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Tag: BBLUNT

  • Honasa Consumer chief business officer Zarius Master puts in his papers

    Honasa Consumer chief business officer Zarius Master puts in his papers

    MUMBAI: It’s time for Zarius Master. to say goodbye. The chief business officer of D2C FMCG innovator  Honasa Consumer Ltd resigned from  the company on 2 January.  His resignation becomes effective 28 February 2025.

    Zairus, according to his linkedin profile, was responsible for lower funnel management to capture demand and translate to revenue; for  leading the evolution of an omni channel, multi brand organisation to drive profitable growth by gaining shares across categories in beauty and personal care and  for creation of a business plan through investment allocation choices across categories, brands, and channels to optimise for growth and profitability.

    Honasa co-founder & CEO Varun Alagh,  like Zarius, cut his teeth in FMCG with Hindustan Unilever and  this is what encouraged the latter to join him.

    Zarius joined the company in August 2021 from recruitment portal Shine.com where he worked for nearly eight years and rose to become its CEO. Prior to that he had stints in sales, marketing, and category leadership with some of the crème de la crème of corporations: Hindustan Unilever, Nokia, and Airtel.

    An  economic arts graduate, Zarius completed his diploma in marketing and topped that with an MBA in marketing from IIM, Lucknow.

    Honasa which counts MamaEarth, The Derma Co, BBlunt, Dr Sheth’s, Aqualogica, Staze9to9 and the Bblunt Salons in its brand portfolio was founded in 2016 by Ghazal and Varun Alagh. It reported revenues of Rs 462 crores in Q2 FY 2025 while the half year 2025 revenues were at Rs 1016 crore. It reported a loss of Rs 19 crore in the quarter and a profit of Rs 22 crore for the half year. 

  • Honasa Consumer Elevates Meetu Mulchandani as VP- head of Brand Factory

    Honasa Consumer Elevates Meetu Mulchandani as VP- head of Brand Factory

     MUMBAI: Honasa Consumer Ltd, home to renowned brands like Mamaearth, The Derma Co., Aqualogica, Bblunt, and Dr  Sheth’s, today announced the elevation of Meetu Mulchandani as vice-president & head of Brand Factory in the leadership team. Hitherto she was associate vice-president, head of Brand Factory – new brands and business.

    Brand Factory, Honasa’s dedicated division for launching and nurturing emerging brands, has been a pivotal driver of the organisation’s growth.

    Meetu has been instrumental in shaping the division, spearheading the success of brands like Aqualogica, The Derma Co, Dr Sheth’s, and Staze.

    In her expanded role, Meetu will lead the end-to-end journey of crafting new brands within Honasa’s house of brands portfolio. This will encompass ideation, in-depth market research, consumer insights, concept testing, and shaping business and marketing strategy, with a strong emphasis on innovation, and market dominance through strategic growth initiatives. 

    Said Honasa Consumer CEO & co-founder Varun Alagh: “Brand  Factory is central to Honasa’s vision of building India’s largest beauty and personal care (BPC) house of brands. By identifying market gaps and understanding evolving consumer needs, we’ve consistently launched and scaled successful brands. Meetu has been instrumental in this journey, driving innovation and growth for brands like Aqualogica and Dr Sheth’s, transforming them into Rs 100 crore success stories. I am confident she’ll continue to excel in this expanded role and bring her unique perspective, creativity and strategic mindset to lead the Brand Factory team.”

    “I am both honored and excited to step into this new role at a time when Honasa Consumer is poised for even greater innovation and growth. It’s been incredibly fulfilling to be part of this dynamic team, and I’m eager to continue building impactful brands that resonate with our customers. This is just the beginning, and I look forward to driving forward our vision of creating brands that not only disrupt the market but also make a meaningful difference in people’s lives,” added Meetu.  

    She brings nearly two decades of experience in the beauty and personal care industry. She has been with Honasa for nearly four years now and has been at the helm of building young brands. Her career spans impactful roles at Nyumi, The Mom’s Co, Healthkart, Alteus Biogenics, and Mankind Pharma.   
     

  • Honasa Consumer acquires Bblunt to enter into hair color & hairstyling category

    Honasa Consumer acquires Bblunt to enter into hair color & hairstyling category

    Mumbai:  In a strategic move, Honasa Consumer (HCPL) – the parent company of Mamaearth, The Derma Co and Aqualogica has acquired Bblunt, a premium hair care, hair color and styling products brand from the house of Godrej Consumer Products Ltd (GCPL). In an acquisition aimed at further strengthening the company’s presence in the millennial personal care segment, the digital-first consumer brands company also acquired Bblunt salons operated by Bhabani Blunt Hair Dressing.

