ITV

Tag: Bengali new year

  • Bengali television channels celebrate Poila Baisakh

    Bengali television channels celebrate Poila Baisakh

    KOLKATA: Poila Baisakh (the first day of Bengali Baisakh month) is exclusively a Bengali occasion and it’s no wonder then that various Bengali channels have come up with plans to make it a wonderful beginning with Bengali theme as the main attraction.

     

    Over the years, most of the channels have either looked to launch new reality shows or soap operas or in other cases boast of colourful programmes with star studded crowd and live casting it.

     

    Bengali GEC Aakash Aaath aims to bring in a bouquet of programmes as part of Bengali New Year special.  Firstly, the channel will showcase three back to back films featuring renowned artists from 14-16 April. On 15 April, a special two hour live show Akasher Barso Baran will be aired with celebrity artists like Agnibho Banerjee, Madhura Bhattacharya, Madhurima Dutta Chowdhury and Bishak Jyoti Majumder.

     

    Another cuisine special Radhuni Special will be aired with special Baisakhi dishes like Thakur barir mangsho o basanti pulao, paneer moti ball etc. The show will be hosted by celebrity artist Kanchana Moitra. 

     

    Aakash Aath director Eshita Surana said, “This is an important occasion for us. People in Kolkata do wait for this festive occasion. Aakash Aath is a Bengali channel, which is close to Bengali hearts. It is the only channel with complete ‘bangali aana’. I am celebrating this in a big way on Aakash. In fact we have completely changed the packaging of the channel for three days. Being a Bengali channel, if we miss Poila Baishak, we have done nothing at all and on Aakash, I make it a point to celebrate each festival with the viewers in their mood.”

     

    Colors Bangla, the recently revamped Bengali entertainment channel, has come up with a musical show called Great Music Gurukul, starting 13 April from 9-10 pm. 

     

    An official from Colors Bangla said, “We do not have anything special for Bengali New Year this time. Only for Great Music Gurukul, we have a special episode where judges would come dressed in Indian attire.”

     

    While other Bengali channels have musicals lined up, another trend is to have a milieu with the popular TV serial actors and actresses.

     

    Baisakhi Sandha is another common trend where channels live broadcast performances in popular thoroughfares. Special interviews and panel discussions are also common as far as programming on regional news channels is concerned.

     

    Some Bengali news channels also visit homes of viewers as well as cultural associations throughout the day, bringing colourful performances and extravaganza together. 

  • ETV Kannada and ETV Bangla to launch new shows

    ETV Kannada and ETV Bangla to launch new shows

    MUMBAI: Ringing in the new financial year are two regional general entertainment channels (GECs) under the belt of Network18 – ETV Kannada and ETV Bangla.

     

    Treating its audience on the Bengali New Year is ETV Bangla. The channel has come up with a dedicated afternoon time band called ‘Duronto Dupur’ which goes on air from 15 April.

     

    Four new shows will feature in the time band between 1:00 pm to 4:00 pm from Monday to Saturday. This includes two fiction shows Gouridaan– a remake of Balika Vadhu and  Shesh Theke Shuru. Two non- fiction lineup includes a mythological show Durgesh Nandini and a neighbourhood based game show Parar Shera Bouthan hosted by Bigg Boss Bangla winner Anik Dar. Prior to this, the slot had reruns of the evening programmes.

     

    Marketing for these shows have already begun in West Bengal. The channel is banking heavily on OOH, by putting hoardings and banners in markets, railway stations, bus back panels, rickshaw back panels, ferry branding and bus shelters. Also a 15 day radio campaign with an average of 72 slots across four channels has been devised.

     

    On the other hand, viewers of ETV Kannada will be treated to a buffet of five new shows in the next three months.  This includes two fiction and three non-fiction shows, of which one will be a mythological programme, named Srinivasa Kalyana, which is based on the tale of Lord Balaji.

     

     “Kannada is a good market for us to introduce this show. We wanted to make the show perfect and which is why we delayed it a bit. It is looking brilliant,” says Viacom 18 executive vice president Ravish Kumar who handles ETV Kannada, Bangla and Oriya.

     

    The timings and launch dates for the Kannada shows are still undecided but will be within three months.