ITV

Tag: Bengali

  • ‘Jiyo Gopuda’: The Latest Offering from Sony AATH Promises Joy and Laughter

    ‘Jiyo Gopuda’: The Latest Offering from Sony AATH Promises Joy and Laughter

    MUMBAI: Sony AATH, known for bringing families together through heartwarming and entertaining stories, is thrilled to announce the launch of its show, ‘Jiyo Gopuda’. Adding a delightful dose of laughter and presenting a character quite unlike any other, ‘Jiyo Gopuda’ is all set to premiere on the channel on April 26, 2024.

    Jiyo Gopuda introduces viewers to the amusing Gopen Chandra Barik, who mysteriously arrives in Moglaipara and takes up residence in a rented attic. Gopuda’s seemingly impossible adventures and the unbelievable tales he spins from the confines of the attic charm the local children. He becomes a captivating figure for the landlord’s son, and his close-knit group of friends – Jhinuk, Chintu, Potla, Hotka and Chingri.

    Get ready to join Gopuda and his young companions on a series of unbelievably funny and imaginative adventures.

    Tune in to Sony AATH on April 26, 2025, at 12:30 PM, and watch ‘Jiyo Gopuda’, every Saturday and Sunday. Prepare for a weekend full of family fun and laughter!

  • Zee Bangla Cinema unveils new brand identity

    Zee Bangla Cinema unveils new brand identity

    Mumbai: Zee Bangla Cinema, India’s leading Bengali-movie channel, will commemorate its decade-long journey with a new brand identity. Unveiled in time for the upcoming festive season, the evocative all-new brand identity highlights how movies have the power to make everything magical.

    The channel is about serving a daily dose of magic potion that takes viewers to a world where possibility takes the front seat and reality takes a backseat. Zee Bangla Cinema’s new tagline, “Hok Na Ektu Magic,” echoes this brand purpose.  

    Zee Bangla Cinema’s new identity was revealed during the world television premiere of the blockbuster of the year, “Aparajito – The Undefeated,” starring Jeetu Kamal and Saayoni Ghosh, directed by Anik Datta.

    For today’s evolved audiences who consume a range of genres, Zee Bangla Cinema has also revealed a powerful line-up of star-studded blockbuster Bengali movies that will premiere on the channel through the festive season. Starting 24September, “Notun Cinema Proti Robibaar” will bring world television premieres every Sunday. This first-of-its-kind programming will see the channel achieve a milestone of telecasting world television premieres on every week, rather than only once in a month.

    Commenting on the announcement, Zee Entertainment chief cluster officer – East Samrat Ghosh said, “Bengali cinema has always held a special place in the history of Indian films. From its beginnings in the 1920s, Bengali cinema has achieved global acclaim and popularity. From Satyajit Ray and Mrinal Sen to our contemporary filmmakers today, Bengali cinema has always been a creative powerhouse. It is an honour for us to celebrate this love for cinema and magic on the occasion of Zee Bangla Cinema completing 10 successful years of entertaining viewers. As one of the leading and most-loved channels in the Bangla movie-entertainment category, we cater to the audience’s varied preferences with a special content curation. “Notun Cinema Proti Robibaar” will strengthen our market share as we aggressively widen our movie library and bring the best of movie content for our viewers.”

    Talking about the channel’s revamped brand identity, Zee Bangla Cinema chief channel officer & head of marketing – East, Jalaluddin Mondal said, “As Zee Bangla Cinema completes a decade of passion for Bengali cinema, we decided to celebrate and build on our love for cinema by giving our viewers a brand-new experience. The new brand identity is accompanied by a slew of new initiatives to delight our viewers. A new slot strategy with each slot featuring films curated on the basis of audience demand and the genres they love is just the beginning. The icing on the cake is the most talked about and latest weekend television premieres for the ultimate weekend experience. As we enter a new decade, we will create a Movie++ experience with special music and movie events to cater to the Bengali lover of literature, music, and culture.”

    Talking about the new brand identity, Zee Entertainment chief marketing officer, content SBU Kartik Mahadev said, “Zee Bangla Cinema has always championed the power of cinema as an inspiring and binding medium that creates unforgettable moments of magic around television. Our new brand identity is our way of celebrating this intrinsic bond with every Bengali movie lover. As we complete a decade, we promise to keep bringing the magic of Bengali cinema alive for our viewers in every moment of their lives, as expressed in our new brand thought “Hok Na Ektu Magic!” The design of the new brand identity expresses the ‘Golden Circle of Special’ that curates’ moments of magic every day, brought alive through a vibrant colour play that is nuanced for the category and region. The refreshed design aesthetics will not only enhance the visual appeal but will facilitate intuitive content discovery creating an immersive experience.”

