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Tag: Belson Coutinho

  • Akasa Air’s Belson Coutinho expresses gratitude for support

    Akasa Air’s Belson Coutinho expresses gratitude for support

    MUMBAI: Belson Coutinho, the newly-elevated (earlier this month) co-founder & chief operating officer (COO) at Akasa Air, has expressed his heartfelt gratitude for the overwhelming support and wishes he has received on his new role. In a statement, Coutinho said he was “deeply touched” by the kindness and generosity of everyone who has reached out to him.

    Coutinho, who brings over 24 years of experience in the aviation industry, is an award-winning and entrepreneurial-minded senior management professional with expertise in marketing, eCommerce, and digital transformation. He has a proven track record of setting up and growing business units across various functions, including marketing, digital, social media, eCommerce, and customer service.

    As COO at Akasa Air, Coutinho is expected to leverage his exceptional leadership skills and innovative approach to drive growth and success for the airline. Prior to his advancement as COO, Coutinho was co-founder & chief marketing & experience officer.

    He has previously held senior roles at renowned companies such as Jet Airways and VFS Global, where he pioneered various industry-first initiatives in eCommerce, social media, digital, loyalty, and consumer experience.

    Coutinho’s appointment as COO at Akasa Air marks a new chapter in his career, and he is “incredibly grateful” for the opportunity to be part of the team and contribute to the airline’s success. He thanked everyone for their unwavering support, saying it means more than he can express.

    With his extensive experience and expertise, Coutinho is poised to make a significant impact at Akasa Air. His ability to see the “bigger picture” and his strong operational, strategic, and leadership skills make him an ideal fit for the role. As a team player with excellent communication skills, Coutinho is well-equipped to work under pressure in a fast-paced environment and drive collaboration with partners, consumers, and colleagues alike.

    As Akasa Air continues to grow and expand its operations, Coutinho’s appointment as COO is seen as a significant boost to the airline’s leadership team. With his innovative approach and exceptional leadership skills, he is expected to play a key role in shaping the airline’s future and driving its success.

  • Akasa Air teams up with The Content Lab

    Akasa Air teams up with The Content Lab

    Mumbai: Digital marketing agency and production house, The Content Lab, proudly announces a strategic partnership with India’s fastest-growing airline, Akasa Air, celebrated for its unwavering dedication to service excellence. This collaboration aims to enrich Akasa Air’s brand presence and amplify its marketing endeavours on the digital front.

    The Content Lab will shoulder the pivotal responsibility of overseeing Akasa Air’s social media marketing, digital initiatives, and content creation mandates. The goal is to bolster the airline’s visibility, reach and engagement in the competitive aviation industry. The partnership will be instrumental in enhancing Akasa Air’s digital footprint, encompassing social media engagement and digital advertising, ensuring the airline maintains its leadership in the digital sphere.

    Akasa Air co-founder, CMO and chief experience officer Belson Coutinho remarked, “I am super excited to partner with The Content Lab as we strengthen our brand and enhance the digital footprint. As we leverage digital technology, our collaboration will help us deliver innovative, quality and engaging content thus positioning Akasa among the most loved brands globally. “

    “We are privileged to collaborate with Akasa Air, a brand synonymous with warm, reliable and efficient service. Our team is eager to harness our expertise to enhance Akasa’s marketing efforts and support their continued growth. We look forward to infusing fresh perspectives, creativity, and innovation into the brand, fostering an authentic connection with their consumers,” expressed The Content Lab CEO Vaibhav Mehta.

  • L&K Saatchi & Saatchi bags creative mandate of Akasa Air

    L&K Saatchi & Saatchi bags creative mandate of Akasa Air

    Mumbai:  L&K Saatchi & Saatchi has won the creative mandate of India’s newest airline brand, Akasa Air. As its creative partner, the agency will manage strategic and creative initiatives for the airline, which include developing brand and tactical communication for above-the-line and below-the-line elements. It will also develop brand communication campaigns and creatives for launch and sustenance phases and be involved in designing brand identity applications across mediums.

    The account will be managed by the Mumbai office of the agency.

    Commenting on the association, Akasa Air co-founder and chief marketing & experience officer Belson Coutinho said, “We are on a journey to build India’s most dependable and affordable airline that delivers warm, reliable, and efficient service. Hence, it is inevitable to have a communication strategy that complements both the brand promise and our actual delivery on the ground. We want our brand communication to be authentic, drive creativity and innovation, and at the same time reflect our core value of empathy.”

    “We found L&K Saatchi & Saatchi an ideal partner to help us on our journey with their creative, collaborative, and insights-led approach, and we are pleased to have them on board as our Agency on Record,” he added.

