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Tag: BCCI

  • Print coverage influences TV viewership of sports

    Print coverage influences TV viewership of sports

    MUMBAI: This afternoon the National Sports Seminar was held by the The Sports Journalist Federation of India.

    The speakers included Fed Cup coach Enrico Piperno, BCCI executive secretary Ratnakar Shetty, Ogilvy & Mather chairman Piyush Pandey and Tam Media CEO L V Krishnan.

    Krishnan looked at how coverage of sports in the newspapers influences television viewership. “Sania Mirza needs to thank two people – her coach and journalists. The coverage on her has been fantastic. When she played Serena Williams at the Australian Open recently it made front page news. Ratings soared in Andhra Pradesh and Hyderabad.

    “Newspapers educate sports fans on a topic. They are then motivated to go to the television to watch the happenings. A recent event that benefitted in a big way from newspaper coverage was the football World Cup. In 2002 when the event was on the Indian cricket team was playing England at the same time. Cricket won comfortably then.

    “This time there was a 300 per cent jump in the viewership of the soccer World Cup. That is because of the huge newspaper coverage. There was 450,000 cms worth of print coverage which was more than what was seen during the 2003 cricket World Cup. For the common man, media is a seamless medium. They read about a sports event in the newspaper and then they gravitate towards the television.

    “At the same time you need a personality that captures the public’s imagination. Hockey has suffered in this respect. There is no one dominant personality who can give the sport a push as far as visibility is concerned. Soccer on the other hand is filled with famous names. Their pictures in the newspapers create a lot of recognition even in the smaller towns.”

    He also spoke about the effectiveness on advertising in sport. After all it is the one genre where in product placement blends in seamlessly. An example was Pepsi getting involved with a cricket series a couple of years ago. They branded the boundary rope with triangles. It worked well because the camera focus on the boundary rope was high. Replays also helped visibility. “By comparison if a character in a soap is shown drinking a Cola it looks out of place and disrupts the flow of the story.”

    Pandey noted that in India there are two great advertising vehicles Bollywod and sports (mostly cricket). the advantage that a sportsperson has is that he/she is a great body of character. “There is performance which kids aspire for and parents appreciate. There is the power of youth and also physical activity. Unfortunately in India, there is laziness both on the part of the agency and on the part of the sportsperson.

    “They do not sit together. If they did, then the scriptwriter would get a clear idea of what it is the sportsperson can and cannot do. Because there is lack of dialogue you get ads that ridicule a sports person. The Sehwag Ki Ma ads made a great batsman look like a fool. I can also think of just two ads where Sachin Tendulkar’s appeal was used well. One was the Pepsi mask ad. here the fact that he likes kids came through. Also Pepsi wisely did not let him speak,” said Pandey.

    He noted that a lot of great ads use sportspeople in a natural environment. An example is Sampras and Aggasi playing tennis for a Nike ad. At least the company is not using Sampras to sell diapers. It is upto the sportsdperson to also be selective of the kind of creative he/she appears in. Otherwise his/her brand value can go down.

    Shetty spoke about the different ways the BCCI is using money. One way is increasing the pay for domestic cricketers. This enables someone to look at cricket as a career even if he is not in the national side. The BCCI also gives pensions to retired cricketers. It is also looking to give women’s cricket a push.

    Then there is the stadium upgrade project. He admitted that the Wankhede stadium in Mumbai needs a facelift if it is to host matches during the 2011 matches. The BCCI will reimburse the various cricket associations upto Rs. 250 million on their renovating or building stadiums. The BCCI is also looking to create a corpus fund to help other sports. He added that the BCCI is going to inaugurate its head office at the Wankhede stadium in October. It is also looking to build a musuem where visitors can look at artifacts.

  • PHL promises a bonanza of Rs 10 million if India wins the Hockey World Cup

    PHL promises a bonanza of Rs 10 million if India wins the Hockey World Cup

    MUMBAI: Premier Hockey League (PHL), an initiative of the Indian Hockey Federation (IHF), ESPN Star Sports (ESS) and Leisure Sports Management (LSM), has announced a cash reward of Rs. 10 millione if India wins the Hockey World Cup.

    The Indian team will be richer by Rs. 5 million if they finish as runners-up and Rs. 2.5 million in case they win a bronze medal. PHL introduced the concept of a third umpire for the first time in the history of hockey.

    It will sponsor a video analyst for a period of one year to help the Indian hockey team in their international campaign. The video analyst has already joined Indian Hockey team in Germany in their quest for glory at the Hockey World Cup. The league will also take care of the medical rehabilitation cost of the injured drag flicker Sandeep Singh.

