ITV

Tag: BBH

  • BBH to design creative communications and digital solutions for CRY

    MUMBAI: Child rights organisation CRY – Child Rights and You – has appointed BBH to develop their creative communications and digital media solutions.

    The agency has been brought on-board at a time when CRY is embarking on its own mission to engage with a younger audience, especially through the digital space. The mandate spans the spectrum of communication solutions – from overall communications strategy to digital initiatives and engagement strategy for CRY’s operations in India as well as overseas.

    CRY Director – Resource Mobilisation and Volunteer Action Yogita Verma said, “Creating brand awareness and mobilising people for the cause of child rights is a challenge, particularly when limited resources need maximum impact. The digital space is one such area where CRY can engage with its target audience, and BBH’s specialisation in digital media and creative tools in the digital space will help CRY reach out to a wider audience.”

    She added that CRY’s communication mandate is to raise awareness and thereby action for children in India for whom a happy, healthy childhood is not a natural consequence and the NGO felt that BBH is not only extremely skilled at what it does, but is also truly passionate about children and committed to ensuring the children a future filled with hope.

    BBH India Managing Partner Subhash Kamath said, “It is not often in advertising that one gets a chance to use one‘s skills and talent for a real cause; something that directly impacts society, especially children. We are proud to partner CRY on their journey and we have tremendous respect for what they do. All of us at BBH are looking forward to working on some groundbreaking strategies for them.”

    BBH Communications, part of the Publicis Groupe, was launched in India in 2009 and has grown to be a 65-people strong organisation with a portfolio of clients like Unilever, Marico, Diageo, Skoda, Red Bull, Google, World Gold Council, Times Group and Acer.

    Established in 1979 in Mumbai, CRY was among the first indigenous Indian NGOs working for the rights of children in India. Since then, the organisation has grown to a national institution, present in over 23 states and reaching out to almost a million children every year. For over three decades, CRY has been committed to making a lasting change in the lives of Indian children by ensuring their right to live, learn, grow and play – in short, every child’s right to a happy childhood.

  • Acer launches TVC with Hrithik Roshan

    NEW DELHI: Acer India today launched its new TVC campaign across 54 electronic channels with its brand ambassador Hrithik Roshan shown using Acer laptops.

    The TV commercial has been conceptualised by BBH and shot by film director AbhinayDeo of ‘Delhi Belly‘ fame.

    The campaign demonstrates the power of Acer laptops in a simple yet efficient manner. In the TVC, which was shot through a stripped down Red Epic camera attached to an Acer Laptop, Hrithik describes the features of Acer‘s new range of laptops – Ultra Light, Ultra Fast and with Dolby Sound. The entire TVC is a testament to the power of Acer‘s laptops, which, as Hrithik says, is powerful enough to create this film.

    On the TVC, Acer India MD Harish Kohli said: “The innovative method used to film this TVC is groundbreaking and proof of the power an Acer laptop holds under its chassis. I believe that this TVC will give the audience a very good idea of how powerful our products are. Hrithik is a great sport and I am glad that he agreed to go along with this unconventional method of filmmaking.”

    BBH managing partner Partha Sinha, who developed the TVC campaign, said: “When we delved deep into the Acer brand and the products, we figured out a simple thing. Acer can provide the most ‘unobvious‘ and surprising solutions. We wanted to challenge the obvious in communication and created a film using the laptops; not a claim, but the proof of the pudding. This is the true nature of the brand – do things which are seemingly impossible.”

    The TVC gives the audience a demonstration of the capabilities of Acer products. Hence, Acer has now even explored filmmaking beyond its limits. The making of the TVC will be available on YouTube soon.

  • Acquisitions help Publicis report robust revenue growth

    MUMBAI: Paris-based global media communications group, Publicis Groupe, has reported a 19 per cent rise in profit to 275 million euro in the six months ended June 30, 2012 from 231 million a year earlier.

    Publicis‘ revenue grew by 14.3 per cent to 3.08 billion euro in the first half of 2012 from 2.69 billion euro a year earlier. The robust growth in revenues was despite the impact of the slowing down of the global economy, especially in the second quarter.

    The growth in organic revenues (excluding revenues from businesses acquired during the six months) was just 2.8 per cent, which was also lower than in the first half of 2011.

    During the first six months of 2012, digital services accounted for 33 per cent of total revenues (up from 29 per cent in 2011), while advertising contributed 30 per cent (31 per cent in 2011), 19 per cent came from the SAMS (20 per cent in 2011) and 18 per cent from media (20 per cent in 2011).

