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Tag: Beauty

  • BBH: Why stereotype beauty

    BBH: Why stereotype beauty

    Mumbai: Nihar Naturals Coconut Hair Oil, the market leader in east India, launched its latest campaign challenging the culture of beauty stereotyping ingrained in society.

    Women are often subjected to perceptions of being ‘more capable’ or ‘less capable’ based on their physical appearance and their choice of hairstyle. Nihar Naturals has always been at the forefront of challenging stereotypes. In 2015, Nihar partnered with Neilson to launch a nationwide study #IAMCapable, to build awareness amongst women about this culture of beauty stereotyping. The report drew attention to the biases faced by Indian Women today – 64% of Indian Women have agreed that judgements passed on them has affected their ability to reach their true potential.

    BBH has conceptualised the campaign, which reiterates Nihar Natural’s brand purpose & takes the conversation a notch higher. Featuring long-term brand ambassador Vidya Balan, the campaign drives a strong message that a woman’s capability should not be judged based on the choice of her hair style. It goes on to state that beautiful hair is not a sign of capability, it is only a sign of a potent hair oil.

    Marico Limited CMO Anuradha Aggarwal said, “Over the years Nihar Naturals through its various campaigns has communicated that a woman’s hair cannot be a parameter of judging her or her capability in anyway. This year’s campaign talks about how ‘Beautiful hair is not a sign of a woman’s capability, it is only a sign of a potent hair oil.’”

    Vidya Balan added “This film through different creative sequences beautifully tries breaking yet another stereotype of judging women and their professions basis their hairstyles.”

    BBH India CEO & managing partner Subhash Kamath said, “Nihar Naturals’ hair care category is a very competitive and cluttered one. So it’s quite a challenge to create a differentiated brand idea.”

    BBH India executive creative director Rajesh Mani added, “Nihar Naturals has, over the years, taken a humorous dig at societal judgements on women’s hair and equating it with their capability. So the TVC is like a playful theatre of the absurd. The photo studio and the changing of backgrounds according to a woman’s hair style bring about the subconscious judgements that people make about women.”

  • BBH: Why stereotype beauty

    BBH: Why stereotype beauty

    Mumbai: Nihar Naturals Coconut Hair Oil, the market leader in east India, launched its latest campaign challenging the culture of beauty stereotyping ingrained in society.

    Women are often subjected to perceptions of being ‘more capable’ or ‘less capable’ based on their physical appearance and their choice of hairstyle. Nihar Naturals has always been at the forefront of challenging stereotypes. In 2015, Nihar partnered with Neilson to launch a nationwide study #IAMCapable, to build awareness amongst women about this culture of beauty stereotyping. The report drew attention to the biases faced by Indian Women today – 64% of Indian Women have agreed that judgements passed on them has affected their ability to reach their true potential.

    BBH has conceptualised the campaign, which reiterates Nihar Natural’s brand purpose & takes the conversation a notch higher. Featuring long-term brand ambassador Vidya Balan, the campaign drives a strong message that a woman’s capability should not be judged based on the choice of her hair style. It goes on to state that beautiful hair is not a sign of capability, it is only a sign of a potent hair oil.

    Marico Limited CMO Anuradha Aggarwal said, “Over the years Nihar Naturals through its various campaigns has communicated that a woman’s hair cannot be a parameter of judging her or her capability in anyway. This year’s campaign talks about how ‘Beautiful hair is not a sign of a woman’s capability, it is only a sign of a potent hair oil.’”

    Vidya Balan added “This film through different creative sequences beautifully tries breaking yet another stereotype of judging women and their professions basis their hairstyles.”

    BBH India CEO & managing partner Subhash Kamath said, “Nihar Naturals’ hair care category is a very competitive and cluttered one. So it’s quite a challenge to create a differentiated brand idea.”

    BBH India executive creative director Rajesh Mani added, “Nihar Naturals has, over the years, taken a humorous dig at societal judgements on women’s hair and equating it with their capability. So the TVC is like a playful theatre of the absurd. The photo studio and the changing of backgrounds according to a woman’s hair style bring about the subconscious judgements that people make about women.”

  • Times Network creates unique advertising opportunity for SMEs

    Times Network creates unique advertising opportunity for SMEs

    MUMBAI: Times Network has kick-started a unique advertising opportunity for Small & Medium Enterprises (SMEs) called Ascend Now 2015. 

     

    The week long workshops over three markets – Mumbai, Bangalore and Delhi are being held to educate, create awareness, and provide cost-effective advertising opportunities on national television for SMEs and start-ups.

     

    In India, there is a huge amount of potential hidden in the SMEs sector, which needs to be brought forth. The country is a home to over five crore SME units. Having said, that when it comes to communicating their respective brands, these SMEs and start-ups don’t know how to go about it.