    As part of the acquisition, BBlunt hair care and styling products business will be completely owned and managed by Honasa Consumer, announced the company in a statement on Monday. However, BBlunt salon business will continue to operate as an independent entity, with the founding team Adhuna Bhabani, Osh Bhabani and Avan Contractor as creative directors and Spoorthy Shetty as CEO, it further said.

    “BBlunt as a brand, has been ahead of its time with its innovative product portfolio and its digital presence. The brand has carved a niche for itself and considering the market size of Rs 6000 crore in hair color and hairstyling, the brand has potential to grow exponentially,” stated Honasa Consumer co-founder and CEO Varun Alagh. “Being a house of brands, Honasa Consumer has attained expertise in building millennial brands with a digital-first approach. We will utilise our expertise and proficiency in digital marketing to accelerate the growth and scale of BBlunt. Since the brands synergise on fundamental principles and strong millennial connect, we are confident that BBlunt will be a great addition to the Honasa Consumer portfolio.”

    HPCL hopes to help strengthen BBlunt’s and use its D2C and e-commerce strength to scale up the business, said the statement. Through the acquisition, JM Financial acted as an exclusive financial advisor to the company.

    Estimated at Rs 6,000 crore, the hair color and hairstyling category are expected to continue fast-paced growth in India. With increasing millennial demands for innovative and trendy products, BBlunt has an edge over other brands in the market, according to the company, as the brand has built strong millennial equity over the years.

    Founded by Adhuna and Ashoke Bhabani over the last two decades, BBlunt’s has built extensive experience of styling Bollywood celebrities and transferring the salon experience and expertise into quality products. Over the last decade the brand has built a diverse product portfolio, currently consisting of hair colors, shampoos, dry shampoos, conditioners, styling products, serums and temporary hair colors. The product insights have come from stylist and consumer interaction and tested in the salon on real consumers – to build a product line crafted especially for Indian hair, weather, and water conditions, according to the brand.

    “The BBlunt journey has been an extraordinary one, it is a life’s work that led to the creation of our very own product range. BBlunt and Honasa Consumer Pvt ltd share a strong synergy and common brand values,” commented BBlunt founder and director Adhuna Bhabani. “Honasa is a strong player in the Direct to consumer/e-commerce space and they see great potential in the brand and the salon heritage that we have. We, the team, are very excited to see what the future holds in this exciting new chapter for the brand.”

    “This is a significant milestone for our business and is a testament to the outstanding team we have assembled, the rapidly scaling salon business we have created, with a solid academy and shoot vertical that we have developed,” said BBlunt CEO Spoorthy Shetty. “We are excited about the acquisition, and we look forward to supporting Honasa’s growth ambitions. This is a win-win situation for both companies and the expected synergies will allow us to broaden our customer, product, geographical and technological base. Our clients will continue to receive the same high quality service, which they have come to expect.”

  • BBlunt unveils ad film for new ‘Hot Shot’ range with Jennifer Winget

    BBlunt unveils ad film for new ‘Hot Shot’ range with Jennifer Winget

    Mumbai: Homegrown hair care and styling brand from Godrej Consumer Products Ltd (GCPL), BBlunt has introduced a new ‘Hot Shot’ range of styling products that the brand claim is stylist developed and tested on Indian hair. BBlunt has roped in actor Jennifer Winget as the face of this new hair styling range. 

    As part of this collaboration, BBlunt has released digital films dedicated to each product in the range. Conceptualised by Schbang, the films highlight the convenience of hair styling at home using the Hot Shot range to get salon-like finish.

    “BBlunt has always been committed to making the best solutions tailor-made for Indian hair and weather. The Hot Shot hair styling range is the product of 25+ years of our experience put together in a bottle,” said BBlunt founder and creative director Adhuna. “We want to encourage people to play with hairstyles and express themselves without worrying about any damage. To drive the message of experimenting freely with their hair, there was no better fit than the versatile Jennifer Winget. She brings on board the right attitude and a bucket full of confidence resonating with the brand perfectly.”

     “Consumers love their hair as they walk out of the salon, but they often struggle to recreate their style at home – which can be so disappointing. So BBlunt is on a mission to change this,” stated GCPL global creative & digital director Thomas Dawes. “With our Hot Shot hair styling range, we are giving people professional standard products that are rigorously tested in our world class salons. These products will protect against the hair damage caused by electrical tools, help fix your style in one place.”

