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Tag: Ben Page

  • Ipsos buys into behavioural brilliance with The BVA Family acquisition

    Ipsos buys into behavioural brilliance with The BVA Family acquisition

    MUMBAI : Ipsos has officially acquired The BVA Family, ticking off all regulatory boxes and marking a major move to bulk up its capabilities in customer experience, behavioural science, and public sector research. The deal, finalised after consultations with employee reps in France and competition greenlights, adds muscle not just at home, but also in the UK and Italy.

    With this acquisition, Ipsos gains a sharp edge in point-of-sale behaviour analysis and government services research — areas where BVA has carved a name for itself. Of particular note is BVA’s behavioural science-led approach and its globally respected packaging research arm, Prs in Vivo.

    Ipsos CEO Ben Page stated, “We are delighted to welcome The BVA Family teams to Ipsos. They now benefit from our global infrastructure, and the opportunities our scale brings them, while our clients will have access to new, innovative solutions. With our strong cultural fit and complementary set of services, we are poised to deliver even greater value to the businesses and organizations we serve.”

    The BVA Family chairmen Gerard Lopez and Pascal Gaudin added, “We are pleased to join forces with Ipsos, one of the world leaders in market research. This partnership allows us to leverage its international presence and solid competencies, significantly enhancing our capabilities to provide cutting-edge analysis and understanding of society and markets to our clients.” Ipsos France will now operate under the name Ipsos Bva, while the teams in Italy will use the name Ipsos Doxa. In the UK, BDRC will operate under the Ipsos brand.

    The acquisition allows Ipsos to scale up BVA’s methodologies and deploy them across its wider international footprint, signalling a serious intent to lead in the evolving landscape of human-centric research.

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  • Ipsos to participate at Cannes Lions 2024 in partnership with RTL Ad Alliance

    Ipsos to participate at Cannes Lions 2024 in partnership with RTL Ad Alliance

    Mumbai: Ipsos, one of the world’s leading market research companies, will be at Cannes Lions, the International Festival of Creativity, from 17 to 21 June 2024.

    Ipsos is partnering with RTL Ad Alliance to offer a series of events on the theme of Context or Chaos and how brands can navigate changing consumer attitudes, and the latest evidence on what works in advertising.

    Ipsos CEO Ben Page said: “In the post-pandemic polycrisis world, understanding how consumers and citizens interact with brands becomes all the more important. We look forward to Cannes to demonstrate how successful brands harness understanding of their context, with empathy and creativity, to drive growth. See you at our pavilion on the beach every day at 5 pm.”

    Meet us on the RTL beach

    Ipsos will be at the heart of cutting-edge sessions on the various stages and forums of the International Festival of Creativity. A series of conferences and roundtables will also be held daily by Ipsos and RTL Ad Alliance on the RTL Beach throughout the Cannes Lions event, with marketers and industry leaders who have expertly navigated their brand’s context, acted with empathy, and managed expectations to flourish amidst chaos.

    Ipsos will be unveiling the exclusive results of its annual report Global Trends, which identifies and analyses the major trends for 2024, based on surveys of 48,000 people from more than 50 countries, and examining changes in attitudes over the last decade for business and brands.

    Unlock brand success

    Ipsos’ Brand management framework, Brand Success, empowers marketers and brand owners to grow successful brands. It relies on three keys to unlock brand growth: shaping unique expectations for the brand, understanding the context and acting with empathy. Several Ipsos’ solutions are based on this framework, all integrating various sources of information including surveys, behavioral data and social data.

    Follow our news related to Cannes Lions & brand success: Ipsos @ Cannes Lions 2024 | Ipsos.

  • Ipsos acquires Crownit

    Ipsos acquires Crownit

    Mumbai: Ipsos, one of the world’s leading market research companies, announces the acquisition of Crownit. This company provides a mobile and online panel and data collection platform, giving access to India’s largest community of consumers across 40 cities.

    Crownit’s mobile-first strategy empowers Ipsos to digitize a large part of its offline research capabilities, leveraging India’s increasing mobile penetration to reach a broader spectrum of socioeconomic groups. This approach enhances digital sample representativeness, resulting in faster, high-quality data collection and improved efficiency.

    Ipsos CEO Ben Page commented: “This acquisition marks a significant step in expanding Ipsos India’s data collection capabilities, by shifting from traditional offline methods to a more agile and efficient online approach, and by improving data quality and security. It supports our growth in India, enabling us to reach a wider audience and to gather more robust insights for our clients.”

    Crownit CEO Sameer Grover added: “Joining the Ipsos family is an important milestone for our company. We are excited to leverage our mobile-first platform and expertise to enhance Ipsos’ data collection capabilities and support their vision of the future of market research in India. We are excited to serve our clients with combined strengths of Ipsos and Crownit.”

    “Speaking on the acquisition of Crownit, a leading online market research and mobile-first platform, Ipsos India CEO Amit Adarkar said, “Crownit’s mobile-first capability and panel ecosystem will significantly up Ipsos’ ability to offer a high quality and representative online/ mobile access. Despite its size and maturity, Indian market research industry has not been able to drive online / mobile data collection so far. Ipsos’ acquisition of Crownit will be a game changing development for the industry. We will be able to offer our clients increased agility, as well as cutting edge innovations in data collection methodologies. This would indeed be transformational.”

    Crownit’s end-to-end ecosystem streamlines data collection processes, while advanced features will provide Ipsos with a competitive edge in the market research industry locally.

    Finally, this acquisition complements Ipsos’ existing online panel, iSay, by increasing online reach and representation in India. It will provide clients with access to a more diverse and representative pool of respondents, ultimately leading to richer and more actionable market intelligence.

  • Ipsos becomes market research leader in Ireland with B&A acquisition

    Ipsos becomes market research leader in Ireland with B&A acquisition

    Mumbai: Ipsos, one of the world’s leading market research companies, announces the acquisition of Behaviour & Attitudes (B&A), the largest Irish agency specialised in opinion and social research studies, as well as market studies.

    Established in 1985, B&A serves a range of clients across the public and private sector. Renowned for their expertise in quantitative and qualitative research, B&A have significant operations in data production and analysis, notably by leveraging its consumer panels. Ipsos in Ireland and B&A will become a combined organisation, named Ipsos B&A.

    Damian Loscher, previously managing director of Ipsos in Ireland, becomes president of Ipsos B&A. Luke Reaper is the managing director of B&A and becomes the CEO of Ipsos B&A. They will work closely together to promote the mission, vision and strategic direction of the combined business. Luke will be responsible for the day-to-day operations of Ipsos B&A.

    Ipsos chief executive officer Ben Page commented: “This acquisition contributes to Ipsos’ 2025 growth plan by strengthening our leading position, notably in our Public Affairs business. I am delighted to bring these two powerhouses of research in the Irish market together. Ipsos has been operating in Ireland for nearly twenty years and this acquisition demonstrates the attractiveness of the Irish market and its growth potential.”

    Commenting on the acquisition Ipsos B&A CEO Luke Reaper said: “This is a very exciting evolution. B&A’s principles and research ethos clearly chime with those of Ipsos. The vision of the combined business is to deliver the highest quality of research and insight at a scale unparalleled in the Irish market. Clients will benefit from expanded operational resources and infrastructure, as well as leading analysis capabilities.”

    Ipsos B&A president Damian Loscher added: “The combination of highly skilled researchers who share common values, B&A’s extensive consumer panel and Ipsos’ range of digital techniques brings a new and distinctive offer to our clients in Ireland. There are clear synergies in public and healthcare research, as well as in areas such as brand positioning and customer experience.”