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Tag: Bengaluru FC

  • Bengaluru FC signs one-year-deal with White Gold

    Bengaluru FC signs one-year-deal with White Gold

    Mumbai: Bengaluru FC, on Monday, announced signing a one-year-deal with White Gold, the largest organised gold buyers of South India with branches across Karnataka, Tamil Nadu, and Kerala. White Gold will come onboard as an Official Gold Buying Partner for the much-awaited 2024-25 Indian Super League season and the brand’s logo will feature on the pendant of the jersey.

    White Gold CEO Rahul Joseph expressed enthusiasm about this collaboration: “Partnering with Bangalore Football Club is a fantastic opportunity for us. As a company deeply committed to supporting our local community, we are excited to join forces with a club that embodies the spirit of Bangalore. Wishing the team all the best for the upcoming season and we would like nothing better than for Bengaluru FC to bring home the Gold this season!”

    White Gold has over 50 branches across South India, established with the aim of offering an organized, tech-driven, and fully transparent gold-selling experience for their customers. White Gold also assists in releasing pledged gold from banks and other financial institutions, ensuring customers are able to realize the full value of their pledged gold ornaments while ensuring the best prices in the market. Additionally, customers can visit any White Gold branch for a free valuation of their gold ornaments.

    “We’re really glad to partner with White Gold, who are a Bangalore-first brand and one whose vision aligns with ours as a football club. We’re always on the lookout to partner with brands whose target audience is also those who may enjoy what we have to offer as Bengaluru FC, and White Gold presents a perfect opportunity for the same. All of us at BFC are looking forward to what’s to come from this,” said JSW Sports chief commercial officer Karan Yadav.

    The Blues are set to begin their 2024-25 Hero Indian Super League campaign with a clash against East Bengal FC at the Sree Kanteerava Stadium, on September 14th, with tickets up for grabs on PayTM Insider.
     

  • EatSure signs one-year deal with Bengaluru FC as official food court partner

    EatSure signs one-year deal with Bengaluru FC as official food court partner

    Mumbai: One of India’s leading football teams, Bengaluru Football Club is geared up for the ongoing Indian Super League 2023 (ISL) with an exciting association with India’s first food court on an app, EatSure as the official food delivery partner. In addition to curating the dining experience at all home games in Sree Kanteerava Stadium, EatSure, regarded as a category creator in the food delivery space, will also have exclusive deals available on its app platform on Bengaluru FC’s match days. With this partnership, EatSure became the first food-tech player to partner with Bengaluru FC and curate F&B experiences at the stadium with several prominent brands during ISL.

    The Blues will play their first home game of the season on 4 October, when Kolkata side East Bengal FC makes their way to the Kanteerava Stadium. Simon Grayson’s men will look to build on a campaign that saw them reach finals in the Durand Cup, Indian Super League and Super Cup. To add on to this excitement, EatSure will offer multiple iconic brands such as Faasos, Oven Story Pizza, Behrouz Biryani, Sweet Truth, and Wendy’s in the food court experience that it will be curating at the stadium for all home matches. EatSure, with its food-court on an app experience,  will also be a one-stop hunger killer for all ISL fans, wherever they watch the match – be it their homes or in the stadium.

    “We’re really delighted to have EatSure as our partners for the coming season. Fan experience is something we are constantly trying to improve and a brand like EatSure coming on board will surely go a long way in that aspect. We’re looking forward to a fruitful association,” said The Blues director of football Darren Caldeira.

    EatSure brand marketing head Addarsh Barathi said, “We are delighted to announce our partnership with the Bengaluru FC football team, a dynamic squad that embodies the spirit of football – a sport that unites fans and communities across the world. With EatSure – the Foodcourt on an App, regardless of tastes, moods, or preferences – families, couples, groups and even individuals can order meals of their choice while cheering for their favourite team. This year-long association allows EatSure to share the excitement of football and reinforces our commitment to delivering exceptional food experiences, both at the stadium and in the comfort of fans’ homes. This collaboration not only provides us with a significant platform for engaging with consumers but also enhances our brand visibility and drives consumption, particularly during the upcoming football season when fans come together to support The Blues. We are super excited about this partnership and the opportunities it will bring.”

    EatSure customers and The Blues Fans will also get a chance to get their hands on match tickets & exclusive merchandise.

  • Sun King announces electrifying partnership with Bengaluru FC

    Sun King announces electrifying partnership with Bengaluru FC

    Mumbai: Sun King, a renowned name across lighting, electrical, and solar industries, is proud to announce its partnership with Bengaluru FC, establishing itself as the official lighting partner. This collaboration will see Sun King integrating the football team’s brand across its marketing collaterals and product packaging.

    An electrifying partnership

    Embarking on a partnership until July 2024, Sun King is set to illuminate the experiences of Bengaluru FC fans with a 360-degree campaign launching soon. The comprehensive campaign will not just limit itself to vivid marketing collateral but also offer Bengaluru FC aficionados a golden opportunity to meet their favourite players, such as Sunil Chhetri, India’s all-time top goal scorer and world number three top goal scorer after Messi and Ronaldo at the international level. Select lucky Sun King customers will also get free tickets to witness the positively electric atmosphere of a live match in Sree Kanteerava Stadium, aptly dubbed the Fortress.

    A shared commitment to community and environment

    Unlike many clubs in India with a long heritage, Bengaluru FC was established only in July 2013. Yet, its swift rise as a powerhouse in Indian football is undeniable. Similarly, Sun King, founded in 2009, rapidly ascended as a significant player in the Indian electrical and solar sector. With their pioneering spirit and entrepreneurial flair, both brands naturally complement one another.

    Sun King delivers green electrical solutions, helping communities enhance their surroundings with clean solar energy and energy-efficient fans, lights, and light bulbs, helping families and businesses make affordable, green, and smart choices.

    Through its ‘For The Planet’ initiative, Bengaluru FC ardently advocates for the adoption of renewable energy, given the mounting concerns of electricity shortages in various parts of India. Emphasising the immense potential of solar energy, the club underscores that solar panels can efficiently produce power even on overcast days, with long-term benefits including pollution reduction, energy independence, and significant return on investment. This commitment aligns seamlessly with Sun King’s dedication to advancing solar solutions, spotlighting two entities’ harmonious synergy, and championing a cleaner, more sustainable future.

    Voices of enthusiasm

    Surabhi Sharma, Marketing Lead for Asia at Sun King, expressed, “Aligning with Bengaluru FC represents a significant milestone. This partnership mirrors our shared values and drive for excellence. We eagerly anticipate the luminous journey ahead.”

    “Over the years, we’ve continuously strived to reduce the carbon footprint that Bengaluru FC leaves behind on the planet, and our association with Sun King is another step in that direction. We’re looking forward to collaborating with Sun King in a big way this year, and I’m eager to see all the possibilities this partnership holds,” said Darren Caldeira, Bengaluru FC’s Director of Football.

    Shining a light on Sun King products

    Sun King, a global frontrunner in off-grid solar solutions since 2009, proudly serves over 100 million users across 65 countries. Addressing Asia’s energy challenges, they’ve launched the ‘Infinity’ electrical range, targeting both urban and rural communities. This range prioritises energy efficiency, long-lasting battery life, and performance. Their LED product lineup includes a nine-watt LED bulb with a four-hour battery backup to the Trendline 20-watt LED Batten light that boasts a two-year warranty and high-lumen efficacy. With every innovation, Sun King reaffirms its dedication to quality, durability, and energy conservation.