     

    They don’t get expert advice that their bigger counterparts receive from brand consultants and media agencies. As a result, fail to optimise their brand communication and get that critical benefit. The research has shown that the biggest perception bearers amongst the SME and start-ups are of the opinion that the national television is expensive and beyond their reach.

     

    Having identified this need gap, Times Network has created an opportunity through Ascend Now 2015, whereby the SMEs and the start-ups can avail expert advices on brand communications and can broadcast their brand through the television channels of Times Network. Through this framework, the SMEs and the start-ups can do their brand promotions on India’s largest television platform in a cost-effective manner.

     

    As the workshops end on 23 September, Times Network is expecting to reach out to over 1000 SMEs and start-ups, which are prospective advertisers. The trend shows that the conversion of the prospects to the real advertisers will be about 150 companies. This initiative will possibly give a 10 per cent increase in the number of advertisers on Times Network, annually.

     

    Times Network CEO &MD MK Anand said, “I’m extremely thrilled with the kind of response we have received from the SMEs in the first two days of seminars in Mumbai. It is this success that gives us confidence about doing well even in Delhi and Bangalore in the next few days.”

     

    The packages that were offered were specially created for SMEs ranging from Rs 22 lakhs to Rs 66 lakhs. The offers are valid for a 12-month period and are only available on the day of the seminar.

     

    In the inaugural two-day workshop in Mumbai, the senior executives who participated were from companies that have presence in – Construction, Education, Food and Agro Products, Jewellery Manufacturing, Internet start-ups and Beauty and Lifestyle.

     

  • Genesis Burson-Marsteller launches Step Up

    Genesis Burson-Marsteller launches Step Up

    MUMBAI: Genesis Burson-Marsteller has launched a new initiative, Step Up, catering exclusively to the communication needs of the two most important stakeholders of the entrepreneurial ecosystem: the start-ups and investor networks.

     

    Designed to provide affordable and relevant service offerings spanning traditional as well as new digital formats, Step Up, helps young companies and SMBs take the next leap in their journey to success, by not only narrating their story creatively but also by communicating on what impacts their business.

     

    Commenting on the launch, Genesis Burson-Marsteller principal and founder Prema Sagar said, “Step Up is our endeavour to go back to our roots. We know, feel and understand the challenges having been a start-up ourselves, 22 years back. With Step Up, we have already begun to partner with new and upcoming brands in their journey so as to take it to the next big thing. What differentiates Step Up from the rest is our strong understanding of the ecosystem and the changing media scape, the right talent and the ability to provide affordable services.”

     

    The new initiative offers customised services from branding and partnerships to media engagement. The offering to start-ups have been created keeping in mind various challenges faced by early-stage ventures. These offerings aim to develop and device a compelling and effective communication strategy to narrate the story of the ventures in the most innnovative manner.  

     

    Genesis Burson-Marsteller public relations president Nikhil Day said, “We are delighted by the creativity of our young colleagues to have come up with the idea, presented the strategy to the India Management Team, developed the proposition and already won their first client!. Our firm has, from the very beginning, encouraged entrepreneurship – it is for our people to take the initiative.  And Step Up is a great example.”

     

    The clients could be from Consumer (e.g. FMCG, beauty, sports, art, theatre, music, movies), Technology (e.g. products, services) Health and Wellness (e.g.pharma, services, ayurveda) and Corporate (e.g.financial, engineering, aviation).  Genesis Burson-Marsteller’s experience already exists for large companies, learnings from which will be applied for Step Up companies.

     

    Step Up India lead Atul Sharma added, “In the last few years, the Indian start-up environment has made a mark on the global entrepreneurial map by producing unique and globally relevant propositions. Being noticed by the right audience can make a great difference to a young company’s journey. This unique initiative by Genesis Burson-Marsteller, Step Up, aims at empowering these innovative start-ups to create a space for themselves in an otherwise cluttered market. We are looking to create the next ‘whatsapp’ story in India! ”

     

    Step Up is inspired by Genesis Burson-Marsteller and has the same gene pool of expertise and excellence but, it aspires to bring alive creative communication in a completely different genre of companies, which may have not enjoyed the benefits of experienced communications partners owing to their size.  

  • Actimedia PR Launches Its Events Division: BUZZIN EVENTS

    Actimedia PR Launches Its Events Division: BUZZIN EVENTS

    MUMBAI, July 02, 2013: ActiMedia Private Limited India’s foremost lifestyle PR agency, today announced the launch of its events division: BUZZIN EVENTS.

    Buzzin Events focuses on providing clients end-to-end solutions in the lifestyle and corporate space.