    Zee Bangla Cinema is promoting the new brand identity with a high-octane campaign, which will be promoted through a 360-degree approach across mediums – OOH, print as well as its social media channels including YouTube, Instagram and Facebook.

  • Meesho to strengthen its presence in the regional markets

    Meesho to strengthen its presence in the regional markets

    Mumbai: The fastest growing internet commerce platform, Meesho, has announced the addition of eight new vernacular languages to its platform in line with its mission to democratise internet commerce for everyone.

    The move comes just ahead of the festive season, when millions of users from all corners of the country are expected to transact on the platform.

    These additional languages are Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam, and Odia. Meesho customers can now select their preferred language for accessing account and product information, placing and tracking orders, and making payments on Android phones.

    To ensure an accurate and authentic experience in these new languages, Meesho derived key insights from user research and worked closely with expert linguists. The team chose commonly used words over full translation to mirror everyday language and make the shopping experience seamless. For example, the literal translation for the word “required” in Hindi is “anivarya,” but “zaroori” is more widely understood. In total, around 33,000 English words were translated into each of these eight languages.

    Last year, Meesho introduced Hindi as a language option on the platform, which has seen a high adoption rate of 20 per cent so far.

    The majority of Meesho customers come from tier 2+ cities like Ahmedabad, Vadodara, and Jamshedpur and non-Hindi-speaking states, where English or Hindi may not always be the language of choice. Hence, this latest initiative will boost Meesho’s adoption in these areas and further simplify the online shopping experience for millions of customers.

    Speaking on of the development, Meesho founder and CTO Sanjeev Barnwal said, “It is important to note that 50 per cent of our users are new to e-commerce and have probably never transacted on such platforms before. By introducing vernacular languages on the platform, Meesho aims to eliminate language barriers. This is a natural step in our journey to becoming the single shopping destination for the next billion users in India. Our teams have worked tirelessly behind the scenes to ensure that the platform is 100 per cent accurate and relevant in all these 8 vernacular languages.”

  • Sony Aath to premiere new show ‘Vighnaharta Ganesh’ on 25 April

    Sony Aath to premiere new show ‘Vighnaharta Ganesh’ on 25 April

    Mumbai: Bengali general entertainment channel Sony Aath is set to premiere a new mythological show “Vighnaharta Ganesh” on 25 April. The show will be telecasted every Monday to Friday at 7:30 p.m.

    According to a statement, the show will portray the journey of Lord Ganesha in a never-seen-before avatar in the Bengali language. “The channel is trying to bring a visual delight to its viewers with the addition of ‘Vighnaharta Ganesh’ to its content lineup,” it said.

    Speaking about the new show, Sony Aath’s CMO and business head Tushar Shah said, “At Sony Aath, we pride ourselves in offering diverse and differentiated content to our audiences. The launch of Vighnaharta Ganesh will further strengthen our offering that adds to the quality family time for our viewers. As we step into the new year, I would like to wish everyone Shubho Noboborsho.”

    The show will be an addition to other new launches on the channel like “Aladdin and Baalveer,” which have garnered great responses from the viewers. The channel is also home to everyone’s favourite thriller shows like “CID” and “Crime Patrol” and evergreen classic stories of Gopal Bhar and Nut Boltu.

  • Gautam Bhattacharya appointed as editor of Zee 24 Ghanta

    Gautam Bhattacharya appointed as editor of Zee 24 Ghanta

    Mumbai: Zee Media Corp has announced the appointment of Gautam Bhattacharya as editor of Zee 24 Ghanta. In this new role, he will oversee the input and output of all content for the channel to drive its growth.

    Bhattacharya is one of the most respected and renowned sports journalists in the country. His unique content style is sure to enrich the news consumption experience of the Bengali audience.

    “Gautam’s wealth of experience will make Zee 24 Ghanta stronger. He is a known face in the industry who always leads from the front, and we have immense confidence in him,” remarked Zee 24 Ghanta’s CEO Purushottam Vaishnava. “With the joining of Gautam Bhattacharya, we are equipped with one of the most robust regional teams. The channel is already undergoing a few changes in content and Gautam could not have joined at a better time.”

    “We are excited to have Gautam on board,” said Zee Media Corp CRO Abhay Ojha. “His varied experience will help in curating a viewing experience unparalleled in the Bengal news industry. This will also help us drive the revenue growth projected for the channel.”

    Currently, Zee 24 Ghanta is on a fresh route to rediscover the true essence of news in the increasing clutter. Dedicated to keeping the people of Bengal abreast with the latest happenings, factual reporting, and in-depth analysis, the channel is one of the key news channels in the regional news space.

  • Amazon India expands language support ahead of festive season

    Amazon India expands language support ahead of festive season

    Mumbai: Ahead of the festive season, Amazon India on Monday announced that customers can now access the shopping portal in Marathi and Bengali in addition to the six previously available languages – Hindi, English, Kannada, Malayalam, Tamil, and Telugu.

