ITV

Tag: Beats

  • Shubman Gill turns up the heat with Beats’ fiery ‘Burn Bright’ campaign

    Shubman Gill turns up the heat with Beats’ fiery ‘Burn Bright’ campaign

    MUMBAI: Gill’s got game, and now, he’s got Beats to match. Beats has unveiled its latest campaign, ‘Burn Bright’, starring Indian cricket sensation and brand ambassador Shubman Gill, alongside the brand’s flagship workout earbuds, Powerbeats pro 2.

    For Gill, training isn’t just routine, it’s ritual. “Training is where I build my game. It’s quiet, focused, and personal. Having the right sound with Beats helps me lock in and zone out the noise,” he said. “Beats isn’t just about music, it’s about bold energy and staying true to yourself. I’m proud to bring that spirit to this campaign.”

    The Powerbeats pro 2 are built with athletes in mind, boasting heart rate monitoring, active noise cancellation, transparency mode, adaptive EQ, and up to 45 hours of battery life with the case. They also support Qi wireless charging and come in four bold shades, jet black, quick sand, hyper purple, and electric orange, retailing at Rs 29,900 on apple.com/in.

    Beats, chief marketing officer, Chris Thorne said Gill embodies more than cricketing skill. “Shubman is more than just a cricket star. He represents a new generation of athletes who bring style, substance, and individuality to everything they do. This campaign is a celebration of his precision, passion, and the powerful role music plays in his mindset both on and off the pitch.”

    ‘Burn Bright’ is the latest in a series of global campaigns featuring sporting icons, joining a roster that already includes Lionel Messi, LeBron James, Erling Haaland, Kobbie Mainoo, Qinwen Zheng, and Lamine Yamal.

    With Gill fronting the campaign, Beats is betting that cricket’s rising flame will keep glowing, and burning bright.

  • Ananya Pandey and Shubman Gill join the Beats family as India’s brand ambassadors

    Ananya Pandey and Shubman Gill join the Beats family as India’s brand ambassadors

    Mumbai- Beats has announced Beats Solo Buds, Beats Solo 4 and Beats Pill in India. To celebrate the launch, Beats has released its first campaign starring Bollywood actress Ananya Pandey and celebrated Indian cricketer Shubman Gill. The duo, both iconic in their respective realms of Indian entertainment and sports, is set to be the face of the brand’s existing and upcoming marketing campaigns that spotlight the brand’s dynamic product lineup.

    “Music has been an essential part of my life, whether I am working out, preparing for a role, or simply unwinding,” said Ananya Pandey. “As someone who has been using Beats growing up, I am excited to be part of the Beats legacy and their journey into India.”

    Shubman Gill added, “I am thrilled to be a part of the Beats Family as one of India’s brand ambassadors. Beats is a brand that has the same commitment and dedication to performance as I do. I look forward to the great things that Beats has planned for India!”

    Speaking on this occasion, Beats CMO & head of product, Chris Thorne said, “we are delighted to welcome Ananya Pandey and Shubman Gill as India’s brand ambassadors as we bring together the energy and spirit of Beats with the vibrant culture of India. Their dynamic personalities make them the perfect fit for Beats. We are excited to launch our new products in India and look forward to our partnership with Ananya and Shubman.”

  • Universal Music signs deal with `The Art of Living’ to make its repertoire available globally

    Universal Music signs deal with `The Art of Living’ to make its repertoire available globally

    MUMBAI: Universal Music India announced their exclusive association with The Art of Living organization to globally make available it’s audio and video content across categories like Bhajans, Chants, Guided Meditation, Health & Wellness, and Instrumental amongst others. As a part of a multi-phase release plan, Universal Music has just released 51 albums in physical and digital format all over the world except the territory of US.
     
    The content is available across leading music stores and also popular e-commerce portals like Flipkart and Amazon as well as digitally via sites like You tube, Google Play, i-tunes, Hungama. The content is also available on streaming sites like Saavan, Gaana, Wynk, Vodafone Music, Guvera and Beats.
     
    Over the last 30 years The Art Of Living organization has released Sri Sri Ravi Shankar’s discourse and music in both Video and Audio formats with the sole purpose of spreading his message to as many people as possible. And now, over 20000 hours of this content will be made available worldwide for the first time through the global presence of the Universal Music Group.
     
    Says Devraj Sanyal, Managing Director, Universal Music Group, South Asia“I am very pleased with this particular association as Sri Sri is someone who is not just a global spiritual leader but an epitome of goodness, kindness and peace at large. His followers and his vast organization stand testament to the fact that alternate thinking can change you, your life and your surroundings and help take you to the next level. We are proud partners in this journey with Gurudev as we aim to take his message across the globe. The Art of Living will continue to influence massive change and we will do our utmost to help deliver this across all local and global platforms.”
     
     
    Commenting on the association, Prasana Prabhu, Trustee, Sri Sri Publications Trust says, “We are extremely happy to be associated with a major record label like the Universal Music Group who will ensure that the message of Sri Sri Ravi Shankar reaches out to a global audience through their large network. With their might, we will be available widely across all digital and physical platforms thus spreading the message of living well and with peace. We look forward to working closely with Universal Music in not just releasing existing content but also in creation of fresh content from `The Art Of Living’ and present it in innovative ways to the world out there”.
     
    Also on the anvil is a prestigious Home Video release next month from Universal Music of a unique symphony – titled “Venunaad” – where 4000 flutists, will simultaneously perform on a gigantic 30,000-ft stage on 12th January, 2015 in Nasik. This performance is under the guiding baton of renowned flutist, Pt. Ronu Mazumdar, while the revered exponent of the instrument, Hariprasad Chaurasia, will be the guest of honor. The symphony is one of two major events to mark the two-day visit of The Art of Living founder, Sri Sri Ravi Shankar, to Maharashtra.
     
    Founded in 1981 by Sri Sri Ravi Shankar, The Art of Living is one of the largest voluntary organizations in the world. Inspired by its founder’s vision of creating a stress-free mind and a violence-free society, the organization is dedicated to creating peace and fostering human values.