    ESS India MD RC Venkateish said, “The premier hockey league has been a great success and has given a chance to many youngsters to groom themselves in the early stage of their career by rubbing shoulders with the best players in the world. The league will only become bigger in times to come.

    “Supporting the Indian team is a critical part of our strategy. Success at international level will attract more and more youngsters to look upon hockey as a lucrative career option. Therefore, the Premier Hockey League will reward the Indian team with prize money of Rs 10 million in case they win the Hockey World Cup. In order to help the Indian team to win consistently at the international level, the Premier Hockey League will also sponsor the video analyst for the Indian team starting with the Hockey World Cup in Germany for the next one year.“

    IHF president KPS Gill said, “It is indeed a big day for Indian hockey. The Premier Hockey League has achieved all that it has promised till date and I am confident that it will continue to do so in the future as well. The progression to support international team from the domestic front is natural, after the entire league’s aim is make Hockey popular in India.
    “The team has gelled well under Bhaskaran and has shown an increasingly improved performance. The rewards announced by PHL will inspire the Indian team to give their best shot at the Hockey World Cup in Germany. The hockey world is becoming more and more competitive. There is not much gap in the top teams of the world. The introduction of the video analyst will help the Indian hockey team to strategise in a better way.”

    PHL will also take care of rehabilitation cost of Sandeep Singh including his physiotherapy abroad so that the drag flicker resumes duty for the Indian team as soon as possible.

    LSM MD SS Dasgupta said, “It’s a very good development for Indian hockey and PHL, I would like to thank ESPN Star Sports for their unrelenting effort to revive Indian hockey.”

    Meru Sports Technology, a firm that has been offering its service to various cricket bodies around including BCCI to offer video analysis services to the Indian Hockey team during the World Cup to be conducted in Germany in Sep 2006. Meru has developed a product called HockeyMate for match analysis of field games, incorporating the specific needs of Indian team hockey coaches V.Bhaskaran and Harendra Singh.

    Meru Sports Technology will be providing technique analysis as well as match analysis. Technique analysis is study of body movements and positions and is based on bio-mechanics. It is generally confined to training/coaching. Match analysis is for developing strategies by studying the game of one’s own team as well as opponents. IHF will evaluate the performance of the video analyst after the world cup.

    The Indian Hockey team’s chief coach Vasudevan Bhaskaran says, “I am pleasantly surprised by the announcement made by Premier Hockey League. There are not many examples in the world wherein a domestic league has come out to help the national team. The league has already thrown many youngsters like Raghunath, Sandeep Singh and has therefore contributed to make our team a much better unit. The announcement has been morale booster for the Indian team. With wishes from hockey supporters back home, I am sure that we will do creditably well.”

    “The video analysis is as much a training tool as it is a strategy tool. The video analyst is already working on specific requirements given by us. We are confident that the team performance will improve with the addition of the Video analyst,” added Bhaskaran.

    The Indian hockey team’s skipper Dilip Tirkey, said, “It is very heart warming. The team is touched by the gesture. We are especially glad for Sandeep Singh who missed the bus for the world cup. This is very reassuring for the players. The video analyst also will help us in preparing us against the best teams of the world. We will give it our best at the World Cup.”

  • India to play Australia, Windies in September

    India to play Australia, Windies in September

    MUMBAI: This is one series that should have Zee Sports seriously pushing it as a prime property. Just ahead of the Champions Trophy in October, India will be playing a tri-series against Australia and the West Indies in Singapore and Kuala Lumpur.

    “The triseries of seven One-Day Internationals between India, Australia and West Indies [is] scheduled to be played in September this year in Singapore and Kuala Lumpur as part of the newly formatted Neutral Venue Schedule,” Zee News quoted the BCCI as saying in a statement issued here.

    The series falls under the neutral venue matches that Zee had secured rights to in April with whopping $219.15 million bid (average of $ 8.77 million per match) for 25 matches spread over the next five years. .

    The triseries was approved by the Marketing Sub-committee which met in Mumbai on 28 July, Zee News quoted the BCCI statement as saying.

    The format of the tournament is a league where each of the three teams will play each other twice and the top two will go through to the Finals.

    Singapore will host the first three ODIs while Kuala Lumpur will host the following four matches (including the Finals).

    The Indian board will handle the marketing and sale of television rights, while Cricket Australia will manage and consolidate all ground handling for the series, the BCCI statement adds.

  • ‘Indian Idol’ with a cricketing spin

    ‘Indian Idol’ with a cricketing spin

    MUMBAI: This would be right up Sony Entertainment Television India’s street, more so considering the fact that reality television and cricket are such key programming ingredients for the network. The cricket board today announced a reality TV show ‘Cricket Star India’ that purportedly aims to find the best young cricketer in the country.

