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Tag: BCCI Title Sponsorship

  • Paytm retains title sponsorship rights for BCCI’s international & domestic seasons 2019-23

    Paytm retains title sponsorship rights for BCCI’s international & domestic seasons 2019-23

    MUMBAI: The Board of Control for Cricket in India (BCCI) on Wednesday announced that One 97 Communications Pvt Ltd (Paytm) has retained the sponsorship rights for BCCI's international and domestic matches.

    The board revealed in a press release that the winning bid was at a price of Rs 326.8 crore to be paid for 2019-23 home season. The winning bid was Rs 3.8 crore which is at 58 per cent incremental value in comparison to the previous per match value of Rs 2.4 crore.

    BCCI CEO Rahul Johri said, “I’m pleased to announce Paytm as the BCCI home series title sponsor. Paytm is one of the new generation companies of India and we at the BCCI are proud of Paytm continuing its long-standing commitment with Indian cricket.”

    Paytm founder and CEO Vijay Shekhar Sharma said, "We are excited to continue our long-term association with BCCI and the Indian cricket Team. Our commitment to Indian cricket gets stronger with every season. India loves cricket and we at Paytm are the biggest fans of it.”

  • BCCI invites bids for title sponsor rights of Indian cricket games

    BCCI invites bids for title sponsor rights of Indian cricket games

    MUMBAI: The Board of Control for Cricket in India (BCCI) is inviting bids for the title sponsor rights, for domestic as well as international games of cricket in the country, through a tender process. Interested players can submit their bids online by 11 pm on 19 August 2019. The Board earlier had a four-year deal with Paytm which will lapse soon.

    As revealed by the BCCI in a release, the title sponsorship period will commence from 1 September 2019 and will end on 31 March 2023.

    It added, “The terms and conditions governing the submission and evaluation of bids, including eligibility requirements and performance obligations are contained in the ITT, which is available for online purchase and download by interested parties at http://bcci.mjunction.in/ upon payment of Rs 5,00,000 + 1.79 per cent payment gateway charges and will remain available for purchase till 14 August 2019.”

    It was in 2015 when One97 Communication-owned e-wallet Paytm had acquired the title sponsorship rights for matches held in India for a period of four years. As per reports, it had shelled out Rs 203 crore for the rights that included all the series with the title sponsor logo along with the designation as title sponsor.

    Prior to Paytm, Micromax was the title sponsor for BCCI matches. It held the rights during 2014-15. Before that, Star India held the rights between 2013 and 2014.