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Tag: Berlin

  • Noise wins best of IFA as Indian wearables brand takes Berlin by storm

    Noise wins best of IFA as Indian wearables brand takes Berlin by storm

    MUMBAI: Noise, India’s leading connected lifestyle brand, has scored a global breakthrough at IFA Berlin 2025, one of the world’s largest consumer electronics showcases.

    The homegrown firm unveiled its latest line of smartwatches and wearables, designed to rival global leaders, and walked away with Techradar’s coveted “best of IFA” award, a recognition shared by few Indian brands on the international stage.

    “When a bootstrapped Indian company can stand shoulder to shoulder with global giants and be celebrated for innovation, it speaks volumes about the strength of Indian ingenuity,” said Noise, co-founder, Gaurav Khatri.

    Founded as a bootstrapped venture and now backed by Bose as its first strategic investor, Noise has built its reputation on design, innovation and affordability. Its R&D arm, Noise Labs, is credited with several industry-first patents, while the brand also pushes domestic manufacturing under ‘Make in India.’

    With leadership in India’s smartwatch market and now a global award under its belt, Noise is positioning itself not just as a national champion but as a serious contender in the global connected lifestyle ecosystem.
     

  • IFA Berlin unveils new innovation awards to spotlight tech breakthroughs

    IFA Berlin unveils new innovation awards to spotlight tech breakthroughs

    BERLIN:  IFA Berlin, the world’s leading home and consumer technology event, has launched a new global awards programme: the IFA Innovation Awards.  These awards, set to debut at IFA 2025 in Berlin, aim to celebrate exceptional innovation, design, and market impact within the industry.

    Clarion Events managing director James McGough, stated that the awards will “recognise the Best of IFA, rewarding the incredible progress being made in home and consumer technology.”  He added that the initiative would help identify brands “truly shaping how we live, work and play,” particularly those implementing AI and designing sustainable and accessible solutions. 

    Geekspin editor in chief and jury member Helena Stone highlighted that the IFA Innovation Awards represent “the natural evolution of IFA’s century-long commitment to showcasing the technologies that transform how we live, work, and connect.”  She believes these awards will “spotlight the innovations that define the future of consumer technology” as IFA enters its second century. 

    The new awards follow IFA’s hundredth anniversary in 2024, which attracted over 215,000 visitors from 138 countries and more than 1,800 exhibitors. 

    The comprehensive programme will recognise innovations across various sectors, including smart home and IoT, sustainable technology, health and wellness tech, gaming and entertainment, mobile communication, audio-visual excellence, kitchen and home appliances, and emerging technologies. Winners will receive either the official IFA “Best of category” or “Innovation Award” certification, along with full licensing rights to use the awards logo. Additional benefits include an exclusive showcase at IFA 2026’s Innovation Gallery, prominent placement across IFA’s global media channels, and coverage in official IFA publications and social media. 

    Helena Stone affirmed that the IFA Innovation Awards are poised to “become the gold standard for consumer technology recognition in Europe and beyond,” with an international jury of experts ensuring the winners represent “truly groundbreaking achievements.” 

    The awards are open to manufacturers, designers, engineers, start-ups, and technology companies worldwide. Eligible products must be innovative consumer technology or home appliance solutions commercially launched between 1 February 2025 and 30 April 2026, and must be available in European markets.  Applications are now open, with an independent panel of global technology experts, industry analysts, and innovation specialists overseeing the evaluation process.

  • Madchatter goes global with Worldcom PR pact

    Madchatter goes global with Worldcom PR pact

    MUMBAI: From Bandra to Berlin Madchatter’s next brainstorm could be worldwide. Mumbai-based integrated communications agency Madchatter Brand Solutions has joined the Worldcom Public Relations Group, becoming part of a 40-country-strong alliance of over 80 independent PR firms. The move signals a strategic leap for the young firm as it gears up to build campaigns that are globally informed and locally resonant.

    “This partnership is a huge milestone, especially at a time when regional boundaries are blurring fast,” said Madchatter founder and CEO Rachna Baruah. “It gives us access to a global brain trust of PR experts while ensuring that Indian narratives get the international spotlight they deserve.”

    Worldcom, which vets every member through a rigorous operational and cultural compatibility check, says India remains a market of growing strategic significance. “Madchatter’s regional depth and forward-thinking approach are a strong value-add,” said Worldcom recruitment chair Bjorn Mogensen.

    Founded with a focus on both Web2 and Web3 sectors, Madchatter has made a name for itself in storytelling across verticals like enterprise tech, fintech, real estate, wellness, crypto, and impact ventures. Its full-stack services include crisis comms, digital strategy, multilingual content, and policy-sensitive media training, a mix now poised to go global.

