ITV

Tag: Bengaluru Football Club

  • EatSure signs one-year deal with Bengaluru FC as official food court partner

    EatSure signs one-year deal with Bengaluru FC as official food court partner

    Mumbai: One of India’s leading football teams, Bengaluru Football Club is geared up for the ongoing Indian Super League 2023 (ISL) with an exciting association with India’s first food court on an app, EatSure as the official food delivery partner. In addition to curating the dining experience at all home games in Sree Kanteerava Stadium, EatSure, regarded as a category creator in the food delivery space, will also have exclusive deals available on its app platform on Bengaluru FC’s match days. With this partnership, EatSure became the first food-tech player to partner with Bengaluru FC and curate F&B experiences at the stadium with several prominent brands during ISL.

    The Blues will play their first home game of the season on 4 October, when Kolkata side East Bengal FC makes their way to the Kanteerava Stadium. Simon Grayson’s men will look to build on a campaign that saw them reach finals in the Durand Cup, Indian Super League and Super Cup. To add on to this excitement, EatSure will offer multiple iconic brands such as Faasos, Oven Story Pizza, Behrouz Biryani, Sweet Truth, and Wendy’s in the food court experience that it will be curating at the stadium for all home matches. EatSure, with its food-court on an app experience,  will also be a one-stop hunger killer for all ISL fans, wherever they watch the match – be it their homes or in the stadium.

    “We’re really delighted to have EatSure as our partners for the coming season. Fan experience is something we are constantly trying to improve and a brand like EatSure coming on board will surely go a long way in that aspect. We’re looking forward to a fruitful association,” said The Blues director of football Darren Caldeira.

    EatSure brand marketing head Addarsh Barathi said, “We are delighted to announce our partnership with the Bengaluru FC football team, a dynamic squad that embodies the spirit of football – a sport that unites fans and communities across the world. With EatSure – the Foodcourt on an App, regardless of tastes, moods, or preferences – families, couples, groups and even individuals can order meals of their choice while cheering for their favourite team. This year-long association allows EatSure to share the excitement of football and reinforces our commitment to delivering exceptional food experiences, both at the stadium and in the comfort of fans’ homes. This collaboration not only provides us with a significant platform for engaging with consumers but also enhances our brand visibility and drives consumption, particularly during the upcoming football season when fans come together to support The Blues. We are super excited about this partnership and the opportunities it will bring.”

    EatSure customers and The Blues Fans will also get a chance to get their hands on match tickets & exclusive merchandise.

  • Kia Motors India signs four-year partnership with Bengaluru Football Club

    Kia Motors India signs four-year partnership with Bengaluru Football Club

    MUMBAI:  Kia Motors, the world’s 8th largest automaker, has announced an all-new partnership with Bengaluru Football Club as a principal sponsor for the ongoing season of the Indian Super League 2019 through to end of the 2021/22 season. To formalize the partnership, Kia Motors India and Bengaluru Football Club signed a MoU (Memorandum of Understanding) for the four-year deal in the presence of Mr. Kookhyun Shim – MD & CEO, Kia Motors India and Mr. Parth Jindal – CEO, Bengaluru Football Club.

    As a part of this association, Kia Motors’ logo will feature on the front of the BFC jersey beginning from the game against Jamshedpur FC scheduled on Sunday (7th October).

    Bengaluru FC has been the most successful Indian club over the last five years, winning a major trophy once every season since its inception in 2013. In making the final of the Asian Football Confederation Cup (AFC CUP) in 2016, Bengaluru FC became the first club in Indian football history to reach the stage in continental competition. This partnership will be a major step forward for the Indian football community as two significant brands partner to build unforgettable fan experiences for millions of sports enthusiasts across the nation.

    Kia's global sports sponsorship portfolio includes FIFA, UEFA Europa League, Australian Open, and LPGA, to name a few. With Kia’s India brand launch scheduled for June 2019, the automaker has found the perfect partner in BFC to share its success story and vision, while strengthening community engagement, especially among young fans.

    “Bengaluru Football Club’s partnership with Kia is a historic association in Indian football. Kia has a rich background of partnerships with sports including a host of world-class sporting events and teams. For Kia to choose Bengaluru FC as a medium to announce its presence in India is a matter of pride for the club and is also a big testament to the fan culture that the team and the city have created. The JSW name that the club wore with pride, is now entwined in Bengaluru FC. Now, with Kia alongside us, we are looking forward to doing great things to grow the sport in the country,” said Mr. Parth Jindal – CEO Bengaluru Football Club.

