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Tag: BC Web

  • BC Web Wise appoints Alabhya Vaibhav as creative director

    BC Web Wise appoints Alabhya Vaibhav as creative director

    MUMBAI: Digital Agency BC Web Wise has appointed Alabhya Vaibhav as creative director for their Mumbai operations.

     

    He moves to BC Web Wise from Ogilvy & Mather where he was associate creative director.

     

    Vaibhav’s primary role will be to bring his traditional agency learnings on board and work together with the creative team at BC Web Wise to up the creative quotient. He will bringing in a fresh perspective for the agency in areas such as content, social, experiential, and overall creative output.

     

    Vaibhav said, “Digital has always inspired me. This is a great opportunity to bring my passion to a medium that thrives on innovation and interactivity. Digital is more important today than ever, and I hope I can use my experience to help the team meet the raging demand for creativity and content day in and day out.”

     

    BC Web Wise founder and MD Chaaya Baardhwaaj added, “Digital is not a niche medium anymore and there are clients who are doing exclusive digital advertising today. Adding to this is that we are delivering a lot of broadcast and video content for clients. Alabhya has the perfect mix of creativity and strategic outlook that aligns with our focus.”

     

    BC Web Wise creative director – art Mangesh Bhayde said, “Alabhya brings extensive mainstream experience to the table. He’ll have a huge impact on driving excellence and diversity of our output.”

     

    Vaibhav has 13 years of experience in companies such as Ushak Kaal Communications, R K Swamy BBDO, DDB Mudra, Dentsu Marcom, and Cheil Worldwide.

  • BC Web Wise bags Nilon’s digital mandate

    BC Web Wise bags Nilon’s digital mandate

    MUMBAI: Full service digital agency BC Web Wise has won the digital account of Nilon Enterprises for its Nilon range of processed foods.

    The agency will be responsible for establishing the brand‘s presence on the digital platform. This includes creating and managing the brand‘s website, social media presence as well as the search and media functions.

    Nilon’s portfolio includes range of products including ketchups, jams, vermicelli, squashes and ready to cook foods. It approached the agency with the brief of spreading awareness about its range of products to the growing online community under the brand positioning of ‘Authentic Taste‘.

    Nilon head of marketing Sameer Penkar said, “My earlier experience working with BC Web wise on Pidilite brands, Fevikwik and M Seal, was positive. They offer customised solutions as per the category dynamics and client needs. The agency also puts in a good amount of manpower resources (with diverse backgrounds) to expedite the project, ensuring regular follow ups with involvement of the top management. BC Web Wise has the right talent, demonstrates an innovative approach and always seems to be ‘hungry‘ for quality work.”

    BC Web Wise founder-MD Chhaya Balachandran Iyer added, “We are really looking forward to working on the exciting range from Nilon. The brand is open to edgy creative communication so this is a very rich and fertile ground for us.”