setting that enables GroupM agencies and clients to understand and apply the latest digital technology, as well as to foster a more creative and entrepreneurial mindset.

    mLab provides services like tech learning and experience, digital trend watching and innovative solution incubation.

    In the sphere of tech learning and experience, the outfit has come up with a concept called ‘Digital Fridays‘ where every Friday mLab features digital training sessions that cover the latest trends in creative and interactive digital marketing, including technology development directions and real-time encounters to ensure participants from GroupM agencies and client brands understand both the technology and how it can be applied in marketing solutions.

    mLab also conducts analysis on the latest tech trends and new media marketing development directions, and participates in domestic and global tech conferences and exhibitions with the aim to share the latest trends as they unfold with the group and clients. It also creates proprietary products and solutions based on new technology.

    In 2013, mLab will begin incubating technologies that apply to client business and evolve them into GroupM proprietary products and solutions that drive GroupM leadership in digital marketing and innovation.

    GroupM Interaction president Tony Chen said, “GroupM Interaction has always been at the forefront in adapting the latest technologies to meet client needs. MLab and the GroupM Interaction App will ‘digitalize‘ and ‘mobilize‘ GroupM and its clients, helping to close the gap between technology and application, and pushing the frontiers of digital in China.”

    GroupM China CEO Bessie Lee said, “The ‘wave‘ of digital media is entirely transforming traditional media and marketing. As China‘s largest media investment company, GroupM China is constantly learning, experimenting, and moving in new directions. This initiative forms just a small part of our larger strategy to digitalize our offerings. GroupM China is focusing its talent, structure, and investment strategy to ensure continued leadership in the digital era.”

    In addition to the launch of mLab, the beta version of the GroupM Interaction App was also launched. It is a self-developed mobile application running on iOS and Android platforms that delivers content and functionality to GroupM and its clients in key areas, including domestic and international industry news, digital reports, video case studies, a work-related database, Q&A, voting, and a calendar. The app will be powered by an expert team providing regular updates on the most pertinent information in the field, giving GroupM and its clients anytime/anywhere access to the latest news and marketing information in real-time.