MUMBAI : When it comes to winning fans, Sportz Interactive isn’t just playing the game, it’s rewriting the rulebook. The sports tech powerhouse has roped in Blair Richardson as director of business development to lead its charge across the UK and Europe, two of the world’s most competitive sporting markets. Based in London, Richardson will be the playmaker shaping SI’s next big innings in fan engagement and digital transformation.
Richardson’s career spans over two decades of sports, entertainment, and tech innovation. He cut his teeth in business development before a six-year stint at Reuters as commercial director for sport & entertainment, where he drove global content partnerships with Rolex, Nike, Adidas, Puma, FIFA, Sky Sports, the Barclays Premier League, and Beats by Dre. From pioneering rights clearance strategies to expanding into North America and Asia, he built a reputation for fusing commercial acumen with creativity.
His entrepreneurial streak saw him co-found Chatsuite, an AI chatbot platform that built fan engagement products for FC Barcelona, BBC, Eurosport, Xbox, WWF, and Getty Images. Later roles at Monterosa, Hex Digital, and Rehab Agency cemented his profile as a digital innovator, delivering campaigns for Nike, NBA, Google, ITV, Meta, Warner Bros, and Formula 1. Speaking on his move, Richardson said: “Sportz Interactive has already proven itself as a global leader in digital transformation for sports organisations, and I’m excited to bring my background in sports content, AI innovation, and fan engagement to this next chapter.”
SI SVP for international leagues & federations Raghav Mehta added: “His unique blend of sports and entertainment expertise, combined with a proven track record of driving innovation through partnerships with some of the world’s biggest brands, makes him the perfect leader to guide our growth in Europe and the UK.”
With a client roster already boasting the International Olympic Committee, NBA, UEFA, Disney, Google, and Formula 1, SI’s European expansion isn’t just about new turf, it’s about redefining how sport meets storytelling in a digital-first world.