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Tag: Beeing Social

  • Beeing Social launches “Buzz Bee Buzz” – SaaS tool for influencer marketing

    Beeing Social launches “Buzz Bee Buzz” – SaaS tool for influencer marketing

    Mumbai: Beeing Social, digital marketing agency with a presence in Mumbai, Delhi, Dubai, and London unveils its latest innovation in the influencer marketing arena: “Buzz Bee Buzz.” This SaaS-based tool is tailored to transform how small and medium brands engage with influencer marketing, offering an integrated solution to meet the growing demands of this dynamic industry. 

    “Buzz Bee Buzz”: A database of 25 million influencers at your fingertips Buzz Bee Buzz emerges as a comprehensive platform with a database of around 25 million influencers across the globe, catering to various scales and categories. Its four distinct features – search, analyse, communicate, and pay – make it a one-stop solution, eliminating the need for multiple platforms and streamlining the influencer marketing process. 

    Addressing Market Needs with Expertise, founder of Beeing Social, Abhishek Mittal, shares insights on the inception of Buzz Bee Buzz, saying, “Leveraging our more than 12 years of experience in the marketing industry, we identified a gap in influencer marketing. Buzz Bee Buzz is designed to simplify and enhance the way brands connect with influencers, ensuring a seamless, efficient experience.” 

    Influencer Marketing: A Flourishing Industry

    The influencer marketing industry is not just thriving; it’s booming. As of 2024, the total projected revenue for influencer marketing spend is expected to reach $7.14 billion, marking a significant growth from the $4.99 billion recorded in 2022. This increase reflects a consistent upward trend in the industry, with a 23.4 per cent year-over-year growth in 2023 and a 15.9 per cent growth into 2024 this remarkable growth underscores the increasing significance of influencer marketing in the contemporary digital landscape. Buzz Bee Buzz positions itself strategically within this growing market, ready to harness Beeing Social’s deep-rooted expertise for its clients’ benefit. 

    Committed to innovation and excellence. The introduction of Buzz Bee Buzz signifies a pivotal step in the agency’s journey, marking its foray into influencer marketing with a tool to redefine industry standards.

  • Sony Marathi and Beeing Social: Crafting digital magic for Marathi entertainment

    Sony Marathi and Beeing Social: Crafting digital magic for Marathi entertainment

    Mumbai: Beeing Social’s win of the digital mandate for Sony Marathi marks a significant milestone for both the agency and the premium entertainment channel. Sony Marathi, a part of Sony Pictures Networks, has a distinct focus on celebrating Marathi culture and innovation. The channel is known for its curated content by top Marathi directors, writers, and producers.

    Beeing Social head of business development Girish Hinduja expressed his enthusiasm for the opportunity to work with Sony Marathi. He said, “We are thrilled to partner with Sony Marathi. This is a unique and exciting challenge for us, as we step into uncharted territory. We see enormous potential to create compelling brand narratives through digital channels for Sony Marathi, and our efforts will be dedicated to revolutionizing the viewer experience and positioning the brand as a dominant force in the Marathi entertainment industry.”

    Beeing Social founder Abhishek Mittal shared his thoughts on winning the Social Media Mandate for Sony Marathi. He said, “This collaboration with Sony Marathi presents an exciting opportunity to harness the power of digital media to elevate the channel’s presence and reach. We are committed to working closely with Sony Marathi to craft a digital strategy that aligns with their vision and helps them connect with their audience on a deeper level.”

    With Beeing Social’s expertise in digital marketing and brand building, coupled with Sony Marathi’s focus on cultural integration and quality content, this partnership is poised to create a winning formula for the channel’s growth and success in the Marathi entertainment industry.

  • Fan Anywhere assigns digital & comm mandate to Beeing Social and Mavcomm Consulting

    Fan Anywhere assigns digital & comm mandate to Beeing Social and Mavcomm Consulting

    Mumbai: Fan Anywhere, a start-up building the world’s first platform for celebrity NFTs, and NFTs & fan tokens of sports clubs, has assigned their digital & communications mandate to creative digital agency Beeing Social and boutique reputation consulting firm Mavcomm Consulting. 

    Beeing Social-Mavcomm Consulting team will deliver a whole host of solutions including communications strategy, planning, creatives, content, media relations and strategic social media outreach across mediums. 

    Co-founded by IIT Roorkee grads and experienced tech entrepreneurs Varun Chaudhary and Amit Kumar, Fan Anywhere aims to become one stop blockchain solution for a celebrity to engage the fan base and is in the process of raising investments and preparing to launch its Initial DEX Offering (IDO) in the near future. 

    Commenting on the association, Fan Anywhere co-founder and CEO Varun Chaudhary said, “We are building the world’s first platform for utility based celebrity NFTs,and NFTs & fan tokens of sports clubs, which will open gateways to Metaverses for celebrities. This is a rapidly emerging space which a lot of people beyond the immediate tech community are not very familiar with. Our emphasis will be on transitioning the celebrities as well as their fans towards the future of fan following and the Fan Anywhere way of ‘Reimagined Fandom.’ Beeing Social and Mavcomm Consulting showcased an in-depth understanding of the space and we are confident that they will position our messages accurately.”

    Powered by Polygon, Fan Anywhere wants to revolutionise the culture of fandom with fan token offerings, exchange for fan tokens, NFT marketplace and rewards traversing the entire ecosystem, said the statement.

    Beeing Social co-founder Abhishek Singh Rajpurohit said, “We are thrilled to be a part of FanAnywhere Project. Beeing Social and Mavcomm teams have delivered together on on multiple mandates and we are excited to partner again.”

    Mavcomm Group co-founder and MD Anand Mahesh Talari said, “Fan Anywhere is in a very exciting space. In a country such as India where fans celebrate their passion with extreme love for celebrities even to the extent of building temples for some, we are confident that they are going to see great success. We are pleased to partner with them at this early phase and looking forward to communicate their messaging effectively. We enjoy great synergy with the Beeing Social team with our joint emphasis on delivering the best, we are looking forward to working together again on this powerful mandate.”