Tag: BCCI

  • TCM Platform to craft Tata IPL 2022 closing ceremony; AR Rahman and Ranveer Singh to perform

    TCM Platform to craft Tata IPL 2022 closing ceremony; AR Rahman and Ranveer Singh to perform

    Mumbai: The Board of Control for Cricket in India (BCCI) has appointed TCM Platform as the agency that will conceptualise and execute the Tata IPL 2022 closing ceremony at the Narendra Modi Stadium, Ahmedabad on 29 May. The closing ceremony of the IPL makes a comeback after a gap of four years.

    AR Rahman, Ranveer Singh, singers and over 500 supporting dancers and cast will be a part of the ceremony. The entire field of play will be used for the ceremony and it will be broadcast from 6.30 p.m on 29 May.

    “It is indeed an honour and a privilege to be given this mandate in this very special year,” stated TCM Platform director Chanda Singh. “Cricket is deeply embedded in the fabric of our nation and creatively we bring the celebration of 75 years of India’s independence and the history of our cricketing achievements together. This is also the year that two new teams have joined the league – truly representative of the diversity of the nation with a singular passion for cricket.”

    “We have mapped every second of our thirty minutes event to entertain, enthrall,  delight and pay tribute to the country, to the game that we are so passionate about and to the legends that define its history,” said project lead of the ceremony Ria Agnihotri.

    Ranveer Singh will be the headliner of a high-impact performance that captures the flavour of the 10 playing teams and the cities that make up the league.  The sequence will be choreographed by Shiamak Davar and 300 folk dancers from across India will join his dance troupe to give a montage of the rich texture of our nation, said the statement.

    Oscar winner and music composer AR Rahman will pay tribute to 75 years of legends and cricketing history. “For the first time we will use broadcast Augmented Reality to bring alive the different eras of cricket. Along with AR Rahman, this will be a befitting homage to the 15 years of IPL and to game that has given us so much” – said the content director of the ceremony Arati Singh.

    The BCCI had invited event and entertainment companies and the mandate was awarded after a multi-level screening and selection process by a committee. “TCM Platform won the mandate with a strong concept, backed by superb talent choices and a reputation for perfection in execution. We thank The BCCI for this opportunity and we hope to make this a benchmark event in this very special year for our nation,” said TCM Platform MD Lokesh Sharma.

    TCM Platform is a JV venture between Twenty First Century Media, XP&D and the Zoo Media Network.  The new-age company said that it champions the narrative of offline sportainment and online digital engagement.

  • Women’s T20 Challenge 2022: BCCI invites quotations for title sponsor rights

    Women’s T20 Challenge 2022: BCCI invites quotations for title sponsor rights

    Mumbai: The Board of Control for Cricket in India (BCCI) has announced the release of request for quotations (RFQ) for title sponsorship rights For Women’s T20 Challenge 2022. The BCCI invited quotes from reputed entities for acquiring the title sponsorship rights for the Women’s T20 Challenge 2022. The RFQ will be available for purchase till 4 May.

    Earlier last week, the BCCI president Sourav Ganguly had confirmed that the Women’s T20 Challenge will be held in Lucknow from 24-28 May. The confirmation comes a month after the BCCI revealed that it is mulling over a ‘full-fledged’ Women’s Indian Premier League (IPL) starting in 2023 which will involve Indian and overseas players.

    In March, the board announced that a franchise-based annual T20 tournament for women cricketers will be started from 2023. The tournament will contain six teams and will be referred as Women’s IPL instead of Women’s T20 Challenge

    This year, a three-team women’s T20 Challenge will be held in May during the IPL playoffs. While Pune was previously shortlisted as the venue, the board has now decided to host the tournament at the Ekana Stadium in Lucknow.

    According to the official release, the detailed terms and conditions governing the tender process including the process for submissions of quotes, rights and obligations, etc. are contained in the ‘Request for Quotation’ (RFQ) which will be made available on receipt of payment of a non-refundable fee of Rs one lakh plus any applicable goods and services tax. The procedure to procure the RFQ documents is enlisted in annexure A to this document.

    “Any interested party wishing to submit a quote is required to purchase the RFQ. However, only those satisfying the terms and conditions set out therein shall be permitted to submit a quote. It is clarified that merely purchasing the RFQ does not entitle any person to submit a quote,” stated the release.

    BCCI reserves the right to cancel or amend the RFQ process at any stage in any manner without providing any reason.

