ITV

Tag: Beowulf

  • Hungama Play partners UK’ ITV Studios, to foray into original content

    MUMBAI: Video-on-demand (VOD) player Hungama Play has partnered with ITV Studios, a commercial production company in the United Kingdom. With this association, subscribers can now stream popular titles like Jekyll and Hyde, Mr Selfridge, Jericho, Agatha Christie’s Poirot as well as Beowulf to name a few on Hungama Play.

    Hungama.com CEO Siddhartha Roy said, “This content acquisition is in line with the overall consumption on our platform and we are getting in more and more premium content to our users in order to driven joyable experiences.”

    Catering to genres like action, drama, comedy and mystery, this association will provide Hungama Play users across the Indian subcontinent access to the best of ITV Studio’s rich and vast international content range.

    ITV Studios Global Entertainment Asia SVP Hyeonza Hong added, “ITV Studios has a long and rich history producing world class content with a wide appeal.”

    Hungama Play aims to enhance consumer experiences with over 23000 hours of video content along with exciting features such as download manager, Gamification, gesture controlling and download scheduler among others.

    Besides the vast movie library of over 8000 titles, Hungama Play has also launched content categories including television, music videos, kids, short films as well as live events across genres and languages, with over 45000 video pieces to choose from. It will soon foray into original content with the addition of four new series.

  • Kochadaiiyaan to release globally on 11 April

    Kochadaiiyaan to release globally on 11 April

    MUMBAI: Eros International  Media Ltd (Eros International),  a   leading global company in the Indian film entertainment industry will release the eagerly awaited futuristic fantasy  event   of   the   year   ‘KOCHADAIIYAAN  – The   Legend,   a   Mediaone   Global Entertainment  Limited production, directed by Soundarya  Rajnikanth  Ashwin,   worldwide in cinemas on April 11, 2014.

    Kochadaiiyaan  features the unique visual mastery of Photorealistic Performance Capture technology for the very first time in the history of an Indian film. This technology has been previously seen in Hollywood masterpieces as Avatar, Tin Tin and Beowulf.

    Kochadaiiyaan  is an epic dramatization of good versus evil starring South Indian megastar Rajinikanth in a double role in a larger than life depiction. Also starring in the grand production is leading lady  Deepika Padukone  together with South India’s leading stars R. Sharath kumar, Nazar, Aadi, Shobana and Rukmini.

    Providing the musical score is Oscar-winning composer A R Rahman, whose list of credits includes a BAFTA, a Golden Globe and two Academy Awards for his outstanding musical contribution for the multi-Oscar winning film Slumdog Millionaire.

    Announcing the release of the film, Ms.Soundarya Rajnikanth Ashwin, the Director of the film said, “Following last year’s celebrations of India’s film making centenary we view the release of Kochadaiiyaan as part of the next steps of Indian cinema. For the first time a full length feature has been made using performance capture technology  in India and I truly hope this creates a whole alternate film making avenue apart from live action films in our country”.

     

    Mr. Sunil Lulla, Managing  Director, Eros International  Media Ltd added, “Eros is proud to present this magnum opus with Rajinikanth, which will take the Indian film industry to the next level. We are confident that this will be a landmark film in world cinema as a result of the ground breaking technology used. The film will be released in Tamil, Hindi, Telugu, Marathi, Bhojpuri, Bengali and Punjabi in India and overseas in more than 6,000 screens. We will be releasing an English version internationally as well”.
     

    In a major brand tie-up, Eros International and Mediaone have also tied up with Karbonn Mobile to launch 1 million Kochadaiiyaan branded mobile phones to celebrate the release of the film. The exclusive Karbonn ‘Kochadaiiyaan’ mobile phones will have screen savers and must-have images from the film along with the trailer and the signature tune of the film. These special Kochadaiiyaan mobile phones are intended to launch in February 2014, during the audio launch of the film.

    Kochadaiiyaan  was shot extensively at Pinewood Studios in the UK with a team of world-class technical experts including the London based Centroid Studios,  a state of the art facility for Full Body Motion Capture, which has worked on various Hollywood productions including the recent Brad Pitt starrer World War Z as we// as Pirates of the Caribbean,  lronman  2 and Harry Potter, and Counter  Punch  Studios from Los Angeles, who have been behind successes such as Beverly  Hills  Chihuahua.  They worked in collaboration with Faceware  Technologies, United Kingdom, who have worked on The Mummy 3 and The Curious Case of Benjamin Button for the Facial Capturing technology. A team of technical experts from South India and China have worked on this technology, with the best production facilities in London, for the overall completion of the project.

  • ‘The real push for digital cinema will come when biggies like Adlabs decide to ramp up’ : Senthil Kumar – Real Image Media Technologies director

    ‘The real push for digital cinema will come when biggies like Adlabs decide to ramp up’ : Senthil Kumar – Real Image Media Technologies director

    Already setting cash registers ringing across Hollywood, with movies like Beowulf, Hannah Montana and Meet the Robinsons, Digital Cinema has been touted as the next big thing in the entertainment industry. And Chennai-based Real Image Media Technologies (RIMT) is already geared up to herald a major resurgence of the film exhibition industry in India with the introduction of this new technology.

     

    In an interview with Indiantelevision.com’s Anindita Sarkar, Real Image Media Technologies director Senthil Kumar says that the future of cinema lies in digital and unveils the company’s growth plans.

