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Tag: Belsasar Lepe

  • OOYALA JOINS SRT ALLIANCE

    OOYALA JOINS SRT ALLIANCE

    MUMBAI: Ooyala today announced that it has joined the SRT Alliance, a collaboration to continuously develop the SRT (Secure Reliable Transport) protocol and technology stack for low-latency video streaming across any network. Ooyala will fully support the SRT Open Source Project helping drive greater access and adoption of the SRT protocol to improve digital video delivery and video workflows around the world.

    SRT is an open source video transport protocol that enables the delivery of high-quality and secure low-latency video across the public internet. SRT optimizes streaming performance across unpredictable networks with secure streams and easy firewall traversal, in order to bring the best-quality live video over even the worst-quality networks. SRT accounts for packet loss, jitter, and fluctuating bandwidth, maintaining the integrity and quality of a video stream.

    “Ooyala fully supports the SRT Alliance’s goals; we are all about driving innovation and collaboration to overcome the challenges to achieving consistently low-latency video streaming,” said Belsasar Lepe, Ooyala founder and CTO. “Providing the best digital video experience is a major part of our mission, and we’re fully committed to delivering just that – reliable video quality unfettered by latency issues, stuttering and dropouts. This industry-wide collaboration is a key step in giving viewers TV-grade performance, with the added benefits unique to online.”

    With more than 170 members including Ooyala, a leading provider of OTT, content production and digital distribution solutions, the SRT Alliance works collaboratively to increase industry-wide awareness and adoption of SRT as a common standard for low-latency video transport over the internet.

    "Ooyala is a trusted partner and recognized leader in the broadcast industry for quality OTT video delivery,” said Sylvio Jelovcich. “We are more than excited to have Ooyala involved, which will ultimately create even broader support, enthusiasm and adoption of SRT in the future.”

    SRT, open source, royalty free and available to everyone on GitHub, is the fastest growing video streaming movement. SRT has the support of VideoLAN’s VLC, Wireshark, FFmpeg, and the GStreamer open source projects in addition to the growing commercial support of the SRT Alliance member companies.

  • ‘Integrated video’ key to TV’s digital transformation, aids cost optimisation

    MUMBAI: Ooyala, a global provider of video monetisation technology and services, today published a new report, “The Lifecycle of Content: From Production to Monetisation,” in collaboration with Futuresource Consulting, a specialist research and consulting firm for media and entertainment industries. The findings show content providers will seek integrated video solutions to minimize costs, streamline processes and provide growth opportunities at every step in the video lifecycle.

    The research, which included input from both traditional and new media operators across multiple geographies, identifies common concerns and challenges due to the new era of TV and its digital transformation to over-the-top (OTT) delivery. All participants agree OTT is necessary to match audience demands and grow video businesses, however, it also cites new pressures on finance and resources. Primary challenges include:

    The integration of, and interoperability between, new and legacy infrastructure
    * The need to produce more with limited or no increase in investment or ongoing spend
    * The management and distribution of an ever-rising number of OTT video endpoints
    * The lack of standardisation and automation of metadata
    * The underutilisation of metadata to improve experiences, enable personalisation and, subsequently, achieve greater monetisation

    Futuresource finds fully optimized integrated video solutions that connect disparate systems and workflows is essential to reduce the mounting pressure from OTT. Operators will seek greater efficiencies and economies of scale at every step in media operations—from production to distribution. Respondents are turning to automation for improved productivity across production workflows and metadata insertion. Further, greater data collection from OTT viewing will reduce risk in content investments, as acquisition and commissions are more tightly aligned to consumers’ viewing preferences.

    “Due to the many hurdles to still overcome, most media and broadcast organizations are not yet fully realizing the potential of integrated video solutions and automation,” said Head of Broadcast Technology at Futuresource Consulting, Adam Cox. “The continued rise of multi-platform content delivery is placing ever greater pressures on operations. Therefore, a successful approach to absorbing initial investment and operating costs, in addition to seeking alternative monetization strategies, is imperative.”

    “The report is indicative of the sheer complexity that content providers face in today’s world of global audiences, global operations and global opportunities,” said Ooyala Co-founder and SVP of Products and Solutions, Belsasar Lepe. “Achieving greater productivity for our customers is top of mind so they can maximize their resources and revenue, without letting scale burden their operations.”

  • Ooyala & Adobe together make an OTT connection

    MUMBAI: Ooyala, a global provider of video monetisation technology and services, has announced a new partnership with Adobe that combines Ooyala’s Integrated Video Platform (IVP) solutions with the Adobe Experience Cloud. Premium media and entertainment companies will be able to build best-of-breed digital TV and OTT solutions for greater engagement, measurement and recognise greater returns with video.

    With Adobe’s TV-delivery and monetisation technologies, premium content providers benefit from the same reliable scale and device reach achieved in some of the largest live events to-date, including Superbowl LI, international Olympic coverage and the FIFA 2014 World Cup. The new partnership allows customers to also use Ooyala’s complete set of IVP solutions, building collective insights across video production, distribution and advertising processes, which are trusted by companies such as Sky, Media Prima and Star India.