    In the coming weeks, Amazon will expand its regional language offering further with the launch of the voice shopping experience in Hindi. These launches break the language barrier and make e-commerce more accessible and convenient for millions of customers across India, said the brand in a statement.

    In 2021, more than five million customers shopped on Amazon in the Indian language and customers using voice shopping in English grew two times YoY, it added.

    Amazon customers can select their preferred language across Android and iOS apps, mobile and desktop sites.  Once selected, the language preference will be recorded and remembered for future visits.

    The upcoming launch of the voice shopping experience in Hindi follows the launch of voice shopping in English in 2020. With this customers will be able to use their voice in Hindi to search for products or check their order status after updating their Amazon app. The voice offering will be available only for Android devices, said the statement.

    “Every month, tens of millions of customers visit Amazon India in regional languages and 90 per cent of the customers are from tier-2 and below cities. Our aim with regional language shopping experience is to make e-commerce accessible, relevant, and convenient for customers,” said Amazon India director of customer experience and marketing Kishore Thota.

  • Marriott on Wheels brings ‘Good Food = Good Mood’ to your homes

    Marriott on Wheels brings ‘Good Food = Good Mood’ to your homes

    Mumbai: Mood and food have always had an intrinsic relationship. Food is a universal catalyst dictating our attitudes and emotions – from Monday Blues to Throwback Thursdays, our cravings keep our moods alive. Inspired by this thought, Marriott International has created a digital campaign ‘Good Food = Good Mood’. A series of highly relatable and fun films that capture various situations and moods from everyday life that can be diffused with good food from Marriott on Wheels. 

    Conceptualised by Shaun Kolah (Warp Studios) and produced by Toast Events, the campaign includes a series of five films, shot in four languages – Hindi, English, Bengali and Kannada.

    The films are centred around funny and eccentric situations that play out among family members in the course of a day or a lifetime. With an eager husband waiting for a date night, competing for his wife’s attention which is wholly centred on a nail biting cricket match, to a travel enthusiast grandmother planning her dream trip to Paris when she hears of the lockdown, plans stay on schedule, realizing there are more ways than one, to enjoy Paris! Report cards & Dad encounters are always unpredictable. Anticipating fireworks on the big, fat ‘F’ that dominates his report card, a boy does his best to soften the blow. Cut to a demure, shy girl going through the rituals of an arranged marriage, prepped she waits her turn to drop a bombshell announcement on her unsuspecting family, it’s a heart stopping moment , but there are new plans on the table now   – moods are uplifted, bonds are celebrated and happiness is diverted back to where it belongs, all made possible with good food from Marriott on Wheels.

    Marriott International senior area director of marketing – south Asia Khushnooma Kapadia said, “With people being encouraged to stay home, Marriott on Wheels remains a strong medium to ensure our guests do not miss out on their favourite food. Encapsulating the love for our cuisines have received and the innate power of food to uplift our moods, we have created a light-hearted digital campaign built on relatable and meaningful situations, enabling us to interact with our customers through a creative dialogue, allowing us to grow brand awareness and strengthen brand perception.”

    Introduced in 2020, Marriott on Wheels is a premium food delivery service from Marriott International that ensures the safe delivery of a diverse variety of Marriott’s signature dishes. Available in 26 cities and spanning a network of 76 hotels, Marriott on Wheels promises an authentic dining experience with a host of favourite, award-winning dishes on offer, prepared and delivered adhering to strict hygiene and safety norms, not forgetting the high value-for-money proposition.

    Digitally amplified across Instagram, Facebook & Youtube, through reels and IGTV videos, you can catch these videos on the links below:

    Film 1: World cuisine at your doorstep

    https://www.youtube.com/watch?v=sT_G4vlbkSU

    Film 2: Date nights with Marriott on Wheels

    https://www.youtube.com/watch?v=vKm086oEEb8

  • Republic Media Network set to foray into Bengali market

    Republic Media Network set to foray into Bengali market

    KOLKATA: Republic Media Network is set to expand its operation in Bengali language, marking its first regional foray. According to sources, the news network will also have a broadcast operation in the market along with its website.

    The network has already started hiring journalists in West Bengal. It recently shared a post on its timeline for the same.  

    “We are the fastest growing news brand in the country. We will expand into various language markets either with linear or digital and in some markets both. There is a huge demand for Republic in West Bengal. Arnab and all of us in key management team are keenly evaluating and look forward to launching across markets starting with East,” Republic Media Network CEO Vikas Khanchandani said.”

    However, he did not divulge any details on timeline of the launch.

    The network also strengthened its online presence by launching a Hindi news portal in October this year.

