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Tag: Believe

  • IPRS celebrates 55 years with ‘Soundscapes of India – Gateway to the World’

    IPRS celebrates 55 years with ‘Soundscapes of India – Gateway to the World’

    Mumbai: On the occasion of its 55th anniversary, The Indian Performing Right Society Ltd (IPRS) has launched ‘Soundscapes of India – Gateway to the World’ in collaboration with MusiConnect India, scheduled from 31 August to 2 September 2024. Set against the backdrop of India’s bustling capital, New Delhi, the Global Music Summit will convene 11 international festival directors representing 13 world music festivals, alongside industry leaders, domain experts, and trailblazing creators from music industry to explore avenues for international collaboration, cultural exchange, and the immense potential to elevate India music and its creators onto the global stage.

    IPRS’s recent journey has been nothing short of extraordinary, solidifying its role as an essential pillar for music creators and owner publishers. As the sole music copyright society representing authors, composers, and publishers, our commitment goes beyond rights management to actively creating opportunities that empower and elevate careers.

    As India continues to emerge as a global music hub, garnering significant international attention, the global summit promises to be a platform for engaging discussions, networking and international collaboration. The conference will drive dialogues on global opportunities, preparing India for its next major leap in the international music market.

    The three-day event promises key note speeches, insightful panels, networking, connect corners, and music showcase.

    Event details:

    Day one: Seminar & conference 
    Date: 31 August | Venue: India International Centre, New Delhi
    Key note speeches, panels, fireside-chats, connect corner and networking

    IPRS has announced the distinguished presence of IPRS chairman Javed Akhtar, DPIIT senior consultant IPR Dr. Raghavender GR, Believe managing director for India & Southeast Asia Vivek Raina, IEMA senior director at Dolby Laboratories Karan Grover, lyricist, author, film director, and IPRS board member Mayur Puri, and Turnkey Music & Publishing managing director Atul Churamani, alongside a host of other eminent speakers and industry leaders at the conference.

    Sessions:

    1    The time is now: Amplifying India’s presence on the global music stage
    2    Navigating IP rights: Global insights and India’s evolving landscape
    3    Digital resonance: Looking forward to the decade – shifting trends and global dynamics
    4    Beyond borders: Exploring physical & digital frontiers – Insights and best practices in recording, publishing & live music
    5    Tourism through music: A complete cultural experience – Case studies and trends

    Days two & three: Music showcase and connect corner

    Dates: 1 & 2 September 2024 | Venue: The Piano Man, Malviya Nagar, New Delhi

    Performances by 15 outstanding artists and bands featuring the soundscapes of India. An eclectic showcase of India’s musical talent, representing a vibrant mix of musical genres and regional diversity.

    This showcase serves as a catalyst for discovery, where the Indian talent will connect directly with 11 top class festival directors representing 13 leading international festivals to explore opportunities for future performances and cross-border collaborations. It aims to be a strategic  networking and collaboration platform that bridges the  gap between local talent and global opportunities.

    International participation: 11 festival directors representing 13 leading international festivals from Poland, Hungary, France, Mongolia, Morocco, South Korea, Philippines, Malaysia, Thailand, and Slovakia, will be in attendance.

    Commenting on the event, The Indian Performing Right Society CEO Rakesh Nigam said, “IPRS is glad to collaborate with MusiConnect India in creating global opportunities for India’s diverse talent across genres and geographies. Soundscapes of India – Gateway to the World, coinciding with IPRS’s 55th Anniversary, marks a new milestone in our long and impactful journey. It is poised to be a landmark event, not only envisioning the future of the music industry but also positioning India as a key player on the global stage. The global music conference on day one serves as a precursor to the two-day music showcase,  where independent artists and music creators from various regions will present their work to top international festival directors.

    At IPRS, we understand the crucial role that music plays in shaping our nation’s creative identity. This conference highlights the vast potential of our cultural heritage and reaffirms IPRS’s commitment to nurturing talent, fostering innovation, and creating meaningful opportunities for our creators. We are delighted to join forces with key stakeholders in the music industry, both in India and abroad, to chart a dynamic future for India’s musical talent.”