    Sharing his views on how Akasa Air would power India’s growth engine, L&K Saatchi & Saatchi CEO Paritosh Srivastava said, “It’s literally a once-in-a-lifetime opportunity to launch an airline; it doesn’t get bigger than this. The experience of being a part of the core team at Akasa and going through the journey of the launch of something as massive and transformational for our country and people is truly humbling. Aviation is a tough business, and everyone involved has to bring their best game to the table. We will try everything in our power to contribute to Akasa’s success in the time to come. We believe we are not an agency for Akasa; we feel a sense of ownership, and treat this as our own business.”

  • Belson Coutinho comes on board as VFS Global’s CMO

    Belson Coutinho comes on board as VFS Global’s CMO

    MUMBAI: Belson Coutinho has joined VFS Global as Chief Marketing Officer effective July 2019, and will be responsible for driving the company’s global Marketing & Branding strategy across its vast network of 147 countries spanning 5 continents. He joins the management team to support the organisation's growth & business plans and will also manage overall Customer Service, Quality, Information Services and Loyalty in his role.

    Prior to VFS Global, Belson Coutinho was Sr. Vice President at Jet Airways, heading the airline’s global marketing, digital, social media, eCommerce, loyalty & Voice of Guest strategy.

    A highly experienced marketer, Belson Coutinho has been instrumental in setting up and managing Jet Airways' global marketing, digital, social media, eCommerce and Voice of Guest strategy and pioneered various innovative industry-first initiatives in the global aviation industry. 

    With the continuous increase in visa applicants at VFS Global Visa Application Centres globally, the company is in the process of further extending its customer service to applicants – consolidating various support aspects of Customer Care across all online and offline touch-points, Information Services for applicants and Quality management – to offer a holistic and fully integrated customer experience for applicants and for the company’s client governments. As part of his responsibilities, Belson Coutinho will lead these efforts, in addition to leading the Marketing and Branding function.

    Mr. Zubin Karkaria, CEO, VFS Global Group said, "We are pleased to have Belson join VFS Global as our Chief Marketing Officer. He brings a unique combination of experience in marketing, loyalty and customer care with a strong focus on leveraging technology. With his background and expertise in the field, we look forward to having Belson further strengthen VFS Global’s brand in global markets and enhance overall customer experience."

    Mr. Belson Coutinho, Chief Marketing Officer, VFS Global said, “VFS Global is the pioneer in visa, passport, identity management and citizen services for client governments and I am delighted to be a part of VFS Global. Building a strong consumer brand and enhanced customer experience will be my key focus and I am excited to leverage my experience across various mediums and markets globally. I look forward to collaborate with our partners, stakeholders and our highly committed & talented colleagues to play an integral role in further enhancing VFS Global’s brand and business globally.”

  • Jet Airways undertakes ‘Tumhari Sulu’ in-movie integration, sops for women

    Jet Airways undertakes ‘Tumhari Sulu’ in-movie integration, sops for women

    MUMBAI: Jet Airways, a full-service international airline, has announced a partnership with T-Series and Ellipsis Entertainment – producers of the forthcoming Hindi film, ‘Tumhari Sulu’, becoming the film’s ‘Official Airline Partner’.

    The partnership is part of the airline’s philosophy to constantly seek and use new, engaging ways in order to strengthen connect with its guests and consumers.

    Directed by noted advertising film-maker Suresh Triveni, ‘Tumhari Sulu’ stars Vidya Balan in the lead, who essays the role of a beautiful, enthusiastic and a happy-go-lucky housewife whose life gets completely transformed after unexpectedly landing an exciting job as a night RJ (radio jockey) with a leading radio station.

    Jet Airways chief commercial officer Jayaraj Shanmugam stated: “The partnership will help us to promote Jet Airways’ well-differentiated product and service offerings in innovative ways.”

    Producers Bhushan Kumar, Tanuj Garg, Atul Kasbekar and Shanti Sivaram Maini said, “The arrangement will allow Jet Airways to leverage the power of a family film to communicate important aspects of its brand story.”

    Jet VP – marketing, ecommerce and innovations Belson Coutinho said, “Tumhari Sulu adopts a fresh and highly-engaging perspective about listening to one’s inner calling and then stepping out in the world to realise those aspirations. The movie’s inspirational messaging is in sync with the values we hold and promote at Jet Airways including, using every opportunity to go beyond one’s abilities and having a passion for excellence in one’s job.”

    As part of its association and as a unique publicity initiative to promote the women-focused film, Jet Airways will roll out an attractive promotion for its women guests in India next month, enabling them to avail an attractive 10 per cent discount on fares while booking their travel with Jet Airways, upon entering the promo code SULU on the airline’s website www.jetairways.com or its mobile App. Bookings for travel open from 16 November, 2017.