Tag: BCCI

  • BCCI invites bids for title sponsor rights of Indian cricket games

    BCCI invites bids for title sponsor rights of Indian cricket games

    MUMBAI: The Board of Control for Cricket in India (BCCI) is inviting bids for the title sponsor rights, for domestic as well as international games of cricket in the country, through a tender process. Interested players can submit their bids online by 11 pm on 19 August 2019. The Board earlier had a four-year deal with Paytm which will lapse soon.

    As revealed by the BCCI in a release, the title sponsorship period will commence from 1 September 2019 and will end on 31 March 2023.

    It added, “The terms and conditions governing the submission and evaluation of bids, including eligibility requirements and performance obligations are contained in the ITT, which is available for online purchase and download by interested parties at http://bcci.mjunction.in/ upon payment of Rs 5,00,000 + 1.79 per cent payment gateway charges and will remain available for purchase till 14 August 2019.”

    It was in 2015 when One97 Communication-owned e-wallet Paytm had acquired the title sponsorship rights for matches held in India for a period of four years. As per reports, it had shelled out Rs 203 crore for the rights that included all the series with the title sponsor logo along with the designation as title sponsor.

    Prior to Paytm, Micromax was the title sponsor for BCCI matches. It held the rights during 2014-15. Before that, Star India held the rights between 2013 and 2014.

  • Byju’s acquires team India jersey rights replacing Oppo

    Byju’s acquires team India jersey rights replacing Oppo

    MUMBAI: The Board of Control for Cricket in India (BCCI) is pleased to welcome India’s leading education and learning app BYJU’S (Think and Learn Private Limited) as the official Team India sponsor from 5th September, 2019 until 31st March, 2022.

    BYJU’S will be taking over all associated sponsor rights of the current team sponsor OPPO mobiles India private limited (OPPO). BYJU’S will now be seen on the Indian team jersey from September 2019 when the home series against South Africa begins.

    About the announcement, Mr. Rahul Johri, CEO, BCCI, said, “On behalf of the BCCI, we would like to thank OPPO for its partnership with Indian Cricket. I congratulate BYJU’S on becoming the new Team India sponsor. BCCI and BYJU’S share a common vision and together we will take Indian Cricket forward.”

    Byju Raveendran, Founder & CEO of BYJU'S said, "We are proud to be the Indian Cricket Team sponsor. Cricket is the heartbeat of all Indians and we are thrilled to be an integral part of our much loved team. As a learning company, BYJU'S has always recognised the critical role that sport plays in a child's development. Just as cricket inspires a billion budding dreams across India, we too as a learning company hope to inspire the love of learning in every child's heart."

    OPPO India said, “We would like to thank Team India and BCCI for a meaningful association that led OPPO to become a household name in just five years of operations in India. As OPPO enters into its sixth year, India will continue to remain a key growth market. To meet rapidly growing consumer demand, OPPO will accelerate its efforts on local Production, R&D and Retail. This will help OPPO bolster its commitment to offer Indian consumers cutting-edge technology and a premium experience.”

  • Pakistan bans IPL telecast

    Pakistan bans IPL telecast

    MUMBAI: The 12th edition of the Indian Premier League (IPL) that is slated to commence from today, 23 March 2019, will not be telecast in Pakistan, confirmed the country’s Minister of Information and Broadcasting (MIB) Fawad Ahmed Chaudhry.

    The decision comes a month after DSport decided to stop the live coverage of the Pakistan Super League 2019 in India, in the wake of the Pulwama attack last month.

    Chaudhry was quoted as saying, “During the PSL, the way the Indian companies and the government treated Pakistan cricket after that, we can’t tolerate that IPL is shown in Pakistan.”

    The demand to take strict action against the Indian cricket team, for sporting camouflage caps during an ODI in a five-match series against Australia, was made by the Pakistan Cricket Board (PCB) to the International Cricket Council (ICC). However, ICC confirmed that the BCCI had taken prior permission.

    “We tried to keep politics and cricket apart but then the Indian cricket team played matches wearing army caps against Australia and there was no action taken against it,” said Chaudhry

    The minister further claimed, “I feel if IPL is not shown in Pakistan, it will be a loss for IPL and Indian cricket. We are a cricketing superpower in international cricket.”

