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  • Bengal Warriors secure six partnerships ahead of historic tenth PKL Season

    Bengal Warriors secure six partnerships ahead of historic tenth PKL Season

    Mumbai: The much-awaited tenth season of the Pro Kabaddi League is almost upon us, and the Bengal Warriors, one of the founding teams in the competition are putting in the hard yards, and preparing with great gusto, as they aim to land the title.  

    The Bengal Warriors, who won the championship in 2019, will understandably be keen on yet another title, and while the players, the management and the fans would be delighted at that, it would also be a source of great joy for the team’s brand partners, who have got their exclusive spots on the uniform.  

    Coached by the legendary K. Baskaran, the Bengal Warriors, who recently released a new jersey, will continue to wear the sports gaming news-only website DafaNews’ logo as the front of the jersey partner. Meanwhile, on the back of the jersey, the Warriors will have the Kajaria Ceramics logo.

    On the right arm, the Maninder Singh-led team will sport the Royal Green logo and on the left sleeve, it will sport – the League 11 logo. One of India’s leading news organisations, Zee News, have acquired the rights for their crest to be on the shorts. Last but not least Big FM logo will be on the nape of the jersey.

    “At Kajaria Ceramics, we are aligned towards to helping the Indian sporting ecosystem, and the Bengal Warriors have continuously shown an aptitude towards the upliftment of indigenous sports. The Warriors always put in their very best at every step and leave it all out there, which is something that is inspiring of sorts for us,” said Kajaria Ceramics Ltd JMD Rishi Kajaria.

    Zee Media chief executive officer Abhay Ojha expressed “We are thrilled to announce our collaboration with Bengal Warriors Kabaddi, a partnership that aligns seamlessly with Zee News’ commitment to showcasing excellence. This association not only strengthens our dedication to promoting diverse sports but also enhances our brand visibility. We believe it’s a winning combination that will contribute significantly to our business success.”

    “We are excited about this association with Bengal Warriors, one of the most formidable teams in the Pro Kabaddi League. Royal Green as a brand that embodies a perfect blend of success and quality finds synergy in Kolkata’s Pro Kabaddi League team Bengal Warriors, who are the perfect blend of strength, tenacity, agility and endurance. The Royal Green brand franchise is dedicated to support and encourage the spirit in which this team plays such an exciting exhilarating sport. Looking forward to an adrenaline-packed Kabaddi season,” said ADS Group chief executive officer Virat Maan.

    “The tenth season of the Pro Kabaddi League is truly an iconic and landmark one, and the Bengal Warriors family is extremely proud to have been part of such a journey right from the get-go. We are excited to partner with – DafaNews, Kajaria Ceramics, Royal Green, Zee News, League 11 and Big FM as our key brand partners. We are confident that this association will deliver great value to each of our partner brands,” said Capri Sports senior vice-president contact sports Apurv Gupta.

    The tenth season of PKL kicks off with a bang in Ahmedabad, with the Bengal Warriors facing Bengaluru Bulls on 4 December at the TransStadia.  

  • WinZO inks principal sponsorship deal with two PKL teams

    WinZO inks principal sponsorship deal with two PKL teams

    Mumbai: Social gaming platform WinZO has been announced as the new principal sponsor for Future Group-owned Bengal Warriors and Adani Group’s Gujarat Fortune Giants for the Vivo Pro Kabaddi League’s (PKL) season 8.

    Focusing on developing a culturally relevant sporting ecosystem, WinZO sees this sponsorship as organic and supporting local talent which promotes ‘Bharat ka Khel- Kabaddi,’ said the platform in a statement

    With a presence in deepest parts of the country and 80 per cent of the user base consuming content in vernacular, WinZO persists to provide social interactive games and formats that are enjoyed by the masses. Hosting 80+ games in 12 languages for a user base of 65 million+, 90 per cent of WinZO’s user base is spread across tier 2 to tier 5 markets, it further said.

    “Just like Kabaddi, WinZO is also homegrown and is building for Bharat. The opportunity struck an instant chord with us,” said WinZO co-founder and CEO Paavan Nanda. “We believe that the Vivo Pro Kabaddi League will certainly provide a massive boost to the growth of the sport and players in the country. It’s a matter of great pride for us to play our part in the advancement of Kabaddi in India.”  

    Vivo PKL, India’s professional Kabaddi league, is the second most viewed sporting event in the country, second only to the Indian Premier League (IPL), with a viewership of 430 million, said the statement.

    “We are delighted to welcome WinZO as the lead sponsor for Bengal Warriors. The game Kabaddi has really found its rightful place as the largest sports league in India,” stated Bengal Warriors CEO Sandip Tarkas. “Bengal Warriors is one of the founding teams of Vivo PKL and is one of the most exciting teams in the league. With WinZO’s association, we are sure Kabaddi will make a BIG splash in the online games space as well.”

