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Tag: Berger Paints

  • Berger wipes the slate clean with playful new easy clean TVC

    Berger wipes the slate clean with playful new easy clean TVC

    MUMBAI: When crayons meet walls, most parents see red but Berger Paints wants them to see only smiles. India’s second-largest paint and coatings company has launched a new television and digital campaign for Berger Easy Clean Interior Paint, championing the promise: “No Daag. No Tension. Only Beautiful Walls.”

    Conceptualised by Lowe Lintas, the heart-warming film dives into a scene familiar to every household: a child’s crayon doodles covering the living room wall. The family dog takes the blame, but instead of frayed tempers, the moment turns light-hearted as easy clean wipes away the mess in seconds restoring walls and moods alike.

    Berger Paints India managing director & CEO Abhijit Roy explained the insight: “Walls often become a child’s first canvas. Our new TVC encourages parents to embrace those moments, knowing that stains are no longer a concern. Easy Clean has led India’s washable paint category for nearly two decades, offering homes both beauty and peace of mind.”

    With its advanced stain resistance, Easy Clean targets the everyday mess of modern Indian homes, making upkeep stress-free while keeping walls looking brand-new.

    Lowe Lintas executive director and head of creative for copy (South) Arpan Bhattacharya added: “Every parent has lived this story. Instead of portraying wall doodles as a problem, we chose to celebrate the innocence, because with Easy Clean, families can cherish the joy without compromise.”

    Berger, the pioneer of washable interior emulsions in India, has long positioned itself at the intersection of innovation and everyday living. With Easy Clean, the brand is painting a future where childhood imagination leaves memories not permanent marks on the walls.

  • Karan Veer Mehra wins COLORS’ ‘Khatron Ke Khiladi 14’

    Karan Veer Mehra wins COLORS’ ‘Khatron Ke Khiladi 14’

    Mumbai: COLORS’ ‘Khatron Ke Khiladi’ has crowned Karan Veer Mehra as the ultimate khiladi of its fourteenth season, with Krishna Shroff and Gashmeer Mahajani as the first and second runners-up, respectively. This season, hosted by Rohit Shetty, took place in Romania, marking the show’s debut in the country. Over nine weeks, viewers experienced a range of never-before-seen stunts, including sky-high plunges, underwater challenges, and contestants facing a bear for the first time. The season was presented by Hyundai, powered by Charged, with special partners Indica Easy Hair Color, Vicks, and Berger Paints.

    Karan’s journey highlighted his courage and composure under pressure as he tackled extreme heights and intense obstacles. He impressed viewers and earned the respect of his fellow contestants through sportsmanship and encouragement. Rohit Shetty frequently praised Karan for his tenacity and strategy. Karan not only walked away as the ultimate khiladi of the season but also captured the hearts of millions with his perseverance.

    Commenting on the season and Karan’s victory, Rohit Shetty said, “What a rollercoaster ride this season has been! Romania threw everything it had at us, and our amazing group of contestants performed very challenging stunts with a smile. It is beyond commendable that Karan Veer Mehra almost never lost his footing as he faced never-seen-before challenges. Congratulations to him for winning this game-changing edition and writing his own story of courage. I thank the viewers for showering their love on the show and cementing its place among the top reality shows year after year.”

    Banijay Asia and Endemol Shine India group chief operating officer, Rishi Negi said, “As we wrap up the 14th season of ‘Khatron Ke Khiladi’, we at Endemol Shine India are proud to have made a quantum leap into uncharted territories of fear. Congratulations to the well-deserved winner Karan Veer Mehra, who overcame the new challenges curated especially for this edition. This season, we set out to rewrite the rulebook of reality television, and going by the audience’s love, we’ve succeeded undoubtedly. It was thrilling for us to put together a season that marked so many firsts. None of this would have been possible without the support of COLORS, ensuring that the heart-racing action of ‘Khatron Ke Khiladi 14’ reached every corner of the nation.”

    Talking about his victory, Mehra said, “Exploring the world of reality television with COLORS has been an exciting and life-changing journey. I can’t even begin to put into words the surreal feeling of achieving something I once thought was impossible. Winning this season was unthinkable without the guidance of the one and only action king, Rohit Shetty sir. My fellow contestants weren’t just competitors, they were comrades in this battle against fear and some of them have become my friends. The real heroes of my journey are the viewers, who loved and supported me. This victory is not just mine—it belongs to everyone who stood by me.”

    As the grand finale unfolded, Alia Bhatt and Vedang Raina took center stage, celebrating the season’s end while promoting their upcoming film, ‘Jigra.’ In a fun twist, they challenged Rohit Shetty to a humorous task, where he sat through a video montage that humorously poked fun at Shalin Bhanot. The audience laughed as Rohit mimicked Shalin’s iconic walk with perfect timing.