    CEO & Co-founder, Imran Qureshi, has over 10 years of experience in the events and entertainment space. An MBA, Imran has worked extensively in UK, USA and many other international locations, bringing a comprehensive understanding of not just implementing and executing but strategising and conceptualising events.

    “Our mission is to provide cost effective events with high quality and creative standards. Our aim is to focus on the needs of the client, while maintaining high level of accountability and consistent service.” Says, Imran.

    Buzzin Events comprises a team of marketing and concept managers, production team and in-line production experts to bring forth the best in corporate events, lifestyle, entertainment and MICE activities.

    Buzzin Events expertise extends to product and services launches, fashion and lifestyle events, store launches, conferences and allied activities.

    Established in 1998, Actimedia is India’s foremost lifestyle PR agency with dedicated practices in beauty, fashion, sports lifestyle and hospitality. Headquartered in Mumbai, Actimedia has offices in New Delhi, Bangalore, Pune and a partner office in Chennai.

    With the addition of Buzzin Events, Actimedia closes it loop in being a company with a 360 solutions appoach, provinding events, social media and online reputation management, media monitoring and PR, under one roof.

  • NGCI to launch new channel Wild on broadband platform in HK

    NGCI to launch new channel Wild on broadband platform in HK

    MUMBAI: National Geographic Channels International has announced the launch of a new wildlife channel Wild. It will debut first on Hong Kong’s Now broadband TV platform, ahead of its global rollout.

    National Geographic Wild launches on Now TV on 21 August 2006. Wild will be National Geographic’s first bilingual channel, offering a choice of either English or Cantonese soundtrack. Wild was unveiled yesterday at a preview in Hong Kong Wetland Park by National Geographic herpetologist Dr Brady Barr.

    Among the slate of programmes the channel will be showcasing include, Croc Chronicles; Snake Wranglers; Kill Zone; Built for the Kill; Beauty and the Beast Leopard Story and Zambezi Troop.

    Zubin Gandevia, managing director and executive vice president, National Geographic Channel Asia said, “For many years, National Geographic Channel has brought high calibre and entertaining documentaries of all genres to Hong Kong viewers. Hong Kong is a very important market for us and we are delighted to introduce a channel in the local language for our viewers here. National Geographic Wild marks a new milestone in our commitment to Hong Kong.”

  • CNN-IBN to air lifestyle show ‘Living It Up’

    CNN-IBN to air lifestyle show ‘Living It Up’

    MUMBAI: News Broadcaster CNN-IBN is expanding its feature programme line-up with a new weekly show exploring the art of healthy living. The half-hour weekly show Living It Up, anchored by Jotica Sehgal, will kick off on 8 July at 2:30 pm and 5:30 pm.

    Living It Up will have a reality segment The Weight Loss Challenge wherein four dieticians will team up with four overweight people and over seven weeks they will be challenged to loose as much weight. The team, which looses the most weight, will be the winning team. To add some excitement, participants and viewers will be given voting powers, according to an official release.

    CNN-IBN managing editor Rajdeep Sardesai says, “The hectic lifestyle that has become a part of our daily routine today is definitely a sign of progress but it takes a toll on our body, mind and soul. Through this programme we are aiming to share little nuggets of information to counter difficult times, manage problems, balance lives and endeavor to get the best out of life. At CNN-IBN, quality programming is a promise that we would like to deliver on a constant basis and Living It Up is a step in that direction.”

    Each week, the programme will showcase health, fitness and beauty solutions and the show will also highlight how preventive measures, healthy lifestyle and healthy food. Targeting the discerning viewers, Living It Up will also present capsules on fitness, beauty, parenting, spirituality and alternate therapy.

  • Sify launches online magazine store

    Sify launches online magazine store

    MUMBAI: www.sifymall.com, the online store on portal Sify has launched magazine subscription service online.

    The store has magazines from both Indian and foreign publications across categories like advertising, audio/video, automotive, aviation, beauty and fashion, business, films, music, travel and leisure and women to suit users interests.

    Sify senior VP, interactive services, Surya Mantha says, “Our aim is to ensure that the best offers are always available on SifyMall for users to experience real value for money. Be it the popular Deal of the Day, occasion based online gifting, or shopping online, we work to ensure customer delight in a number of ways. Our online magazine store extends this philosophy with subscriptions that offer real value to users with a wide range of magazines to suit their interests. We’ve also redesigned SifyMall to enhance the shopping experience for our users”.

    All a user needs to do is to go online on www.sifymall.com to the Magazine Store, and choose the title of his/her choice from an array of 130 magazines, with more to be added in future. The magazines are arranged conveniently by topic, publishers as well as alphabetically for users to locate the magazines of their choice easily and quickly.