MUMBAI: Singapore based video-on-demand service, HOOQ, has joined hands with Bengaluru’s ACT Fibernet. With this strategic partnership, ACT customers of Hyderabad will be able to avail a month’s free subscription of the service.
The partnership is being piloted in Hyderabad, and will later be taken to other ACT markets such as Bengaluru, Chennai and Delhi.
“Under this partnership, ACT customers will be able to avail one month of free HOOQ subscription that translates into a window to unlimited streaming of over 10,000 Hollywood, Bollywood and local movies along with drama titles available on HOOQ,” said HOOQ India MD Salil Kapoor.
Through this, the viewers can view HOOQ’s exclusives and television shows like Flash, Arrow, Gotham, The Big Bang Theory, Two and a Half Men, etc. Further, the viewers could download the content for viewing at leisure, he explained.
ACT Group CEO Bala Malladi added, “Hyderabad is one of the highest internet penetrated markets.”
Furthermore, as earlier reported by Indiantelevision.com, the VOD service plans to invest $ 2 million in original Indian content. This is a part of its APAC strategy to start sourcing local original content in Asian countries.
HOOQ, a joint venture of SingTel, Sony Pictures TV and Warner Bros., entered the Indian market in May this year with a catalogue of over 10,000 movies and TV series.
MUMBAI: The International Advertising Association (IAA) India Chapter encourages conversation around hot button topics across industries. The next Knowledge Seminar being held in Bengaluru is on retail marketing strategies. The event is on 11 June at Lalit Ashok in Bengaluru from 14.45 hrs to 20.00 hrs.
IAA India Chapter brings together decision makers from the field of retail marketing, advertising and media with the goal of addressing the challenges faced by the retail sector and to guide its future course of action.
IAA India Chapter president Srinivasan K. Swamy said, “IAA Knowledge Seminars bring in fresh perspectives for the audience. In this session we have acknowledged experts addressing important issues related to the retail industry including brand building, valuation and retail spaces. We also have a mix of veterans and young leaders speaking on various topics. We are very glad that Vijayvani has partnered us for the second time in succession”
Speakers:
1. Bijou Kurien, Board member L Capital
2. V Vishwanath, Director – Brand & Marketing, Urbanladder
3. Senthil Kumar, CCO, JWT India
4. Sruti Swamy, Head, Hansa RetailScape
5. Ramesh Jude Thomas, President and Chief Knowledge Officer, Eqitor Value Advisory
MUMBAI: The International Advertising Association (IAA) India Chapter encourages conversation around hot button topics across industries. The next Knowledge Seminar being held in Bengaluru is on retail marketing strategies. The event is on 11 June at Lalit Ashok in Bengaluru from 14.45 hrs to 20.00 hrs.
IAA India Chapter brings together decision makers from the field of retail marketing, advertising and media with the goal of addressing the challenges faced by the retail sector and to guide its future course of action.
IAA India Chapter president Srinivasan K. Swamy said, “IAA Knowledge Seminars bring in fresh perspectives for the audience. In this session we have acknowledged experts addressing important issues related to the retail industry including brand building, valuation and retail spaces. We also have a mix of veterans and young leaders speaking on various topics. We are very glad that Vijayvani has partnered us for the second time in succession”
Speakers:
1. Bijou Kurien, Board member L Capital
2. V Vishwanath, Director – Brand & Marketing, Urbanladder
3. Senthil Kumar, CCO, JWT India
4. Sruti Swamy, Head, Hansa RetailScape
5. Ramesh Jude Thomas, President and Chief Knowledge Officer, Eqitor Value Advisory
MUMBAI: PitchVision, ground breaking cricket coaching system that manages to successfully combine the passion of millions with the endless potential of the internet today announced its association with Jain University, Bengaluru. PitchVision cricket training technology is endorsed by some of the biggest names in cricket such as MCC Lords, Cricket South Africa, England and the Wales Cricket boards, and the International Cricket Council facility in Dubai. Its dynamic training tool PV/One system will be a part of the Universities cricket coaching program.