    “Soundscapes of India aims to highlight the value of local, traditional, and independent music by unlocking its market potential on a global scale. This initiative aspires to create a platform that showcases the incredible diversity of Indian music, featuring both celebrated artists and those whose music are seldom heard. As an artist-driven venture, Soundscapes of India is committed to creating opportunities that benefit Indian music creators, connecting them with presenters and opportunities worldwide.”, added MusiConnect India founder director, MusiConnect Asia president, Global Music Market Network vice president Kaushik Dutta.

    Secure your spot free of cost for the Global Music Conference on 31 August on Paytm Insider.

  • Star Sports lines up new ‘Believe’ story

    Star Sports lines up new ‘Believe’ story

    Mumbai: In the realm of sports storytelling, Star Sports – India’s leading sports broadcaster – soars to new heights with its flagship ‘Believe’ series. This trailblazing series, driven by the innate desire of fans for contextually relevant original programming, has become a resounding show of celebrating hero moments, and demonstrating to fans that anything is achievable; inspiring them to believe. The inaugural episode, ‘Believe – A Diwali Miracle’ featuring cricketing virtuoso Virat Kohli, received immense love as 73 million viewers tuned in on television to watch the two-part inaugural story, and over 11.2 million views were garnered on Star Sports’ social handles (YouTube and Facebook) for the show. The show was also aired in the UK, US, Canada, Middle East, South Africa, and Southeast Asia.

    Speaking on the success of the first episode of the ‘Believe’ series, a Star Sports spokesperson said, “The phenomenal success of the ‘Believe’ series serves as a powerful testament to fans’ appetite for relevant original programming. At Star Sports, we firmly believe in the transformative power of high-quality content-content that not only entertains but also inspires and forges a profound connection with fans on a deeper, more meaningful level. It reinforces our commitment to delivering narratives that resonate globally and transcend the conventional boundaries of sports broadcasting.”

    Beyond the impressive numbers, the ‘Believe’ series stands as a testament to providing athletes with a voice to share their journeys, offering fans a glimpse into their minds, and inspiring the next generation of sports stars. This trailblazing series, driven by the innate desire of fans for contextually relevant original programming, has become a resounding show of celebrating hero moments, and demonstrating to fans that anything is achievable; inspiring them to ‘Believe’. Building on the momentum, the upcoming episode will feature KL Rahul detailing his remarkable comeback from a point where walking seemed impossible to becoming India’s wicketkeeper for the World Cup, returning stronger than ever before to be the point of difference in India’s enthralling campaign. The feature will air after the first Test match between South Africa & India on the Star Sports Network.

    KL Rahul in his inspirational interview in the ‘Believe’ series delved into how he kept the noise out and coped with the criticisms during his lowest periods, he said, “You can’t really change people. You’re allowed to say what you feel, and a lot of it at that time felt more hurtful than it actually was probably. Now looking back, I feel I could have looked at it very differently, but also a lot of it has to do with where you are personally. I wasn’t in a great space mentally at that time to take that kind of criticism.”

    The series also highlights the inner Belief that lies within KL Rahul as he continues his journey, he said, “There’s always been something within me from a very early age, a voice or an energy that always felt right. Like I always felt I was in the right direction. As always, I am very grateful that I picked a career path that I really enjoy, and I wanted to do. So, every time I find myself in a position like Oh, what am I doing? Why am I going through these injuries? Or why are so many people criticizing me? I always go back to thinking that this is what you wanted to do, so it’s a part of your game. I believe that it’s all part of the journey, and you need to take the good and the bad in a very balanced way. And it’s all part of an individual’s growing and journey to getting stronger as a person. And as you get stronger as a person, it reflects on what you do professionally.”