  • Tata Motors announces the second year of association with VIVO IPL, with its premium SUV, Harrier

    Tata Motors announces the second year of association with VIVO IPL, with its premium SUV, Harrier

    MUMBAI: Continuing its relationship with the Board of Control for Cricket in India (BCCI), Tata Motors today announced its premium SUV, Harrier, as the Official Partner for the VIVO IPL 2019. After an extremely successful outing last year, Tata Motors moves to a bigger and better season with the prestigious tournament. The 2019 VIVO IPL begins on March 23.

    Commenting on the continued association with the VIVO IPL, Mr. Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, said “After a successful association last year, it is only fitting for Tata Motors that our premium SUV, Harrier, should be the Official Partner of one of the biggest sporting events across the world. Born of legendary pedigree, the Harrier has received a phenomenal response from customers across India. Much like the IPL, which is one of the most iconic global cricketing events, and is widely celebrated as a platform for budding talent and international cricket legends, the Harrier too is known for its exhilarating performance and exciting drive. We have elaborate plans to capture the audience’s attention in-stadia, on-air and across digital platforms, and hope to drive tremendous value from this association yet again.”

    Speaking on the development, Acting Secretary of BCCI, Mr. Amitabh Choudhary said, “We are excited to continue our partnership with TATA Motors and have their newly launched SUV, Harrier, as the Official Partner of the IPL, 2019. Harrier’s exhilarating performance is very akin to the muscle that players put in to have the highest batting strike rate and win the Harrier Super Striker Award every match and for the season. We look forward to delivering great exposure to both the Harrier brand as well as TATA Motors.”

    As the Official Partner, Tata Motors will showcase the Harrier in the stadium, across all matches, with exciting on-ground engagement plans and merchandise. The IPL matches will play host to the exciting Harrier Super Striker Awards – the best striker of the match stands a chance to win the beautiful and much-longed Harrier Super Striker Trophy along with a prize of INR 1 lakh. Moreover, the batsman with the highest strike-rate of the tournament, stands a chance to drive home the Tata Harrier. In addition to this, there are other interesting engagement activities lined up for the fans; like the Harrier Fan Catch, where anyone who takes a single-handed catch in a match stands a chance to win INR 1 lakh. The Harrier will also be a part of the IPL Trophy Tour, which is being planned across major Indian cities.

  • IPL 11 saw 61% growth in ad volume from season 1

    IPL 11 saw 61% growth in ad volume from season 1

    MUMBAI: The cash-rich Indian Premier League has witnessed tremendous growth over the years from its inception in 2008. The growth is in terms of different aspects like advertising revenue, sponsorship revenue, number of eyeballs and brands attraction etc.

    According to TAM data, commercial ad volumes grew by 61 per cent in IPL 11 compared to IPL 1 i.e. from 31 hours in season 1 to 50 hours in season 11. Total of 151 brands advertised across 64 different categories during the last season.

    To make the data comparable, one channel each of the respective broadcasters is taken into consideration for both the seasons. Sony Max is for IPL 2008 and Star Sports 1 Hindi for 2018 season.

    Recently, the Board of Control for Cricket in India (BCCI) announced that the 12th season of the cash-rich league will commence from 23 March 2019. Franchises, brands, broadcaster and most importantly the fans were left delighted when the board announced that the 2019 edition will be played entirely in India.

    The 11th season of the cash-rich league enjoyed humungous reach both on TV and OTT platform of Star India. Brands have long recognised the power and popularity of cricket in India and IPL with its undisputed reach and combination of cricket and entertainment is a zero risk property for brands.

    On-screen advertising, the digitally embedded elements fed by broadcaster during the live telecast of match saw a good spike in the number of brands and categories. Total 51 brands advertised in IPL 11, which is 38 per cent more than IPL season one’s 37 brands. There was a 67 per cent rise in categories from 18 in IPL 1 to 30 in IPL 11.

    Top three categories which dominated the top 10 list across the last three years in cricket genre are perfumes/deodorant, cellular phones-smart phones and cellular services. Experts believe that the event by itself is both a massive opportunity for brands and equally a challenge of sorts to stand out in the storm of brands advertising in it. The shorter format further pushes the challenge.