    Known for her inimitable sense of style, Jennifer has been associated with the brand earlier for the launch of its ‘Salon Secret’ range. “BBlunt is a legacy hairstyling brand that I believe in and I am honoured to be a part of it. The Hot Shot hair styling range is the ultimate hair styling trio. We have also launched a DVC which highlights the benefits of the range and shows just how convenient it is to get salon-like hair at home,” said Jennifer Winget. 

    Two more digital films of Hot Shot range featuring Jennifer Winget will be released in the coming days, said the brand.  

    Schbang founder Harshil Karia added, “BBlunt’s Hot Shot hairstyling is the perfect range for the upcoming party season! It’s convenient, enriching and the perfect DIY hairstyling tool. The collaboration between Jennifer Winget and BBlunt brings out the best of high fashion, again! We had an amazing time working on this digital campaign and hope that audiences enter 2022 in style.”

    The Hot Shot hair styling range is available for purchase on bblunt.com and e-commerce platforms like Amazon, Nyka, among others.

  • BBLUNT encourages consumers to embrace their hair with #GrowOutChallenge

    BBLUNT encourages consumers to embrace their hair with #GrowOutChallenge

    MUMBAI: The current situation has led consumers to try varied things and hone new skills, courtesy the Internet. One such trend that has been doing the rounds is consumers looking at DIY haircut tips while some of them are also trying to give themselves a cut at home. Witnessing a spike in haircuts going wrong, BBLUNT recently launched a nationwide campaign to help Indians groom their overgrown hair by undertaking the Grow Out Challenge. The initiative encourages consumers to refrain from cutting their hair at home while imparts knowledge on how to use the wide range of styling and care products to keep one’s mane looking neat.

    With the Grow Out Challenge, BBLUNT aims to ensure consumers don’t have any hair mishaps at home and also reduce stress that usually comes along with cutting one’s own hair. This crusade is supported by hair maestros and Bollywood’s ace stylists, Adhuna Bhabani and Avan Contractor, who have shared tips on how to maintain the length. Managing overgrown hair especially in humid, hot and harsh weather is no easy feat, which is why the experts will be also teaching users how to successfully take care of their hair using BBLUNT products that are specially curated for Indian hair, weather and water. Growing ones hair out also provides a beautiful canvas for hairstylists to work on, once the lockdown ends and salons re-open safely. The extra length also empowers consumers to try new looks and styles, embracing a refreshing change.

    Speaking on the campaign, Godrej Consumer Products Ltd head – innovation and BBLUNT Anirban Banerjee said, “Currently the country is going through unprecedented times and we at BBLUNT are in complete solidarity with our frontline forces who are tirelessly working to keep us safe. This campaign undertaken by the brand is a small effort to inspire consumers at home, helping them get creative with their hair. Owing to salons being shut, patrons look forward to expertise in guiding them on how to manage their hair at home and this is an endeavor of doing exactly that. Adhuna and Avan, together have really helped us effectively solve consumer concerns and provide them with easy at home haircare solutions.”

    The campaign which is an extension of Jay Mahmood, a hairdresser in California’s initiative will also give a chance to consumers to interact with the Founders of the brand and get haircare and hair styling tips directly from the maestros.

    Dwelling into the insight for this campaign, Schbang founder Harshil Karia stated, "The rise in search volumes around DIY Haircuts was an opportunity – and instead of the most obvious thing to do i.e. teach people how to cut their hair at home, we went against the grain and asked them to grow their hair out! It’s a terribly exciting campaign because the advertising is 'home made', our Salon Stylists are using BBLUNT products and creating homemade haircare routines which consumers can easily emulate and we're doing some exciting stuff on live QnA using Adhuna and Avan – consumers don't often get access to stalwarts such as themselves for their hair care consultations and this I think therefore becomes a great opportunity for consumers as well!"

    Top celebrities like Dia Mirza, Mrunal Thakur, Tara Sharma Saluja have joined the challenge along with industry insiders, Nandini Shrikent, Ruchi Narain and Natasha Nischol who are all set to grow out their mane. The influencer community have also hopped on the bandwagon with leading bloggers like Shalini Samuel, Anushka Mulchandani and Shanaya Sardesai, taking over BBLUNT’s Instagram handle to share hair tips. In the initial stage, the campaign has been well received by consumers and the brand hopes to constantly keep innovating to make this a successful movement.