    The ‘Believe’ series will follow this with tales of other heroes like Hardik Pandya and Rishabh Pant, and fans can anticipate more first-hand accounts through the year of world class athletes who have charted the arduous paths that have led them to the pinnacle of sports excellence. Star Sports’ ‘Believe’ series is not just a show; it’s a celebration of resilience and triumphs, showcasing the indomitable spirit of India’s champions across sports with a new feature every month.

    Catch KL Rahul in action as he features on Star Sports and Disney+ Hotstar special “Believe” show on 28 December, 2023, 9 pm onwards.

  • Women of Music India: India’s much awaited women in music community

    Women of Music India: India’s much awaited women in music community

    Mumbai: The Women of Music India (WOMI) has officially opened its doors for membership. The foundation is a women-led community that aims to make the Indian music industry more accessible to women across the globe. In addition to artists across genres, WoMI also caters to the music workforce, from artist managers, executives, label heads to photographers, stylists, hair and make-up artists, journalists and more.

    Set up with the goal of amplifying voices of women from the ecosystem and open the door for the next generation of women entering the music industry. The membership will be free of cost to all persons who identify as women. On 23rd November, they launched a campaign that has garnered support across the board with the first cohort of members including artists like Jonita Gandhi, Jasleen Royal, Kamakshi Khanna and business executives Preeti Nayyar (SVP- brand partnerships, Universal Music Group), Ankita Maheshwari (GM – people manager, Sony Music India), Shreya Khaladkar (comms lead, Believe).  

    Speaking about the need for organizations like WOMI, early supporter and member, rapper Raja Kumari said, “It’s time for the mic to be passed on and let women take the lead too”.

    Another member of the community singer-songwriter Jasleen Royal expanded, “We should remove the barriers faced by women in the music industry, and that can only happen if we bring in more women ”.

    Execs and professionals from the music industry have pledged their support to help members get access to an extensive community of professionals, early access to opportunities, job listings, mentorship programs, industry-led workshops, and events across the country for networking.

    Universal Music Group  Sr VP brand partnerships Preeti Nayyar said, “We’re pooling in our resources, ideas and experience to allow more women to obtain the skills required to join the industry”.  

    Bluprint co-founder, Sweta Ojha said, “This initiative gives us the chance to build a community that can support each other and get more women a seat at the table across all areas of the music business”.

    As the Indian music industry is receiving more attention across global markets and continues to diversify, Women of Music India, is emerging as an outcome of this transforming landscape. With the purpose of making more voices in the industry heard, WoMI is a step towards change.

  • Star Sports celebrates a decade of transformative sports broadcasting with ‘Believe’

    Star Sports celebrates a decade of transformative sports broadcasting with ‘Believe’

    Mumbai: On 6 November 2023, Star Sports proudly commemorated a decade of reshaping sports broadcasting with its transformative tagline, BELIEVE. Over the past 10 years, Star Sports has not only brought world-class sports broadcasting to the country but has also altered the sports landscape with its commitment to innovation, fan-centric content, and transformative regionalisation to get fans closer to the game.

    BELIEVE, articulated on the profound insight that greatness is not reserved for a chosen few, has become a guiding philosophy for Star Sports over the years. It’s a celebration of hero moments, inspiring stories, and the relentless pursuit of excellence. As a brand, Star Sports has strived to ignite the hero within each one of us over the past decade and remains committed to this mission. The BELIEVE series starts with a never-seen-before, two-part interview with Virat Kohli- ‘Believe: The Diwali Miracle’ – aligning with Star Sports’ mission to bring heroes closer to fans and showcase inspiring stories.

     

     

    To celebrate the tenth anniversary of BELIEVE, Star Sports launched a series of BELIEVE films featuring Indian Heroes whose stories inspire billions of fans around the country. The series showcases the journey taken by India’s favourite champions, a celebration of their own pursuit of excellence, an exhibit of storylines tied together with one common factor: how all of them, always BELIEVED – and that’s how they made their story happen.