    Some of new brands that associated with the IPL last season were AMFI, Asian Paints, Berger Paints, Blue Star, Ceat Tyres, Crompton, Dollar, Ford, Haier, Luminous, Pedilite, Sleep Well, Vanessa, Vimal Pan Masala and Voltas joined the existing ones like Vivo, Colgate, Amul, Dream11, Elica, Kent, Parle Agro, Polycab to name a few.

    The season witnessed 21 hours of on-screen advertising with action replay, pull-through and push back the top three on-screen branding units during the play.

    Talking about in-stadia advertising, 441 hours of in-stadia advertising was registered during IPL season 11. Top three on-screen branding units during the season were t-shirt, backdrop and perimeter board. Compared to the first season, in-stadia ad volumes increased almost by twofold from 224 hours to 441 hours in IPL 11.

    Instadia advertising saw a growth of 8 per cent in the number of brands i.e., 106 brands in IPL 1 to 114 brands in IPL 11.

    To appreciate the spike in brands and advertisers for IPL, Star India in its first year introduced the Re.imagine Awards to recognise and encourage the creativity and innovation in the use of integrated media in advertising campaigns aired during Vivo IPL on Star Sports and its OTT platform Hotstar.

    Not just cricketers on the pitch but brands, marketers and advertisers have gradually upped their game to keep the viewers engaged during the sporting extravaganza.

    In the upcoming season of IPL, a lot of diversified brands will be seen participating. The important thing is how they weave the story into a much more deeply integrated marketing plan. Now, it is about integrating the storyline through both ATL and BTL campaigns.

  • Good news for Star as IPL 2019 to be played entirely in India

    Good news for Star as IPL 2019 to be played entirely in India

    MUMBAI: The 12th edition of the Indian Premier League (IPL) will be held in India, the Board of Control for Cricket in India (BCCI) announced, allaying fears of franchises, brands, fans and most importantly the broadcaster Star India. The cash-rich league will kick off from 23 March 2019 said the Indian board after the Supreme Court-appointed Committee of Administrators (CoA) met on Tuesday to discuss the tournament’s venues and window.

    "Based on the preliminary discussions with the appropriate central and state agencies/authorities, it was decided that the 12th edition of the world's most popular and competitive T20 tournament will be scheduled to be played in India," a statement issued by the BCCI read.

    The CoA will have detailed discussion with all the stakeholders before releasing the IPL 2019 schedule.

    "It is proposed that the IPL 2019 will commence on 23 March 2019. The detailed schedule will be finalised in consultation with the appropriate authorities," it added.

    The BCCI’s announcement put an end to months of speculation about IPL’s venue given the possibility of it clashing with the 2019 Lok Sabha elections, the dates of which are yet to be communicated by the Election Commission.

    “Franchises, sponsors and broadcast rights holders, and more importantly the fans, will be delighted,” tweeted veteran sports commentator Harsh Bhogle after the development.

    The last time the IPL was held in March was way back in 2010. Since then, the league has always commenced in the first half of April and ended in May.

    Spatial Access CEO Vineet Sodhani said, “The elections give better reach to brands than cricket at a far lesser cost. It may be a good alternative or some kind of blend that brands can do with little bit of elections and little of cricket.”

    The dates have been changed due to the ODI World Cup in England from May 30. According to the new BCCI constitution, it is mandatory to have a 15-day gap between the end of the IPL and India's international engagements.

    The IPL has hosted outside India twice due to general elections. The entire 2009 edition was moved to South Africa, while in 2014, some matches were played in the UAE.

  • Disney hoicks Uday Shankar to top job at Fox-Disney combined unit for APAC

    Disney hoicks Uday Shankar to top job at Fox-Disney combined unit for APAC

    MUMBAI – As part of the integration planning for the pending acquisition of Twenty-First Century Fox, Inc. (“21st Century Fox”-NASDAQ: FOXA, FOX), the Direct-to-Consumer & International (DTCI) segment of The Walt Disney Company (NYSE: DIS) today announced plans for the strategic alignment of its consolidated international business units under three key leaders.