    The show, on the lines of ‘Indian Idol’, is being launched by UK-based firm Investors in Cricket (IIC) in association with the Board of Control for Cricket in India (BCCI).

    Both organisations are in final negotiations with two television partners and a final decision is expected in July. One of the partners will screen the cricket matches, while the other will screen the tests and selection process. In addition, IIC has signed up a leading reality TV production house in India and has agreements with a number of high profile corporate sponsors, according to an official release.

    Cricket Star India is the first programme in a 5-year international roll out, with Cricket Star UK already slated for Summer 2007. The winner of the first series, Cricket Star India, will earn a place at the Indian national trials, a year’s expenses paid contract with Leicestershire County Cricket Club (one of 18 professional first class teams in the UK).

    The initiative will kick off in August, when young cricketers in India can apply on-line and by post. A nationwide application and screening process will lead to a shortlist of talented candidates being invited to attend auditions in one of several regional centres under the auspices of local cricket boards.

    There they will be assessed by celebrity cricket judges, including national selectors, and BCCI technical and cricket staff, who will select the final group to attend the Cricket Star Academy, the release adds.

    The Cricket Star Academy begins in November, where the successful finalists will spend up to 10 weeks. The students’ progress will be tested each week through televised cricket matches against, variously, state XIs, the Indian Under-19 XI ,and celebrity XIs which will include some of the game’s leading names and many current Indian stars.

    Apart from the cricketing abilities, the coverage promises to uncover the candidates’ human sides, portraying life at the academy, the interaction between the hopefuls, and insights into their passion for the game. The final selection will be informed by millions of television viewers voting by phone, online or by text, states the release.

    The anouncement of the launch was made in New Delhi today and was not without some controversy. Press trust of India quotes Cricket Star CEO Fraser Castellino as saying the programme would serve as a selection trial for the board and the winner would be fast-tracked into the national side. However, when it was pointed out to him that there had never been trials to pick the Indian team per se as players were picked on the basis of their performances in domestic tournaments, Castellino made a volte face. “We will use the board’s facilities and draw on the coaching staff but there is no guarantee of selection into the state or national team,” PTI quoted Castellino as saying.

    The release quotes BCCI V-P and marketing committee chief Lalit Modi as saying, “Cricket Star is a ground-breaking TV format we have developed with Investors in Cricket that will showcase the best of India’s unsung cricketing talent, and compliment the BCCI’s growing portfolio of media properties. This exciting project supports our aim of unearthing and developing talent to produce the future stars of the game.” Modi was not present at the press conference though

  • BCCI to launch portal in association with TCN

    BCCI to launch portal in association with TCN

    MUMBAI: With a view to building a stronger brand for the bat and ball game The Board of Control of Cricket in India (BCCI) has signed an agreement with The Cricket Network (TCN) to design, build and operate the BCCI’s cricket web-portal.

    The initial phase of the web-portal is anticipated to soon go live. When fully functional (scheduled to coincide with the ICC Champions Trophy in October, 2006) the web-portal will enable cricket internet users around the world to access various levels of news, highlights, archival footage, statistics, streaming video, merchandising and mobile phone content.

    BCCI VP Lalit Modi says, “Our vision is to embrace the entire Indian community worldwide and over time we will make available the web-portal to all Indian cricket associations with multi-lingual capabilities.
    “The BCCI will promote this portal on all TV channels that broadcast the Indian home games through branding, which will be prominent on BCCI’s live TV feeds around the world. This will help it to become one of the most prominent portals in the world”.

    Through TCN, BCCI’s cricket portal will bring together media, content (Sportsbrand), technology and sporting expertise from around the world to launch what is slated to become the leading global sports network.

    TCN has selected as its preferred technology partner Sun Microsystems to provide IT infrastructure solutions and support for the implementation of the company’s digital asset management system that will power the BCCI’s web-portal. This approach will facilitate multi-distribution by way of cable & satellite, audio, hand-held and future devices of the web-portal’s cricket and lifestyle content.

    TCN director Luke Reinehr says, “We aim to provide cricket content to fans as they want it, when they want it and how they want it. We consider that this sports network has great application to all cricket fans around the world.

    “We are proud to have chosen Sun Microsystems. The Sun people from India, Australia and the US have been superb in understanding the joint vision of the BCCI and TCN and in developing the right solutions. We chose Sun because of their world-class architecture that supports millions of businesses across the globe, and in particular their work with the enormously successful sports site MLB.com”.