    The campaign begins with the first promo featuring Virat Kohli. King Kohli’s journey of becoming one of the greatest sporting legends has defied the old saying of ‘Umeed pe Duniya kayam hai’ (the world endures its strength from Hope), only to reinforce that its ‘Yakeen’ (Believe) that drives the world.

    Believe ambassador and Indian cricket superstar, KL Rahul, said, “Joining Star Sports as a ‘Believe Ambassador’ was more than just a association for me—it was a commitment to inspire the next generation of sports enthusiasts across the country. Their legacy of reshaping the sports landscape aligns seamlessly with my vision for sports in this country and together we want to convey the message that dreams have no boundaries, and with unwavering belief, anyone can hit it out of the park, transcending barriers and making their mark on the world. As part of this journey, we’ll continue to fuel the passion for sports and instil the power of belief in every aspiring athlete’s journey in years to come.”

    Believe ambassador and Indian cricket superstar, Ravindra Jadeja, said, “This celebration with Star Sports is a shared responsibility to inspire a generation of athletes, cultivate their true potential and make them believe in their dreams. Star Sports’ transformative journey in sports broadcasting mirrors my passion for pushing boundaries on the field. Together, we’ll continue to craft a legacy that resonates with fans and fuels the undying spirit of all sports. Here’s to a decade of belief and many more innings to come!”

    In its pioneering journey, Star Sports achieved several milestones, becoming the first-ever sports broadcaster with dedicated Hindi Cricket coverage and launching a 24-hour Hindi sports channel in 2013. Dedicating regional channels for Tamil (2017), Telugu, and Kannada (2019), Star Sports brought new depth to the IPL, a league that had already completed a decade. Over 500 million viewers watched the live broadcast of the latest edition of IPL on Star Sports clocking 427 billion minutes of watch time. As a brand, Star Sports provided world-class sports broadcasting to the country while extensively growing its portfolio of sports.

    Star Sports took the lead in promoting women’s sports, producing high-definition live coverage of the ICC Women’s Cricket World Cup in 2013. The commitment continued with a dedicated Kabaddi league for women in 2016, reaching an unprecedented 90 million viewers. Campaigns challenging stereotypes and showcasing the grit and determination of women athletes have driven change in the sporting ecosystem.

    The Broadcaster introduced Kabaddi, a truly homegrown sport, and took it to the world showcasing heroes and legends rising over nine seasons. With a viewership touching 328 million in season 7, PKL became the second most-watched league in India. Season 10, commencing on December 2, 2023, promises an even more thrilling experience with a return to all 12 cities. Since 2014, Star Sports has held the broadcasting rights for ISL, contributing to its popularity and making it the most-watched football league in India.

    Star Sports has been at the forefront of bringing the world’s best sporting action to fans in India over the years. The broadcaster has been home to some of the biggest international sporting events like the Premier League, Wimbledon, F1, One Championship, and MLB.

  • TuneCore announces the second TuneCore Grant

    TuneCore announces the second TuneCore Grant

    Mumbai: TuneCore, the leading development partner for self-releasing artists—owned by Believe, one of the world’s leading digital music companies—has announced the funding of the second artist grant India-based artists, with this year’s grant specifically highlighting Punjabi music creators. The TuneCore Grant is a cash endowment of Rs 100,000 that will be awarded to one selected artist.

    Artists who participate and submit their singles will be judged based on their talent and potential by a panel of industry experts including Artist and Label Partnerships head Padmanabhan NS, Spotify head Rumpa Banerjee, Indian Performing Rights Society head of marketing/communication & member relations Atul Churamani, Turnkey Music & Publishing managing director Satvinder Kohli (Sonu Paaji), Speed Records Entertainment director (Punjab) Sonali Singh, Ripple Effect Studios founder and business manager Diljit Dosanjh; and TuneCore head, South Asia, Heena Kriplani.

    Submission details and additional information surrounding the TuneCore Grant Punjab are available on TuneCore India’s Instagram channel @tunecore.ind. Grant Applications from artists should include an original Punjabi single of any genre.