    With this partnership, Madchatter will co-create multi-market campaigns, exchange real-time insights with international partners, and offer on-ground India expertise to global clients expanding into the subcontinent.

    From local stories to global strategies, it’s chatter that now speaks many languages.

  • Berlin, Auckland and Moscow lead global mobility, Kantar study finds

    Berlin, Auckland and Moscow lead global mobility, Kantar study finds

    MUMBAI: Berlin and Aucklandare the world leaders in urban mobility, according to new analysis from Kantar’s Mobility Futures study. The German capital tops Kantar’s City Mobility index on account of its cost-effective travel and ease of access to a wide variety of public transport infrastructure and ride-sharing services. Conversely, due to limited public infrastructure, Johannesburg, Sao Paulo and Nairobi languish at the bottom of the ranking, which assesses the affordability and availability of transport options.

    The City Mobility Index Top 10

    The study, based on more than 20,000 commuter interviews across 31 cities, coupled with in-depth interviews with 53 of the world’s leading mobility experts, aims to inform urban transport planning and development around the world, and help shape business strategies for both new and existing players in the transport and mobility sector.

    Kantar also assessed the world’s greatest cities on their environmental credentials in its Green Commuter index. According to the analysis, Asian cities are leading the way in environmentally-friendly commuting with Tokyo taking the top spot, followed by Beijing and Singapore. This is driven by a low proportion of solo drivers and a high proportion of walkers, cyclists and public transport users. In Europe, London ranks as the most environmentally friendly commuter city because of its extensive rail and underground network.

    Other findings from the research include: 

    Car is still king: Despite growing environmental concerns, commuters still love their cars because of the status symbol, convenience, or often out of necessity. Globally, 39% of urban commuters drive to work alone – more than any other mode of transport. And with public transport eliciting the most negative emotional response of all transport modes, it’s no surprise that people are opting for the ease and comfort of a private vehicle. 

    Amsterdam and Copenhagen are home to the world’s “super-cyclist” commuters, ranking at no. 1 and no. 2 in Kantar’s Cycle index respectively. Beijing rounds out the top three. 

    Residents of Tokyo and Manchester are the world’s biggest walkers, with the proportion of commuters choosing to walk to work reaching 18% and 16% respectively. 

    South East Asia also leads the way in travel app usage. Residents of Mumbai and Jakarta on average use over five apps to navigate in and across their city. On Chinese mainland, the average number of apps is lower than the rest of the world, since car and bike-sharing providers have already integrated into other more widely used apps such as Baidu, Alipay and WeChat to make their offerings even more accessible.

    “The great cities of the world are exciting and energising places to live – but as populations increase, and the pace of life intensifies, urban mobility poses a growing challenge,” commented Guillaume Saint, Global Automotive & Mobility Lead at Kantar. “Our research reveals that one of the biggest challenges facing global cities today is moving commuters away from the convenience and comfort of their cars, and onto more sustainable transport options. Understanding people’s pain points and emotional response will be key to driving meaningful behavioural change. People are more likely to use modes of transport that bring a little bit of delight into their daily commute and become a lifestyle choice rather than just a way to get around. 

    Cities have much to gain from developing people-centric mobility solutions. The likes of Berlin and Auckland are earning a reputation for being a great place to live – and commute – and these cities will attract the brightest minds into the local workforce, while improving the mental and physical health of those already living there.”

    Kantar’s Mobility Futures study surveyed over 20,000 city dwellers about their current travel experiences and desired modes of transport. The full research will be available in November.

  • Deutsche Telekom pushes LTE speed to 1.2Gbps with Huawei

    Deutsche Telekom pushes LTE speed to 1.2Gbps with Huawei

    NEW DELHI: Deutsche Telekom and Huawei have accelerated mobile data transfer in Berlin’s LTE network to more than 1.2 Gigabits per second (Gbps), achieving a technology mix of four sending and receiving channels (4×4 MIMO) and five carrier frequencies deployed live for the first time and proving LTE Advanced Pro (4.5G) gives the highest data speeds.

    Deutsche Telekom and Huawei used the latest evolutionary step of this technology – LTE Advanced Pro (4.5G) – with a conventional mobile base station which was bundled with a small cell solution; the data traffic flowed over five carrier frequencies instead of just one. This required one thing above all from both the transmitter station and the receiving devices: they have to support 4×4 MIMO (multiple input – multiple output) technology. If all these components are used, individual users can enjoy peak speeds of more than 1 Gbps. Wireless capacities in the equipped cells are also improved greatly for all users.

