Tag: Benedict Cumberbatch

Benedict Cumberbatch to endorse MG Motor India’s upcoming electric car: the MG ZS EV

MUMBAI: MG (Morris Garages) Motor India today announced Benedict Cumberbatch as the face and ambassador for their upcoming Electric Car “MG ZS EV” in India. The announcement comes as a further extension of the ongoing association between two British icons.

The MG ZS EV, which is slated to be unveiled in India in December 2019, is a testimony to the carmaker’s long-term commitment towards environment friendly mobility in India. Benedict, who was recently announced as MG India’s Brand Ambassador as well as roped in for the brand campaign and seen in the launch commercial for MG in India sporting the Hector Hybrid; will now don a new avatar for the MG ZS EV.

Benedict Cumberbatch on his association with MG said, “Since my childhood, I have grown up seeing and reading about MG’s. With the iconic MG brand set to drive into the future, I am delighted to be part of the brand’s journey in India. The ZS EV – India’s first connected electric SUV focuses on and furthers the required change in the environment which is the need of the hour. It is a start in India and am glad to be part of this start.”

MG India’s association with the acclaimed British actor also builds from the shared values and beliefs where both endorse community-led causes like diversity. Benedict Cumberbatch has been known for promoting gender equality and ‘diversity across the board’ within the global entertainment industry. Benedict has also many a times demonstrated his focus on the humanitarian crisis & is known for adopting cruelty free fashion.

“We are extremely charged up and excited to extend our association with Benedict for the MG ZS EV in India. The pure electric SUV from MG’s global stable has seen robust demand from customers in the UK, Thailand and other markets. It is part of our commitment to promote environmentally friendly mobility in India. We realize there is a need to become a catalyst for change and we are happy to do so with the MG ZS EV,” said Rajeev Chaba, President & Managing Director, MG Motor India.

MG Motor India, on its part, has been driving its vision of facilitating the creation of a more equal and diverse society with various in-house and on-ground initiatives. Women professionals currently account for 31% of the organisation’s workforce – the highest in the industry. MG Motor India has also associated with organisations such as IIMPACT an NGO engaged in providing quality education to the girl child through its learning centres in remote villages across the country. TRAX India to raise awareness on road safety across 200 schools and The Better India to raise awareness about community building through initiatives such as ‘MG Changemakers’.

October 23, 2019
Morris Garages India announces Benedict Cumberbatch as brand ambassador

MUMBAI: Marque carmaker MG (Morris Garages) India has announced its association with the revered British actor Benedict Cumberbatch as its brand ambassador. The acclaimed actor – known for his stellar roles in various popular TV shows and movies will be the face of MG India.

MG India managing director and CEO Rajeev Chaba said, “As one of the most recognised and beloved cultural icons from the UK, Benedict has a lot in common with Morris Garages. He has, throughout his career, experimented with various types of roles across stage productions, TV shows and movies to push the bar ever higher, something which resonates with MG’s commitment to technological innovation. His social and philanthropic work, as well as his support for inclusivity beyond gender is also in sync with our core brand ideology of nurturing diversity. We are glad to have Benedict Cumberbatch as our brand ambassador to represent MG.”

Cumberbatch commented on the association with MG brand, “I have grown up seeing and reading about MGB’s and MG Midgets, recognising MG as a classic and iconic brand. I am delighted to be part of the launch of the new MG in India with the MG Hector, which may well be a classic of the future.”

Cumberbatch follows a strong resonance among pop culture and youth. The association further underlines MG’s unique British heritage and its focus on enabling the future with the core pillars of innovation, diversity and technology.

March 20, 2019
‘Cristiano Ronaldo’ & ‘Sleeping Giant’ to be premiered on Discovery

MUMBAI: Discovery is set to excite the audience in India by bringing the amazing stories of footballing legends to viewer’s screens across India. Cristiano Ronaldo – The world at his feet and Sleeping Giant – An Indian football story are the two movies Discovery will premiere under its recently launched ‘Movie Nights’ on Saturday, 29 April and 6 May 2017.