Commenting on the development, PitchVision CEO Rohan Timblo said, “We are very excited to announce our association with Jain University, Bengaluru. Our state of the art PV cricket coaching system will assist coaches to capture and document every aspect of the cricketer’s game. All the data captured is available for the coach and players to review on our proprietary platform PitchVision.com and the PV app. This allows for coaches and players to continuously interact and share their videos and comments with each other even from remote locations. Enabling the university to track, monitor and improve their students cricketing prowess.
The simplicity of the product is that PitchVision technology can be deployed anywhere in the university premises where cricket is potentially played. The PV/One takes about 10 minutes to set up and instantaneously delivers over 25 detailed reports and graphical analyses of each delivery bowled. It captures the critical data like batsmen’s strong and weak zones as well as the bowlers foot position, trajectory, line, length and beehive of the pitch map etc. The system is also equipped with a complete video analyses tool, where the videos are instantly generated and automatically edited and tagged to the player’s profile. All videos and player related data is permanently stored and can be accessed by coach and player on www.pitchvision.com or the PV App.
A delighted Jain Group of Institutions chairman Chainraj Roy Jain said, “Knowing PitchVision’s technological expertise, I am excited with this association. I am confident that this coaching system will help assist our coaching team to train youngsters in a more structured manner. Besides the hardware, PVone.com is also the largest online platform of player generated cricket content in the world with 200,000 unique videos uploaded every month. It’s great to know that these boys will now be registered on the same platform and will be exposed to cricketing content from other coaches from across the world. I strongly believe in outcome based training and I feel that this technology will definitively add value to our education system as a whole.”
MUMBAI: PitchVision, ground breaking cricket coaching system that manages to successfully combine the passion of millions with the endless potential of the internet today announced its association with Jain University, Bengaluru. PitchVision cricket training technology is endorsed by some of the biggest names in cricket such as MCC Lords, Cricket South Africa, England and the Wales Cricket boards, and the International Cricket Council facility in Dubai. Its dynamic training tool PV/One system will be a part of the Universities cricket coaching program.
Commenting on the development, PitchVision CEO Rohan Timblo said, “We are very excited to announce our association with Jain University, Bengaluru. Our state of the art PV cricket coaching system will assist coaches to capture and document every aspect of the cricketer’s game. All the data captured is available for the coach and players to review on our proprietary platform PitchVision.com and the PV app. This allows for coaches and players to continuously interact and share their videos and comments with each other even from remote locations. Enabling the university to track, monitor and improve their students cricketing prowess.
The simplicity of the product is that PitchVision technology can be deployed anywhere in the university premises where cricket is potentially played. The PV/One takes about 10 minutes to set up and instantaneously delivers over 25 detailed reports and graphical analyses of each delivery bowled. It captures the critical data like batsmen’s strong and weak zones as well as the bowlers foot position, trajectory, line, length and beehive of the pitch map etc. The system is also equipped with a complete video analyses tool, where the videos are instantly generated and automatically edited and tagged to the player’s profile. All videos and player related data is permanently stored and can be accessed by coach and player on www.pitchvision.com or the PV App.
A delighted Jain Group of Institutions chairman Chainraj Roy Jain said, “Knowing PitchVision’s technological expertise, I am excited with this association. I am confident that this coaching system will help assist our coaching team to train youngsters in a more structured manner. Besides the hardware, PVone.com is also the largest online platform of player generated cricket content in the world with 200,000 unique videos uploaded every month. It’s great to know that these boys will now be registered on the same platform and will be exposed to cricketing content from other coaches from across the world. I strongly believe in outcome based training and I feel that this technology will definitively add value to our education system as a whole.”
BENGALURU: In today’s day and age, the video is the new fuel that brands are filling up on as they gear up for the race for engagement on social media. As video consumption across multiple platforms is on the rise, videos become the natural choice for marketers seeking to position their brands and capture the attention of consumers. An often quoted statistic is that viewer engagement has to happen within thefirst 10 seconds of watching a video.