    The current move by Deutsche Telekom and Huawei represents the next step in a long-term innovation collaboration in the development of mobile communications technologies and the roll-out of Germany’s fastest LTE network.

    “User behavior is evolving rapidly on the way to a gigabit society.
    That’s why fast Internet access can’t be limited to just fixed lines and fiber optics – our customers also want the highest possible speeds,” said Deutsche Telekom AG Board Member for Europe and Technology Claudia Nemat.

    Huawei Deutsche Telekom executive Lin Baifeng said, “Together, we innovate for the advanced wireless technology and Huawei is happy to support Deutsche Telekom to prove the benefits of LTE Advanced Pro (4.5G), in real field application.”

  • Deutsche Telekom pushes LTE speed to 1.2Gbps with Huawei

    Deutsche Telekom pushes LTE speed to 1.2Gbps with Huawei

    NEW DELHI: Deutsche Telekom and Huawei have accelerated mobile data transfer in Berlin’s LTE network to more than 1.2 Gigabits per second (Gbps), achieving a technology mix of four sending and receiving channels (4×4 MIMO) and five carrier frequencies deployed live for the first time and proving LTE Advanced Pro (4.5G) gives the highest data speeds.

    Deutsche Telekom and Huawei used the latest evolutionary step of this technology – LTE Advanced Pro (4.5G) – with a conventional mobile base station which was bundled with a small cell solution; the data traffic flowed over five carrier frequencies instead of just one. This required one thing above all from both the transmitter station and the receiving devices: they have to support 4×4 MIMO (multiple input – multiple output) technology. If all these components are used, individual users can enjoy peak speeds of more than 1 Gbps. Wireless capacities in the equipped cells are also improved greatly for all users.

    The current move by Deutsche Telekom and Huawei represents the next step in a long-term innovation collaboration in the development of mobile communications technologies and the roll-out of Germany’s fastest LTE network.

    “User behavior is evolving rapidly on the way to a gigabit society.
    That’s why fast Internet access can’t be limited to just fixed lines and fiber optics – our customers also want the highest possible speeds,” said Deutsche Telekom AG Board Member for Europe and Technology Claudia Nemat.

    Huawei Deutsche Telekom executive Lin Baifeng said, “Together, we innovate for the advanced wireless technology and Huawei is happy to support Deutsche Telekom to prove the benefits of LTE Advanced Pro (4.5G), in real field application.”

  • Brands flock to Ten Sports for UEFA Champions League finale

    Brands flock to Ten Sports for UEFA Champions League finale

    MUMBAI: Even though football is not considered to be a revenue generating game for broadcasters due to its limited scope to append advertisements, Ten Sports has managed to attract as many as fifteen brands across categories for the finale of the UEFA Champions League.

    The much-touted finale will be played between Spanish La Liga Champions Barcelona FC and Italian SerieA triumphant Juventus in Olympiastadion Stadium, Berlin on 6 June.

    Brands like Micromax, Xolo, Amul, Vini Cosmetics, L’Oreal – Garnier Men, Adidas, TVS Motors, Parle Agro, Amity University, Nissan, Sharda University, Accenture, Park Avenue, Urban Ladder and TVS Tyres are already on board.

    Ten Sports senior vice president and marketing head Prasenjit Basu informs Indiantelevision.com that apart from these, many more brands have shown keen interestin associating with the final. “However, I doubt we can accommodate all of them with limited inventory left,” he says.

    A media planner, who closely deals with the sports fraternity adds, “Football is not considered as a high revenue generating sport as there are not much room to showcase advertisements because of the continuous nature of the sport. However, in a match of such magnitude, the prime time begins 20 minutes before the match, which otherwise is always two minutes before kick off. And subsequently a huge number of brands get associated with the event to grab eyeballs.”

    The UEFA Champions League final is one of the greatest matches in club football history and with the 2013 final drawing a record of 360 million television viewers globally, it comes as no surprise that multiple brands are vying for an ad spoton it even if it means paying a premium.

    Given the high demand, Ten Sports is said to be charging as much as Rs2 – 2.75 lakh for a 10 second slot in the final. The premium rates are also owing to the sport’sgrowing viewership in India.

    A media expert opines, “It’s a battle between defense and attack. Juventus will defend while Messi, Suarez and Neymar will try their level best to score for Barcelona, which makes the final a highly interesting one. So the ad rates going up is normal for such an event because everyone will try to buy a spot and grab eyeballs.”