    Read more: Republic Media expands presence in online news space, launches in Hindi language

    Earlier in a virtual fireside chat hosted by Indiantelevision.com, Republic TV editor-in-chief Arnab Goswami said that the broadcaster will be operating in six languages, including its existing English and Hindi portfolio, by March 2021.

    The expansion comes amid troubled times at the channel, which is embroiled in the high-profile TRP gaming scandal. Several employees and leaders in the upper echelons of the Republic have been called in for questioning by the police in connection to the case; several arrests were also made. Meanwhile, Goswami, essentially the face of the channel, also has his hands full with the abetment to suicide case filed against him by Maharashtra police. The newsman was arrested and remanded in judicial custody for 10 days, before being granted interim bail by the Supreme Court.

  • BARC week 24: No changes in the Bengali, Bhojpuri, Kannada, Malayalam, Marathi sectors

    BARC week 24: No changes in the Bengali, Bhojpuri, Kannada, Malayalam, Marathi sectors

    MUMBAI: No changes were observed in the Bengali, Bhojpuri, Kannada, Malayalam, Marathi space in BARC data for week 24. In the Tamil segment, Star Sports1 Tamil emerged as the new player by replacing Star Vijay Super on the and fifth position.  Star Maa continued to be on its leadership position in the Telugu space.

    Bangla

    No changes were observed in the Bengali space. Zee Bangla, Star Jalsha and Jalsha Movies, Sony Aath and Aakash Aath stood at first, second, third, fourth and fifth positions respectively.

    Bhojpuri

    In the Bhojpuri market as well, no changes were observed. Bhojpuri Cinema, Big Ganga, Dabangg, Bhojpuri Dhamaka Dishum and Oscar Movies Bhojpuri bagged first, second, third, fourth and fifth positions respectively. 

    Kannada

    Zee Kannada, Colors Kannada and Udaya TV retained their first, second and third positions respectively. Star Suvarna and Udaya Movies also continued to be in third and fourth positions respectively

    Malayalam

    No changes were observed. Asianet, Flowers TV, Mazhavil Manorama, Surya TV and Asianet Movies continued to be in first, second, third, fourth and fifth positions respectively.  

    Marathi

    Zee Marathi, Fakt Marathi, Colors Marathi, Zee Talkies and Star Pravah continued to be in first, second, third, fourth and fifth position as compared to the previous week.

    Tamil

    Sun TV, Star Vijay, Zee Tamil, KTV, Star Vijay Super secured first, second, third, fourth positions respectively. Star Sports1 Tamil emerged as the new player by replacing Star Vijay Super in the fifth position.  

    Telugu

    Star Maa continued to be in its leadership position. ETV Telugu, Zee Telugu, Gemini TV and Star Maa Movies stood at second, third, fourth and fifth positions respectively.

  • hoichoi is now available on Android TV globally and Roku in the US

    hoichoi is now available on Android TV globally and Roku in the US

    MUMBAI: hoichoi, the world’s largest digital content platform exclusively for Bengali’s announced they are now available across Android TV and Roku with seamless streaming of their content.  

    Recently, hoichoi celebrated their one-year completion on 19th September 2018 where they committed to uplift Bengali Digital entertainment by putting forward plans like adding an additional 100+ hours of Originals with 30 web series and 12 digital only films, which will increase the library to 2,800 hours of content, along with adding more films to the movie catalogue taking the number from 500 to 800+ movies. They have lived up to their promise of giving two Originals per month along with acquired movies, either old classics or new ones via World Digital Premiere (Durga Puja 2018 blockbusters Byomkesh Gowtro and Ek Je Chhilo Raja each got a World Digital Premiere this month).  

    Last year, hoichoi reached out to users who wanted to stream content on their TV by launching the Amazon Fire TV App and the Apple TV App and it already had enabled Chromecast. This year hoichoi looks to expand its audience base by introducing the hoichoi Android TV and the hoichoi Roku App. 

    Android TV is a version of the Android operating system where OTT platforms can stream their exclusive and shared content on their television like Sony among others, with voice-enabled search and more features. hoichoi’s Android TV App is available on the Google Play Store. Users can open the Google Play Store from their TV and download it. 

    Roku, is another streaming device which allows users to stream content on their TV and is very popular in the US Market. hoichoi launched its Roku App to target its ever-growing US Subscription Audience base. Among international markets, US has always been one of the top markets for the Bengali OTT platform. hoichoi will offer all its movies and original series in its Roku App. Users who have the Roku device can download the hoichoi App from it and can even purchase a hoichoi subscription within the App. 

    Vishnu Mohta, Co-Founder of hoichoi, commented: “This partnership with Android TV and Roku will enable our national and global audience to enjoy content from any medium as it marks a seamless integration of over-the-top content, digital video formats and connected TVs. Audience will consume content irrespective of whether it is on web, mobile, TV or OTT as long as it’s on a device of their choice.”