ITV

Tag: Benelux

  • Cake adds some icing with Anna Pokorska as sales manager

    Cake adds some icing with Anna Pokorska as sales manager

    MUMBAI: Cake, the London-based kids’ content powerhouse, has appointed Anna Pokorska as sales manager, handing her the reins to key territories across Europe and beyond. Pokorska will be baking up international sales across Italy, Benelux, Central and Eastern Europe, Greece, Turkey and Israel for Cake’s hit slate—including Angry Birds, Total Drama Island, Lucas the Spider, Talking Tom Heroes: Suddenly Super and Armorsaurs.

    Reporting to Cake managing director of distribution Dominic Gardiner, Pokorska joins with a deep track record in animation, kids’ content and feature film distribution. She’s worn several high-level hats—SVP of sales at GFM Animation, global distribution lead at Wizart Animation, regional boss at Interfilm for Warner Bros., and casting lead at HBO CIS. Lately, she’s been consulting for MK2 Films and producing both animated and documentary projects.

    “We’re excited to have Anna join the team at Cake . Her experience in animation and strong industry relationships make her a great fit as we continue to grow our global reach,” said Gardiner.

    Pokorska said, “I’m thrilled to be joining the company I’ve admired for as long as I can remember—a true pioneer in kids’ entertainment. It’s an honour to contribute to Cake’s continued growth and help its fantastic shows reach new audiences around the world.”

    As Cake dishes up hits to kids across continents, Pokorska’s appointment adds more firepower to its global growth recipe.

  • Amagi’s Cloudport enables Horse & Country TV to go global

    Amagi’s Cloudport enables Horse & Country TV to go global

    MUMBAI: Horse & Country TV (H&C TV) has deployed Amagi’s Cloudport optimize the delivery of new channels around the world.

     

    The channel, which broadcasts exclusive sports event coverage, news, documentary, and personality-led programming, utilised Cloudport, which offers end-to-end broadcast workflow capabilities on the cloud. With this, H&C TV is now able to reach a wider global audience at a fraction of the cost of traditional satellite-based playout methods, while improving its transmission quality.

     

    “We transitioned to Amagi’s Cloudport platform in Benelux and Sweden in 2013 and then in the UK in 2014. We have since expanded into Australia and Germany. Amagi’s Cloudport platform resolves our challenge of reaching high-value, non-contiguous geographies, enabling us to launch new channels affordably and with a short time to market of just four weeks. With traditional satellite technologies that would never have been commercially viable and the lead times would have been longer,” said H&C TV CEO and chairman Heather Killen.

     

    The Bengaluru-based company’s Cloudport platform offers 99.99 per cent guaranteed broadcast SLAs, and can be deployed at the edge, at the teleport, or even at the data center to suit the broadcaster’s distribution requirements. 

     

    With Cloudport, H&C TV can support dynamic graphics as well as live sports content, while localising each channel via subtitles, additional language audio tracks, and channel logos in order to best address regional audience preferences. Furthermore, Cloudport gives H&C TV the flexibility to monetise new markets through targeted advertising.

     

    “H&C TV is a great example of an award-winning TV network that is best served by leveraging cloud-based channel playout technology versus satellite feeds,” added Amagi co-founder Srividhya Srinivasan. “Through Cloudport, H&C TV is able to perform hyper-localised and cost effective international distribution of its channels.”

  • Viewster adds Red Bull Media House content

    Viewster adds Red Bull Media House content

    MUMBAI: The VOD service Viewster has added to its catalogue a slew of sports and culture content from Red Bull Media House, which will be available on demand for viewers in the UK, Benelux, Germany and the Nordics.

    The content package includes Red Bull Art of Motion, which showcases the disciplines of free running, parkour and martial arts; Red Bull Beat Battle, featuring epic dance battles in a range of styles; Red Bull Tops seasons one and two, highlighting the best of the best in a range of extreme athletics; and Red Bell Cliptomaniacs, a compilation of sports and action footage. Also part of the deal is Ryan Doyle Travel Story, a travel doc that features Ryan Doyle, a world champion in freestyle running.

    “Five years ago, when consumers wanted to be entertained, they switched on the TV. Today, they are turning to the web and on-demand video services,” said Viewster CEO Kai Henniges. “Smart brands like Red Bull with its media company Red Bull Media House have recognised this and are now looking at new distribution channels that will introduce their content to new audiences. By making content available on-demand, sports and music fans worldwide can watch this unique content whenever and however they choose. And with our ever-increasing library of film and TV content also available, it’s not surprising that we’re continuing to see month-on-month growth worldwide, as audiences discover new and interesting content.”

    “As the models for providing content continue to evolve, Red Bull Media House is committed to engaging audiences with high-quality programming on the platforms that are relevant to them,” added Red Bull Media House chief commercial officer Alexander Koppel. “Digital options are an integrated part of our delivery system, and we look forward to sharing compelling content with Viewster’s expansive audience.”