Woohoo- go-to-platform for gifting by Qwikcilver solutions, recently engaged with consumers to ask them: ‘What would really make them happy?’ in the context of gifting. This was done through a recently launched video https://youtu.be/-C5Oszqz2fA
The campaign talks about how ‘We think we know everything about our loved ones. But do we really?
A selection of different pairs of people that include siblings, mother-daughter and married couples were put through a small test. As part of the test, they were asked a simple question on what they would gift their loved ones to make themtruly happy. An interesting observation that was noted at the end of the video was that the majority of people did not know what their loved ones actually wanted as a gift.
Woohoo presented the solution to this problem in the form of a small gift box in front of the participants, which comprised a mobile phone with the Woohoo app downloaded and a Woohoo gift card. This is the simplest and the most powerful way to gift someone we love, the freedom of choice from a world of brands, services and experiences.
BENGALURU: In today’s day and age, the video is the new fuel that brands are filling up on as they gear up for the race for engagement on social media. As video consumption across multiple platforms is on the rise, videos become the natural choice for marketers seeking to position their brands and capture the attention of consumers. An often quoted statistic is that viewer engagement has to happen within thefirst 10 seconds of watching a video.
Woohoo- go-to-platform for gifting by Qwikcilver solutions, recently engaged with consumers to ask them: ‘What would really make them happy?’ in the context of gifting. This was done through a recently launched video https://youtu.be/-C5Oszqz2fA
The campaign talks about how ‘We think we know everything about our loved ones. But do we really?
A selection of different pairs of people that include siblings, mother-daughter and married couples were put through a small test. As part of the test, they were asked a simple question on what they would gift their loved ones to make themtruly happy. An interesting observation that was noted at the end of the video was that the majority of people did not know what their loved ones actually wanted as a gift.
Woohoo presented the solution to this problem in the form of a small gift box in front of the participants, which comprised a mobile phone with the Woohoo app downloaded and a Woohoo gift card. This is the simplest and the most powerful way to gift someone we love, the freedom of choice from a world of brands, services and experiences.
MUMBAI: From smart phones to smart watches, the gizmos are getting more and more compact. With increasing number of players like Apple, Samsung and Motorola and now Titan entering the smart-watch fray, campaigning for a new product in a market, which has already been impacted by other brands in the same category, is no doubt challenging. Therefore for the recently launched Titan Juxt smart watch, Ogilvy and Mather Bengaluru took the ‘not just a technological intrigue’ route when building awareness.
The Juxt ads don’t have flashy shots, text heavy screen explaining features, expensive locales, sexy models and difficult camera angles but resort to a simple laid back and nonchalant conversation between three friends – director Kabir Khan, music composer Pritam and actor Vir Das, which brings out why the new smart watch can become part of our lifestyle. The ads imply the fact that that besides being “stunning,” the Juxt watch is also “smart.”
With #SmartIsStunning being the core thought, the agency has released two TVCs, which sees the three familiar yet fresh faces getting into a banter where Juxt is mentioned in a matter fact manner that smartly brings out the need to adapt with technology.
“Smart watches brought to the market by tech companies have focused on technology. After the initial excitement of owning a tech loaded watch dies down, most consumers grapple with the role these watches play in their lives. Consumers still gravitate towards watches that are about craftsmanship and beauty. Herein was the big opportunity for Titan Juxt – a watch that bridges the gap between good looks and technology. The core thought was to make consumers evaluate smart watches on a new parameters of watch design and looks,” shares Ogilvy & Mather, Bangalore Senior vice president & head of advertising,Tithi Ghosh.
Aimed at the creative minded people — and hence the choice of casting– the agency wanted to reach out to those who realise the importance of staying networked in their professional and personal lives with a digital first approach.
“We looked at the world of the successful creative professionals who also have significant social presence and influence and chose Kabir Khan, Pritam and Vir Das. All three are hugely successful in their respective fields and would easily manage to start a conversation around Titan Juxt,” Ghosh points out.