  • IPL media rights: Major contenders come on board to buy ITT

    IPL media rights: Major contenders come on board to buy ITT

    Mumbai: Within a week of Board of Control for Cricket in India (BCCI) releasing the Invitation-To-Tender (ITT) to sell the Indian Premier League (IPL) media rights for the 2023-27 broadcast seasons, major players such as Disney Star, Reliance Viacom18, Sony, Zee and Amazon, and an unnamed company have bought the document.

    As per a report by The Times of India, American tech giant Apple is expected to buy the ITT next week.

    BCCI invites bids for IPL media rights from 2023-27

    The total base price for the media rights has been set at Rs 32,890 crore calculated on the basis of 74 matches to be played this season. The board has divided the rights into four bundles including TV broadcast rights for the Indian subcontinent set at a base price of Rs 18,130 crore (74 games), digital rights for the Indian subcontinent set at a base price of Rs 12,210 core (74 games), non-exclusive digital rights for Indian subcontinent (18 matches including the opening match, four playoffs and night games of the doubleheaders) set at a base price of Rs 1,440 crore and TV and digital rights for the rest of the world (74 games) set at a base price of Rs 1,110 crore.  

    The e-auction for the media rights will be held in the second week of June. The deadline to purchase the ITT will end on 10 May.

  • BCCI invites bids for IPL media rights from 2023-27

    BCCI invites bids for IPL media rights from 2023-27

    Mumbai: The Board of Control for Cricket in India (BCCI) on Tuesday released the Invitation to Tender for Media Rights to the Indian Premier League (IPL) for the 2023-2027 seasons.

    The governing council of the IPL has invited bids from ‘reputed entities’ to acquire the media rights for the IPL 2023-27 seasons, through a tender process.

    The detailed terms and conditions governing the tender process including eligibility requirements, process for submissions of bids, proposed media rights packages, and obligations are contained in the ‘Invitation to Tender’ (ITT) which will be made available on receipt of payment of non-refundable fee of Rs 25 lakh plus any applicable goods and services tax. The ITT will be available for purchase till 10 May, said the statement.

    “Any interested party wishing to submit a bid is required to purchase the ITT,” stated BCCI honorary secretary Jay Shah. “However, only those satisfying the eligibility criteria set out in the ITT and subject to the other terms and conditions set out therein, shall be eligible to bid. It is clarified that merely purchasing this ITT does not entitle any person to bid.”

    Furthermore, BCCI reserves the right to cancel or amend the bidding process at any stage in any manner at its discretion.

     

  • Havas Media Group India relaunches Havas Sports & Entertainment

    Havas Media Group India relaunches Havas Sports & Entertainment

    Mumbai: With the evolving sports eco-system in India and its exponential growth, Havas Media Group India on Thursday announced the relaunch of Havas Sports & Entertainment, the sports & sponsorship vertical of the agency. To begin this revivified journey, Havas Sports & Entertainment India has facilitated a two-year (2022-2023) landmark deal between Board of Control for Cricket in India (BCCI) and Swiggy Instamart, as the official on-ground partner for Indian Premier League (IPL) 2022 and 2023. 

    “Our market intelligence revealed that while the sports genre has exploded in India, there are glaring gaps in marketing and brand solutions in this space. Therefore, to address these gaps, we are relaunching Havas Sports and Entertainment 2.0 that will offer first-in-India brands solutions,” said Havas Media Group India president & national head investments R Venkatasubramanian. “The USP of this division is embedded in its offerings like media strategy, brand solutions through marquee sporting events and delivering a world-class experience in this space.”

    This association aims to reaffirm Havas Sports & Entertainment’s commitment towards the evolving sports genre in India and not just in cricket. With the growth in other sporting leagues, increase in investments and commercials, Havas Sports & Entertainment will have a fresh approach towards sporting events across Football, Kabaddi, Kho-Kho, Badminton and more, stated the agency.

    “Over the years, our association with the mega cricketing event has helped establish the fact that food and cricket go hand-in-hand,” Swiggy head of brand Ashish Lingamneni said. “IPL is one of the most celebrated sports leagues in the world, and this year, we are excited to partner with the BCCI to offer a wholesome experience to audiences with our large assortment of munchies, beverages and other snackable options through our quick commerce grocery service, Instamart. The association brings with it the IPL fandom and reach to elevate the match viewing experience of millions of viewers. It will additionally help us drive clutter-breaking campaigns, varied consumer engagement, and business offerings at scale.” 