    “The planned restructuring of our business units outside of the U.S. will result in a stronger, more agile organization, one that is better able to pivot and capitalize on the many opportunities present in today’s fast-changing and increasingly complex global marketplace,” said Kevin Mayer, Chairman of The Walt Disney Company’s Direct-to-Consumer & International segment. “Once the acquisition is complete, all three regions will be led by exceptional, highly experienced executives who will combine the 'best of the best' talent from both organizations. This new structure and the outstanding leadership team we’ve put in place are clear demonstrations of our strong commitment to integrating operations and thoughtfully executing our strategic priorities around the globe.”

    The structure will allow for more efficient management of the Company’s portfolio of assets and the optimization of resources applied in support of the Company’s strategic priorities.  DTCI’s international operating structure and executive management, effective upon the completion of the acquisition, will include three distinct regions:

    ·  EMEA– Rebecca Campbell, who currently serves as President, The Walt Disney Company EMEA, will maintain oversight of this region and adds oversight of Russia and the Commonwealth of Independent States (CIS)

    ·  Latin America – Diego Lerner, who currently serves as President, The Walt Disney Company Latin America, will maintain oversight of this region

    ·  Asia Pacific – Uday Shankar, who currently serves as President, 21st Century Fox, Asia, and Chairman and CEO of Star India, will become Chairman, Star and Disney India, and President, The Walt Disney Company Asia Pacific

    Additionally, Janice Marinelli will serve as President, Global Content Sales and Distribution.  Responsible for DTCI’s integrated global content sales organization, she will lead and have oversight of the Company’s programming sales efforts for its combined portfolio of content, as well as the distribution of branded direct-to-consumer apps and services to broadcasters, digital services and other third-party distributors around the world.

    Ms. Campbell, Mr. Lerner, Ms. Marinelli and Mr. Shankar will report to Mr. Mayer.

    Joining the EMEA leadership team, reporting to Ms. Campbell, are:

    ·       Jan Koeppen, currently President of Fox Networks Group Europe and Africa, who will serve as President, Television and Direct to Consumer, The Walt Disney Company EMEA

    ·       Marina Jigalova-Ozkan, who will continue in her current role as DTCI’s Managing Director, Russia and CIS for The Walt Disney Company CIS LLC

    Joining the Latin America leadership team, reporting to Mr. Lerner, is:

    ·       Carlos Martinez, President, Fox Networks Group, Latin America, who will serve as Executive Vice President and General Manager, Media Networks, North and Brazil, The Walt Disney Company Latin America

    Reporting to Mr. Shankar as part of the Asia Pacific leadership team will be the following current DTCI executives:

    ·       Luke Kang, Executive Vice President and Managing Director, Greater China, Japan and Korea

    ·       Kylie Watson-Wheeler, Managing Director, Australia and New Zealand

    ·       Chafic Najia, Senior Vice President and Managing Director, Middle East

    In the coming weeks, DTCI plans to announce additional executives joining the three regional leadership teams as well as the global sales organization.

    Additionally, the following DTCI business leaders will all continue in their previously announced roles, reporting to Mr. Mayer:

    ·       Rita Ferro, President, Disney Advertising Sales

    ·       Aaron LaBerge, Chief Technology Officer

    ·       Michael Paull, President, Disney Streaming Services

    ·       Ricky Strauss, President, Content & Marketing, Disney+

    The current leaders of DTCI’s shared services areas, listed below, will continue in their roles:

    ·       Linda Bagley, Deputy General Counsel

    ·       Karen Hobson, Senior Vice President, Communications

    ·       Jim Lygopoulos, Senior Vice President, Human Resources

    ·       Justin Warbrooke, Chief Financial Officer

    Disney’s acquisition of 21st Century Fox has received formal approval from shareholders of both companies, and Disney and 21st Century Fox have entered into a consent decree with the U.S. Department of Justice that allows the acquisition to proceed, while requiring the sale of the Fox Sports Regional Networks. The transaction is subject to various international regulatory clearances, a number of which have been obtained, while others remain pending.

  • Star India, Jio sign landmark 5-year cricket deal

    Star India, Jio sign landmark 5-year cricket deal

    MUMBAI: Star India and Reliance Jio unleashed a new era in sports entertainment by announcing a 5-year deal. The partnership will cover international matches in all three formats (T20s, ODI and test) and also the premier domestic competitions of BCCI.