These movies will encourage viewers to follow their dreams, and never give up. Cristiano Ronaldo-The world at his feet is based on the life of the current global Portuguese superstar who plays for Spanish club Real Madrid and the Portugal national team. The documentary reveals how he spent his childhood practicing football for hours, skipping his meals and sometime school too. The movie further showcases how he honed his natural ability, through sheer determination and commitment to his craft and shaped his attitude to conquer his fears and realize the ultimate dream – to be the best footballer in the world.

On the other hand, Sleeping Giant – An Indian football story is about the future of Indian football. The movie features the story of two ordinary children from Mumbai who followed their passion, persevered and earned a golden chance to play for famous football clubs in England.

Cristiano Ronaldo-The world at his feet (29th April)- The movie will follow the life of star footballer Cristiano Ronaldo from his beginnings in Portugal, breakthrough start with Manchester United and current career at Real Madrid. The movie has been narrated by award winning actor Benedict Cumberbatch and also features other footballing legends David Beckham, Wayne Rooney and Lionel Messi.

Trailer link:

Sleeping Giant –An Indian football story (6th May) – The movie revolves around the story of two children who were selected from 1700 contenders for once in a lifetime opportunity i.e. to be taken under the wing of a famous English Football club and be trained like pros. Shot over 2 and a half years, this documentary follows the young hopefuls from the back-streets of Mumbai to London as they embark on an incredible journey to realize their dreams and follow them. The movie has been made by the same team who made the documentary ‘The Four Year Plan’, who found out about this story whilst shooting behind the scenes at QPR.

Trailer link:

April 24, 2017
Sherlock s4 to premiere on AXN; partners Uber for campaign

MUMBAI: This is the best way to begin the new year for all the Sherlock fans. Benedict Cumberbatch and Martin Freeman have come together one more time for a brand new season of BBC drama Sherlock that will air exclusively on AXN India from 7 January every Saturday at 8 pm.

After three successful seasons, the latest addition to the most loved thriller series will showcase new faces and bigger hurdles for Sherlock Holmes.

Returning from his forced exile, Sherlock reunites with Dr. Watson to figure out how his nemesis Moriarty, could be back from the dead. Adding to this intensity is another murky villain Culverton Smith played by Toby Jones.

“AXN is home to some of the best shows and characters in the English entertainment space. AXN has been home to Sherlock ever since the show launched and grew tremendously in popularity. We have been keenly waiting for the launch of the new season. It is the most awaited show of 2017 and we wanted to air it around the same time as its world premiere for our viewers. There is a strong line up of more such exciting shows and new seasons in 2017,” said Sony Pictures Networks India EVP and business head English cluster Saurabh Yagnik.

The channel has rolled out a robust marketing plan across on-air, outdoor, radio, social media and on-ground to make this the most celebrated Sherlock season. AXN, in association with Uber, will run a three-weeklong on-air campaign across Mumbai, Delhi and Bangalore starting with a pre-screening buzz.

In the pre-launch week, fans need to unlock the Sherlock code on the Uber app and a lucky few will get a chance to attend the exclusive Sherlock season 4 premiere, thus gifting themselves a chance to watch the show before the rest of India does.

In the following weeks, Sherlock viewers will have the amazing opportunity to get special discounts on their Uber rides by using the code that flashes on AXN during the show.

To ensure maximum eyeballs for the premiere, AXN has also initiated a two-week interactive experience across the three cities at Social Cafésto make people think, feel and live, Sherlock. Wearing the Sherlock hat, guests have to seek some clues in order to become eligible to win an iPad or exclusive AXN hampers.

To intensify the Sherlock fever, AXN has signed on East India comedy artist, Azeem Banatwalla, to take the viewers through the Sherlock journey. Coupled with Banatwalla’s wacky humour, this especially designed video will summarize all the last seasons of Sherlock.

January 3, 2017
Sherlock s4 to premiere on AXN; partners Uber for campaign

MUMBAI: This is the best way to begin the new year for all the Sherlock fans. Benedict Cumberbatch and Martin Freeman have come together one more time for a brand new season of BBC drama Sherlock that will air exclusively on AXN India from 7 January every Saturday at 8 pm.

