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Tag: Being Human

  • Salman Khan’s Being Human forays into film production

    Salman Khan’s Being Human forays into film production

    MUMBAI: The latest development is that Dr. Cabbie, an upcoming venture will be presented by Salman Khan‘s Being Human Productions.

    Dr. Cabbie is the story of an Indian immigrant and for Khan, it has an inherent universal appeal. The film is the heart warming journey of a young Indian doctor who migrates to Canada with the selfless ambition of healing others while beginning a new life in the land of opportunity.

    The lead character discovers his true purpose and true love when he embarks upon this journey of a doctor turned cabbie. In the bargain the unemployed doctor turned cabbie becomes a local hero when he converts his taxi into a mobile clinic.

    Produced by FirstTake Entertainment and Caramel Films, Dr. Cabbie stars Vinay Virmani and Adrianne Palicki.

    The film, to be directed by one of Canada‘s most acclaimed director Jean-Francois Poulliot, will be released by Eros international (Indian subcontinent) and Entertainment One (Canada).

  • Salman Khan back as Thumps Up brand ambassador

    MUMBAI: Salman Khan has returned as brand ambassador to promote Coca-Cola‘s soft drink brand Thumps Up in India.

    The Bollywood actor had endorsed the brand for a while prior to 2003.

    The beverage major has also signed an agreement with ‘Being Human‘, the Salman Khan Foundation, to jointly promote, conceive and execute charitable and social activities.

    Coca-Cola India and South West Asia president and CEO Atul Singh said, “Salman‘s appeal cuts across age groups and socio economic strata, just like Thums Up. The brand‘s core values of masculinity, adventure, thrill and excitement will further be amplified by Salman‘s association and will help us take the brand to the next level.”

    As an ambassador, Khan will be associated with consumer activation and marketing programmes for the brand. He will also be working with the company to promote Career Development Centres, school education and other programmes jointly conceived by the two parties.

    Khan said, “I look forward to this partnership with Thums Up, a soft drink that I have grown up with. I am also excited at the association between Being Human and Coca-Cola India, where the two organisations will work together on community welfare projects.”