    Jio and Star will make all televised India-cricket matches available to users of JioTV and Hotstar in India. This will be the first time that a streaming platform and a high-speed data network have come together to deliver the best of cricketing content with connectivity to benefit the Indian consumers.

    Star India MD Sanjay Gupta said, “Over the last five years, we have re-invented the sports experience in India across screens, both television and digital. Indian cricket under BCCI is one of the most compelling properties in the world and we are excited to apply the same lens of innovation and re-invention to the property that we have applied to other sports in the last few years. And, with a new partner in Reliance Jio, we will have even more opportunities to raise the bar for cricket fans.”

    Jio director Akash Ambani said, “Jio continues to bring the most exclusive content to its users, this time around through the JioTV app. Cricket is not just played, its worshipped in India. Every Indian must have access to the best sporting events as well as quality and affordable bandwidth to consume the content. With this partnership, we intend to address both these objectives of providing the best sporting content with the best digital infrastructure to the Jio users. Jio promises to and will continue to bring a superlative customer experience in the areas of sports, AR, VR, immersive viewing and more in the coming days.”

    Jio and Star have been instrumental in leading many such disruptive initiatives, where they have put the consumer in the centre of innovation.

  • Rajiv Mathrani joins Star Sports as chief marketing officer

    Rajiv Mathrani joins Star Sports as chief marketing officer

    MUMBAI: Star Sports has appointed Rajiv Mathrani as its new chief marketing officer (CMO), a source close to the development has confirmed to Indiantelevision.com. Mathrani joined Star Sports on 17 September 2018. In his last gig, he worked as chief brand and online officer at Airtel, where he led the transformation of the telecom giant into a digital services player.

    In a career spanning close to two decades, Mathrani has worked with top companies including Pepsico, GlaxoSmithKline, Citibank and Marico Industries. He was a creative consultant for a brief period of three years, before returning to the corporate world as vice president marketing at Pepsico in 2010. He was elevated to Pepsico senior director – snacks category head in 2014.

    Mathrani holds a PGDBM in marketing from XLRI Jamshedpur.

    In a recent development, Star had expressed displeasure with regards to Virat Kohli’s absence from Asia Cup. The broadcaster wrote an email to ACC game development manager Thusith Perera, stating how Kohli’s absence will impact the financial aspect of the coverage. The broadcaster wrote that it will impact their ability to monetise and generate revenue for the tournament.

    Responding to the email, BCCI, however, in a sharp reply to ACC has made it clear that neither it nor broadcasters have any say in national team selection matters.

  • Star raises concern with ACC over revenue regeneration for Asia Cup; BCCI responds

    Star raises concern with ACC over revenue regeneration for Asia Cup; BCCI responds

    MUMBAI: Star has expressed displeasure on Virat Kohli’s absence from the Asia Cup and had asked Asian Cricket Council (ACC) to get in touch with the BCCI, according to a report by Press Trust of India.

    Star, in an email to ACC game development manager Thusith Perera, stated how Kohli’s absence will impact the financial aspect of the coverage.

    “In our view, the announcement of the absence of one of world’s best batsmen from the Asia Cup, only 15 days before the commencement of the Asia Cup, is a severe dent to us (event broadcaster) and will severely impact our ability to monetise and generate revenue for the tournament,” the email stated.

    The broadcaster had asked ACC to get in touch with BCCI as it was clear that MRA (Media Rights Agreement) obligations required ACC to ensure best national teams are playing the tournament.

    The BCCI, however, in a sharp reply to ACC has made it clear that neither it nor broadcasters have any say in national team selection matters.

    However, BCCI made it clear that it is solely the parent body’s prerogative to choose the national team and no outside interference would be allowed.

    “Please note that selection of best available team for participation in a tournament is sole prerogative of BCCI,” BCCI CEO Rahul Johri replied to Perera.

    “It is not open for ACC or its broadcaster to insist on selection of any particular player and/or to question the expertise of any selection committee as to which is the best available team for particular tournament,” Johri further wrote. 

    Kohli, inarguably the biggest draw in world cricket, was rested after an 84-day tour of England where he emerged as top run-scorer with 593 runs in five Tests.

    Star India acquired the global media rights for Asia Cup from 2016 to 2023 in December 2015.