After three successful seasons, the latest addition to the most loved thriller series will showcase new faces and bigger hurdles for Sherlock Holmes.

Returning from his forced exile, Sherlock reunites with Dr. Watson to figure out how his nemesis Moriarty, could be back from the dead. Adding to this intensity is another murky villain Culverton Smith played by Toby Jones.

“AXN is home to some of the best shows and characters in the English entertainment space. AXN has been home to Sherlock ever since the show launched and grew tremendously in popularity. We have been keenly waiting for the launch of the new season. It is the most awaited show of 2017 and we wanted to air it around the same time as its world premiere for our viewers. There is a strong line up of more such exciting shows and new seasons in 2017,” said Sony Pictures Networks India EVP and business head English cluster Saurabh Yagnik.

The channel has rolled out a robust marketing plan across on-air, outdoor, radio, social media and on-ground to make this the most celebrated Sherlock season. AXN, in association with Uber, will run a three-weeklong on-air campaign across Mumbai, Delhi and Bangalore starting with a pre-screening buzz.

In the pre-launch week, fans need to unlock the Sherlock code on the Uber app and a lucky few will get a chance to attend the exclusive Sherlock season 4 premiere, thus gifting themselves a chance to watch the show before the rest of India does.

In the following weeks, Sherlock viewers will have the amazing opportunity to get special discounts on their Uber rides by using the code that flashes on AXN during the show.

To ensure maximum eyeballs for the premiere, AXN has also initiated a two-week interactive experience across the three cities at Social Cafésto make people think, feel and live, Sherlock. Wearing the Sherlock hat, guests have to seek some clues in order to become eligible to win an iPad or exclusive AXN hampers.

To intensify the Sherlock fever, AXN has signed on East India comedy artist, Azeem Banatwalla, to take the viewers through the Sherlock journey. Coupled with Banatwalla’s wacky humour, this especially designed video will summarize all the last seasons of Sherlock.

January 3, 2017
AXN to commemorate Benedict Cumberbatch’s b’day with back-to-back seasons of ‘Sherlock’

MUMBAI: AXN is celebrating Sherlock star Benedict Cumberbatch’s birthday this July. Starting from 10 July, the channel goes into merry making with back-to-back seasons of the iconic show that made Benedict Cumberbatch one of the most popular and most attractive International actors on Indian Television. Cumberbatch’s splendid portrayal of the erstwhile character – Sherlock Holmes in the series Sherlock has won him hearts from all over the world.

The Emmy Award winning actor Benedict Cumberbatch, playing Sherlock has given him an iconic and cult status. The show enjoys a huge fandom worldwide with fans even calling themselves as Sherlockians and Cumber babes. To commemorate Benedict Cumberbatch’s Birthday, AXN is all set to treat fans with Sherlock’s journey right from the beginning.

Catch all seasons of Sherlock, season 1,2,3 and the latest special episode featuring a vintage styled Sherlock from the Victorian Era in the, The Abominable Bride, on every Sunday of July 10, 17, 24 and 31, 12 pm onwards.

July 7, 2016
AXN to commemorate Benedict Cumberbatch’s b’day with back-to-back seasons of ‘Sherlock’

MUMBAI: AXN is celebrating Sherlock star Benedict Cumberbatch’s birthday this July. Starting from 10 July, the channel goes into merry making with back-to-back seasons of the iconic show that made Benedict Cumberbatch one of the most popular and most attractive International actors on Indian Television. Cumberbatch’s splendid portrayal of the erstwhile character – Sherlock Holmes in the series Sherlock has won him hearts from all over the world.

The Emmy Award winning actor Benedict Cumberbatch, playing Sherlock has given him an iconic and cult status. The show enjoys a huge fandom worldwide with fans even calling themselves as Sherlockians and Cumber babes. To commemorate Benedict Cumberbatch’s Birthday, AXN is all set to treat fans with Sherlock’s journey right from the beginning.