    For Kia Motors India, this partnership is also a great step towards encouraging sports in India after a successful FIFA Official Match Ball Carrier (FIFA OMBC) program which gave India its first-ever Official Match Ball Carriers for the FIFA World Cup 2018 in Russia. Kia as a brand is young-at-heart and this partnership with Bengaluru FC reiterates the brand’s belief in the power of football to build communities and enhance consumer lifestyles beyond automobiles.

    Speaking about the new partnership, Mr. Kookhyun Shim – CEO & Managing Director, Kia Motors, said, “We at Kia, are as passionate about sports as we are about our world class cars. Our past and current partnerships with different sporting championships across the world are a clear sign of our enthusiasm for sports. As we extend this legacy to India, we aim to foster and inspire youngsters in the country to become a part of the global sports community. We are proud to associate with one of the most consistently successful teams in the ISL – Bengaluru FC, and we look forward to an excellent season with memorable experiences for millions of football enthusiasts throughout India.”

    Also present at the announcement was ace footballer and Bengaluru FC captain Sunil Chhetri  who has been sporting the club’s iconic blue shirt over the past five seasons. At the unveiling of the Kia logo-emblazoned jersey, Chhetri said, “I have been a part of the Bengaluru FC’s growth story from day one; we have taken big steps with every passing season. This association says so much about the club’s intent to grow, Kia has been a global ambassador of football and it was a real honor for me to be a part of the jury for Kia’s Official Match Ball Carrier Initiative where two kids were selected to be the first-ever Official Match Ball Carriers from India for the FIFA World Cup 2018. With this partnership, we are confident of encouraging and strengthening the rapidly evolving football community in India.”

  • Madison starts its CSR journey by adopting Tanya Computer Centre

    Madison starts its CSR journey by adopting Tanya Computer Centre

    MUMBAI: Madison World has begun its CSR journey by starting an NGO namedMadison Resource Foundation, that has adoptedTanya Computer Centre. 

    Tanya Computer Centre was established in  2006 as a Computer Training Centre dedicated exclusively to training visually impaired people (all ages) in the use of Computers. The Centre has so far trained over 250 students almost all of whom have got jobs thanks to the Computer training received at Tanya Computer Centre.

    The Computer Centre uses a screen reading software called JAWSthat helps the visually challenged use computers. The Centre teaches Basic Computer Courses like Windows and MS Office. Students are given tactile books, and notes are provided in Braille, audio or large print, as per the requirement of the student. Training is almost individual and personal and the duration of the course is extended till the student is comfortable and confident of using computers.

    Tanya Computer Centre is led by Tanya Balsara, daughter of Madison’s Chairman Sam Balsara who is herself visually challenged and she personally trains all students.

    Says Tanya Balsara,“I congratulate all the students passing out  as well as all the 250 students who have passed out earlier for having the courage and determination to come forward and learn something new and different. I have always believed that disabilities create barriers but determination breaks them. Remember the visually impaired may not have sight, but they don’t lack vision”.

    Sam Balsara made theannouncement  about Madison World adopting Tanya Computer Centre at the 12th Convocation ceremony of Tanya Computer Centre and said “The Centre is looking to expand its activities in other parts of Mumbai and is looking for like minded socially committed individuals who can personally lead the Centre  and train its students.” He said “the Centre would be fully equipped with Furniture and Fittings, Computers, Software and entirely financed by Madison Resource Foundation in terms of both Capital cost and Revenue expenses including salaries”.

    On the occasion an inspiring talk was given by the Guest of Honour, Mrs. Shalini Saraswathi, a quadruple amputee who is unbelievably, a marathoner, who flew down from Bangalore for the occasion. In 2012, Shalini went on to lose all 4 of her limbs but her determination and never say die attitude has helped her take life head on and live a purposeful and fulfilling life.

    SaysShaliniSaraswathi,I’ve always said the reason for my success and strength has been the strong support system I have had, coupled with the fact that I had avenues to get back on my feet. It’s an honour to be associated with this event, because that is what this is – an empowerment. Congratulations to everyone who are passing out today and wishing everyone more strength and power!”