  • vivo Pro Kabaddi set to offer INR 8 crore in prize money for Season 7

    vivo Pro Kabaddi set to offer INR 8 crore in prize money for Season 7

    Mumbai:  The ‘Toughest Week’ of vivo Pro Kabaddi League Season 7 is all set to treat fans with exciting matches at EKA Arena by TransStadia, Ahmedabad. vivo Pro Kabaddi announces a consolidated prize money of INR 8 crore for the seventh edition.

    vivo Pro Kabaddi Season 7 offers a consolidated prize money that is at par with prominent leagues with teams and players competing for glory and an attractive prize pool. All the teams qualifying for the Playoffs are assured of some prize money, with the champions to bag INR 3 crore. The runners-up will be handed INR 1.8 crore, third and fourth placed teams will win INR 90 lakh each and the fifth and sixth position teams will win INR 45 lakh each. The remainder of the prize money pool will be towards various individual awards.

    The top 6 teams to clash in the ‘Toughest Week’ are Dabang Delhi K.C., Bengal Warriors, Haryana Steelers, UP Yoddha, U Mumba and Bengaluru Bulls.

    Format of the Playoffs leading to the ‘Toughest Panga of the Year’ on 19th October 2019 is as follows:

    Date

    Stage

    Fixture

    14th October

    Eliminator 1

    Rank 3 v Rank 6

    14th October

    Eliminator 2

    Rank 4 v Rank 5

    16th October

    Semi-final 1

    Rank 1 v Winner of Eliminator 1

    16th October

    Semi-final 2

    Rank 2 v Winner of Eliminator 2

    19th October

    Final

    Winner of Semi- final 1 v Winner of Semi-final 2

    Link to the format for the playoffs: Format for Playoffs

    Here is the complete breakdown of this season’s prize money for the Top 6 teams:

    Category

    INR (Cr)

    Winners

    3.00

    Runners Up

    1.80

    3rd Place

    0.90

    4th Place

    0.90

    5th Place

    0.45

    6th Place

    0.45

    The LIVE coverage of the ‘Toughest Week’ of vivo Pro Kabaddi League Season 7 begins at 7:00 pm with the pre-show KBD LIVE, whilst matches begin at 7:30 pm and will broadcast on the Star Sports Network and Hotstar.

    Book your tickets on bookmyshow: bit.ly/2pzcvJs. Tickets can also be bought offline at the box office at EKA Arena by TransStadia. This year vivo Pro Kabbadi is also introducing a Fan Fest including live concerts on each of the Playoff days. Gates open for the Fan Fest at 3:30 pm with the concerts beginning at 5:30 pm

  • PKL S6: Bengaluru Bulls expects 50 pc sponsorship rates hike

    PKL S6: Bengaluru Bulls expects 50 pc sponsorship rates hike

    MUMBAI:  Who would have thought few years back that a kabaddi player would be bought in an auction for Rs. 1 crore (Rs 10 million) or above? But it happened this year — and with quite a style. The mark was breached not once or twice, but six times, highlighting that Premier Kabaddi League (PKL) and the sports — considered indigenous with limited following in South Asia — is slowly coming of age with the potential to get bigger as television and Star Sports keep on adding their marketing might behind the league.

    No wonder, the various team owners are as excited as the players. Team management of Bengaluru Bulls, for example, feels sponsorships this year may be more encouraging, especially as the league starts around festival time in India when advertising spend by brands are generally high.

    “The sixth season is happening around Diwali and I’m expecting around 50 per cent hike in sponsorship rates this time round,” Bengaluru Bulls CEO Uday Sinh Wala told Indiantelevision.com, adding the team was open to take on board all types of brands across FMCG, construction, education and banking sectors.

    With a more balanced team this year — “we have a great back-up to our raiders and defenders that was missing in the previous season” according to Sinh Wala — Bengaluru team management is hopeful that the new-look squad would attract more sponsorship backers that could help it to, probably, break even too.

    Bengal Warriors, on the other hand, too predicted an increase in sponsorship rates this year, but of around 20-25 per cent.

    Meanwhile, the other team owners too are looking forward to the new season and predict a great future for the PKL and players. UMumba and Jaipur Pink Panthers owners Ronnie Screwvala and Abhishek Bachchan, respectively, had earlier predicted big player buys before the auction process, saying that several players could breach the Rs. 1 crore mark.

    The big buys of the two-day auction process were led by Monu Goyat, bought by Haryana Steelers for Rs 1.51 crore (Rs.15.1 million). Though by cricketing and IPL standard, the price is chickenfeed, but it has put the 26-year-old Goyat in an elite league of PKL.

    Rahul Chaudhari has been retained by using final bid match by Telugu Titans for Rs 1.29 crore (Rs. 12.9 million). Deepak Nivas Hooda is the third player in the `crorepati’ list with Rs 1.15 crore (Rs. 11.5 million) having being bought by Jaipur Pink Panthers. Nitin Tomar, previous years highest earner, was sold for Rs 1.15 crore (Rs. 11.5 million) to Puneri Paltans followed by Rishank Devadiga, who was snapped up for Rs 1.11 crore (Rs. 11.1 million) by UP Yoddhas.