Catch all seasons of Sherlock, season 1,2,3 and the latest special episode featuring a vintage styled Sherlock from the Victorian Era in the, The Abominable Bride, on every Sunday of July 10, 17, 24 and 31, 12 pm onwards.

July 7, 2016
AXN lines up three seasons of ‘Sherlock’ back to back

MUMBAI: AXN is gearing up to enthral the audience this festive season by airing all three seasons of Sherlock in a row. The initiative for the binge watchers titled as Sherlock Thrillathon will be from 25 – 27 December from 12 – 6 pm.

Sherlock is the crime drama series starring the duo Sherlock and Dr. Watson played by Benedict Cumberbatch and Martin Freeman respectively. With Sherlock’s new special episode titled as The Abominable Bride around the corner, the channel is geared up to take fans on the nostalgic ride with back-to-back episodes of Sherlock seasons 1, 2 and 3.

The channel will continue the trend into New Year, by airing back-to-back episodes of Sex and The City starting New Year midnight. The channel will also air back-to-back episodes of Bradley Cooper starrer Limitless the entire day on 1 January, 2016.

December 21, 2015
British actor Benedict Cumberbatch on CNN’s ‘Talk Asia’

MUMBAI: He’s Hollywood’s man of the moment. From starring in the Academy Award winning “The Imitation Game”, to the hugely successful TV adaption of Sherlock Holmes, Benedict Cumberbatch is captivating audiences around the world. CNN’s ‘Talk Asia’ catches up with the actor in Shanghai where he opens up about his legions of superfans as well as the British invasion of Hollywood.

Cumberbatch, who has been named “sexiest man alive” by numerous magazines, tells CNN’s Anna Coren about his childhood, his charity work, and his new films. The star also reveals what he really thinks about his female admirers called ‘Cumberbabes’ and meeting his Chinese fan base who describe him as ‘Juan Fu’ (Curly Sherlock).

Airtimes: Indian Standard Time

Thursday September 3 at 0200PM

Friday September 4 at 0900AM

Saturday September 5 at 1000AM and 0900PM

Saturday September 12 at 0500PM

Sunday September 13 at 1000AM

September 4, 2015
Warner Bros. begins principal photography of ‘The Jungle Book’ movie

MUMBAI: Principal photography has begun on Warner Bros. Pictures’ new big-screen, 3D adaptation of Rudyard Kipling’s beloved classic The Jungle Book, marking the feature film directorial debut of Andy Serkis. Blending live action and performance capture, the film features an impressive roster of stars, including Oscar winners Christian Bale and Cate Blanchett and Oscar nominee Benedict Cumberbatch.

The story follows the upbringing of the human child Mowgli, raised by a wolf pack in the jungles of India. As he learns the often harsh rules of the jungle, under the tutelage of a bear named Baloo and a panther named Bagheera, Mowgli becomes accepted by the animals of the jungle as one of their own. All but one: the fearsome tiger Shere Khan. But there may be greater dangers lurking in the jungle, as Mowgli comes face to face with his human origins.

The actors performing the roles of the story’s central animal characters are: Benedict Cumberbatch as the tiger – Shere Khan; Cate Blanchett as Kaa – the snake; Christian Bale as the panther – Bagheera; Andy Serkis as Baloo, the bear; Peter Mullan as the leader of the wolf pack, Akela; Tom Hollander as the scavenging hyena – Tabaqui; Naomie Harris as Nisha, the female wolf, who adopts the baby Mowgli as one of her cubs; Eddie Marsan as Nisha’s mate – Vihaan; and Jack Reynor as Mowgli’s Brother Wolf. On the human side, young actor Rohan Chand will play the boy raised by wolves – Mowgli.

The film is being produced by Steve Kloves, who wrote seven of the Harry Potter films, and Jonathan Cavendish, with Nikki Penny serving as executive producer. The screenplay is by Callie Kloves, based on the stories by Kipling.

Among those collaborating with Serkis behind the scenes are production designer Gary Freeman, Oscar-winning editor Mark Sanger and Oscar-winning costume designer Alexandra Byrne.

The film is slated for release on 6 October, 2017.

March 10, 2015