    TuneCore VP International Tash Shah said, “The Indian music industry is made up of one of the largest pools of talented independent artists in the world. Through the direct financial support offered by the TuneCore Grant, we are able to provide a rising artist with the resources to continue to create inspiring music, which resonates with audiences around the world. The wealth of diversity and talent that comes out of India is an inspiration, and TuneCore is proud to spotlight, celebrate and uplift talent from all of India’s robust regional music markets!”

    TuneCore head South Asia Herna Kriplani commented, “The first edition of the TuneCore Grant brought forth an incredible selection of talented artists from across the country. We recognise the skills of our artists and, with the second instalment of the Grant, wanted to focus on local pockets of India to highlight the importance and relevance of regional music. India is a diverse land, and to celebrate that diversity, TuneCore aims to turn our attention—one at a time—to musicians who choose to sing in their preferred language, shedding light on the different voices that comprise the Indian music community. As part of TuneCore’s ongoing efforts to eliminate barriers faced by independent artists, we are excited to fund this new grant and remind our artists that we are here for them.”

    Last year, TuneCore unveiled its Unlimited pricing structure, allowing constant music creation to be made more accessible for all artists by giving them the ability to release an unlimited number of singles and albums for one flat annual price. The Unlimited program gives artists the freedom to create more music and experiment with different release strategies to advance their careers and feed their growing fanbases. Even those sensitive to pricing can experience TuneCore’s expertise in independent distribution and become eligible for upstream into Believe’s Label & Artist Solutions or Believe Artist Services divisions’ “Signed By” program which has benefited over 400 TuneCore artists globally.

    Earlier this year TuneCore introduced Splits to fuel collaboration for self-releasing artists and enable royalty payments from their streaming & download revenue to be easily split between all collaborators on any track or album.

    With this edition of TuneCore Grant Punjab, TuneCore focuses on the talent of regional India, narrowing the scope and turning the spotlight on regional music. The TuneCore Grant Punjab is the first of its kind.

    Panelist Sonali Singh said, “India is a land of immense musical talent and we’re glad that TuneCore is giving local independent musicians an opportunity to shine. We are certain that India will drive the next century of music, with Punjabi music creators contributing significantly to the nation’s musical output. I am excited to see what all the participants have in store for us while we build and nurture talent to showcase Indian talent on a global stage.”

    Panelist Satvinder Kohli (fondly known as Sonu Paaji to those in the industry) said, “Punjabi music has garnered attention on a global scale and I’m happy to support the TuneCore Grant, giving an opportunity for Punjabi artists to shine. Independent artists in Punjab, in India, and across the world are changing the global music landscape and an opportunity like this will encourage young talent to keep expressing themselves and pursuing their dreams.”

    In the following months, new editions of the Grant that turn to other parts of India focusing on Tamil, Telegu, Gujarati, Bengali, Kannada and other languages from India can be expected.  

     

  • TuneCore announces grant to award for India based-artist

    TuneCore announces grant to award for India based-artist

    Mumbai: A digital music company and a leading automated distribution division, TuneCore, have announced the funding of a grant for India-based music creators.

    The TuneCore Grant is a cash endowment of Rs 1,00,000 that will be awarded to one selected artist. Submissions for the grant will be accepted from 15 November to 15 December 15. Grant applications from artists should include an original single that can be in any language and genre.

    Artists who participate and submit their singles will be judged based on their talent and potential by a panel of industry experts, including Spotify head of artist and label partnerships Padmanabhan NS, Lexic founder and entertainment lawyer Sandhya Surendran, UnderTheRada founder and CEO Rahul Sinha, Maed In India founder Mae Mariyam Thomas, Indian Performing Rights Society head of marketing, communication, & member relations Rumpa Banerjee, Turnkey Music & Publishing managing director Atul Churamani, Wild City and music festival Magnetic Fields co-founder Sarah Elizabeth Chawla, celebrated chart topping and award-winning artist Nikhita Gandhi, and TuneCore’s head of South Asia Heena Kriplani.