    Besides sports engagement, Havas Sports & Entertainment will be actively investing in bespoke research to understand the ever-evolving consumer behaviour, interests, and consumption; like the research conducted last year, Hi-Cricket – a proprietary study to understand the impact of IPL 2021 in influencing brand health metrics across categories, according to the agency. This year too, HMG India will be launching Hi-Cricket 2022 during IPL, offering 360-degree solutions by bridging advertisers and brands’ interests, and decoding India’s biggest sporting event.
     
    “The sports advertising market in India is estimated upwards of Rs 8000+ crore,” said Havas Group India Group CEO Rana Barua. “The sports genre is pegged to explode further giving advertisers across sectors various opportunities to create long term value. The relaunch of Havas Sports & Entertainment 2.0 comes at a significant time, and we’re excited to kickstart its journey by facilitating a landmark partnership between India’s biggest sporting event, IPL, and our long-standing unicorn client, Swiggy. We look forward to further consolidating our position in the sports and experiential market by forging many more strategic partnerships and offering integrated and meaningful solutions.”

    However, with the influx in emerging technologies the sports industry in India is growing on the back of newer trends that has opened massive opportunities for brands and marketers. The amalgamation of the real and digital worlds, with availability of tangible data and analytics, evolution of e-sports and fantasy leagues, non-fungible tokens (NFTs), and immersive technologies have put the sports genre in India on a massive growth trajectory.

    “Havas Sports & Entertainment’s resurgence comes on the heels of a revamped team and expertise, and in line with Havas Group’s recent launch of a Virtual Village in the metaverse – The Sandbox video game,” stated Havas Media Group India CEO Mohit Joshi. “R Venkatasubramanian will continue to invest in the vertical by having a dedicated team who have the precise knowledge and expertise in marketing and branding activities through consultancy, partnerships, activations & associations. We look forward to collaborating with traditional and digital media partners, platforms and content creators to offer an immersive and augmented experience and help brands create a meaningful connection with the sports and gaming community.”

    Over the years, Havas Sports & Entertainment has partnered various sporting events, driving strategy for clients across sectors like automobile, e-commerce, online education, retail, FMCG, health, financial services and is working with clients such as Swiggy, Bira, RenewBuy, Sujata, TVS Eurogrip, Hyundai, Domino’s, KIA, Voltas, Realme, Oyo and Gamezy, to name a few.

  • Tata Group to replace Vivo as title sponsor of IPL

    Tata Group to replace Vivo as title sponsor of IPL

    Mumbai: Business conglomerate Tata Group is all set to replace Vivo as the title sponsor for the Indian Premier League (IPL) next year, said the league chairman Brijesh Patel on Tuesday. The decision was announced post the governing council meeting.

    “Yes. Tata Group will replace Vivo as title sponsor,” Patel told PTI. The Chinese manufacturer still has two years left in its sponsorship deal with the league, and consequently, Tata will remain the main sponsor during this period.

    Meanwhile, the two new teams including Sanjiv Goenka’s RPSG group for the Lucknow Franchise and CVC Capital’s Ahmedabad team also received formal clearance from the Board of Cricket Control in India (BCCI).

    Vivo had a Rs 2200 crore deal for title sponsorship rights from 2018 to 2022 but the brand had to take a year-long break in between due to the ongoing tension between India and China. Dream11 had joined the league during the period. However, the Chinese giant returned as the title sponsor in 2021.

  • BCCI to onboard KPMG for IPL media rights tender

    BCCI to onboard KPMG for IPL media rights tender

    Mumbai: The Board of Control for Cricket in India’s (BCCI) governing council for the Indian Premier League (IPL) has on boarded accounting firm KPMG to advise on the bid process for the IPL Media Rights Tender for the 2023-27 cycle. According to media reports, an official announcement could be made on Monday.

    The IPL governing council is set to hold a crucial meeting to decide the IPL 2022 auction dates and venue, CVC ownership of Ahmedabad franchise, IPL Media Rights Tender.  The Board will also discuss IPL 2022 Plan B amidst a potential third wave of Covid-19, and decide a backup plan for hosting the 15th edition of the IPL.

    The governing council has announced on 28 September that the IPL Media Rights Tender for 2023-27 cycle will be released immediately after the appointment of two new IPL teams which was announced on 25 October.

