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Tag: Beiersdorf

  • Taapsee Pannu becomes Nivea’s first Indian global brand ambassador

    Taapsee Pannu becomes Nivea’s first Indian global brand ambassador

    MUMBAI: Nivea India, the country’s most trusted skincare brand, has unveiled cinema star Taapsee Pannu as its first-ever Indian global brand ambassador, launching a new era of skincare innovation with the Nivea Soft Daily UV moisturiser.

    The latest product from Nivea blends 48-hour hydration with 88 per cent UV protection, offering a fuss-free solution for modern consumers who crave lightweight, non-sticky skincare that performs. With its nourishing blend of Vitamin E, Shea Butter and Jojoba Extracts, the Daily UV variant retains the fast-absorbing texture of the original Nivea Soft, now supercharged for sun protection indoors and out.

    To celebrate the launch, Nivea released a cheerful TVC featuring Pannu enjoying sunny moments with friends, highlighting how easily the product slips into everyday life protecting and hydrating without missing a beat.

    “I’ve always believed that skincare should be simple, effective and effortless. With Nivea Soft Daily UV, I get the hydration my skin needs and the UV protection it deserves, all in one lightweight formula. It’s the perfect daily companion for fresh and glowing skin!” said Pannu.

    Nivea India marketing director Shweta Dalal added, “With Nivea Soft Daily UV, we’re addressing the growing need for everyday hydration with added UV protection in a formula that remains true to the much-loved Nivea Soft experience.”

    The launch also coincided with a high-profile visit by Beiersdorf global CEO Vincent Warnery, to India in February. His meeting with Pannu marked the beginning of her global ambassador journey, reinforcing Nivea’s long-term commitment to India and highlighting the nation’s growing Nivea Soft Daily UV is now available online and at retail outlets across India, priced at, Rs 165 for 50ml, Rs 325 for 100ml, Rs 520 for 200ml.
     

  • Free Nivea Creme tins, to thank frontline workers

    Free Nivea Creme tins, to thank frontline workers

    Mumbai: As the world continues its fight against COVID-19, it is the indomitable spirit of the frontline workers, who risk their lives to ensure our safety that has kept us going. Keeping close to its purpose of Care Beyond Skin, Beiersdorf and Nivea India have partnered with United Way India to distribute special Nivea Creme blue tins as a gesture of appreciation towards hardworking frontline workers in hospitals and the police force.

    While Covid-19 created unprecedented challenges over the past few months, hospital staff and police personnel worked hard to selflessly extend care towards others. Their extraordinary efforts continue even during the second wave of the pandemic. With COVID-19 cases on the rise in some states, medical care centres are being revived as the vaccination drive is also being executed at an unparalleled scale. With lockdown restrictions being eased, police personnel are working hard to ensure that citizens adhere to the norms of social distancing and wear masks.

    Understanding that care goes beyond the skin, Beiersdorf, Nivea India and United Way India will distribute over 2 lakh Thank You Nivea Creme tins. These will be given to the hospital frontline staff and police personnel to help keep their skin and hands well moisturised as they go about saving lives. Being on the frontline, their hands require extra care, protection and moisturizing since frequent hand-washing and sanitizing can lead to extra dryness. The tins will be sent to various hospitals across the districts of Maharashtra, Tamil Nadu, Karnataka, Gujarat, West Bengal, Punjab and Delhi.

    Nivea India managing director Neil George said, Care Beyond Skin is the purpose of our company through which we express our commitment to reach beyond our core business – taking care of people’s skin – and maximize our contribution to society. With our global aid program under the same name Care Beyond Skin, we are offering our support during this pandemic. Our donation of over 200,000 Special Thank you Nivea Creme tins across the country is an expression of our gratitude for the tireless work that medical professionals and police personnel have been doing in this difficult time.”

    Nivea India had previously donated hand sanitizers to government healthcare facilities in Gujarat. They are also partnering with United Way India to support one of the most affected Indian states due to the pandemic – Tamil Nadu. Through their recent Covid Aid Program, the company aims to help the marginalized communities by providing relief for a variety of diverse needs ranging from nutrition to hygiene.

  • MEC Global Solutions doubles its strategy team in one year

    MEC Global Solutions doubles its strategy team in one year

    MUMBAI: MEC Global Solutions, MEC’s international hub based in London, has made a significant investment in talent, hiring three new faces to join its international strategy team in addition to the three senior strategists already in place.

     

    Chris Worrell, Francis Turner and Filippo Giannelli have been headhunted to further strengthen the team, working on the agency’s international clients including Vodafone, SABMiller, Johnson & Johnson, Beiersdorf and Activision Blizzard.

     

    Worrell, Turner and Giannelli join strategy partners Andy Reynolds and Shula Sinclair, creating a group of diversified talent and experience, headed by Global Solutions and EMEA chief strategy officer Stuart Sullivan-Martin.

     

    Commenting on the appointments, Martin said, “MEC has a heritage of excellence in communications planning, and that’s all about A+ people. The team’s remit includes working with our regional and international clients, spreading the insight derived from our industry leading approach to the consumer purchase journey (MEC Momentum), and working alongside the talented strategists in MEC’s local markets on our new operating system for planning: Thrive5. The number of regional and global media relationships we have with clients is only going to increase – so this is an exciting time and we’re gearing for growth.”

     

    Worrell joins as group strategy director, having more than 10 years’ experience working with clients such as McDonalds, Vodafone, Easyjet and Carlsberg. Previously he was insight director with OMD UK and held a European role with Specific Media. Worrell’s work has been covered by BBC, The Daily Mirror, Wall Street Journal and Sky News, and he is a sought after speaker at international industry events such as IAB Engage and DMEXCO.

     

    Turner joins as strategy director with a background in PR. He has experience working with clients such as Mars Food, John Frieda and Group Lactalis, latterly as planning director at Zenith Optimedia. He is also an aspiring stand-up comedian.

     

    Giannelli joins as a strategist. He comes to MEC from TBWA/OMD working with Apple, and previous to that an independent creative agency in Florence, Italy.

    Shula Sinclair joined MEC as strategy partner in September 2013, from DraftFCB where she was regional planning director. After 17 years in the industry, Sinclair has expertise across numerous sectors including FMCG, finance, automotive, travel, and beauty. She has delivered a range of activity across multiple channels from ATL and digital to PR for a host of major brands including Hyundai, Oreo and Nivea. Her work has been recognised with several industry awards.

     Andy Reynolds joined MEC as strategy partner earlier in 2014. He came from OMD where he was the executive director of strategy working as lead strategist on pan-regional clients such as Sony, PepsiCo and Nissan. He has a strong focus on integrated communications – ATL, digital in all its forms, and branded entertainment. Since joining MEC, his work with Paramount has won several industry awards, notably a gold at the recent M&M awards.

    This announcement follows those made by the agency within digital, data and analytics, and cements MEC Global Solutions’ position as the Centre of International Excellence for clients across the EMEA region.