Having said that, the Juxt smart watches are priced at the premium end of Titan’s product range.
Elaborating on the concept of Juxt as not just a gizmo but a timepiece, Ghosh further adds, “The next time a consumer is looking at a smart watch, he will certainly consider how desirable the watch is in its design aesthetics and the Titan Juxt also scores over competition in this respect. It is meant to be respected as a ‘watch’ and not a gizmo.”
But this very ‘by the way’ toned brand communication may be a hit or a miss with consumers, feel several creatives in the industry, who feel the new campaign for Juxt leaves something wanting.
“It’s a very Titan thing to do, this ad,” says a well known creative from the industry, who shares his take on the campaign on condition of anonymity.
“Without even seeing the credits I can tell it’s a Titan watch ad, and Ogilvy has done a very good job of tying this new product to Titan’s essence. But is this a smart watch? I don’t think so. The ‘matter of fact’ way in which the smart watch is introduced in the TVC is as if the brand is saying to the consumers: ‘We have a new watch out. Oh, and by the way, it is a smart watch.’ Judging by the campaign, I feel that the target market isn’t the hardcore tech nerds who go gaga over new technology, nor is Titan competing with Apple and Google,” opines the creative.
“The ad doesn’t highlight the services that the smart watch can give, which my phone isn’t already taking care of for me or why I need the smart features in the watch? While it would be unwise to comment without knowing the mandate for the campaign, but the ad takes a middle path when it comes to the target group — watch lovers who may also like new features,” he further adds.
While Dentsu Aegis Network chairman & CEO South Asia Ashish Bhasin finds the advertisement informative enough about the new features, he feels the ad is a missed opportunity when it comes to upholding a product which is a first of sorts in the market.
“It is definitely the first time that an Indian watch maker has come out with a smart watch, but that doesn’t come through in the ad. So it’s a bit of a missed opportunity because as a product Juxt is unique and therefore holds a huge scope that could have been capitalised upon better,” Bhasin opines. “I do feel it could have evoked an emotional connect with the consumers a little more. What I feel missing from the ad is the value addition to the product. The ad establishes the features but what doesthat do for the consumers?” Bhasin questions.
“Despite the wave of headlines seen when several tech giants released their versions of smart watches, India as a market is yet to see a tidal wave in demand for the products, which hints at a need for an ‘X factor’ that the tech companies haven’t catered to. Titan as a watchmaker is armed with an understanding of the watch buyers in the market, which gives them an advantage,” observes Ghosh.
Whether Titan’s old world charm will work for a contemporary product like Juxt, or the brand will have to come up with a new strategy, only time will tell. That said, the #SmartIsStunning campaign definitely joins the ranks of brands with innovative campaigns from the brand – agency association.
MUMBAI: From smart phones to smart watches, the gizmos are getting more and more compact. With increasing number of players like Apple, Samsung and Motorola and now Titan entering the smart-watch fray, campaigning for a new product in a market, which has already been impacted by other brands in the same category, is no doubt challenging. Therefore for the recently launched Titan Juxt smart watch, Ogilvy and Mather Bengaluru took the ‘not just a technological intrigue’ route when building awareness.
The Juxt ads don’t have flashy shots, text heavy screen explaining features, expensive locales, sexy models and difficult camera angles but resort to a simple laid back and nonchalant conversation between three friends – director Kabir Khan, music composer Pritam and actor Vir Das, which brings out why the new smart watch can become part of our lifestyle. The ads imply the fact that that besides being “stunning,” the Juxt watch is also “smart.”
With #SmartIsStunning being the core thought, the agency has released two TVCs, which sees the three familiar yet fresh faces getting into a banter where Juxt is mentioned in a matter fact manner that smartly brings out the need to adapt with technology.