    The finale also featured Shalin Bhanot and Gashmeer Mahajani performing “Aaj Ki Raat,” highlighting their chemistry. Alia auditioned for Rohit Shetty’s cop universe, portraying a fierce Sherni Cop, delivering a memorable lesson to a group of kidnappers who abducted her on-screen brother, Vedang. Additionally, a lucky commoner lived out their Khiladi dream as the Hyundai Drive to Win finalist, performing a thrilling stunt alongside Karan Veer Mehra. The event concluded with an exciting sneak peek of Bigg Boss 18, featuring the new theme, “Time Ka Tandav,” generating buzz for what’s next.

  • Berger Paints’ announces Diwali ad campaign ‘Chiku ki Painting’

    Berger Paints’ announces Diwali ad campaign ‘Chiku ki Painting’

    Mumbai: Berger Paints is set to redefine the essence of colour this Diwali with its ad campaign- ‘Chiku ki Painting’. This initiative aims to shed light upon the unique perspective of inviting the audiences to consider viewing the world through the eyes of colour blind individuals, who experience a different spectrum.

    In contrast to the traditional Diwali campaigns centered around vibrant colours, Berger chooses to focus on the absence of colour, highlighting the life of those living with colour-blindness. Berger being a paint brand and colour being at the core of its proposition, initiates a crucial dialogue on the concept of ‘seeing itself’, through this thoughtful approach. Berger’s Diwali campaign speaks of those who can’t perceive colour the same way most can- those who live with colour-blindness.

    Conceptualised by the creative team at Green Chutney Films, a video-first agency that emphasises on story-telling through impactful films, the campaign unfolds a captivating story; the ad not only brings to the fore an often overlooked concern, but also seamlessly weaves the brand Berger into the narrative. Green Chutney Films creative director Manan Bhatt said, “I am so proud of the work done by our team on this campaign and how the campaign exudes not only of a fresh thought, which is often a challenge in such a cluttered market, but how beautifully brand Berger plays a role in telling of this story.”

    Berger Paints head of digital Debayan Banerjee said, “We are extremely excited for this upcoming campaign! The excitement emerges from the new story and perspective which this campaign is trying to talk about and the innovative and warm integration the story does with the brand Berger and what it truly stands for.”

    With the release of ‘Chiku ki Painting’ this Diwali, Berger calls upon Indian audiences to celebrate the unseen hues, embracing diversity and fostering inclusivity.

  • Berger Paints introduces a hassle-free way of waterproofing with DAMPSTOP

    Berger Paints introduces a hassle-free way of waterproofing with DAMPSTOP

    Mumbai: Berger Paints India Limited introduces an innovate range of waterproofing products – Berger DAMPSTOP. These strategically composed products can perform multiple waterproofing-related treatments like damp, silane, or salt leaching treatment, seamlessly. Earlier waterproofing used to be a tedious task. It involved breaking open the surface to do waterproofing. With the introduction of this innovative product range, Berger Paints aims to simplify the process for consumers. In the current times, builders hardly get the time to cure the concretes of a building or a house, which consequently impacts the building’s longevity. Waterproofing not only protects the house from damages but also extends its life. To amplify the launch of one such innovative waterproofing product, Berger Paints has released a captivating TVC starring Akshay Kumar and Gulshan Grover. The TVC has been conceptualized by Mullen Lowe Lintas.

    In the TVC, Kumar is seen playing the role of a renowned photographer and Grover as an antique collector. Filled with humour, the TVC aptly connotes the importance of waterproofing. The video starts with a photographer being utterly fascinated by an antique collector’s collection. But soon his “damn” gets replaced with “damp” as the gun holder falls off the wall due to dampness. In no time, the photographer realizes the issue, while the antique collector remembers his past waterproofing experiences and fears the initiation of another process where he imagines the entire wall being torn down as a part of the waterproofing process.

    The video brings to the screen, the most common concerns of the customers. For instance, Grover is seen being worried about the fact that to conduct the necessary task of waterproofing he would have to break the wall and that would not only create severe mess but also will lead to the beginning of another lengthy process of waterproofing. To take care of his worries, Kumar introduces him to the contemporary way of waterproofing with Berger DAMPSTOP.

    Berger Paints India Limited managing director & CEO Abhijit Roy says, “We strongly believe that the waterproofing market has a lot of potential in India and the demand for waterproofing products are increasing sharply day by day.  Earlier painters used to shy away from performing the tedious task of waterproofing as the process was very complicated. However, with the introduction of our product range, Berger DAMPSTOP, we intend to make the entire process simpler and hassle-free. The nano-silicon technology enables the product to waterproof the wall without having to break it open. As we launch this range of innovative waterproofing products, we aim to make consumers aware of the benefits of the same through multiple avenues including TVCs and digital media to highlight the importance of waterproofing and how easy the process has become, in current times.”

  • Berger Paints targets Kerala in latest campaign

    Berger Paints targets Kerala in latest campaign

    MUMBAI: Paint company Berger Paints has launched its new ad campaign around WeatherCoat Longlife Exterior Paint specifically for the Kerala market.