    TuneCore CEO Andreea Gleeson said, “The Indian music market is robust with talented independent artists, and I’m excited that, by offering financial support in the form of the TuneCore Grant, we are able to provide a rising artist with the resources to continue to create work that inspires and resonates with audiences around the world.”

    TuneCore South Asia head Heena Kriplani commented, “Despite the difficulties presented by the pandemic, music creators have continued to inspire and persevere. As part of TuneCore’s ongoing efforts to eliminate barriers faced by independent artists, we are excited to fund this new grant and remind our artists that we are here for them.”

    Earlier this year, TuneCore unveiled the new unlimited program, allowing constant music creation to be made more accessible for all artists by giving them the ability to release an unlimited number of singles and albums for one flat annual price. The unlimited program gives artists the freedom to create more music and experiment with different release strategies to advance their careers and feed their growing fan bases. Even those sensitive to pricing can experience TuneCore’s expertise in independent distribution and become eligible for upstream distribution through Believe’s Label & Artist Solutions or Believe Artist Services divisions’ “Signed By” program which has benefited over 400 TuneCore artists globally.

  • Believe India ropes in Pitchfork Partners as strategic communication counsel

    Believe India ropes in Pitchfork Partners as strategic communication counsel

    Mumbai: World’s leading digital music company Believe India on Tuesday appointed Pitchfork Partners Strategic Consultancy LLP as its communication counsel. The agency will manage its brand strategies in India.

    Pitchfork will work closely with Believe India to strengthen its brand awareness and engagement for its services across – artist services, label and artist solutions, TuneCore, and Ishtar with relevant stakeholders across the country. It will also drive and support Believe’s mission to develop independent artists and labels with their unique offerings and solutions, at each stage of their career and development, with respect, fairness, and transparency.

    Since entering the market in 2013, Believe India has become one of the leading players in the Indian music market through organic growth and acquisitions. Believe acquired Venus in 2019 (renamed Ishtar in 2021) and recently acquired a majority stake in Think Music, a leading south Indian-based music label to strengthen its position in the region. The group now operates the full range of solutions from TuneCore to artist services to develop local independent artists in one of the world’s fastest-growing recorded music markets.

    Pitchfork Partners is a consulting organisation working to strengthen the reputation of its clients. They consider themselves a reputation warrior, helping scale leading music companies by providing tailored solutions for the artists, and labels, with the help of marketing and communication veterans. This collaboration will be beneficial since Pitchfork Partners are experts in the entertainment and music space and will only help Believe reach out to the targeted audience.

    Speaking of this association, Believe India director Vivek Raina said, “We are excited with our association with Pitchfork Partners. Their experience and understanding of the industry align with Believe’s objectives and will help us reach emerging independent artists and labels in the digital world. We are focused on building a community in which independent artists and labels will get a platform and partnership to build their fanbase and enhance their revenues in the digital world.”

    Pitchfork Partners co-founder Jaideep Shergill said, “We are delighted to work with Believe India, given its leadership position in this competitive industry. It’s a great opportunity for us to drive their messaging across audiences in the country. We look forward to reaching new heights with Believe.”

  • Believe buys out Think Music to boost South India position

    Believe buys out Think Music to boost South India position

    Mumbai: Digital music company Believe has acquired Think Music, a South India-based music label. With this acquisition, the company wants to further strengthen its position in South India. “The acquisition will help Think Music accelerate the growth and monetisation of its whole catalogue by leveraging Believe’s digital-first approach, back catalogue optimisation know-how, and technological expertise,” Believe said in a statement on Monday.

    The deal will enable Think Music to access Believe’s innovative technologies and expertise to drive video audience development and monetisation short-form video format and leverage Believe’s financial support to expand further its soundtrack acquisition strategy as well, Believe said in a media statement. With the combined subscriber base of both the partners’ YouTube channels, artists will also be able to reach an audience of more than 60 million YouTube subscribers, it added.

    “I am confident that we will work together to accelerate Think Music digital growth and provides artists with shared expertise and innovation,” stated Believe India managing director Vivek Raina on the new development.