    Sun’s global VP for media and entertainment Juan Dewar said, “Sun Microsystems is very pleased to work with TCN to create the BCCI web portal for cricket in India. We are able to leverage our award winning digital asset management reference architecture to provide a flexible infrastructure that provides compelling content to millions of cricket fans everywhere. Our approach and focus on this industry segment has helped us to work with TCN and BCCI to understand their joint vision and develop a scalable, robust infrastructure to support their needs.”

  • ‘We are targeting a 50% growth in 2006-07 on the back of the Fifa World Cup’ : Sricharan Iyengar – ESPN Software India Ltd vice president sales and marketing

    ‘We are targeting a 50% growth in 2006-07 on the back of the Fifa World Cup’ : Sricharan Iyengar – ESPN Software India Ltd vice president sales and marketing

    ESPN Star Sports (ESS), a monopoly in satellite sports broadcasting for years, has found challengers like Ten Sports, Max and Zee Sports with cricket content being fragmented. The latest thorn in the playing field is Harish Thawani who walked away with the coveted four-year India cricket rights from BCCI (Board of Control for Cricket in India) for a humungous $612 million.

     

    For ESPN and Star Sports, the running in the current fiscal has been particularly tough. India-Zimbabwe series was the only India-playing cricket property ESS had. Market observers say subscription revenues from cable TV have seen a substantial dip, with various estimates putting the fall in the region between Rs 1.3 billion to Rs 1.7 billion.

     

    But ESPN Software India Pvt Ltd vice-president, sales and marketing Sricharan Iyengar has strongly dismissed these as “baseless rumours” in the market. According to him, the two sports channels have become strong brands which consumers want because of their all-round sports content. The company has managed to sustain its subscription revenues from cable TV operators, he says. Besides, direct-to-home (DTH) has thrown up an added opportunity even as Dish TV has managed to gather close to one million subscribers.

     

    In an interview with Indiantelevision.com’s Sibabrata Das, Iyengar talks about the important properties that ESS has for the next two years including the Fifa football World Cup. Responsible for overseeing the marketing and distribution functions of ESPN and Star Sports across South Asia, he says ESS has a target of 50 per cent growth in revenues for the 2006-07 fiscal. He also elaborates on how ESS has created a wholesome sports network while pursuing with aggressive buying of cricket rights.

     

    Excerpts.

    Having lost sizeable amount of India-playing cricket, has ESPN Star Sports (ESS) entered into a phase of de-growth in subscription revenues?

     

    We have been able to sustain our revenues in the current fiscal (ended June, 2006) on the back of other sports like football and hockey. We have achieved this despite the absence of key driver programming. The only India-playing cricket property we had was the India-Zimbabwe series, but we had to share it with Doordarshan. This shows that the ESS brand stands for delivering all-round sports. And it is this that makes us optimistic about the future.

    Does this mean that you will return to the growth path in the coming year?

     

    There is no reason for us to feel that the business is unhealthy. We are, in fact, targeting a 50 per cent growth next year on the back of the Fifa World Cup and two India-playing cricket series. Actually, for the next two years, we have 9-10 driver events one behind the other (including India-South Africa, India-England, Natwest, Asia Cup, India-Australia, VB series and Euro Cup). We see healthy growth from the hotel business as well which we started two years ago. The peripheral markets like Pakistan, Bangladesh and Sri Lanka are also expected to grow. Significant contributions will come from direct-to-home (DTH) with the new operator, Tata Sky, preparing for launch by the middle of the year.

    But isn’t it hurting to be off several cable networks like ICC in Pune?

     

    The de-activation rate is just 7-8 per cent. The fact is that the viewer wants our channels because we have a spread of content across sports. Which is why in DTH, we are charging Rs 40 per month on a 100 per cent declaration. That is the power of the brand. As for our contract with ICC, we had certain commercial demands which were not agreed upon. We have consciously sold DTH in Pune. There are 20,000 people who have bought DTH in that market. For all the hoopla about we not having cricket content, all this seems to be negotiating talk. There are short term bottlenecks, but these are taken care of by total market economics.

    So what are the goals you have set to achieve with the World Cup?

     

    We expect the strong content will provide us the handle to get our channels back on some of the cable networks where we were off and drive in higher revenues. Besides, it will help us reduce the average credit period in the market. With the World Cup, we will also start focusing in rural markets. We have packages for these operators – starting from Rs 3,000 per month. What we need to do now is sell them.

    How will you use the World Cup to drive your other football properties?