    Publicis Groupe saw the highest organic growth in the BRIC+MISSAT countries at 8.9 per cent, where India grew by 15.1 per cent, second only to South Africa where organic revenue grew by 20.8 per cent. Organic revenue in Brazil grew by 12.5 per cent, in Russia by 5.9 per cent, in China 7.8 per cent and in Mexico 8.9 per cent.

    In the European region, the growth in organic revenue in the UK was 4.1 per cent, while the growth was flat at 0.9 per cent in France. The other western European countries (Germany, Italy and Spain) too slowed down resulting in the overall growth in the region falling to 0.6 per cent.

    North America recorded an aggregate growth of 2.6 per cent in organic revenue, thus continuing to show resilience despite the loss of the GM Media and Search account and the sluggishness in the healthcare sector. Organic revenue in the the rest of the world, which includes Australia and Japan, grew by 3.9 per cent, Publicis said.

    The group‘s inorganic growth was fueled by a spate of acquisitions around the world including full-service Indian agency Indigo Consulting. Another notable acquisition by Publicis was that of Britain based global independent BBH and Brazilian agency Neogama/BBH. Other agencies/entities acquired by the French communications giant include BBR Group in Israel, Beijing based Longtuo, Flip Media in the Middle East and the Creative Factory in Russia.

    For the second quarter of 2012 ended 30 June 2012, the Publicis Groupe reported revenue of 1.63 billion euro, a 15.5 per cent rise from 1.41 billion euro a year earlier. As in the case with the half yearly revenues, the BRIC+MISSAT economies witnessed maximum organic growth at 7.8 per cent. Organic revenue in Europe on the other hand shrunk by 1.7 per cent. In North America, the organic revenue growth was 1.8 per cent in the first six months. The rest of the world organic revenue grew by 3.9 per cent.

    In a statement, Publicis Groupe Chairman and CEO Maurice Lévy said, “Just as we announced in our February forecast, organic growth has leveled off in the second quarter. This standstill results essentially from non-recurring events. Our third quarter should see a return to much higher growth, at rates far closer to our usual performance.”

    At 13,5 per cent, Publicis‘ margin is the same as last year‘s, notwithstanding weak growth in the second quarter. “This performance confirms our forecast for the year. The world economic situation is both volatile and uncertain. We need to maintain the greatest possible vigilance regarding our costs and investments,” said Levy.

  • Publicis Group buys out BBH

    MUMBAI: A wave of consolidation is sweeping across global media agencies. France-based media communications conglomerate Publicis Groupe has taken full control of Britsh creative agency Bartle, Bogle Hegarty (BBH), acquiring its remaining 51 per cent stake for an undisclosed amount.

    In a separate deal, Publicis has also gobbled up Brazilian idea shop NEOGAMA/BBH, buying out the founder and chief creative officer Alexandre Gama‘s 64 per cent stake. The balance 34 per cent was held by BBH.

    NEOGAMA/BBH, which ended 2011 with a revenue of 42.2 million euros, will retain its name and continue to be led by Gama. Triacom and Made in Moon, the two affiliate agencies that provide digital and retail consulting services respectively, have also become part of Publicis Groupe through this deal.

    Post the acquisition, Gama will succeed BBH founding partner Sir John Hegarty as worldwide chief creative officer (WCCO) and group chief executive officer Simon Sherwood will take over as group chairman. Gwyn Jones will be group chief executive officer and Neil Munn, who is currently Zag (BBH‘s brand ventures company) CEO, has been given additional responsibility as group chief operating officer. The founding partner duo of Bogle and Hegarty will continue their roles in the creative sphere, but will not be actively involved in the executive functions at the agency. Bogle will also be involved in coaching and mentoring the new management team.

    The Board of the BBH holding company will consist of three members of the Publicis Groupe Management Board – Maurice Lévy, Jean-Yves Naouri, and Jean-Michel Etienne along with ZenithOptimedia global CEO Steve King, Bogle, Hegarty and Sherwood. This board will delegate full responsibility and authority for the day-to-day management and operation to a BBH Global Management Team led by Gwyn Jones.

    Publicis Groupe chairman and CEO Maurice Lévy said, “These transactions will enable the unification of the BBH network. Publicis Groupe has been a good partner to BBH and NEOGAMA/BBH over the past ten years; we‘ve managed to understand the rare and special company ethos of BBH, its symbol (the black sheep) and its community of men and women, who are recognized as some of the best professionals in our industry. Faithful to our motto, ‘Viva la Difference,‘ we have decided, together with Nigel, John and Alexandre, to engineer an integration that will preserve and protect their specific culture, their working methods, and the characteristics of the agencies through an approach of ‘autonomy inside‘ the Groupe. BBH‘s management will continue to be independent and the network will develop in its own way, in its own style, while benefiting from the support of Publicis Groupe‘s resources to accelerate its growth both geographically and via the expansion of its capabilities into more diverse areas.”

