MUMBAI: It’s time for celebrations at Star India. The Star network has walked away with nine awards at the Promax & BDA (Broadcast Designers’ Association) Asia 2003 in Singapore, including the coveted 2003 Rocket Award, three Golds and five Silvers for outstanding creative work across a range of Star channels: Star Movies, Star World, Star Gold, Channel [V], National Geographic Channel and Adventure One.
The prestigious 2003 Rocket Award, which is a special award in recognition of outstanding new creative talent in the industry was bagged by Venkatesh Gaikwad of Channel [V] India.
Star also walked away with a Gold each for Best Movie Promo, Best Interactive Promo and Best Documentary Promo and picked up five Silvers for Best Print Ad, Best Drama Promo, Best Sales and Marketing Presentation, Best Interactive Promo and Best Sound Design.
The Asia awards come close on the heels of the Promax & BDA International 2003 in Los Angeles where Star picked up a total of 15 awards, including six Platinum Awards and nine Honourable Mention awards. The Platinum Award introduced this year represented the “absolute best in the world” in promotion, marketing and broadcast design.
Promax & BDA is a global, non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media. It offers the world’s premier educational conferences for promotions, marketing and design executives in electronic media.
Following is a category-wise and entry-wise list of awards won by Star India at the Promax & BDA Asia 2003 Awards:
Best Movie Promo
Dinomania – Star Movies
Gold
Best Interactive Promo
Rai University – Channel [V]
Gold
Best Documentary Promo
$100 Taxi Ride S2 – National Geographic Channel
Gold
Best Drama Promo
Buffy The Musical – Star World
Silver
Best Sales & Marketing Presentation
Come Home to the Oscars sales tape – Star Movies
Silver
Best Interactive Promo
Popstars Contest – Channel [V]
Silver
Best Sound Design
Project A – Star Gold
Silver
Best Print Ad
A1 Rebrand Campaign – A1
Silver
2003 Rocket Award
Venkatesh Gaikwad, Senior Producer, On-Air Promos, Channel [V] India
Also read:
Channel [V] wins ‘Rocket Award’ at Promax & BDA Asia Awards
Tag: BDA Asia
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Star scoops 9 awards at Promax & BDA Asia 2003
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Max reaps a harvest at Promax BDA Asia 2003
MUMBAI: When it comes to awards Max appears to be the channel to beat. At the Promax & BDA Asia Awards 2003 in Singapore last evening, Max bagged three Golds and one Silver. This takes the number of awards the channel has so far won this year to 14.
It won a Gold in the Best Out of House Station Image Promo: The Train Spot of the Deewana Bana De image campaign was recognised. The Cricket Nirvana spot won in the Holiday / Seasonal / Special Event Promo category. It also bagged a silver for the Bazaar spot.
An official release informs that the last two spots were a part of the ICC Cricket World Cup 2003 build-up campaign on air. However it was not just cricket that was cited. Max was involved with the Rolling Stones concert earlier this year. The Something for Nothing Gold award went to the channel for creating a spot that was simple yet effective.
Speaking to Indiantelevision.com the channels executive VP and business head Rajat Jain said, ” It gives us immense satisfaction that both, our marketing and programming initiatives have received such complete acceptance from viewers and fulsome praise in the media marketplace. The awards are not simply cricket related. They are channel awards.
“Winning prestigious awards such as these yet again, has firmly established Max’s top-notch execution of innovative concepts in programming and marketing. With 14 awards and two honourable mentions in the last one year, we have raised the bar for channels in our genre, and have our own standards to better each time.”
The latest wins come on the heels of several Popular and Technical awards that Max won at the Indian Telly Awards 2003 conducted by this site.
“All these awards have been the result of excellent teamwork between our marketing and on-air promotions teams, along with our creative agency Euro RSCG and Prahlad Kakkar who executed some of the creatives brilliantly, We shall continue to strive for excellence in as entertaining and innovative a manner as possible” Jain added.