     

    We plan to make the World Cup bigger than India cricket. That, at least, is what we will strive for. The frenzy has to flow into the rest of the football properties that we have and drive in more viewership for the English Premier League (EPL) and Spanish League. The World Cup will create a bunch of new superstars who audiences will follow even after the event is over. Undoubtedly, the two leagues where these superstars will play are the EPL and the Spanish League. We hope to improve the stickiness for that kind of football as well. The big challenge for us is to exploit the World Cup in driving a new spike for football in future.
    ‘We should have marketed EPL and PHL five years back when we dominated cricket content. As market leaders, we should have used the opportunity to popularise multiple sports as drivers’

    How are you promoting and marketing the World Cup?

    Consumer interest levels are high and the World Cup offers us a brilliant marketing opportunity. On the content front, we have designed special line of programming as a build up to the event. We have already started from 13 April a 13-episode series that will bring alive the magical moments from World Cup performances of Pele, Maradona, Platini and others. Starting from 22 April, we have Fifa Marathon which profiles the past and the present stars, the teams who have and will make a difference at the World Cup.

     

    And from 3rd-24 May, we will show Fifa Preview, a series that will profile stars, coaches and also analyse each nation’s prospects against teams within their groups. Then there is a series of six half-hour programmes that will feature stories on the most surprising and shocking results in the World Cup. (Fifa Stories from 25 May-1 June).

     

    We are also doing contests around the World Cup. We have a tie up with Adidas for identifying nine kids who will be sent from India to carry the Fifa flag. We will invest heavily in hyping up the World Cup – even in pubs and public screenings. It is a big bang product for us and we will do extensive marketing around it.

    Is ESS’s entire focus now on shifting from a cricket-led to a wholesome sports network?

    A very large part of our focus is on how to develop alternative sports and generate viewership for properties like football and Premier Hockey League (PHL). The challenge is to diversify into more driver sports. Like in the US which has a love for baseball, basketball, American football and ice hockey. As our content has a wide spread of leading sports events, we have to create value for the entire network. While we are broadbasing our channels in other sports as well, we recognise the value India-playing cricket has in this country. We will continue to follow an aggressive policy of buying this cricket so that we can drive our channels to greater growth in future.

    Does that explain why ESS made a desperate bid to grab the India cricket rights from the Board of Control for Cricket in India (BCCI)?

    There was no desperate bid from us. We are not in investment mode. We made our calculations and believed we would have made a profit on the amount that we bid had we bought it at that price. Perhaps, startups like Zee Sports have their own strategies and feel that they need to be in investment phase.

    Why then did you revise your bid from $230 million (global rights including India) to $308 million and subsequently to $400 million (just for India territory)?

    Since our first bid, the rates have gone up and new revenue streams of DTH have emerged which was not there two years back when we made our estimate. Even IPTV is emerging on the horizon.

    How big is DTH today?

    With Tata Sky coming in, we will see quicker absorption of new technologies. This will expand the market size for addressability. Already, we have Dish TV claiming close to one million DTH subscribers.

    Have you concluded deals with any IPTV players?

    We are in talks with Reliance Infocomm, Bharti, MTNL and BSNL. We expect some form of IPTV to launch by the year-end.
    ‘The Chennai experiment has killed the market with just five per cent of TV homes watching pay channels. Given our Pune experience, it is ridiculous to believe that such a small TV viewing population is wanting to watch sports’

    Why do you think no headway is being made on the conditional access system (CAS) front which will speed up the rollout of digital cable TV?

    The CAS meetings have become shouting matches with the main aim being to paint the other side black. All are bothered about their own selfish interests. Nobody has a genuine industry perspective.

    What is the perspective you have?

    Unless each value chain works, the system will crumble. There is no joint interest in pushing the technology. As long as the transition is seamless, we do not have a problem. But it should not become a fiasco like in Chennai. DTH is not mandated. So why have a mandated CAS? The way we see it is that a vast majority of consumers in these CAS cities are happy in paying their cable bills for the services that they currently enjoy. There is only a small minority who want to buy less channels and reduce their cable bills. Let these customers be given a choice of migrating to CAS and buying set-top boxes to pay for the channels they want to watch. Why disturb the entire city and create blackouts?

    Aren’t broadcasters unnecessarily worried about the lack of infrastructure for the smooth rollout of CAS?

    The Chennai experiment has killed the pay-TV market. I don’t want to get into who is responsible but the fact is that we have just five per cent of TV homes watching pay channels. And given our Pune experience, it is ridiculous to believe that such a small TV viewing population is wanting to watch sports.

    Aren’t the cable operators better prepared this time for CAS rollout than in 2003?

    Well, the last mile operators are certainly more open about CAS this time because of impending threat from new technologies like DTH and IPTV. But there are other issues and the entire industry has to get together.