    BBH, founded in London in 1982 by John Bartle, Nigel Bogle and Sir John Hegarty, had reported revenues of 112.2 million euros (excluding Brazil) in 2011. The agency employs close to 1000 people worldwide and has to its credit many iconic campaigns like Audi‘s “Vorsprung durch Technik”, Johnny Walker‘s “Keep Walking”, British Airways‘ “To Fly. To Serve”, Axe Deodorant‘s “The Axe Effect” and the most recent “The Web is what you make of it” for Google.

    Bogle said, “The decision was very clear. We were looking for an opportunity that would ensure that our agency maintained a high degree of autonomy and could continue to abide by the values characterised by the black sheep. The key point for us was the preservation of our operational independence in managing the BBH brand, which has produced almost uninterrupted growth for thirty years. The new ownership not only ensures our autonomy, but brings us considerable advantages through Publicis Groupe‘s resources and global infrastructure.”

    Hegarty added, “Creativity is at the very heart of BBH. The quality of our work and the people who produce it have always been central to our success and will continue to be so into the future.”

    Headquartered in Sao Paulo, with an office in Rio de Janeiro, NEOGAMA/BBH was founded in 1999 by Gama and today employs a staff of approximately 270. In 2002, the agency merged with BBH.

  • Taproot and BBH are India entries to Film Craft Lions shortlist

    MUMBAI: Two Indian entries have made it to the Film Craft Lions shortlist at this year’s Cannes Lions Festival: BBH India’s ‘Tanjore’ for Google Chrome and Taproot India’s ‘I am Mumbai’ campaign for The Times of India Group.

    BBH India has qualified in the sub category Art Direction. The ad is a part of Google Chrome’s ‘The web is what you make of it’ campaign.

    The campaign follows the real story of a local from Tanjore, G Rajendran, who strived to keep alive the dying art of Tanjore paintings. As a part of his mission, he created his own website to facilitate his business/art and other Google products to promote himself. The commercial communicates how the oldest Indian art form collaborated with the most modern marketplace to keep itself relevant and used it effectively to thrive and survive in today’s fast-paced world.

    Taproot’s ‘I am Mumbai’ campaign consists of a series of stories featured in the paper compiled in one film. It touched upon current events like the politically-motivated university ban of Rohinton Mistry’s book, the milk adulteration fiasco, the horrifying hell of the kavda orphanage and the fight against illegal political posters destroying our cityscape. The idea was to communicate that every morning one voice – the tabloid Mumbai Mirror – makes sure the many voices in the city are heard. The campaign has been shortlisted in the Direction sub category.

    Of the 1721 entries received, 131 have been shortlisted in the category this year. There were 41 entries from India in the Film Craft Lions category, eight more than last year’s 33 entries.

  • Raj Kamble quits BBH, Russell Barett takes over

    Raj Kamble quits BBH, Russell Barett takes over

    MUMBAI: Raj Kamble, managing partner at BBH India, has called it quits.

    Russell Barett, who served in the agency as executive creative director up till now, will replace Kamble.

    Prior to his post at BBH, Kamble was senior vice-president and creative director, global P&G and Gillette businesses, BBDO Worldwide New York.

    BBH global founder Sir John Hegarty said in an official statement released by the agency, “It is always sad when great creative people leave you, but it‘s even greater when you can promote an outstanding creative leader from within. Barett has created most of our best work and put BBH India on the creative map. I believe with his creative leadership our Mumbai office will go from strength to strength.”

    Barett, who joined BBH India in April 2010 as executive creative director, will join managing partners Subhash Kamath and Partha Sinha in leading the Indian operations. In the past year, Barett has handled campaigns for clients such as Google Chrome, TVS Wego, World Gold Council, and VAT 69, amongst others.

  • McCann Erickson bags Dulux Paints

    McCann Erickson bags Dulux Paints

    MUMBAI: Paint company, AkzoNobel has assigned the creative mandate of Dulux Paints to McCann Erickson.


    For Dulux, globally, AkzoNobel has aligned with Bartle Bogle Hegarty, following the paint brand‘s split with Euro RSCG London earlier this year. The global ad size is estimated to be ?60 million.
     
    In India before BBH, BBDO was handling the account since 2009.


    The media planning/buying account lies with Maxus India.