  • ACC launches ‘Leave Behind No Waste’ campaign with BCCI for Ind-NZ series

    ACC launches ‘Leave Behind No Waste’ campaign with BCCI for Ind-NZ series

    Mumbai: ACC Ltd has partnered with the Board of Control for Cricket in India (BCCI) to take on the onus of collecting and managing waste, during the first India vs New Zealand test series match which was held on 25 November at Kanpur’s Green Park Stadium.

    ACC has encapsulated the entire idea led by a digital film titled ‘Leave behind No Waste’ depicting the brand teaming up with its waste management arm – Geocycle to collect and co-process all the plastic waste which is left behind in the cricket stadium. The voice in the film has been lent by the renowned veteran actor and voice-over artist – Piyush Mishra.

    In the film, the cricket term of getting ‘Out’ is used in juxtaposition with the plastic waste that does not get ‘Out’ easily from the environment. The brand then takes charge to throw out the single-use plastic from the stadium to be re-purposed and safely managed in its cement kiln.

    Through the co-processing technology, ACC provides a ‘Zero Landfill’ solution that doesn’t create any additional emissions and in addition avoids soil contamination, water, and air pollution coming from landfill sites, recovery of energy and minerals from the waste materials, said the company in a statement.

    The match is expected to create approximately two tonnes of single-use plastic waste. Enabling a circular economy model, the collected waste will be co-processed to generate fuel through Geocycle’s safe waste management solutions, it further said.

    “Cricketing events create massive amounts of waste and have a large carbon footprint. Through this film, we want to give out a message about how we can make sports more sustainable,” stated ACC Ltd MD and CEO  Sridhar Balakrishnan. “Aligned to our net zero vision, we will continue our efforts to provide safe waste management solutions to industries and municipalities while meeting the highest standards of health, safety, and sustainability.”

  • Inox onboards Nissan as official sponsor for World Cup Screening

    Inox onboards Nissan as official sponsor for World Cup Screening

    Mumbai: Multiplex chain Inox Leisure Ltd on Thursday announced the onboarding of Nissan India as official sponsor of the World Cup screening at Inox.

    The partnership will see Nissan India and Inox working across various digital media platforms including on-screen and video wall advertisements, as well as hosting live match screening sessions for their exclusive clientele and dealer partners. Nissan is the official sponsor of ICC Men’s T20 World Cup and Nissan Magnite is the official car of the tournament.

    “The initiative presents a great opportunity for the fans who wish to experience the ‘stadium energy’ in a carnival-like, safe and hygienic setting, while enjoying Inox’s food-combos and gourmet options served at the multiplexes,” read an official statement by Inox.

    Inox Leisure Ltd chief sales and revenue officer Anand Vishal said, “With an aim to provide a holistic experience to our patrons, we have constantly been working on our alliances to help us elevate their cinema-going experience. The ICC Men’s T20 World Cup is one of the much-awaited cricketing events across the globe, and it is a privilege for us to screen the matches LIVE at our cinemas. The partnership with Nissan India adds a new dimension and further strengthens our brand offering.”

    The seventh edition of the ICC Men’s T20 World Cup hosted by BCCI in UAE and Oman began on 17 October and the final match is scheduled on 14 November. Inox will showcase all matches played by team India, along with marquee league matches, the semi-finals and the final in all major cities in India, said the statement.

    “The ICC Men’s T20 World Cup is one of the greatest cricket events India looks forward to. Nissan is happy to associate with a dynamic brand like Inox to bring world-class viewing experience to cricket fans. The #BreakBoundaries theme that embodies the spirit of cricket as a sport is echoed by cricket fans in their day to day lives as they strive to move ahead in life,” stated Nissan Motor India MD Rakesh Srivastava.

  • Inox to screen ICC Men’s T20 Cricket World Cup matches live

    Inox to screen ICC Men’s T20 Cricket World Cup matches live

    Mumbai: Inox Leisure Ltd, has announced that it will be screening LIVE matches of the ICC Men’s T20 Cricket World Cup 2021 at its multiplexes in all major cities across the country.

    The 7th edition of the ICC Men’s T20 World Cup hosted by BCCI in UAE and Oman is beginning on 17 October. The Final is scheduled on 14 November 2021.

    Depending on the market, the multiplex chain will have differential pricing for tickets ranging from Rs. 200 in tier-3 cities to Rs. 500 in metros.

    The multiplex brand is expecting to draw cricket fans in large numbers by offering them an exceptional stadium-like experience of their favourite sport. Inox will showcase all league matches to be played by Team India, along with marquee league matches, the Semi-Finals and the Final.