    Are you in support of the downlink policy?

    It is the government of India who decides the policy for the country. All we are saying is that we should know in advance what events are going to be shared with the national broadcaster so that we can work out our business model accordingly.

    Wouldn’t you prefer exclusive content which you needn’t share with Doordarshan?

    Yes, exclusivity would help drive our affiliate revenues better.

    But doesn’t it compensate with the advantage that you would have by selling advertisements for DD as well?

    The incremental ad revenue from DD may not be enough to offset the subscription revenue downside that we would have to suffer throughout the year if we are to lose exclusivity. Yes, downlinking policy is going to limit my business. But we are willing to live with it, no issue on that. All that we want is more clarity and we don’t want it with retrospective but prospective effect.

    Have you worked on minimum guarantee (MG) as a model to ramp up subscribers from cable operators?

    We have not used it as a business model across the country except in a few markets like Bihar.

    Would you support cable networks in markets where your signals have been de-activated or is this weapon blunted by the truce on the ground among the operators?

    We will definitely do all that is possible to remain the most widely distributed channel. This includes supporting new technologies, providing decoder boxes to new operators wherever we can, and funding free-to-air (FTA) headends.

    Is ESPN Plus ready for a commercial launch?

    We are toying with the idea of a third channel but have put it on experimental mode. We are yet to decide on what final shape it should take.

    What are the lessons ESS has learnt over the last few years which has seen the fragmentation of sports properties like cricket?

    We feel that we should have marketed EPL and PHL five years back when we dominated cricket content. As market leaders, we should have used the opportunity to popularise multiple sports as drivers.
  • Zee to file Rs 500 million defamation suit against BCCI VP Lallit Modi

    Zee to file Rs 500 million defamation suit against BCCI VP Lallit Modi

    MUMBAI: There is a Zee-BCCI face off in the offing as the former has decided to sue BCCI VP Lalit Modi for using “abusive and unparliamentary language” against its sports channel Zee Sports business head Himanshu Modi.

    A PTI report has quoted Zee Telefilms EVP Ashish Kaul as saying that, it would file a defamation suit against Modi for Rs. 500 million for using filthy and abusive langaugage against our Zee Sports CEO Modi.

    Kaul said, “We are going to send legal notice immediately for use of such language against a top official of Zee Sports.”

    Reportedly, the alleged incident happened on 6 April when Himanshu Modi protested against a violation by a competitor in the bidding for BCCI’s global media rights for matches at neutral venues in the next five years. Zee won the rights after emerging as the highest bidder quoting a figure of $219.15 million.

    Responding to the charges, Lalit Modi said he only protested against leakage of information to media and did not use any abusive language against Zee official. “Zee officials were protesting against Sahara’s bid for overseas telecast rights, but I told them not to leak it to media,” Modi has been quoted in the report.

  • Zee wins ‘neutral venue’ media rights for $ 219.15 million

    Zee wins ‘neutral venue’ media rights for $ 219.15 million

    NEW DELHI: The numbers are going beyond believable as far as India cricket is concerned. Subhash Chandra’s Zee Telefilms has secured the rights for the latest money-mopping plan the Board of Control for Cricket in India (BCCI) has pulled out of its cupboard — for matches played by India at neutral venues (non-ICC member countries) over the next five years.

    And the winning bid: a whopping $219.15 million (average of $ 8.77 million per match) for 25 matches spread over the next five years.
    The 25 matches will involve mainly Pakistan as the opposition, but will also include top cricket countries like Australia, England and West Indies. With this, the minimum bid guarantee of the BCCI has crossed the $1 billion mark all told.

    Zee Telefilms also becomes the rights holder for radio and broadband in non ICC member countries where matches may be played. It would also negotiate with pubcaster Doordarshan independently for a terrestrial feed.

    “This cricket property puts us on a strong wicket and would help us in our growth,” Zee Sports business head Himanshu Mody told Indiantelevision.com, adding that “the loss of India cricket rights have been more than made up”.

    The other bidders in the fray for the overseas rights were ESPN Star Sports (disqualified for bidding below the floor price), Nimbus and Sahara One Media & Entertainment.

    The media rights for this latest piece of the India cricket pie will be inaugurated with the two-match Indo-Pakistan limited over series that will be held in Abu Dhabi later this month. The presenting sponsor is Indian real estate major DLF and the ground rights for this series was secured by PDM International for $ 3.61 million.

    Pointing out that Rs 900 million are expected to be generated from these two matches, BCCI vice-president Lalit Modi said 50 per cent of the proceeds will go to Pakistan for earthquake relief fund, while the rest will be donated to the Indian Prime Minister’s relief Fund.