    Ten of the ten largest media companies rely on technologies within Adobe Experience Cloud to deliver, measure and monetize video content across any screen. Even more brands and media companies can benefit from Ooyala’s IVP products and Adobe Primetime’s playback and ad insertion technologies, giving them a way to deliver great video experiences and drive more value from their content.

    Through this partnership, customers can reduce their total cost-of-ownership, not requiring further custom engineering and development costs. With highly reliable delivery, measurement and insights for greater engagement, Ooyala customers can see scalable results. Broadcasters and publishers can more effectively grow and monetize their global audiences, major brands can increase brand loyalty, and sports teams and leagues can drive higher fan engagement.

    “Video is unquestionably the crux of the digital transformation for the global media and entertainment market,” said Adobe’s media and entertainment head of business development Kevin Towes. “As Ooyala leverages Adobe technology, we can help media companies achieve their transformation faster, with greater video monetisation, engagement and measurement.”

    “Modern media companies with large audiences and real skin in the game need better insights and technologies to recognize greater return on their video business,” said Ooyala co-founder and SVP of products and solutions Belsasar Lepe. “Pairing our IVP solutions with Adobe gives even more insight into analytics and measurement, building common data sets across every function of video all with a single goal — to grow your business.”

    Vudu, Star India, Sky Sports (U.K.), ITV Studios (U.K.), RTL Group (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain), America Television (Peru), and Media Prima (Malaysia) are a few of the hundreds of broadcasters and media companies who chose Ooyala.

  • Integrated video platform: Ooyala to showcase solutions at NAB

    MUMBAI: Ooyala, a global provider of video monetisation technology and services, will showcase the full breadth of its video solutions for media and entertainment companies at the NAB Show 2017 in Las Vegas in April.

    With its full set of offerings, Ooyala is leading the way towards delivering a fully Integrated Video Platform (IVP) specifically to meet the needs of today’s modern media content owners and production companies. With a common data set to drive insights and inform strategies, IVP is the next generation of OVP, evolving well beyond online video platform capabilities to deliver sophisticated solutions to understand the costs and return-on-investment of video content.

    “Publishing video online today is a rather mundane task, but building a sustainable business model around online video is a totally different animal,” said Frost and Sullivan senior director, Mukul Krishna. “IVPs, or Integrated Video Platforms, better reflect the new demands placed on the traditional OVP. An Integrated Video Platform extends traditional OVPs capabilities to include functionality to meet challenges spanning production, distribution and monetisation.”

    Ooyala Flex, the company’s versatile and customizable solution for video production and distribution workflows is designed to get content to market faster. It is a cornerstone in Ooyala’s transformation into an IVP, complementing its full set of product offerings across ad tech, analytics and video platform solutions.

    With Ooyala Flex’s tight integration with the Ooyala video platform, the solutions can streamline the entire process from creation to syndication and ultimately distribution across devices. Content owners have complete control over their operations, as well as insights into video performance and audience engagement. By combining Ooyala solutions customers are able to:

    * Sync metadata across Ooyala Flex and Ooyala’s video platform, simplifying asset search and management

    * Transform assets into any format in Ooyala Flex for distribution to any device with Ooyala’s video platform

    * Automate transcoding, packaging and syndication using Ooyala Flex to get content in front of audiences faster

    * Leverage metadata from Ooyala Flex for more personalised content recommendations with Ooyala Discovery, driving higher audience engagement and monetization

    * Understand video performance across properties with Ooyala IQ to inform future content production decisions and distribution strategies

    * Benefit from a single provider, versus many, supplying all solutions with aligned roadmaps and integrations

    “Ooyala Flex customers see significant time savings throughout their media operations, with some reducing project delivery times by more than 75%. Customers are realizing the return as Ooyala Flex connects silos and integrates systems, teams and processes, providing greater efficiencies and visibility into bottlenecks that are costing time and money,” said Ooyala co-founder and SVP of products and solutions Belsasar Lepe.

    He added, “Using simple APIs, Ooyala Flex acts as an integration layer connecting nearly any existing production system or software together, whether on-premise or cloud-based. This includes integrations with Adobe for editorial needs, Microsoft Azure for storage, and tailored integrations with Pebble Beach Systems for broadcast playout, along with a host of other commonly used solutions.”

    In addition to Ooyala Flex, Ooyala will provide demos at NAB 2017, including:

    Ooyala Pulse – Ooyala’s holistic sell-side video advertising platform, combining the ad server and programmatic trading platforms, designed exclusively for media companies and publishers to make smarter, more lucrative ad decisions. Plus, Ooyala Pulse Unlock, its client-side ad-reinsertion technology. With rich data and analytics, Ooyala Pulse provides unique, real-time insights through customizable reports to improve forecasting and decision-making, while enabling clients to pivot in real-time as a campaign runs.

    Ooyala Video Platform – Ooyala’s full set of video technology includes live streaming; live server-side ad insertion (Live SSAI) for seamless TV-like playback and ad-block prevention; its award-winning analytics product, Ooyala IQ; customizable HTML5 player; Ooyala AppStudio for getting OTT apps to market quickly; as well as Ooyala’s full back-end management system and services. At the heart of Ooyala’s video solutions is big data, empowering customers with a complete view of video performance and audience behavior to help strategically distribute video content and maximize ROI.