    Out of the 422 players in the auction list, only 181 players were sold in the auction process.

    Also Read :

    Pro Kabaddi League concludes auction for season six

    Pro Kabaddi League makes first ever player auction of Rs 10 mn

  • Pro Kabaddi League concludes auction for season six

    Pro Kabaddi League concludes auction for season six

    MUMBAI: Vivo Pro Kabaddi League successfully concluded the player auction in Mumbai. Day two was dominated by players and category-B stars, with franchises finding the perfect balance between experienced and young players to craft winning teams.

    The first day of the auction saw the Rs 1 crore barrier breached six times with Monu Goyat leading the way to Vivo Pro Kabaddi history.

    The top five players of the second day’s auction are Prashant Kumar Rai, sold for Rs 79 lakh to UP Yoddha, followed by Chandran Ranjit to Dabang Delhi for Rs 61.25 lakh. The third player in the list is Vikash Khandola bought by Haryana Steelers for Rs 47 lakh while Dharamraj Cheralathan went to UMumba for Rs 46 lakh. Vishal Mane will play for Dabang Delhi and earned Rs 45 lakh.

    Speaking to Indiantelevision.com, Bengal Warriors CEO Sandip Tarkas says that the team has managed to fill all the gaps which it had in the previous season and has also retained its strength. “We have retained some of our last year brands like Big Bazaar and Tasty Treats. We broke-even last season itself and covered all our cost. Coming season we are expecting higher expenses with the festive season starting at the time of season six. We are looking at 20-25 per cent increase in sponsorship this year.”

    Tamil Thalaivas CEO Viren D’Silva told Indiantelevision.com that its aim is consistency. “We are focusing on getting three strategic partners for a long term. We have started a residential academy for 70 students with free education, training and housing. We are not looking at this business as a break-even business, our objective is very clear, building the human kabaddi association. Money and profitability are the bi-products. Profitability is not far away. We have aggressive targets on revenue.”

    Puneri Paltans boosted its raiding unit this year by buying Nitin Tomar. “We already have Force Motors as our title sponsor and the deal will continue till season seven of PKL. Our inventory apart from title sponsor is available currently which are almost nine spots. This season is going to be the break-even year for the franchise. We are in advance talks with some of the last year’s brands and will mostly close the deal with them,” said Puneri Paltans CEO Kailash Kandpal while speaking to us.

    A total of 181 players were sold in the two days auction process.

  • DDB MudraMax assigned franchise and venue management for Bengal Warriors

    DDB MudraMax assigned franchise and venue management for Bengal Warriors

    MUMBAI: Taking everyone by surprise, the Star Sports Pro Kabaddi League has caught people’s fancy. And to keep the momentum going Big Bazaar’s Pro Kabaddi League team, Bengal Warriors, has entrusted DDB MudraMax with the complete franchise management.

     

    As the franchise management partner, DDB MudraMax spearheads the marketing communication and consulting on brand strategy and direction. With a mix of marketing touch points, the campaign communication has seen a burst in OOH, media, print, direct marketing, events, all integrated via digital platforms.

     

    The agency is also managing the venue for all the games that were held in the Netaji Indoor Stadium, home ground for the Bengal Warriors.  The last match at this venue was held on Saturday, 2 August, 2014.

     

    Future Group president Sandip Tarkas & Bengal Warriors CEO said, “Kabaddi is potentially the second biggest idea that India can export to the world after Yoga. It is an absolutely amazing sport that is played by really fit and skillful players, and the idea, like Yoga, is very Indian at the core. Frugal, simple, environment blended and works for an overall development of mind and body. Indian-ness is one of the core values of Future Group and we immediately consented to associate with the sport.”

     

    He added, “When the idea of Pro Kabaddi League was born. The choice of Kolkata was also a natural one, as Future Group does enjoy a special bond with Kolkata, the group’s first stores in both Pantaloons and Big Bazaar having been born here. Having done that, managing a sports event at this scale needs some special skills and we found in DDB MudraMax a willing partner who not just shared our enthusiasm for the sport but also had the requisite skills and was willing to invest. Our commitment to developing the sport in West Bengal also manifests itself in the recently concluded Junior Kabaddi League that was organised under the aegis of the Amateur Kabaddi Federation of India’s (AKFI) West Bengal Unit.”

     

    DDB MudraMax president Mandeep Malhotra said, “The Pro Kabaddi League is a rebirth to the best touch sport of our country, and it surely got me running for my breath. So when we got the opportunity, we grabbed it! My team and I have been on ground at the Netaji Stadium, for every single match, and it’s great to see how this sport has come back to life! I am proud of this association as an Indian and as a participant on building a great team sport. We are all one team and are working towards making Bengal Warriors the most successful franchise on and off the field in the Pro Kabaddi League.”