    Pakistan Cricket Board’s director cricket operations Salim Altaf, who was present during the opening of the financial bids as an independent observer, also exchanged documents with BCCI secretary Niranjan Shah, signifying an understanding between the two countries for playing matches under a bi-lateral agreement.

    The 25 matches are to be played in places like Abu Dhabi, Dubai, Sharjah, Holland, Lords, Oval and Birmingham in England, Toronto, New York, Tristate Area, Houston, Chicago, Palo Alto, Singapore, Hong Kong and Kuala Lumpur.

    According to BCCI’s Modi, negotiations are on with the respective countries for venues. All the matches will also be recognized by the International Cricket Council and form part of India’s playing calendar.

    HOW THE DIFFERENT BIDS STACKED UP

    While Zee is likely to end up paying a total of at least $ 219.15 million over a period of five years on an average price of $ 8.77 million per match, the break-up of payment year-wise varies.

    According to documents circulated by the BCCI today at a press conference here, Zee bid $ 5.04 million for the first year, $ 6.03 million for the second year, $ 6.66 million for the third year, $ 8.10 million for the fourth year and $ 18 million for the last year.

    Similarly, the other bidders too had bid separately for every year. ESS had bid $ 2.86 million for each of the five years.

    Nimbus bid $ 5 million for the first year, $ 6 million for the second year, $ 7 million for the third year, $ 8 million for the fourth year and $ 14 million for the fifth year with an average of $ 8 million per match.

    Sahara’s bids were $ 5.32 million, $ 5.41 million, $ 6.40 million, $ 7.21 million and $ 10.90 million for each of the five years where on an average per match was costing $ 7.048 million.

    On being asked how does it feel to be on the losing side, Nimbus’ chairman Harish Thawani shot back, “Seeing the winner’s bids, I feel we got the rights to India cricket cheap. I wish Zee all the best.”

    Nimbus had bagged the four-year rights of Indian cricket for a whopping $ 612 million, beating the likes of Zee Telefilms ($ 513 million and ESS.

    DRAMA BEFORE THE ANNOUNCEMENT

    Can anything related to cricket and BCCI be bereft of drama? Probably not.

    Before the media was apprised of the transparent way in which the BCCI conducts its affairs, especially those relating to bidding, journalists were kept waiting at a five-star hotel here as a closed-door meeting of cricket officials and representatives of bidding companies took place.

    Reportedly, there were two adjournments when frantic calls were made by some of those present in the meeting to their bosses.

    It seems there was some confusion regarding the way prices of every one year of the five-year contract period were to be quoted and calculated.

    When that got sorted out, discussions took place on the formal protests lodged by Zee Telefilms and Nimbus relating to the submission of financial bids by Sahara yesterday in Mumbai.

    While Modi reiterated that there were “no irregularities” in the Sahara bid, Zee Sports’ Mody smiled away questions on yesterday’s protests. “We don¡’t have any issue now,” he said, while sharing the dais with BCCI officials.

    While making a grand exit from the press conference, BCCI’s Modi said, ‘These rights will ensure coverage of matches played by India in non-ICC member countries as well. Professionalizing this aspect of Indian cricket management will make the sport, especially the Indian game, accessible to Indian communities across the globe, including the non ICC member countries.”

  • Cricket: BCCI debunks bidders’ objections

    Cricket: BCCI debunks bidders’ objections

    NEW DELHI/MUMBAI: Cricket and controversy in India are synonymous now.

    The latest round of allegation and counter-elucidations relates to overseas cricket telecast rights for Indo-Pakistan cricket matches to be played in neutral venues with one set of bidders alleging “irregularities” in the Board of Control for Cricket in India (BCCI).
    The charge that the Indian cricket board is allegedly biased towards Sahara One Media & Entertainment, which is presently telecasting the ongoing India-England home cricket series on Sahara One channel, however, has been dismissed by the BCCI as “making a mountain of a molehill.”

    If that’s not enough, media reports from Pakistan hint that while the BCCI is going ahead full steam with the proposed cricket matches — 25 in number over a period of few years — actually no formal agreement exist between it and the Pakistan Cricket Board (PCB), which is as much owners of the cricket matches as the Indian cricket board.

    On the last day of submission of financial bids for Indo-Pak cricket on neutral venues, some companies like Zee Telefilms, ESPN Star Sports and Nimbus today have alleged that tender documents criteria “seem to have been totally ignored by Sahara in the bid submission process.”

    Not only one of the bidders has written a letter to the BCCI president and agriculture minister Sharad Pawar, after marking it to other officials like the marketing head chief Lalit Modi, but a sequence of happenings as it happened have been detailed.

