MUMBAI: Skechers is taking Indian runners on a flight of fancy quite literally. The brand has launched its ‘Aero’ series, a new line of technical running shoes designed to cut through the wind and help athletes chase down personal bests with style and comfort.
Unveiled in Mumbai, the Skechers ‘Aero’ collection brings two performance-driven styles: Aero ‘Burst’ and Aero ‘Spark’ engineered to meet different needs. Burst is the long-haul partner, built with plush dual-density ‘Hyper Burst Ice’ cushioning, a carbon-infused h-plate, and the updated ‘Arch Fit’ support system to keep runners going mile after mile. Spark, meanwhile, is the everyday all-rounder, cushioned for daily miles but responsive enough to pick up the pace when required.
Both pairs feature breathable engineered mesh uppers, snug fit systems, and are available in lace-up or Skechers’ hands free slip-ins, a design that lets runners step in and go while reducing weight and friction for a seamless feel. Signature technologies across the range include Hyper Arc, which adapts to the runner’s stride, and Goodyear performance outsoles for better traction and durability.
Skechers technical performance division, vice president, Ben Stewart said, “The Aero Series leverages innovative technologies to elevate our signature comfort. Developed with feedback from runners of all levels, we expect Aero to inspire confidence and performance on every run.”
Adding a local perspective, Skechers South Asia, ceo, Rahul Vira said the launch comes at the right time. “The Indian running community has grown exponentially. The Aero series merges aerodynamic design with hallmark Skechers comfort, supporting runners at every level. With Jasprit Bumrah and Sunil Chhetri joining the Skechers family, this launch is even more special as they embody the dedication and spirit Aero represents.”
The Skechers ‘Aero’ series is now available at Skechers retail outlets and online at skechers.in. For India’s runners, it looks like the wind is finally at their backs.