“Smart watches brought to the market by tech companies have focused on technology. After the initial excitement of owning a tech loaded watch dies down, most consumers grapple with the role these watches play in their lives. Consumers still gravitate towards watches that are about craftsmanship and beauty. Herein was the big opportunity for Titan Juxt – a watch that bridges the gap between good looks and technology. The core thought was to make consumers evaluate smart watches on a new parameters of watch design and looks,” shares Ogilvy & Mather, Bangalore Senior vice president & head of advertising,Tithi Ghosh.
Aimed at the creative minded people — and hence the choice of casting– the agency wanted to reach out to those who realise the importance of staying networked in their professional and personal lives with a digital first approach.
“We looked at the world of the successful creative professionals who also have significant social presence and influence and chose Kabir Khan, Pritam and Vir Das. All three are hugely successful in their respective fields and would easily manage to start a conversation around Titan Juxt,” Ghosh points out.
Having said that, the Juxt smart watches are priced at the premium end of Titan’s product range.
Elaborating on the concept of Juxt as not just a gizmo but a timepiece, Ghosh further adds, “The next time a consumer is looking at a smart watch, he will certainly consider how desirable the watch is in its design aesthetics and the Titan Juxt also scores over competition in this respect. It is meant to be respected as a ‘watch’ and not a gizmo.”
But this very ‘by the way’ toned brand communication may be a hit or a miss with consumers, feel several creatives in the industry, who feel the new campaign for Juxt leaves something wanting.
“It’s a very Titan thing to do, this ad,” says a well known creative from the industry, who shares his take on the campaign on condition of anonymity.
“Without even seeing the credits I can tell it’s a Titan watch ad, and Ogilvy has done a very good job of tying this new product to Titan’s essence. But is this a smart watch? I don’t think so. The ‘matter of fact’ way in which the smart watch is introduced in the TVC is as if the brand is saying to the consumers: ‘We have a new watch out. Oh, and by the way, it is a smart watch.’ Judging by the campaign, I feel that the target market isn’t the hardcore tech nerds who go gaga over new technology, nor is Titan competing with Apple and Google,” opines the creative.
“The ad doesn’t highlight the services that the smart watch can give, which my phone isn’t already taking care of for me or why I need the smart features in the watch? While it would be unwise to comment without knowing the mandate for the campaign, but the ad takes a middle path when it comes to the target group — watch lovers who may also like new features,” he further adds.
While Dentsu Aegis Network chairman & CEO South Asia Ashish Bhasin finds the advertisement informative enough about the new features, he feels the ad is a missed opportunity when it comes to upholding a product which is a first of sorts in the market.
“It is definitely the first time that an Indian watch maker has come out with a smart watch, but that doesn’t come through in the ad. So it’s a bit of a missed opportunity because as a product Juxt is unique and therefore holds a huge scope that could have been capitalised upon better,” Bhasin opines. “I do feel it could have evoked an emotional connect with the consumers a little more. What I feel missing from the ad is the value addition to the product. The ad establishes the features but what doesthat do for the consumers?” Bhasin questions.
“Despite the wave of headlines seen when several tech giants released their versions of smart watches, India as a market is yet to see a tidal wave in demand for the products, which hints at a need for an ‘X factor’ that the tech companies haven’t catered to. Titan as a watchmaker is armed with an understanding of the watch buyers in the market, which gives them an advantage,” observes Ghosh.
Whether Titan’s old world charm will work for a contemporary product like Juxt, or the brand will have to come up with a new strategy, only time will tell. That said, the #SmartIsStunning campaign definitely joins the ranks of brands with innovative campaigns from the brand – agency association.
MUMBAI: Multiplex chain PVR has launched a nine-screen property in VR Mall, Whitefiled in Bengaluru.
With this launch, the company’s total screens tally across the country has touched 491.
PVR’s new nine-screen multiplex is enabled with state of the art interiors and offers 3D technology with 7.1 channel surround sound. It also has a separate IMAX audi and four unique Gold Class audis.
PVR is the largest multiplex in Bengaluru with 57 screens across seven properties.
The chain now has a presence at 109 locations across 44 cities in 15 states and 1 Union Territory.