    BCCI has fixed a reserve price of $ 5 million dollars a match and the total revenue generated could be in excess of $120 million.

    The basic thrust of the allegations listed in the letter, a copy of which is available with Indiantelevision.com, is not only the Sahara group submitted its bids after the deadline of 11 a.m. today, but also flouted a condition of bringing the bids in open envelopes.

    “…the Sahara financial bid was in unsealed condition and was actually taken out of the envelope for approximately 10 to 15 seconds,” the letter states, adding that all the other bidders present objected to it and lodged their formal protest on Sahara’s late arrival too.

    While Sahara One Media and Entertainment refused to make any comments when contacted by Indiantelevision.com, BCCI vice-president Modi dismissed the allegations by saying the other bidders were simply splitting hairs over a small issue.

    “There has been no irregularity,” Modi insisted, “If people feel that on a small technical issue, we would disqualify a newcomer (Sahara has never bagged telecast rights till the recent India-England series), then they have to think again.”

    According to Modi, the other companies were attempting to form a “cartel” in an effort to hammer down the prices.

    “It almost seems that some companies are ganging up against a newcomer’s entry. It also seems a cartel is being attempted so that the price (of the telecast rights) could be lowered,” Modi told Indiantelevision.com.

    Asked whether the BCCI has a formal deal with the PCB before going ahead with sale of telecast rights of Indo-Pak cricket, Modi criticized the Pakistani media for raising unimportant issues, which are of “no consequence.”

    “The very fact that we are going ahead with the bidding process shows that PCB and the BCCI have an understanding. Has the PCB said anything formally?” the businessman-turned-sports administrator countered

    Meanwhile, the protest letter concludes by stating, “We believe that the new BCCI administration has conducted the earlier tender processes with complete transparency and fairness. There have been instances in the past, where companies have been disqualified on technical grounds.

    “Keeping these facts in mind, we trust that in all fairness, the Sahara financial bid should not be considered. We are hopeful that the BCCI will take a fair decision on this occasion as well.”

    Whether the BCCI takes note of the protests lodged by the likes of Zee, ESS and Nimbus can only be gauged when the financial bids are opened on Thursday (6 April) and the successful candidate announced

  • BCCI awards ground rights for Abu Dhabi Series to PDM International

    BCCI awards ground rights for Abu Dhabi Series to PDM International

    MUMBAI: The Board of Control for Cricket in India (BCCI) has awarded PDM International the contract for ground rights for the Indo-Pak Friendship Series to be held in Abu Dhabi. PDM bid $ 3.61 million for the rights, outbidding Abu Dhabi Cricket Club with a slim margin.

    The one-day series will be held on 18 and 19 April. The third participant in the bidding, Nimbus, was disqualified for not fulfilling the Tender conditions.

    BCCI Marketing Sub Committee VP & chairman Lalit Modi said, ”it is good to see corporates interested in associating with this series and more importantly the cause for which it is being played. Out of the three companies that submitted the ground rights tender, the BCCI Marketing Sub Committee awarded the rights to PDM International that had the requisite qualifications and experience as per the conditions listed in the Invitation to Tender. We now look forward to a positive and lasting association with them”.

    These matches are being played for the earthquake relief victims that affected millions of people in the subcontinent. 75 per cent of the proceeds will go to Pakistan, while 25 per cent of the proceeds will go to India. The India and Pakistan players have also agreed to waive their match fees towards this cause.

    Announcing the development, PDM International MD & CEO Sanjay Lal said, “We launched PDM India with a focused objective and today we have made our first step towards achieving this objective. We completely support this cause and deeply relate to it. We are happy to contribute in our own way by attaining the rights to this series. We will be announcing the title sponsor along with the other on-ground partners shortly.”

    Billed as the ‘Friendship Series’, this will be the first time in nearly eight years that India and Pakistan will play in a bilateral series on a neutral venue. BCCI & PCB have decided to play 15-25 games over the next 5 years at a neutral venue and these are the first 2 ties to be played, states an official release.

    There are a large number of expatriates in the UAE and they will be treated to an Indo-Pak cricket affair after nearly 6 years. These matches will be played at the Zayed stadium, which boasts of state-of-the-art facilities and a capacity of 18,000 spectators.

    PDM has been in the sports and entertainment arena since 1995 and have already made their mark in the subcontinent. They have worked very closely with organizations like Levers, Sahara P&G, Airtel and Hero Honda. In the past year, PDM entered the International arena and have worked in countries like the US, UK and UAE. This development signals the entry of PDM into the big league, the release adds.