    This new ad campaign is strategically made to match up to the outlook of Malayalis. The story revolves around a simple fact that every Malayali loves his/her state and strongly feels the urge to keep alive the regional spirit. Through the product, the brand has subtly touched upon the local culture and added a flavour to the Kerala palette for Malayali consumers. 

    The objective behind launching this new TVC is to promote WeatherCoat Longlife Luxury Exterior Paint as a product, which not only has the functional benefit to cater to all weather conditions of Kerala, but also to satisfy the aspirational needs of a home owner in Kerala.

    Berger Paints India general manager of marketing Sudhir Nair says, “The new TV commercial harps on the idea of keeping up the aspirational outlook of  the Malayalis and providing with a quality product which offers ultimate protection under extreme weather conditions. The product is not only everlasting but has an unmatched sheen, which gives protection against fungal and algal growth. After a lot of technological development and innovation we have come up with such a unique product which perfectly suits the requirement of the Kerala consumers.”

    The concept of a beautiful home and colourful glamorous walls go hand in hand to make the journey of our lives brighter. The TVC is built on a famous Kerala folk song ‘Kantha Njanum Varam’ which is associated with the traditional local annual festival Thrissur Pooram. The film has been directed by award winning film director Martin Prakkat, and it features celebrities like Renji Panicker and Alencier Ley Lopez thus highlighting the aspirational factor.
     

  • Berger Paints promises to reverse the effect of rain in new campaign

    MUMBAI: Berger Paints has launched its new ad campaign for its exterior paint brand Weathercoat Allguard with the tag line “Reverse the effect of Rain”.

    The creative agency that has worked on the campaign is Rediffusion Y&R.

    The philosophy behind this new campaign is to break the clutter of the Truly Durable Exterior paint category and position ‘Weathercoat All Guard‘ as essentially a Silicon based water resistant paint which has inherent ability to repel water and thereby prevent the building from dampness, paint film swelling/flaking and fungus/ algae attacks.

    The idea here revolves around the central theme of ‘Ulat Palat’, and shows the protected exterior walls of a house repelling the rain water.

    The ad portrays this with the proposition of “Reverse the Effect of rain” where we see rain water reversing from all the objects and the walls of the Weathercoat Allguard “protected” house. The fact the Weathercoat Allguard has Silicon that pushes water away thereby keeping the house looking fresh and fungus free for years serves as the “Reason to Believe” (RTB) for this advertisement, the company said.

    Berger Paints group product manager – marketing Suraj Das said, “Consumer Research states the Water is considered to be the singular biggest threat to the well being of the house. Weathercoat Allguard addresses this issue basic issue with its Silicon additive that repels water away from the wall surfaces. The new advertisement captures this idea with an interesting and innovative proposition of “Reverse the effect of rain” or “Palat do Baarish ka Asar”.

    Rediffusion Y&R Kolkata creative director Nilanjan Dasgupta added, “The idea is to extend the platform of ‘reverse the effect of rain‘ to something more relatable and enjoyable. ‘Ulat Palat‘ is a catch phrase that summarizes the idea and brings out the magical element in the film.”

    The TV campaign will be supported by an integrated marketing campaign with a 360° approach.

    Brand Propagation will be done through Electronic Media (national and regional) reinforced at the ground level by outdoors. The commercial will also be aired at “neo conventional” medium like radio and “non conventional” medium like the Internet.

    Brand Activation would be done at various touch-points in critical markets. It includes product demonstrations and consumer allurements.

  • Berger Paints to launch new TVCs for WeatherCoat All Guard

    MUMBAI: Berger Paints has launched a new ad campaign for WeatherCoat All Guard, positioning the brand on rational platform of “Truly Durable Exterior Paint”.

    The creative agency that has worked on the campaign is Rediffusion Y&R.

    The new campaign positions WeatherCoat All Guard as a rain/water guard paint which has inherent ability to repel water. It thereby prevents the building from dampness, paint film swelling/flaking and fungus/algae attacks, the company said.

    The TVC targets Sec A1: Male 30- 50 years house owners in Metros and Mini Metros.

    “House owners can either own independent house set or a flat in a gated community. The latter TG has been brought in as they are part of the “purchase committee” of a society who decide on the Exterior Paint Brand in consultation with the Contractors. (applicable especially for Mumbai, Gugaon and Bangalore),” the agency said.

    The brand propagation will be done through electronic media, both national and regional, reinforced at the ground level by Outdoors. The company will also be actively looking at “neo conventional” medium like radio and “non conventional” medium like Internet to promote the product.

    Meanwhile, brand activation would be done at various touchpoints in critical markets. It includes product demonstrations and consumer allurements. The company might explore the option of one off regional level brand ambassador for Kerala and Bengal to catapult sales.

    The 30 seconder film which will be released pan India will be based on two key emotions which are fear and protection. Unlike previous films made on rational platform, this will have a tangible emotional pay off.