    Founded in 2017, Think Music claims to have launched over 40 debut composers including Santhosh Narayanan, Ghibran, and hip-hop Tamizha. The current management team at Think Music led by Swaroop Reddy will continue to operate after the acquisition and focus on building the catalogue under Think Music Label and overseeing the backend integration.

    The acquisition will also expand Believe’s local coverage and as a result, it becomes more organised to help South Indian artists to diversify monetisation sources and grow their audiences at every stage of their career. “Believe’s wide array of innovative, digital-first solutions combined with think Music’s relentless focus on providing the best platform to film, non-film and independent artists soundtracks, will create significant value for all stakeholders,” said Think Music founder Swaroop Reddy.

  • Believe acquires Entco, expanding reach into india’s live music market

    Believe acquires Entco, expanding reach into india’s live music market

    MUMBAI: Believe, the leading technology and artist services company, announced today that it has acquired Entco, an Indian live music production company. The Paris-based company will now offer its roster of artists more comprehensive services and revenue opportunities in one of the world’s fastest-growing music and entertainment markets. Entco is a brand experiential company with a focus on immersive music experiences. 

    It was founded by Subramanian Iyer, Managing Director, and Warren de Sylva, Creative Director, who will both continue to run operations under Believe. Entco will be rebranded as Believe Entertainment, to be based in Mumbai, where it will closely align live music experiences for brands and consumers with Believe’s growing music distribution, label services and artist services operations in the market. Believe Entertainment will build on Entco’s position as an established player in the industry, with a legacy of award-winning live experiences, music festivals and concerts, led by experts in the field of live music entertainment and branded content, the company has offered a platform of services that include digital content, live performances and sync opportunities.

    “Subramanian and Warren have uniquely brought live music experiences that bring artists, brands and consumers together,” said Denis Ladegaillerie, CEO, Believe. “We have been growing quickly to a leadership position in the Indian market, and with Entco’s expertise, Believe will have unparalleled ability to help creators in India build audiences, careers and revenue opportunities.”

    “Warren and I created a business we are proud of and the acquisition is a testament to the amazing work of our team,” said Subramanian Iyer, Co-founder and Managing Director, Entco. “This strategic move will bring our artists and brands unprecedented access to the expertise and scale of Believe’s 44 global offices and more than 1,000 professionals.”

    “Our vision is to inspire audiences through extraordinary live music experiences and this new step is the perfect opportunity for us to scale up and expand our offering,” said Warren De Sylva Co-founder and Creative Director, Entco. “Believe will amplify what we’re able to provide through the power of one of the true global leaders bringing together technology and services to connect audiences with music.”

  • Thrive Global India launches editorial campaign – ‘Believe’

    Thrive Global India launches editorial campaign – ‘Believe’

    MUMBAI: Thrive Global India recently launched its editorial campaign “Believe”, which will tell extraordinary stories of finding and nurturing belief in situations that, at the outset, appear bleak.

    This was kickstarted by an honest conversation between Thrive's founder and CEO Arianna Huffington and actor Sonam K Ahuja.

    The launch event was organised at JW Marriott in Mumbai and included a panel discussion with author Amish and filmmaker Ashwiny Iyer Tiwari on the role of ancient wisdom in their lives and the importance of inner voice and self-confidence in battling life's challenges. The discussion was followed by a conversation between Huffington and Ahuja on rejection, staying authentic and centred.

    On the launch of the campaign, Huffington said, “I am extremely delighted to announce the launch of the Believe series. The campaign aims towards encouraging reflection and contemplation. The stories of self-belief and hope are exceptionally moving. These stories imbibe the message of always believing in yourself and with that you can say conquer the unknown.”

    ‘Believe’ is a pressing and heartfelt initiative by Thrive Global India in a polarised world that is in need of “belief”. The campaign is focussed on embracing resilience, self-belief, drawing inner strength to fight challenges, and allowing hope to preside over the negativity in the world.