    Talking about the network’s special plans for the finale, Ten Sports CEO Rajesh Sethi says, “Ten Sports Network and Zee Network channels are being used extensively to promote the events along with digital platforms with a two pronged approach, which is content and activation led. This also includes activities like Play With The Pro -Taking the route of gamification ahead and collaborating with our panelist and an ardent gamer; Dubsmash videos; partnering with Twitter for ‘Periscope’ live mobile video broadcasting platform to take viewers at behind the scenes of the show before it goes on air; Social TVto exploit the twitter data in real time to showcase fan sentiments around the match and Missed Call Service, which allows the audience to receive our tweets in real time via SMS.”

    Additionally, the channel has also created special programming where fans could get an opportunity to relive the glorious moments of the contestants from this season in ‘Road to Glory.’

    In a recent deal with UEFA, Ten Sports acquired the broadcast rights of both Champions League and Europa League for a period of three years till 2018 for the Indian subcontinent, which includes India, Pakistan, Sri-Lanka, Bangladesh, Nepal, Bhutan, Maldives and Afghanistan. The channel will broadcast these properties across all its platforms including premium HD offerings and live streaming of matches on tensports.com.

    Backing the most vital game of the UEFA Champions League with extensive marketing and promotional activities, Ten Sportswill be rolling out its marquee activation – #MidnightFootballParty to capture fan frenzy related to the finale between Barcelona FC and Juventus.

    Throwing light on the marketing plan, Basu says, “As the two European giants fight for the biggest crown in the continent, we will be deploying our marquee activation #MidnightFootballParty to capture on fan enthusiasm. Our prima objective is to co-create content with our fans and present it during the telecast of finals. The football fans will be treated to a lot of activities and viewers to refreshed content during the studio show.”

  • Indo-German film week opens in Berlin

    Indo-German film week opens in Berlin

    MUMBAI: To bring film communities of Germany and India closer, an Indo-German Film Week has been organised in Berlin. The week will see film screenings, workshops, interactions and master classes, all presenting the Indian film and media world to the German and international audiences.

    States the Indo-German Film Week website, “We want to show the German and international audience the whole variety of Indian Cinema, that there is much more than just”song and dance films”. But we will also show the vibrant Fiction Production in Germany which is internationally recognized for its high quality Movies Made for TV.”

    The highlight of the event is the Indo German Screenwriting Workshop from 5 to 7 February that will have lectures by screenwriter and head of screenwriting department at FTII, Anjum Rajabali, Keith Cunningham, a German screenwriter and consultant, author and head of the German Film and Television Academy, Berlin, Jochen Brunow who will talk about principles of storytelling and Indian and Greek mythology.

    Among 15 film screenings, Barfi!, English Vinglish, Shanghai and Inkaar will make their German premieres in the presence of their respective directors.

    While Gauri Shinde (English Vinglish) will speak on women‘s rights in India, Anurag Basu will share his knowledge and experience about the process of turning a screenplay into a movie like he did with Barfi!

    Organised by Life Entertainment and Babylon Berlin, the film week that began from yesterday (5 February) will run till the 11th of this month.

  • Pyaar Ka Punchnama draws cheers at Indian Film Festival in Berlin

    Pyaar Ka Punchnama draws cheers at Indian Film Festival in Berlin

    MUMBAI: Pyaar Ka Punchnama, the biggest rom-com of last year, owing to its comic appeal and youth centric content, was the highlight of this year‘s Indian Film Festival held in Berlin that kick started on 15 August.

    Producer Abhishek Pathak‘s film stole the show when it was screened on the 16 August after which it was well appreciated by the audience there.

    The producer, who was present with Sonalli Sehgall, one of the film‘s leading lady , was overwhelmed with the response he received for his film from the people of Berlin. According tp Pathak, this honour has motivated him to make more films on the lines of Pyaar Ka Punchnama.

    The festival has been organised in partnership with the Embassy of India, Berlin.

  • Isabelle Adjani in Mumbai to shoot for Preity Zinta film

    Isabelle Adjani in Mumbai to shoot for Preity Zinta film

    MUMBAI: Two-time Academy award nominee and winner of best actress at the Cannes and Berlin film festivals, Isabelle Adjani, is in Mumbai to shoot her first Hindi film, Preity Zinta‘s Ishkq in Paris.

    It is said that it wasn‘t easy getting an actress of such international repute on board. However, with Zinta around, director Prem Raj‘s international connections came in handy. It took him a few visits to France to convince Adjani, who was eventually impressed with the script and characterisation.

    Adjani, it is said, doesn‘t really have an extended cameo but there are quite a few powerful scenes where Adjani and Zinta share the same frame.

    Ishkq in Paris, a passionate love story set against the backdrop of Paris‘ high-flying fashion world, is scheduled for a September release.