     

    Excerpts:

    Do you see digital cinema growing faster from now on?
    Several things that were roadblocking the growth have got sorted out. Prices have fallen and the technology has settled down. Film producers, distributors and exhibitors have realised that digital makes better economics. There has been an improvement in sound, though we do not see the same jump in picture quality.

    What will fuel the growth?
    Digital cinema will grow on its own as it is an effective tool against piracy and saves on print costs. But what will further fuel this growth is the emergence of 3D. Across the world today, there are around 5000 digital screens of which at least 1000 are 3D – that is 20 per cent already. In India, we are already seeing a 15 per cent conversion of theatres (about 10,000) into digital. We haven’t seen a 3D wave as yet, but I am sure it will come. More and more people are finding that with plenty of 3D Hollywood ventures coming up in the next two years, 3D makes a lot of sense commercially. That realisation will come in India too.

    What will drive digital cinema growth in India?
    We are already seeing decent growth in India. We have installed 550 digital systems across the country. UFO Moviez has touched 1000 theatres. Reliance ADAG’s Adlabs is testing the technology.The real push will come when Reliance decides to ramp up.

    What is the model that you follow?
    We sell our equipment to various providers like E-City, Pyramid Saimira, and PVR. UFO Moviez, on the other hand, follows a rental model; they act like a technical service provider.

    So you are not looking at the rental model….?
    The rental model is not lucrative for us right now.
    ‘Digital cinema will grow on its own as it is an effective tool against piracy and saves on print costs. But what will further fuel this growth is the emergence of 3D‘

    But doesn’t this model provide UFO the volumes?
    If you put out the money and you operate at the theatre saying pay me a rental, why would you not have takers? Theatre owners do not have any commitment. If the theatres want the digital systems for two weeks, UFO will give it for that period and then take back the services when they do not want it anymore. So it is an easy scheme. Therefore, it is quickly chosen. But these theatres do not always run on digital systems.

    Isn’t your system more costly?
    We charge Rs 3 million for installation of our system. But we have a cheaper option where theatre owners have to pay Rs 1-1.2 million; they can upgrade later on. Most of our customers are from this bracket. For the 3D system, theatre operators will have to further part with Rs 2 million. So it takes Rs 5 million to do digital plus 3D.

    Is the growth coming in from smaller cities?
    No.These 550 equipments are mainly with mainstream A and B theatres including multiplexes. E-City alone is using 150 systems, mainly in Gujarat. Pyramid Saimira has taken 100 while Sri Venkatesh Films in West Bengal has installed our systems in 40-50 theatres. PVR is also using our systems.

    Is an export market available?
    We have sold 150 systems in overseas markets. Our main clients overseas are in US, Canada, Korea and European countries.

    How effective has digital cinema been in tackling piracy?
    We have put in invisible water markings into our system to fight piracy. If a film has been shot from the screen directly, we can tell exactly from which theatre the copy came from. And the best thing about these water markings is that it cannot be edited. We also lock the projector and the server in such a way that the projector is unable to work with any other server.

    Do you see digital theatres tapping new streams of revenue?
    Advertising is a new revenue opportunity. We are going in for consolidated advertising. We have a technology wherein you can put in an ad at a particular time to get the best audience attention. You can also decide the number of times the ad could appear, thereby hitting at the target audience directly. Using this technique, You can also choose the theatres in which you would want your ad to get displayed. This leads to targeted advertising, next only to internet.

    How big an attraction is 3D?
    3D is definitely an attraction – like digital. Take for example the 3D Disney film Hannah Montana that is stated to have made $30 million during its opening weekend.

     

    3D is also lucrative for other programmes like live concerts and sports. Today, concerts are being covered in 3D and released; sports are being covered live on 3D and released.

    Is the cost of covering a live concert on 3D the same?
    Covering live concerts on 3D is much more cost effective when compared to films. When you are making a full movie, of course, the cost on the budget will go much higher; live event coverage is on the other end much cheaper.

    How is the installation done?
    The movie is placed on the server to a digital projector and we transmit the movie through satellite or by hard drive depending upon how many theatres are receiving it. Our system accecpts anything. There are two kinds of technology that can produce a 3D effect, the passive and the active.

     

    When it comes to the passive technology, we put them up along with the system in our servers. For example the external rotating polarizing filter that works with a single projector for the single screen. We have taken this technology from Master Image. The other technology is for the dual projector with fixed polarizing filters on each projector. It is for the silver screen. Here there is not active involvement of the eyewear.

     

    The active systems include the infrared emitter and shutter glasses technology from XpanD. It requires a single projector and has and active eyewear and is for the white screen.

    How cost effective is it in converting old movies into 3D?
    The cost varies between $5 million to $30 million, depending upon how lengthy and complex the movie is. There is only one company that is currently doing it. It’s called In3.

    How many movies have been converted till now?
    Nothing has been released yet. But yes, there are movies like Star Wars (1979) that have been converted.

    What are your 3D plans for India?
    We are trying to act as a catalyst to make 3D happen in India, in both production and exhibition.

     

    Satyam in Karnataka has already installed one screen with 3D and we assume that a few more will be coming up very quickly like Adlabs and PVR. Also, we will start helping Indian films shoot in 3D. And this we see will definitely bring in a huge boost to our technology.

    Since the digital market is growing, will you need to raise money to fund your expansion?
    We are looking at a third round of funding within 6-12 months and expect to raise Rs 600-800 million. The funds will be mainly used for rolling out digital cinema and development work. We are also looking at expanding in the area of 3D. We already have Intel Capital supporting us in the second round. Street Edge and Novastar have participated as initial investors.